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13 FEBRUARY 2016

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article thumbnail Friday, 12 February 2016

Less than three weeks until entries close
Big response to The Loyalty Magazine Awards 2016  Read more ...

 
     

Latest feature
     
 
Ranking the global coalition schemes

There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes.
Read more ...
 
     
 
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article thumbnail News - Coupons & VouchersFriday, 12 February 2016

Fashion retailers drive gift card sales rise
Sales up by 35% in 2015, says major provider Read more ...

article thumbnail News - Mobile RewardsThursday, 11 February 2016

Apps to become the most important merchant-customer interface
Games account for 85% of revenue

Read more ...
article thumbnail News - Jobs & PeopleWednesday, 10 February 2016

Avios creates new head of Ireland role
Appointment ties in with launch of new Aer Lingus scheme Read more ...

article thumbnail News - TravelTuesday, 09 February 2016

The small things that can decide airline choice
Survey reveals what passengers actually want Read more ...

article thumbnail News - TravelTuesday, 09 February 2016

Spanish carrier introduces new scheme
Three-tier programme has 787 Mile sign-up offer Read more ...

article thumbnail News - Mobile RewardsMonday, 08 February 2016

Mobile-only loyalty cards to double in next five years
Digital coupons drive higher activity rates, report finds Read more ...

article thumbnail News - Reward SchemesMonday, 08 February 2016

A look back at the history of loyalty schemes
Changes in form factors but principles 'remain the same' Read more ...

News - Financial ServicesFriday, 05 February 2016

Amazon renews co-brand with JPMorgan
Looking back at the GM card Read more ...

article thumbnail News - CRMFriday, 05 February 2016

Motivation platform for customers and employees
CRM and social media data used for gamification of behaviour Read more ...

article thumbnail News - Customer InsightThursday, 04 February 2016

Ranking the most powerful global brands
Apple is rated as most valuable Read more ...

News - Coupons & Vouchers
Fashion retailers drive gift card sales rise
Liam McLoughlin - Friday, 12 February 2016

News - Mobile Rewards
Apps to become the most important merchant-customer interface
Liam McLoughlin - Thursday, 11 February 2016

News - Jobs & People
Avios creates new head of Ireland role
Liam McLoughlin - Wednesday, 10 February 2016

News - Travel
The small things that can decide airline choice
Liam McLoughlin - Tuesday, 09 February 2016

News - Travel
Spanish carrier introduces new scheme
Liam McLoughlin - Tuesday, 09 February 2016

News - Mobile Rewards
Mobile-only loyalty cards to double in next five years
Liam McLoughlin - Monday, 08 February 2016

News - Reward Schemes
A look back at the history of loyalty schemes
Liam McLoughlin - Monday, 08 February 2016

News - Financial Services
Amazon renews co-brand with JPMorgan
Liam McLoughlin - Friday, 05 February 2016

News - CRM
Motivation platform for customers and employees
Liam McLoughlin - Friday, 05 February 2016

News - Customer Insight
Ranking the most powerful global brands
Liam McLoughlin - Thursday, 04 February 2016

News - Company news
Only four weeks until entry deadline so get writing!
Liam McLoughlin - Thursday, 04 February 2016

News - Data Security
US and Europe agree to talk about data
Liam McLoughlin - Wednesday, 03 February 2016

News - B2B
71% of companies ready to terminate B2B contracts
Liam McLoughlin - Wednesday, 03 February 2016

News - Mobile Rewards
Visa launches commerce network for in-app benefits
Liam McLoughlin - Tuesday, 02 February 2016

News - Data Security
EU data law 'climbdown' boosts loyalty marketers
Liam McLoughlin - Monday, 01 February 2016

News - Travel
'Status match' rewards offer recruits 240 new members
Liam McLoughlin - Monday, 01 February 2016

News - Financial Services
Royal Bank of Canada enables points for Apple products
Liam McLoughlin - Friday, 29 January 2016

News - Coupons & Vouchers
SIA buys Italian promotions start-up
Liam McLoughlin - Thursday, 28 January 2016

News - Mobile Rewards
Airport coalition scheme launches proximity marketing app
Liam McLoughlin - Thursday, 28 January 2016

News - Prepaid Cards
InComm launches open-loop prepaid digital cards
Liam McLoughlin - Wednesday, 27 January 2016

News - Reward Schemes
Rewards-based crowdfunding becomes the new seed funding
Liam McLoughlin - Tuesday, 26 January 2016

News - Travel
Subliminal suggestion in BA Amex card research
Liam McLoughlin - Thursday, 21 January 2016

News - Travel
'Over-complicated' travel programmes scaring off members
Liam McLoughlin - Wednesday, 20 January 2016

News - Company news
Smart Cities and Loyalty is new category for The Loyalty Magazine Awards 2016
Administrator - Wednesday, 20 January 2016

News - Travel
Jet Airways partners with Thai carrier
Liam McLoughlin - Tuesday, 19 January 2016

News - Customer Insight
Comment: Are you doing Dry January?
Liam McLoughlin - Monday, 18 January 2016

News - Social Media
Gourmet Burger pulls ads after veggie backlash
Liam McLoughlin - Monday, 18 January 2016

News - Reward Schemes
Russian telco starts rewards programme
Liam McLoughlin - Friday, 15 January 2016

News - E-Loyalty
Amazon Prime members up by a third
Liam McLoughlin - Friday, 15 January 2016

News - Data Security
UK government under pressure over data use
Liam McLoughlin - Thursday, 14 January 2016

News - Customer Insight
Sorry I didn't tell you earlier that Loyalty would be a big news story this week
Administrator - Tuesday, 15 December 2015

Events - General
Customer Analytics, Insights & Experiences Forum
Liam McLoughlin - Friday, 18 December 2015

Events - General
The Retail Technology Show USA 2016
Liam McLoughlin - Friday, 18 December 2015

News - Jobs & People
Don't miss the deadline for The Loyalty Magazine Awards 2016
Liam McLoughlin - Wednesday, 06 January 2016

Events - General
Money 20/20 Europe 2016
Liam McLoughlin - Tuesday, 12 January 2016

News - Company news
Smart Cities and Loyalty is new category for The Loyalty Magazine Awards 2016
Administrator - Wednesday, 20 January 2016

News - Company news
Only four weeks until entry deadline so get writing!
Liam McLoughlin - Thursday, 04 February 2016

News - Customer Insight
2016 Predictions: Cloud to transform in-store shopping experience
Liam McLoughlin - Friday, 18 December 2015

News - Travel
Etihad sets out digital guest strategy
Administrator - Tuesday, 15 December 2015

News - Contact Centres
What is going to be happening in 2016 in your call centre?
Liam McLoughlin - Friday, 18 December 2015

News - Data Security
EU makes data breach notification mandatory
Liam McLoughlin - Wednesday, 16 December 2015

News - Jobs & People
M&S loyalty boss departs amid racism claims
Liam McLoughlin - Monday, 04 January 2016

News - Financial Services
Chinese mobile app ranks 'loyal' citizens
Liam McLoughlin - Monday, 04 January 2016

News - Travel
Hertz starts 1.9m travel mile promotion
Liam McLoughlin - Tuesday, 05 January 2016

News - Travel
Brussels Airlines selects management platform for new rewards scheme
Liam McLoughlin - Tuesday, 12 January 2016

News - Travel
What makes passengers abandon an airline?
Liam McLoughlin - Wednesday, 06 January 2016

News - Hospitality
Marriott Rewards launches scheme for children
Liam McLoughlin - Thursday, 07 January 2016

News - Travel
Panorama Club extends benefits
Liam McLoughlin - Wednesday, 13 January 2016

News - Retail Loyalty
Don't kid yourself this isn't loyalty
Liam McLoughlin - Friday, 08 January 2016

News - Reward Schemes
Russian telco starts rewards programme
Liam McLoughlin - Friday, 15 January 2016

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 23 March 2015

Budget versus Loyalty: The Loyalty Conference 2015 - Lessons from the Winners
What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters can continue eating into the market share of the Big Four.
Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

 
     
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