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9 FEBRUARY 2010

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Monday, 08 February 2010

Open University reins in Tesco degree scheme
The Open University has called an end to the so-called Tesco Clubcard degrees, after three years during which students were able to pay for courses with loyalty card points. Read more ...

 
     

Latest feature
     
 
What's in store for multichannel retail?

To remain affluent in a difficult economy, retailers need to better understand their customers' needs, providing them with a level of service that meets and exceeds their expectations, says Frank Sherlock, SVP & MD International, Convergys Global Business Unit.
Read more ...
 
     
 
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article thumbnail News - CRMFriday, 05 February 2010

Huge car recall will test customer loyalty
Millions of vehicles called in around the world over accelerator problem Read more ...

article thumbnail News - Customer InsightThursday, 04 February 2010

2010s to be “Decade of the Brand”
US loyalty consultancy Brand Keys has released a report that proclaims 2010 to be the ‘Decade of the Brand’ in its Customer Loyalty Engagement Index. Read more ...

article thumbnail News - Reward SchemesWednesday, 03 February 2010

Reward schemes position firms for the upturn
Survey shows database marketing key for businesses but poor integration of marketing activities could leave some behind
Read more ...

News - Prepaid CardsWednesday, 03 February 2010

Portugal malls embrace gift cards
Multi Mall Management Portugal which is a part of the Multi Corporation and manages the shopping centres promoted by Multi Development claims to be the first organisation in the Portuguese market to develop and provide a Gift Card / a prepaid card that can be purchased in nine shopping centres managed by the company. Read more ...

article thumbnail News - Prepaid CardsTuesday, 02 February 2010

CredEcard rebrands after completing £2m financing round
New Group CEO to oversee international prepaid expansion Read more ...

article thumbnail News - Prepaid CardsTuesday, 02 February 2010

Esso chooses prepaid provider
paysafecard group, has teamed up with convenience wholesaler Lekkerland to supply Esso with their latest white label solution. Read more ...

article thumbnail News - TravelMonday, 01 February 2010

Employee perks become bargaining currency as BA fights for survival
Airing dirty washing in public is never to be recommended, but BA seems to have no choice as its efforts to keep the airline flying has turned into a row with cabin crew over pay, conditions, and now perks. Read more ...

article thumbnail News - TravelMonday, 01 February 2010

Experts call for more customer trust within travel industry
The majority of travel companies will have to add more value and inspire brand loyalty to compete in 2010 according to a recent round table discussion. Read more ...

article thumbnail News - Reward SchemesFriday, 29 January 2010

Canada student card expands to US
6.5 million first-year membership planned Read more ...

article thumbnail News - E-LoyaltyThursday, 28 January 2010

Facebook achieves ‘technological lock-in’ of its users
Facebook has reportedly become such a dominant force in the world of social networking sites, that many users stay loyal to it despite strong competition from popular websites such as MySpace and Twitter. Read more ...

Events - General
Innovative Retail Marketing Asia
Administrator - Monday, 08 February 2010

Events - General
The Prepaid Awards 2010
Administrator - Monday, 08 February 2010

Events - General
Call Center Week
Administrator - Monday, 08 February 2010

News - CRM
Huge car recall will test customer loyalty
Administrator - Friday, 05 February 2010

News - Customer Insight
2010s to be “Decade of the Brand”
Administrator - Thursday, 04 February 2010

News - Reward Schemes
Reward schemes position firms for the upturn
Administrator - Wednesday, 03 February 2010

News - Prepaid Cards
Portugal malls embrace gift cards
Administrator - Wednesday, 03 February 2010

News - Prepaid Cards
CredEcard rebrands after completing £2m financing round
Administrator - Tuesday, 02 February 2010

News - Prepaid Cards
Esso chooses prepaid provider
Administrator - Tuesday, 02 February 2010

News - Travel
Employee perks become bargaining currency as BA fights for survival
Administrator - Monday, 01 February 2010

News - Travel
Experts call for more customer trust within travel industry
Administrator - Monday, 01 February 2010

News - Reward Schemes
Canada student card expands to US
Administrator - Friday, 29 January 2010

News - E-Loyalty
Facebook achieves ‘technological lock-in’ of its users
Administrator - Thursday, 28 January 2010

News - Mobile Rewards
Dutch supermarket chain starts SIM scheme
Administrator - Thursday, 28 January 2010

News - CRM
CRM spend weathering the storm
Administrator - Wednesday, 27 January 2010

News - Reward Schemes
Saudi bank implements credit rewards programme
Administrator - Wednesday, 27 January 2010

News - Financial Services
Last ditch bid to keep Earthport in business
Administrator - Wednesday, 27 January 2010

News - Reward Schemes
Reward scheme members reveal what they really want
Administrator - Tuesday, 26 January 2010

News - Customer Insight
Over seven million Brits switch cards
Administrator - Tuesday, 26 January 2010

Events - General
Retail Cards & Payments
Administrator - Monday, 25 January 2010

News - Financial Services
Barclaycard offers cardholders Freedom
Administrator - Monday, 25 January 2010

News - Customer Insight
Retailers can lure mums with social media and free stuff
Administrator - Monday, 25 January 2010

News - Reward Schemes
Rewards for public transport use
Administrator - Monday, 25 January 2010

News - Prepaid Cards
Customisation for prepaid
Administrator - Friday, 22 January 2010

News - Travel
British Airways cancels credit card promotion – again
Administrator - Friday, 22 January 2010

News - Financial Services
Rumours grow as Earthport CEO leaves
Administrator - Thursday, 21 January 2010

News - Mobile Rewards
Handset giant launches mobile rewards solution
Administrator - Wednesday, 20 January 2010

News - CRM
Historic private members club enlists CRM specialist
Administrator - Wednesday, 20 January 2010

News - E-Loyalty
Blippy.Com launches after US$1.6m funding round
Administrator - Tuesday, 19 January 2010

News - Marketing
Trusted customer data leads to twice the revenue
Administrator - Tuesday, 19 January 2010

News - Travel
Frequent travellers can donate points to help Haiti
Administrator - Monday, 18 January 2010

News - B2B
Worklife Rewards launched in Puerto Rico
Administrator - Monday, 18 January 2010

Book Reviews - Book Reviews
How a taste for dopamine can bring out the impulsive in you
Administrator - Friday, 15 January 2010

News - Marketing
The five biggest email marketing trends for 2010
Administrator - Friday, 15 January 2010

News - Coalition Schemes
Tesco comes clean over Clubcard redemptions
Administrator - Thursday, 14 January 2010

News - Mobile Rewards
Latest airline to launch iPhone app
Administrator - Thursday, 14 January 2010

News - Travel
Loyalty comes to Hollywood
Administrator - Wednesday, 13 January 2010

News - Reward Schemes
Publisher starts ‘reader clubs’ for magazine subscribers
Administrator - Wednesday, 13 January 2010

News - Financial Services
New UK bank entrants predicted tough time
Administrator - Tuesday, 12 January 2010

News - Coalition Schemes
Nectar points for keeping fit!
Administrator - Tuesday, 12 January 2010

News - Customer Insight
Resale value drives car loyalty
Administrator - Monday, 11 January 2010

News - Company news
Dunnhumby buys shopper tracking company
Administrator - Monday, 11 January 2010

Comment - Comment
Double points from Tesco – clever or desperate?
Administrator - Monday, 17 August 2009

Jobs & People - Jobs & People
Tesco data marketing boss moves to Sainsbury's
Administrator - Monday, 02 February 2009

Comment - Comment
Vive la France - apart from the broadband
Administrator - Friday, 07 August 2009

Comment - Comment
I had an away day yesterday
Administrator - Wednesday, 23 September 2009

Jobs & People - Jobs & People
Maximiles appoints dunnhumby director as UK MD
Administrator - Wednesday, 04 February 2009

News - E-Loyalty
Upmarket rewards at fashion website
Administrator - Monday, 27 October 2008

Jobs & People - Jobs & People
New head of prepaid products at MasterCard Europe


Administrator - Friday, 23 January 2009

Jobs & People - Jobs & People
IDM appoints new Data Council chair
Administrator - Thursday, 30 July 2009

Comment - Comment
The trouble with Twitter
Administrator - Tuesday, 21 July 2009

Jobs & People - Jobs & People
Couponstar makes two senior changes
Administrator - Friday, 10 July 2009

Comment - Comment
Why is it so difficult to say sorry?
Administrator - Thursday, 15 October 2009

Jobs & People - Jobs & People
New Nectar MD
Administrator - Friday, 13 March 2009

Jobs & People - Jobs & People
New chairman for Institute of Customer Service
Administrator - Friday, 10 July 2009

Jobs & People - Jobs & People
Customer loyalty research vacancy in SA
Administrator - Friday, 18 September 2009

Jobs & People - Jobs & People
CFO/COO named at Satmetrix
Administrator - Friday, 10 July 2009

Comment - Comment
Is there life after Air Miles?
Administrator - Thursday, 03 April 2008

News - Coalition Schemes
New Nectar MD
Administrator - Friday, 13 March 2009

Comment - Comment
post your own blog
Administrator - Wednesday, 22 April 2009

Comment - Comment
Let’s Talk About Sex - Durex to create an online community
Administrator - Thursday, 17 December 2009

Jobs & People - Jobs & People
Tsys Loyalty names new president
Administrator - Tuesday, 01 April 2008

article thumbnail Features - MobileFriday, 29 January 2010

No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres. Read more ...

article thumbnail Features - Financial ServicesTuesday, 15 December 2009

French banks become more “fidelité” focussed
Requirement to allow competition brings wave of new initiatives
Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...

article thumbnail Features - Reward SchemesTuesday, 01 December 2009

What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group Read more ...

article thumbnail Features - E-LoyaltyFriday, 20 November 2009

Using Customer Feedback to Encourage Customer Loyalty
Big online businesses such as eBay and Amazon have recognised the importance of creating a dialogue with their customers and replicating a word of mouth experience. Bill Cawley, founder of Feefo, explains why customer feedback isn’t just a marketing gimmick and how it can encourage brand loyalty. Read more ...

article thumbnail Features - Data SecurityFriday, 06 November 2009

Encryption is the equivalent of a seat belt for data
The first thing most of us do when we get into a car is put on a seatbelt, whether we’re driving or just along for the ride – it’s so important that it’s the law in the UK. We don’t plan to have an accident but, just in case we do, we’re protected. So why don’t we give our data the same courtesy, asks Andy Cordial, Managing Director at Origin Storage. Read more ...

article thumbnail Features - CRMFriday, 30 October 2009

Rule Number One - Know your customer
Article by Matt Boot, chief analyst KDB
Knowing your customers is one of the first rules any good marketer learns.  But during a recession, it is all the more important for companies to know which consumers or business buyers best match the profiles of their most loyal and profitable customers – or simply of those that are willing to spend, given the current economic climate. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 23 October 2009

The Customer is not always right - but is always the 'Queen Bee'
Article by Frea O'Brien, Customer First UK
Recently I checked into a hotel a good eighteen months after a previous visit, to be greeted with “Welcome back!” After a long journey, it made me feel like a Queen Bee, returning to the golden hive reassured that the loyal worker bees would certainly serve me adoringly!
Read more ...

article thumbnail Features - TravelTuesday, 20 October 2009

Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards. Read more ...

article thumbnail Features - Data SecurityWednesday, 14 October 2009

Cloud Computing – understanding the risks and questions to ask your service provider
Adam Bosnian, VP of Products, Strategy and Sales at Cyber-Ark gives a run-down on the risk and control aspects that cloud computing poses - and what important questions companies need to ask their cloud service provider. Read more ...

article thumbnail Features - CRMThursday, 08 October 2009

Bridging the Gap between CRM and CEM
Despite more than a decade of efforts implementing customer relationship management (CRM) systems, Executives are realising the sober reality: CRM in its present guise has not enabled major leaps forward in customer focus, says Martin Green VP, EMEA, Satmetrix, the Net Promoter Company. Read more ...

article thumbnail Features - E-LoyaltyThursday, 01 October 2009

Are you a social networker or one of those who “don’t get it”?
There is no going back after technology has a breakthrough, so whether you love it or hate it, Web 2.0, social networking, Twitter, Facebook - and all that - are here to stay. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 17 September 2009

Customer Experience is the next competitive battleground
Gary Schwartz, senior vice-president of marketing at Confirmit, highlights the benefit of using customer feedback management software to drive the level of loyalty. He argues that you can best enhance customer experience, loyalty and advocacy by measuring it and then showing customers that their opinions count. Read more ...

article thumbnail Features - Customer InsightThursday, 10 September 2009

Unlocking the Value of Human Behaviour Requires a Key

To be truly effective in the deployment of customer insight, you must ensure that you do three specific things well.

Paul Alexander, CEO of Beyond Analysis, explains what they are.

Read more ...
article thumbnail Features - E-LoyaltyWednesday, 02 September 2009

Businesses missing out on customer engagement through social media
Businesses are failing to capitalise on the benefits of advocacy and user-generated content, says E-Business strategist Deborah Collier who believes many more firms could be leveraging social media platforms and user-generated content for maximum customer engagement. Read more ...

article thumbnail Features - CRMThursday, 27 August 2009

Beyond CRM: Creating the Master Record for Mobile Operators
In an era of commoditisation, competition and churn, it is becoming increasingly difficult for telecommunications providers to find meaningful market differentiators. Superior customer service offers a solution, but, to be truly effective, it requires superior customer information, explains James Wilkinson, EMEA Services Director, Initiate Systems. Read more ...

article thumbnail Features - data/researchWednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

Features - Green LoyaltyMonday, 27 July 2009

Upside for green retailers in the crunch
M&S applauded for £200m ethical spend


The Real Green Retail Group says it applauds M&S for its £200m ethical plan and also for chiding rivals for retreating from commitment to green and ethical issues during the current economic recession.

Read more ...

article thumbnail Features - TravelWednesday, 15 July 2009

Holiday travel round-up         The really, really big FF mileage giveaway
What is the greater reward - hotel or airline upgrade? Answer: The difference between heaven and hell is on an aeroplane
Frequent flyers rely on loyalty points for holidays
Airports want slice of the frequent flyer cake
Read more ...

article thumbnail Features - Contact CentresTuesday, 14 July 2009

Transforming product catalogues to a digital customer service tool
How CDMS produced searchable digital catalogues for online and home shopping retailer Shop Direct Group (SDG). Read more ...

article thumbnail Features - Prepaid CardsWednesday, 08 July 2009

'Diversity of prepaid' delivers resilience through economic slump
Most sectors in the prepaid card market will continue to see positive growth, despite the economic slump. Read more ...

 
     
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