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Tuesday, 31 January 2012 14:22 |
Comment: Out of touch Target like King Canute
Target, the giant US retailer, has embarked on an interesting strategy to counter the practice of what it calls “showrooming”. |
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Friday, 07 October 2011 11:03 |
Got a broadband problem? Please visit our website!
BT’s novel approach to customer service
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Friday, 24 June 2011 15:26 |
Loyalty Comment: Increasing sales through social media? Coca-Cola s hould know better
The recent comments by the Coca-Cola VP of global marketing that brands should look at better ways to make money out of social media smacks of the same sentiment that was widespread when card based loyalty schemes were first launched 15 years ago. |
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Tuesday, 12 April 2011 15:39 |
Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it
If there is one lesson that should be learned from the last 15 years, it is that the future rarely pans out as people expected.
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Thursday, 17 March 2011 13:07 |
Facebook goes head to head with Groupon
Local deals are getting better and better! |
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Page 1 of 7 |
Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.