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3 MARCH 2015

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article thumbnail Monday, 02 February 2015

Top European m-commerce apps named
UK and Germany dominate inaugural list of 19 Read more ...

 
     

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Customer experience in the UK and US – Are we speaking the same language?

US customers have higher expectations than UK ones, and US companies have been quicker to adopt customer experience platforms and technology. Nigel Cover of MaritzCX assesses whether the UK has anything to learn from across the Pond.
Read more ...
 
     
 
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article thumbnail News - Customer InsightThursday, 26 February 2015

Brits ‘prefer loyalty cards’ to apps
Survey claims 75% still want plastic Read more ...

article thumbnail News - Mobile RewardsWednesday, 25 February 2015

Uber partners with global hotel giant
Hotel scheme members can earn points for Uber rides Read more ...

article thumbnail News - Customer InsightTuesday, 24 February 2015

Just a few days left to "Learn the financials of a frequent flyer programme"
What does a mile cost? Are airline loyalty programmes profitable? What is the benefit for partners?

The Loyalty Conference - Lessons from the Winners 2015 - March 2nd & 3rd, The Royal Garden Hotel, Kensington High Street, London Read more ...

article thumbnail News - Reward SchemesTuesday, 24 February 2015

Football reward scheme gives military ranks
Programme based around club’s World War 1 background Read more ...

article thumbnail News - Retail LoyaltyMonday, 23 February 2015

Morrisons close to naming new CEO
Former Tesco Asia boss tipped to take over Read more ...

article thumbnail News - Customer InsightFriday, 20 February 2015

Payback to speak at The Loyalty Conference 2015 - Lessons from the Winners
Book your place now for the loyalty event of the year  - March 2nd & 3rd, London
International expansion of Germany's massive coalition programme Payback has been swift under the American Express umbrella. After Germany, Poland, India and Mexico, Italy becomes the fifth country in quick succession. High Profile partner companies include Carrefour and Esso. Read more ...

News - Mobile RewardsFriday, 20 February 2015

Target tests rewards for less frequent customers
Pilot of mobile loyalty app Read more ...

article thumbnail News - Jobs & PeopleThursday, 19 February 2015

Birth of child drives online purchases
The birth of a new child is a primary driver of an increased propensity to buy online according to a new global survey on multichannel grocery shopping.  Read more ...

article thumbnail News - Customer InsightWednesday, 18 February 2015

Ex-Aldi MD to speak at Loyalty Conference
The ex MD of Aldi UK, Paul Foley, is the latest confirmed speaker at The Loyalty Conference - Lessons from the Winners to be held on March 2&3, 2015 in London. Read more ...

article thumbnail News - MarketingWednesday, 18 February 2015

Ted Baker mannequins communicate with customers
Mobile beacon technology used in-store Read more ...

News - Customer Insight
Brits ‘prefer loyalty cards’ to apps
Administrator - Thursday, 26 February 2015

News - Mobile Rewards
Uber partners with global hotel giant
Administrator - Wednesday, 25 February 2015

News - Customer Insight
Just a few days left to "Learn the financials of a frequent flyer programme"
Administrator - Tuesday, 24 February 2015

News - Reward Schemes
Football reward scheme gives military ranks
Administrator - Tuesday, 24 February 2015

News - Retail Loyalty
Morrisons close to naming new CEO
Administrator - Monday, 23 February 2015

News - Customer Insight
Payback to speak at The Loyalty Conference 2015
Administrator - Friday, 20 February 2015

Events - General
Retail Business Technology Expo 2015
Administrator - Friday, 20 February 2015

News - Mobile Rewards
Target tests rewards for less frequent customers
Administrator - Friday, 20 February 2015

News - Jobs & People
Birth of new child drives online purchases
Administrator - Thursday, 19 February 2015

News - Customer Insight
New speakers confirmed for Loyalty Conference
Administrator - Wednesday, 18 February 2015

News - Marketing
Ted Baker mannequins communicate with customers
Administrator - Wednesday, 18 February 2015

News - Mobile Rewards
1m downloads for ‘the next Flappy Bird’
Administrator - Tuesday, 17 February 2015

News - Reward Schemes
Deadline extended for The Loyalty Awards 2015 entries
Administrator - Monday, 16 February 2015

News - Customer Insight
Travel brands need to reinvent reward schemes
Administrator - Monday, 16 February 2015

News - Mobile Rewards
Hailo makes 100% reliability claim - or a free ride
Administrator - Thursday, 12 February 2015

News - Mobile Rewards
Wallets must be marketing platforms – Forrester
Administrator - Wednesday, 11 February 2015

News - Social Media
Comment: Smitten with Social Affinity
Administrator - Wednesday, 11 February 2015

News - CRM
Satmetrix launches new CEM product
Administrator - Tuesday, 10 February 2015

News - Travel
Etihad issues miles, cash and currency card
Administrator - Monday, 09 February 2015

News - Mobile Rewards
M&S trials mobile coffee loyalty
Administrator - Friday, 06 February 2015

News - Reward Schemes
Amazon Prime membership soars
Administrator - Thursday, 05 February 2015

News - Travel
Alitalia scheme is sold for €112.5m
Administrator - Wednesday, 04 February 2015

Events - General
Executive Customer Contact Exchange
Administrator - Wednesday, 04 February 2015

Events - General
Customer Experience Exchange for Retail
Administrator - Wednesday, 04 February 2015

Events - General
Customer Experience Exchange for Telecoms
Administrator - Wednesday, 04 February 2015

News - Financial Services
M-banking apps fail the consumer experience test
Administrator - Tuesday, 03 February 2015

News - Customer Insight
Home & DIY stores worst for customer service
Administrator - Monday, 02 February 2015

Events - General
Customer Experience Exchange for Retail
Administrator - Wednesday, 04 February 2015

Events - General
Executive Customer Contact Exchange
Administrator - Wednesday, 04 February 2015

Events - General
Customer Experience Exchange for Telecoms
Administrator - Wednesday, 04 February 2015

News - Reward Schemes
Deadline extended for The Loyalty Awards 2015 entries
Administrator - Monday, 16 February 2015

News - Customer Insight
New speakers confirmed for Loyalty Conference
Administrator - Wednesday, 18 February 2015

News - Customer Insight
Payback to speak at The Loyalty Conference 2015
Administrator - Friday, 20 February 2015

Events - General
Retail Business Technology Expo 2015
Administrator - Friday, 20 February 2015

News - Customer Insight
Just a few days left to "Learn the financials of a frequent flyer programme"
Administrator - Tuesday, 24 February 2015

News - CRM
Satmetrix launches new CEM product
Administrator - Tuesday, 10 February 2015

News - Customer Insight
Travel brands need to reinvent reward schemes
Administrator - Monday, 16 February 2015

Features - Retail Loyalty
Customer experience in the UK and the US – Are we speaking the same language?
Administrator - Thursday, 19 February 2015

News - Travel
Alitalia scheme is sold for €112.5m
Administrator - Wednesday, 04 February 2015

News - Financial Services
M-banking apps fail the consumer experience test
Administrator - Tuesday, 03 February 2015

News - Mobile Rewards
M&S trials mobile coffee loyalty
Administrator - Friday, 06 February 2015

News - Social Media
Comment: Smitten with Social Affinity
Administrator - Wednesday, 11 February 2015

News - Mobile Rewards
Wallets must be marketing platforms – Forrester
Administrator - Wednesday, 11 February 2015

News - Reward Schemes
Amazon Prime membership soars
Administrator - Thursday, 05 February 2015

News - Travel
Etihad issues miles, cash and currency card
Administrator - Monday, 09 February 2015

News - Mobile Rewards
Hailo makes 100% reliability claim - or a free ride
Administrator - Thursday, 12 February 2015

News - Retail Loyalty
Morrisons close to naming new CEO
Administrator - Monday, 23 February 2015

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

 
     
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