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21 APRIL 2015

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article thumbnail Monday, 20 April 2015

Brand awareness is main loyalty scheme benefit
Mobile app rated as most important factor for future success in Ketchup survey Read more ...

 
     

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Social media for lasting customer relationships

Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa.
Read more ...
 
     
 
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News - Financial ServicesMonday, 20 April 2015

BBVA acquires designers for the human touch
Part of plan to be the most progressive and ambitious FS Read more ...

article thumbnail News - Reports/DataMonday, 20 April 2015

Customers want more control on use of location data
Nearly three-quarters are happy to share, but over-35s remain suspicious over how data is used Read more ...

article thumbnail News - Financial ServicesWednesday, 15 April 2015

Barclays offers loyalty perks
New programme to retain volatile current account customers Read more ...

article thumbnail News - Financial ServicesTuesday, 14 April 2015

Czech bank launches 'next gen' programme
Customers rewarded for activities beyond card purchases Read more ...

article thumbnail News - Customer InsightMonday, 13 April 2015

Amazon Prime tops reward scheme rankings
Subway shows biggest rise in customer satisfaction Read more ...

article thumbnail News - Coalition SchemesFriday, 10 April 2015

Nectar points cut: Sainsbury’s offers deals and extra fuel points
Exodus of customers expected after points cut Read more ...

article thumbnail News - TravelThursday, 09 April 2015

airBaltic partners with PayPal
Link offers no-fee flight bookings Read more ...

article thumbnail News - Reward SchemesWednesday, 08 April 2015

The Loyalty Awards Finalists 2015 announced!
Massive increase in entries reflects vibrant loyalty business Read more ...

article thumbnail News - TravelWednesday, 08 April 2015

Gulf Air launches new premium tier
Card offers range of new benefits Read more ...

article thumbnail News - Retail LoyaltyThursday, 02 April 2015

John Lewis offers £100K to retail tech start-ups
Incubator supports digital and omnichannel innovations Read more ...

News - Financial Services
BBVA acquires designers for the human touch
Administrator - Monday, 20 April 2015

News - Reports/Data
Customers want more control on use of location-based data
Administrator - Monday, 20 April 2015

News - Financial Services
Barclays offers loyalty perks
Administrator - Wednesday, 15 April 2015

News - Financial Services
Czech bank launches 'next gen' programme
Administrator - Tuesday, 14 April 2015

News - Customer Insight
Amazon Prime tops reward scheme rankings
Administrator - Monday, 13 April 2015

News - Coalition Schemes
Nectar points cut: Sainsbury’s offers deals and extra fuel points
Administrator - Friday, 10 April 2015

News - Travel
airBaltic partners with PayPal
Administrator - Thursday, 09 April 2015

News - Reward Schemes
The Loyalty Awards Finalists 2015 announced!
Administrator - Wednesday, 08 April 2015

News - Travel
Gulf Air launches new premium tier
Administrator - Wednesday, 08 April 2015

News - Retail Loyalty
John Lewis offers £100K to retail tech start-ups
Administrator - Thursday, 02 April 2015

Events - General
Customer Festival Asia
Administrator - Thursday, 02 April 2015

News - Marketing
Tesco in aisle trampoline shock
Administrator - Wednesday, 01 April 2015

News - Travel
US air schemes merge
Administrator - Wednesday, 01 April 2015

News - Social Media
Social media: Can business learn from politics?
Administrator - Tuesday, 31 March 2015

Events - General
Europe's Customer Festival
Administrator - Tuesday, 31 March 2015

Events - General
The Loyalty Awards 2015
Administrator - Tuesday, 31 March 2015

News - Travel
British Airways accounts hacked
Administrator - Monday, 30 March 2015

News - Customer Insight
Loyalty programmes failing with digital customers, says Capgemini
Administrator - Thursday, 26 March 2015

News - Coalition Schemes
Amex plans US coalition scheme
Administrator - Wednesday, 25 March 2015

News - Data Security
Hilton HHonors accounts ‘easily’ hacked
Administrator - Tuesday, 24 March 2015

News - Customer Insight
Service is undermined by over-reliance on websites
Administrator - Monday, 23 March 2015

Events - General
The Loyalty Awards 2015
Administrator - Tuesday, 31 March 2015

News - Reward Schemes
The Loyalty Awards Finalists 2015 announced!
Administrator - Wednesday, 08 April 2015

Events - General
Europe's Customer Festival
Administrator - Tuesday, 31 March 2015

Events - General
Customer Festival Asia
Administrator - Thursday, 02 April 2015

News - Customer Insight
Loyalty programmes failing with digital customers, says Capgemini
Administrator - Thursday, 26 March 2015

News - Coalition Schemes
Nectar points cut: Sainsbury’s offers deals and extra fuel points
Administrator - Friday, 10 April 2015

News - Social Media
Social media: Can business learn from politics?
Administrator - Tuesday, 31 March 2015

News - Travel
US air schemes merge
Administrator - Wednesday, 01 April 2015

News - Data Security
Hilton HHonors accounts ‘easily’ hacked
Administrator - Tuesday, 24 March 2015

News - Retail Loyalty
John Lewis offers £100K to retail tech start-ups
Administrator - Thursday, 02 April 2015

News - Travel
British Airways accounts hacked
Administrator - Monday, 30 March 2015

News - Coalition Schemes
Amex plans US coalition scheme
Administrator - Wednesday, 25 March 2015

News - Marketing
Tesco in aisle trampoline shock
Administrator - Wednesday, 01 April 2015

News - Customer Insight
Amazon Prime tops reward scheme rankings
Administrator - Monday, 13 April 2015

News - Financial Services
Czech bank launches 'next gen' programme
Administrator - Tuesday, 14 April 2015

News - Travel
Gulf Air launches new premium tier
Administrator - Wednesday, 08 April 2015

News - Travel
airBaltic partners with PayPal
Administrator - Thursday, 09 April 2015

News - Reports/Data
Customers want more control on use of location-based data
Administrator - Monday, 20 April 2015

News - Financial Services
Barclays offers loyalty perks
Administrator - Wednesday, 15 April 2015

Features - E-Loyalty
Social media for lasting customer relationships
Administrator - Wednesday, 15 April 2015

article thumbnail Features - Retail LoyaltyMonday, 23 March 2015

Budget versus Loyalty: The Loyalty Conference 2015 - Lessons from the Winners
What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters can continue eating into the market share of the Big Four.
Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

 
     
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