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Thursday, 05 July 2012 12:43
Barclays losing Facebook fight

It seemed a good idea at the time. "Dan" was introduced by Barclays as the human face to give thoughtful suggestions for how Brits could save and be frugal and get through the Blitz, sorry, slip of the pen, I meant economic downturn.

This is what the Barclays Facebook page says about Dan:

“Dan’s a HR manager and spends £5 a day on lunch. That’s about £100 a month; enough to buy a ticket to the vintage car festival he really wants to go to in August. Bringing food from home for a couple of months would mean a more memorable end to the summer. So come on Dan, get making those sandwiches and book those festival tickets.”

This is what one of Dan’s Facebook followers has replied: “Bob’s a CEO and spends £5,000 a day on Bollinger. That’s about £155,000 a month; enough to buy a classic Ferrari at the vintage car festival he really wants to go to in August. Rigging LIBOR for a couple of months would mean a more memorable end to the summer. Haha.”

OK, it is a bit cutting and some of the others are much worse, but it makes a very good point. Don’t start a social media campaign just before your CEO and chairman are forced to resign following a half a billion pound fine for fraudulently fixing Libor numbers.

Dan was introduced only last week, and he has now been retired for a while. What a pity. We were so looking forward to more helpful suggestions. Reusing tea bags perhaps?
 
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