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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 27 January 2012Prepaid card targets “older Americans” The talk is usually if getting buy-in from Gen Y, but a new prepaid product is targeting the older customer.
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Stop thinking about loyalty as a marketing objective
If we understood our customers, and what drives them, we would have to work less hard at fostering loyalty, argues Tim Williams, planning director at digital and eCRM agency Underwired Amaze. Read more ...
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News - Mobile RewardsThursday, 26 January 2012Swedish retailer tests NFC rewards scheme Pilot of digital programme in Stockholm
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News - Mobile RewardsWednesday, 25 January 2012Mobile app for cinema food and drink orders Scheme starts in Australia
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News - Data SecurityWednesday, 25 January 2012EU plans strict rules on internet user data Process to introduce new regulations starts today
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News - Reward SchemesTuesday, 24 January 2012Qype monetises fifth market Search and review reward scheme set up in Brazil
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News - TravelTuesday, 24 January 2012Airline launches “one of a kind” travel experiences promotion Partnership with MasterCard
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News - HospitalityFriday, 20 January 2012London 2012 - More than just the Olympics Hockney's art and Yorkshire tea There was something so unashamedly British and celebratory about David Hockney’s “A bigger picture” at the Royal Academy that I wanted to bottle it and sell it to businesses, writes Annich McIntosh
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News - E-LoyaltyFriday, 20 January 2012Rapping on the virtual door of the hip-hop world Snoop Dogg has dominated the rap game since the early 90s and now he’s making moves in Smeet.
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News - Mobile RewardsFriday, 20 January 2012Over 50% of smartphone owners use them more for apps than for calls or texts Changing use of mobile technology giving marketers the runaround A survey has been published which shows consumers are becoming obsessed with phone apps, especially the free ones.
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News - Retail LoyaltyThursday, 19 January 2012Declining US superstores turn to social media to reverse trend Wal-Mart Stores and Sears Holdings Corp. are suffering uncomfortable media comparisons. Both are grandfathers of the retail sector, both have historically been giants and innovators. And now both are squirming due to declining revenues and a lack of concentration on where the customer buck is going.
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News - Customer InsightThursday, 19 January 2012Seven out of 10 Americans visit a Macy’s store at least once a year – but who are they? Dunnhumby helps them find out Following close on the heels of the announcement last week that Nordstom was revamping its loyalty programme to “put more control” into the hands of customers”, Macy’s have unveiled its plans for learning more about its customers.
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Features - E-LoyaltyWednesday, 04 January 2012Top ten eShopping trends for 2012 Mobile to become 18-20% of website traffic
Retailers to feel the pinch as more brands sell direct to customers online
Over half of retail sales to be influenced by a brand's web presence
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Features - Customer InsightMonday, 21 November 2011Data is the new oil As data protection rules are being tightened in many jurisdictions, how should companies ‘join the dots’ of the actions of the datarati? Having just returned from the four day Loyalty World conference in London, it is not surprising that my head is buzzing with dozens of buzz phrases and important insights, writes Annich McIntosh
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Features - BrandsMonday, 14 November 2011Loyalty Magazine in print Loyalty Magazine is back in print after seven years of being an online-only title. The reason for this 'retro' move is to support the launch of The Loyalty Awards and act as a carrier for The Call for Entries, The Shortlist and The Winners brochures. Read more ...
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Features - Retail LoyaltyMonday, 26 September 2011Changing the face of retail - again When Tesco opened a store in a South Korea subway filled just with pictures, it signalled a massive leap forward both for retail loyalty, and for the use of mobile technology
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Features - TravelWednesday, 21 September 2011Positioning Avios as the international multi-airline mileage reward Avios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International Airlines Group (IAG) and for customers? Q&A with The Mileage Company MD Andrew Swaffield.
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Features - Customer InsightThursday, 01 September 2011Special report on loyalty in Japan Loyalty still a respected value of Japanese culture
A loyalty rewards card that encourages gravesite visiting
The importance of "Matsuri/Festival" to the Japanese people
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Features - Customer InsightThursday, 01 September 2011That thorny old question: Is there such a thing as loyalty at all? The question is often raised, mostly by people who don’t work in the loyalty business, whether there is really such a thing as loyalty at all. Annich McIntosh, editor of Loyalty Magazine believes that with an economic recession and changing perceptions, it is more important than ever.
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Features - Retail LoyaltyFriday, 26 August 2011Can established businesses offer beat Groupon for deals? A new group buying business model aims to take dominance of the market away from the likes of Groupon, and enable more traditional companies to run their own daily deal offerings.
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Features - E-LoyaltyWednesday, 03 August 2011Are social networks the key to ecommerce loyalty? Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them.
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Features - Financial ServicesWednesday, 27 July 2011Greek bank success in a troubled market It is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece.
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Features - Reward SchemesThursday, 21 July 2011Payback drives India ambitions Analysis of Indian loyalty sector Payback aims to double its presence in highly competitive loyalty market through deal with country's biggest retailer
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Features - Customer InsightFriday, 01 July 2011The role of trust in customer relationships ECSP and Pitney Bowes conduct new study Trust is seen as a core requirement in business, but very few consumers actually admit to trusting a provider.
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Features - Reward SchemesTuesday, 28 June 2011Outsourced rewards programs earn their keep An increasing number of small enterprises are using rewards programs to incentivise their customer base to remain loyal to their business, and many are using third party providers to offer the technology and expertise to measure success.
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Features - BrandsWednesday, 08 June 2011Listening in to customer conversations Using text analytics to understand what people are saying about you Data analytics is no longer seen as an interesting add on but as a crucial business requirement in a world where negative Twitter, Facebook or TripAdvisor reviews can devastate a product very quickly.
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Features - TravelThursday, 02 June 2011Special report: Making the experience count on a low cost carrier * "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained from selling things other than the seat. * Chart on top LCCs with loyalty schemes * Profile of rising star airBaltic * Using partners to fund loyalty rewards
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Features - BrandsTuesday, 17 May 2011How to piggy back on Apple’s success Think of an app and then strategise it Apple, (the world’s most valuable brand with an estimated brand value of more than US$153bn) is definitely not sitting on its laurels despite its pole position. Its latest quarterly results show they sold a massive 18.7 million iPhones in the last three months,
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Features - TravelMonday, 09 May 2011Can frequent flyer schemes live up to consumer expectations? As American Airlines begins the celebrations for its 30th birthday, Loyalty Magazine considers whether frequent flyer schemes live up to expectations in the country where the miles rewards concept was first born.
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Features - TravelWednesday, 27 April 2011Southwest Airlines tries to repair rewards relaunch damage US carrier Southwest Airlines, long regarded as a model of customer engagement, showed that even the most celebrated companies can run into problems when changing their customer offering. The airline’s Chris Mainz talks to Loyalty about how it has been working to overcome the complaints of customers about its revamped rewards scheme.
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Features - BrandsWednesday, 20 April 2011Reputation and trust are key decision influencers Reputation and trust issues were both hugely influential factors in Barclaycard's decision to cancel its contract with card insurance company CPP along with sales of their identity theft product. The data breach at Epsilon is also causing reputational havoc for major US brands.
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Features - Customer InsightMonday, 11 April 2011Loyalty Programs vs. Loyalty Behavior: Do Marketers Get What They Intend? How marketers should use customer advocacy research to drive the desired business outcomes from their loyalty programs. Article by Dr. Michael Lowenstein, executive VP of market research and consulting company Market Probe
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