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27 MAY 2016

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article thumbnail Wednesday, 25 May 2016

Take a peek at the companies in the room
Over 500 of the most influential names in customer loyalty are already booked to attend The Loyalty Magazine Awards 2016. And we still have four weeks to go! Read more ...

 
     

Latest feature
     
 
Giving customers reasons to be devoted

Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP.
Read more ...
 
     
 
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article thumbnail News - Mobile RewardsMonday, 23 May 2016

Veoo launches mobile vouchers
New sponsor for The Loyalty Magazine Awards 2016 Read more ...

article thumbnail News - E-LoyaltyMonday, 23 May 2016

Google and Facebook use chatbots for talking
AI tech bypasses apps Read more ...

article thumbnail News - Retail LoyaltyFriday, 20 May 2016

Apple revamps services and stores
New experiential feel to help brand stay relevant Read more ...

article thumbnail News - Reward SchemesFriday, 20 May 2016

Rewards scheme hatches in Croatia
SME customers collect 'Eggs' for rewards and discounts Read more ...

article thumbnail News - Reward SchemesFriday, 20 May 2016

Five weeks to go and three quarters full
Tables are filling fast for Loyalty Magazine Awards 2016. Read more ...

article thumbnail News - Financial ServicesFriday, 20 May 2016

Samsung Pay adds loyalty cards
Combination of rewards and NFC/magstripe functionality provides potential advantage over m-payment rivals Read more ...

article thumbnail News - Mobile RewardsFriday, 20 May 2016

Flight management app offers rewards section
Up to 100 loyalty memberships can be stored and transacted Read more ...

article thumbnail News - GamificationWednesday, 18 May 2016

Gamification for queuing African customers
App targets the 53% of smartphone users who turn to their device while stuck in line Read more ...

article thumbnail News - Jobs & PeopleWednesday, 18 May 2016

New head of markets for Avios
Appointment to drive strategic growth in Europe, Africa, Middle East and Asia Pacific Read more ...

article thumbnail News - Customer InsightTuesday, 17 May 2016

Book reviews: How would your company score for effort?
Have you ever thought about how much effort a customer has to make to interact with your company? Have you ever scored it? Read more ...

Loyalty Magazine Awards - The Loyalty Magazine Awards
Take a peek at the companies in the room
Liam McLoughlin - Wednesday, 25 May 2016

News - Mobile Rewards
Veoo launches mobile vouchers
Liam McLoughlin - Monday, 23 May 2016

News - E-Loyalty
Google and Facebook use chatbots for talking
Liam McLoughlin - Monday, 23 May 2016

News - Retail Loyalty
Apple revamps services and stores
Liam McLoughlin - Friday, 20 May 2016

News - Reward Schemes
Rewards scheme hatches in Croatia
Liam McLoughlin - Friday, 20 May 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Five weeks to go and three quarters full
Liam McLoughlin - Friday, 20 May 2016

News - Reward Schemes
Five weeks to go and three quarters full
Liam McLoughlin - Friday, 20 May 2016

News - Financial Services
Samsung Pay adds loyalty cards
Liam McLoughlin - Friday, 20 May 2016

News - Mobile Rewards
Flight management app offers rewards section
Liam McLoughlin - Friday, 20 May 2016

Events - General
PayExpo Europe 2016
Liam McLoughlin - Wednesday, 18 May 2016

News - Gamification
App turns queues into improved customer experience
Liam McLoughlin - Wednesday, 18 May 2016

News - Jobs & People
New head of markets for Avios
Liam McLoughlin - Wednesday, 18 May 2016

Book Reviews - Book Reviews
How would your company score for effort?
Liam McLoughlin - Tuesday, 17 May 2016

News - Customer Insight
Book review: How would your company score for effort?
Liam McLoughlin - Tuesday, 17 May 2016

News - Customer Insight
UAE outperforms other loyalty markets
Liam McLoughlin - Tuesday, 17 May 2016

News - Reports/Data
Leicester City title win gets an assist from data analytics
Liam McLoughlin - Monday, 16 May 2016

News - Hospitality
Wyndham joins growing experiential rewards trend
Liam McLoughlin - Friday, 13 May 2016

News - Customer Insight
Book review: How cool brands stay hot
Liam McLoughlin - Friday, 13 May 2016

Book Reviews - Book Reviews
Book review: How cool brands stay hot
Liam McLoughlin - Friday, 13 May 2016

News - Customer Insight
'Critical wakeup call' as global loyalty membership declines
Liam McLoughlin - Thursday, 12 May 2016

News - Customer Insight
Netflix beats rivals for retention
Liam McLoughlin - Thursday, 12 May 2016

Blog - Blog
FT journalist slates loyalty programmes
Liam McLoughlin - Friday, 06 May 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Cocktails on the lawn?
Liam McLoughlin - Thursday, 05 May 2016

News - Coupons & Vouchers
New brands added to Red Letters Days Lifestyle voucher
Liam McLoughlin - Thursday, 05 May 2016

News - Reward Schemes
O2 Germany rolls out new rewards programme
Liam McLoughlin - Tuesday, 03 May 2016

News - Hospitality
Scheme for independent London restaurants
Liam McLoughlin - Friday, 29 April 2016

News - Travel
Norwegian scheme passes 4 million members
Liam McLoughlin - Thursday, 28 April 2016

News - Coalition Schemes
Online children and family brand links with PAYBACK
Liam McLoughlin - Wednesday, 27 April 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Finding the recipe for outstanding loyalty
Liam McLoughlin - Monday, 04 April 2016

Events - General
The Loyalty Magazine Awards
Liam McLoughlin - Wednesday, 06 April 2016

Events - General
Open Data in Finance
Liam McLoughlin - Wednesday, 06 April 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
The Pavilion at The Tower is filling up
Liam McLoughlin - Tuesday, 26 April 2016

News - Reward Schemes
FT journalist slates loyalty programmes
Liam McLoughlin - Monday, 04 April 2016

News - Reward Schemes
Hotel group generates £4.2m in loyalty initiative
Liam McLoughlin - Tuesday, 05 April 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Cocktails on the lawn?
Liam McLoughlin - Thursday, 05 May 2016

News - Customer Insight
Need for new approach to CX programmes
Liam McLoughlin - Thursday, 31 March 2016

News - Retail Loyalty
Ikea goes interactive to get members in-store
Liam McLoughlin - Wednesday, 06 April 2016

News - Travel
Ryanair comes round to loyalty
Liam McLoughlin - Thursday, 14 April 2016

News - Mobile Rewards
App or card, that is the PAYBACK question
Liam McLoughlin - Tuesday, 26 April 2016

News - Financial Services
Alipay: Alternative, but one of the biggest in the world
Liam McLoughlin - Tuesday, 12 April 2016

Features - Brands
Building a business on Trust
Liam McLoughlin - Tuesday, 12 April 2016

News - Data Security
Data: EU approves GDPR, but Privacy Shield hits trouble
Liam McLoughlin - Friday, 15 April 2016

News - Customer Insight
Loyalty memberships do not necessarily mean engagement
Liam McLoughlin - Tuesday, 26 April 2016

News - Reports/Data
PwC to access machine data
Liam McLoughlin - Tuesday, 19 April 2016

News - Financial Services
Alipay owner targets IPO
Liam McLoughlin - Tuesday, 19 April 2016

News - Coalition Schemes
Online children and family brand links with PAYBACK
Liam McLoughlin - Wednesday, 27 April 2016

News - Reward Schemes
Starbucks rides out reward scheme problems
Liam McLoughlin - Tuesday, 26 April 2016

News - Travel
Rewards for event planners
Liam McLoughlin - Monday, 25 April 2016

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - GamificationWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - GamificationFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

 
     
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