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31 AUGUST 2015

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article thumbnail Friday, 28 August 2015

Amazon launches first ever UK spending report
Plans ditched for an Amazon smartphone Read more ...

 
     

Latest feature
     
 
Making a brand top-of-mind

The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter.
Read more ...
 
     
 
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article thumbnail News - Company newsThursday, 27 August 2015

Snapchat has low revenues but big potential
Curation app still exciting investors Read more ...

article thumbnail News - Social MediaWednesday, 26 August 2015

Bank of England analysts say Twitter has potential
Social media could warn of a bank run
Interesting take on power of mobile

Read more ...

article thumbnail News - Reward SchemesTuesday, 25 August 2015

Lidl launches 'loyalty scheme' in Scotland
Lidl is insisting its reward card is not a 'loyalty' card, but it is clearly a loyalty mechanic. Read more ...

article thumbnail News - Mobile RewardsTuesday, 18 August 2015

New app supports 13 Irish loyalty schemes
Offering promises 'fewer but better offers'
App targeted at the 87% of adults who are reward scheme members Read more ...

article thumbnail News - Mobile RewardsMonday, 17 August 2015

Three months and its gone
Mobile users regularly housekeep their apps
Loyalty perks needed to keep them engaged

It seemed a straightforward route into mobile engagement. Company A spends money on the design and implementation of an app for their customers, which will then work to the detriment of the opposition and resulting in a massive boost of loyalty-driven business. Read more ...

article thumbnail News - Customer InsightFriday, 14 August 2015

Utilities sector rated worst for customer satisfaction
- Overall satisfaction drops to lowest level in five years
- first direct tops company rankings
Read more ...

article thumbnail News - HospitalityThursday, 13 August 2015

Hilton enables room access via smartphone
New feature of hotel scheme’s mobile loyalty app
Read more ...

article thumbnail News - Data SecurityThursday, 13 August 2015

UK start-up Privitar in oversubscribed seed funding
Breakthrough in privacy technology

Data privacy company Privitar (www.privitar.com) has closed a successful seed funding round which attracted over US$1m of seed financing. Read more ...

News - Customer InsightWednesday, 12 August 2015

Customers incentivised to abandon baskets
Discounts to returners skewing data
A significant drop in checkout abandonment rate has been observed over several years but basket abandonment keeps on rising. Read more ...

article thumbnail News - Reward SchemesTuesday, 11 August 2015

The Body Shop launches ‘reward-rich’ scheme
Retailer plans more personalised loyalty experience for customers Read more ...

News - Company news
Snapchat has low revenues but big potential
Administrator - Thursday, 27 August 2015

News - Social Media
Bank of England analysts say Twitter has potential
Administrator - Wednesday, 26 August 2015

News - Reward Schemes
Lidl launches 'loyalty scheme' in Scotland
Administrator - Tuesday, 25 August 2015

News - Mobile Rewards
New app supports 13 Irish loyalty schemes
Administrator - Tuesday, 18 August 2015

News - Mobile Rewards
Three months and its gone
Administrator - Monday, 17 August 2015

News - Customer Insight
Utilities sector rated worst for customer satisfaction
Administrator - Friday, 14 August 2015

News - Hospitality
Hilton enables room access via smartphone
Administrator - Thursday, 13 August 2015

News - Data Security
UK start-up Privitar in oversubscribed seed funding
Administrator - Thursday, 13 August 2015

News - Customer Insight
Customers incentivised to abandon baskets
Administrator - Wednesday, 12 August 2015

News - Reward Schemes
The Body Shop launches ‘reward-rich’ scheme
Administrator - Tuesday, 11 August 2015

News - Reward Schemes
Tesco brings back Clubcard Boost
Administrator - Friday, 07 August 2015

News - Travel
Alaska Airlines tops reward scheme rankings
Administrator - Wednesday, 05 August 2015

News - Reward Schemes
Starbucks rewards members with news stories
Administrator - Tuesday, 04 August 2015

News - Customer Insight
Gen Z says ‘Don’t share our data’
Administrator - Monday, 03 August 2015

News - Customer Insight
Customers incentivised to abandon baskets
Administrator - Wednesday, 12 August 2015

Features - Reward Schemes
Making a brand top-of-mind
Administrator - Friday, 21 August 2015

News - Reward Schemes
Lidl launches 'loyalty scheme' in Scotland
Administrator - Tuesday, 25 August 2015

News - Reward Schemes
Starbucks rewards members with news stories
Administrator - Tuesday, 04 August 2015

News - Travel
Alaska Airlines tops reward scheme rankings
Administrator - Wednesday, 05 August 2015

News - Reward Schemes
Tesco brings back Clubcard Boost
Administrator - Friday, 07 August 2015

News - Customer Insight
Gen Z says ‘Don’t share our data’
Administrator - Monday, 03 August 2015

News - Customer Insight
Utilities sector rated worst for customer satisfaction
Administrator - Friday, 14 August 2015

News - Reward Schemes
The Body Shop launches ‘reward-rich’ scheme
Administrator - Tuesday, 11 August 2015

News - Data Security
UK start-up Privitar in oversubscribed seed funding
Administrator - Thursday, 13 August 2015

News - Hospitality
Hilton enables room access via smartphone
Administrator - Thursday, 13 August 2015

News - Mobile Rewards
Three months and its gone
Administrator - Monday, 17 August 2015

News - Mobile Rewards
New app supports 13 Irish loyalty schemes
Administrator - Tuesday, 18 August 2015

News - Social Media
Bank of England analysts say Twitter has potential
Administrator - Wednesday, 26 August 2015

News - Company news
Snapchat has low revenues but big potential
Administrator - Thursday, 27 August 2015

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 23 March 2015

Budget versus Loyalty: The Loyalty Conference 2015 - Lessons from the Winners
What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters can continue eating into the market share of the Big Four.
Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

 
     
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