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21 AUGUST 2014

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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Thursday, 21 August 2014

Phone companies score big in battle of the brands
Four smartphone and telco companies in world’s Top 10 Read more ...

 
     

Latest feature
     
 
Embracing the benefits of enthusiastic customers

Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion.
Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest news 
 
Month's news
 
   Most read  
 
    Features   
 
     
 
article thumbnail News - Social MediaWednesday, 20 August 2014

Two-thirds use Twitter to complain
Negative customer experiences spread twice as fast as positive ones Read more ...

News - Customer InsightTuesday, 19 August 2014

We repeat: Complaints from under-35s taken less seriously
Poor customer service eroding customer loyalty to retail brands Read more ...

News - Social MediaMonday, 18 August 2014

Telco 3 markets selfie ban at beach
Marketing director Malleschitz says sorry Read more ...

article thumbnail News - Retail LoyaltyMonday, 18 August 2014

Portuguese retail group partners with Aimia
Retailer targets deeper analysis of loyalty card data Read more ...

article thumbnail News - CRMFriday, 15 August 2014

Barclaycard expands wristbands into CRM
Contactless payment devices used to improve customer experience Read more ...

News - Coupons & VouchersThursday, 14 August 2014

Mobile coupon users to top one billion
Increased use of mobile channels changes market Read more ...

article thumbnail News - E-LoyaltyThursday, 14 August 2014

Funding: Taxi booking app raises £89m
Investment will boost customer service offering Read more ...

article thumbnail News - Company newsWednesday, 13 August 2014

Aimia takes stake in Indian analytics provider
Partnership to improve customer behaviour capabilities Read more ...

article thumbnail News - Coalition SchemesTuesday, 12 August 2014

Nectar brings second train operator on board
Rail passengers can collect points for online ticket purchases Read more ...

article thumbnail News - HospitalityMonday, 11 August 2014

Marriott tops hotel reward scheme rankings
Ratings assess 17 global schemes Read more ...

News - Social Media
Two-thirds use Twitter to complain
Administrator - Wednesday, 20 August 2014

News - Customer Insight
We repeat: Complaints from under-35s taken less seriously
Administrator - Tuesday, 19 August 2014

News - Social Media
Telco 3 markets selfie ban at beach
Administrator - Monday, 18 August 2014

News - Retail Loyalty
Portuguese retail group partners with Aimia
Administrator - Monday, 18 August 2014

News - CRM
Barclaycard expands wristbands into CRM
Administrator - Friday, 15 August 2014

News - Coupons & Vouchers
Mobile coupon users to top one billion
Administrator - Thursday, 14 August 2014

News - E-Loyalty
Funding: Taxi booking app raises £89m
Administrator - Thursday, 14 August 2014

News - Company news
Aimia takes stake in Indian analytics provider
Administrator - Wednesday, 13 August 2014

Events - General
9–10 September 2014 Europe’s Customer Festival 2014
Administrator - Wednesday, 13 August 2014

News - Coalition Schemes
Nectar brings second train operator on board
Administrator - Tuesday, 12 August 2014

News - Hospitality
Marriott tops hotel reward scheme rankings
Administrator - Monday, 11 August 2014

Events - General
Asia's Customer Festival
Administrator - Friday, 08 August 2014

News - Mobile Rewards
App connects data-hungry football crowds
Administrator - Friday, 08 August 2014

News - Customer Insight
Banks need activity-based marketing to reach smartphone users
Administrator - Thursday, 07 August 2014

News - E-Loyalty
Grolsch builds engagement with Bluetooth bottle caps
Administrator - Thursday, 07 August 2014

News - Prepaid Cards
Barclays offers gift cards via Pingit
Administrator - Wednesday, 06 August 2014

News - Marketing
Sound becomes an increasingly important brand trademark
Administrator - Tuesday, 05 August 2014

News - E-Loyalty
Ladbrokes rapped over loyalty promotion
Administrator - Monday, 04 August 2014

News - Prepaid Cards
First Data buys digital gift platform
Administrator - Friday, 01 August 2014

News - Reward Schemes
Man City launches rewards ‘community’
Administrator - Tuesday, 29 July 2014

News - Data Security
Sorry if you missed us!
Administrator - Tuesday, 29 July 2014

News - Mobile Rewards
Analytics and loyalty will drive m-payments growth
Administrator - Monday, 28 July 2014

News - Financial Services
Banks at risk of losing out to supermarkets
Administrator - Friday, 25 July 2014

News - Mobile Rewards
Amazon launches mobile wallet app
Administrator - Friday, 25 July 2014

News - Travel
Airline accepts Bitcoin for flight tickets
Administrator - Thursday, 24 July 2014

News - Retail Loyalty
Morrisons offers incentives to online shoppers
Administrator - Wednesday, 23 July 2014

News - E-Loyalty
PayPal rewards most loyal customers
Administrator - Tuesday, 22 July 2014

News - Data Security
Sorry if you missed us!
Administrator - Tuesday, 29 July 2014

Events - General
Asia's Customer Festival
Administrator - Friday, 08 August 2014

Events - General
9–10 September 2014 Europe’s Customer Festival 2014
Administrator - Wednesday, 13 August 2014

News - Marketing
Sound becomes an increasingly important brand trademark
Administrator - Tuesday, 05 August 2014

News - Social Media
Telco 3 markets selfie ban at beach
Administrator - Monday, 18 August 2014

News - Coalition Schemes
Nectar brings second train operator on board
Administrator - Tuesday, 12 August 2014

News - Financial Services
Banks at risk of losing out to supermarkets
Administrator - Friday, 25 July 2014

News - Retail Loyalty
Portuguese retail group partners with Aimia
Administrator - Monday, 18 August 2014

News - E-Loyalty
Funding: Taxi booking app raises £89m
Administrator - Thursday, 14 August 2014

News - Company news
Aimia takes stake in Indian analytics provider
Administrator - Wednesday, 13 August 2014

News - Hospitality
Marriott tops hotel reward scheme rankings
Administrator - Monday, 11 August 2014

News - E-Loyalty
Grolsch builds engagement with Bluetooth bottle caps
Administrator - Thursday, 07 August 2014

News - Reward Schemes
Man City launches rewards ‘community’
Administrator - Tuesday, 29 July 2014

News - Travel
Airline accepts Bitcoin for flight tickets
Administrator - Thursday, 24 July 2014

News - Social Media
Two-thirds use Twitter to complain
Administrator - Wednesday, 20 August 2014

News - Customer Insight
We repeat: Complaints from under-35s taken less seriously
Administrator - Tuesday, 19 August 2014

News - Mobile Rewards
App connects data-hungry football crowds
Administrator - Friday, 08 August 2014

News - Customer Insight
Banks need activity-based marketing to reach smartphone users
Administrator - Thursday, 07 August 2014

News - E-Loyalty
Ladbrokes rapped over loyalty promotion
Administrator - Monday, 04 August 2014

News - Prepaid Cards
First Data buys digital gift platform
Administrator - Friday, 01 August 2014

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

article thumbnail Features - Reward SchemesFriday, 30 August 2013

Why the Tesco Clubcard strategy failed in China
Tesco failed to understand the Chinese consumer and how unsuited they are to its so-called secret weapon the Clubcard.

The supermarket should have looked into the cultural differences in China compared to the UK before investing in the world's second biggest economy, argues
University of Warwick Professor of Marking and Innovation Qing Wang. Read more ...

article thumbnail Features - Reward SchemesFriday, 26 July 2013

Still searching for the next loyalty mousetrap
Winner of The Loyalty Awards Industry Personality Award 2013, Sir Keith Mills has never walked away from an interesting challenge – and he shows no sign of changing this behaviour any time soon. Exclusive interview by Annich McIntosh. Read more ...

article thumbnail Features - MobileFriday, 12 July 2013

Restaurant sector embraces mobile loyalty en masse
Early adoption of apps

It was to be expected that the major food retailers and travel companies would be early users of mobile devices for customer communication and loyalty rewards.

What was unexpected is that the restaurant sector would be a major early adopter, with a flurry of dedicated apps being launched by all types of eating establishments.

Read more ...

article thumbnail Features - BrandsThursday, 11 July 2013

No need for a USP: shoppers love copycat products
Apple and Samsung may be fighting a battle royal over patents and intellectual property, but according to Qing Wang of Warwick Business School and Paurav Shukla, of Glasgow Caledonian University London, consumers like the fact that they have the same features Read more ...

article thumbnail Features - BrandsWednesday, 12 June 2013

Winners of The Loyalty Awards 2013 announced
Outstanding industry achievements recognised at glittering international awards event

Turkcell and Sir Keith Mills among the big winners

Full list of who won what
Read more ...

article thumbnail Features - Reward SchemesTuesday, 30 April 2013

Omid Djalili to compere The Loyalty Awards 2013
Don’t miss the biggest night in the Loyalty calendar


World famous comedian Omid Djalili is on the bill to compere this year’s 2013 Loyalty Awards, making tables a rather sought after commodity.
Read more ...

article thumbnail Features - BrandsThursday, 14 February 2013

A checklist to remove loyalty risk
Set it and forget it - Avoiding the big wake-up call

Simple errors in a brand's vital loyalty programme can lead to financial, legal and customer disasters
. Bill Douetil of consultant Marketing Risk sets out a checklist to remove the risk. Read more ...

 
     
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