frame_main_header_title
  Home frame_main_breadcrumb_about frame_main_breadcrumb_contact    
 
27 MAY 2015

Banner
  Main story  
     
 
article thumbnail Tuesday, 26 May 2015

Melia revamps rewards offering
Hotel chain targets more emotional buy-in Read more ...

 
     

Latest feature
     
 
Social media for lasting customer relationships

Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa.
Read more ...
 
     
 
Don't miss
     
 
 
     

 
 Latest news 
 
Month's news
 
   Most read  
 
    Features   
 
     
 
article thumbnail News - Reward SchemesFriday, 22 May 2015

Starbucks links loyalty scheme with Spotify
Members can earn points for playlist sharing Read more ...

article thumbnail News - Customer InsightThursday, 21 May 2015

Green & Blacks tops alternative Superbrand rankings
Index highlights ‘underdog’ brands Read more ...

article thumbnail News - TravelWednesday, 20 May 2015

AirAsia denies programme sale plans
Reports of discussions with potential investors Read more ...

article thumbnail News - Coalition SchemesTuesday, 19 May 2015

Easy redemptions key to success says Aimia boss
Company upgrades redemption tech platform
Loss of major Italian Nectar partner hits EMEA billings Read more ...

article thumbnail News - Customer InsightFriday, 15 May 2015

Samsung named most ‘meaningful’ brand
Big benefits for brands that connect with customers Read more ...

article thumbnail News - Data SecurityThursday, 14 May 2015

Google pressured over “right to be forgotten”
Academics call for more openness on data protection process from internet giant Read more ...

article thumbnail News - Retail LoyaltyWednesday, 13 May 2015

Ways in which retailers are annoying their customers
Our (current) list of things about supermarkets that REALLY, REALLY ANNOY US! Read more ...

article thumbnail News - HospitalityWednesday, 13 May 2015

Wyndham stages US$100m scheme relaunch
Game of Thrones star becomes programme mascot Read more ...

article thumbnail News - Data SecurityTuesday, 12 May 2015

Digital creates gap in understanding between customers and brands
Companies fail to properly interpret emails and tweets Read more ...

article thumbnail News - MarketingMonday, 11 May 2015

O2 buys out wallet partners
Marketing and advertising business to continue "as usual" Read more ...

News - Reward Schemes
Starbucks links loyalty scheme with Spotify
Administrator - Friday, 22 May 2015

News - Customer Insight
Green & Blacks tops alternative Superbrands rankings
Administrator - Thursday, 21 May 2015

News - Travel
AirAsia denies programme sale plans
Administrator - Wednesday, 20 May 2015

News - Coalition Schemes
Easy redemptions key to success says Aimia boss
Administrator - Tuesday, 19 May 2015

News - Customer Insight
Samsung named most ‘meaningful’ brand
Administrator - Friday, 15 May 2015

News - Data Security
Google pressured over “right to be forgotten”
Administrator - Thursday, 14 May 2015

News - Retail Loyalty
Ways in which retailers are annoying their customers
Administrator - Wednesday, 13 May 2015

News - Hospitality
Wyndham stages US$100m scheme relaunch
Administrator - Wednesday, 13 May 2015

News - Data Security
Digital creates gap in understanding between customers and brands
Administrator - Tuesday, 12 May 2015

News - Marketing
O2 buys out wallet partners
Administrator - Monday, 11 May 2015

News - Financial Services
Weak customer experience leaves banks wide open to new entrants
Administrator - Friday, 08 May 2015

News - Customer Insight
It's all in the NPS score
Administrator - Thursday, 07 May 2015

News - Travel
AAdvantage named top frequent flyer scheme
Administrator - Wednesday, 06 May 2015

News - Financial Services
Costco moves exclusively from Amex to a Citi Visa
Administrator - Tuesday, 05 May 2015

News - Company news
Asian Nomura acquires US Brierley+Partners
Administrator - Monday, 04 May 2015

Events - General
Customer Experience Management Middle East Summit
Administrator - Wednesday, 29 April 2015

Events - General
Customer Summit – EFMA
Administrator - Wednesday, 29 April 2015

Events - General
Customer Contact Europe 2015
Administrator - Wednesday, 29 April 2015

News - Reward Schemes
PGA golf tour starts omnichannel scheme
Administrator - Wednesday, 29 April 2015

News - Financial Services
Banks missing the mark with loyalty offerings
Administrator - Monday, 27 April 2015

News - Customer Insight
It's all in the NPS score
Administrator - Thursday, 07 May 2015

Events - General
Customer Experience Management Middle East Summit
Administrator - Wednesday, 29 April 2015

Events - General
Customer Summit – EFMA
Administrator - Wednesday, 29 April 2015

Events - General
Customer Contact Europe 2015
Administrator - Wednesday, 29 April 2015

News - Company news
Asian Nomura acquires US Brierley+Partners
Administrator - Monday, 04 May 2015

News - Reward Schemes
PGA golf tour starts omnichannel scheme
Administrator - Wednesday, 29 April 2015

News - Travel
AAdvantage named top frequent flyer scheme
Administrator - Wednesday, 06 May 2015

News - Financial Services
Weak customer experience leaves banks wide open to new entrants
Administrator - Friday, 08 May 2015

News - Financial Services
Costco moves exclusively from Amex to a Citi Visa
Administrator - Tuesday, 05 May 2015

News - Data Security
Google pressured over “right to be forgotten”
Administrator - Thursday, 14 May 2015

News - Hospitality
Wyndham stages US$100m scheme relaunch
Administrator - Wednesday, 13 May 2015

News - Retail Loyalty
Ways in which retailers are annoying their customers
Administrator - Wednesday, 13 May 2015

News - Reward Schemes
Starbucks links loyalty scheme with Spotify
Administrator - Friday, 22 May 2015

News - Marketing
O2 buys out wallet partners
Administrator - Monday, 11 May 2015

News - Data Security
Digital creates gap in understanding between customers and brands
Administrator - Tuesday, 12 May 2015

News - Coalition Schemes
Easy redemptions key to success says Aimia boss
Administrator - Tuesday, 19 May 2015

News - Travel
AirAsia denies programme sale plans
Administrator - Wednesday, 20 May 2015

News - Customer Insight
Green & Blacks tops alternative Superbrands rankings
Administrator - Thursday, 21 May 2015

News - Customer Insight
Samsung named most ‘meaningful’ brand
Administrator - Friday, 15 May 2015

article thumbnail Features - Retail LoyaltyMonday, 23 March 2015

Budget versus Loyalty: The Loyalty Conference 2015 - Lessons from the Winners
What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters can continue eating into the market share of the Big Four.
Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

 
     
Read the latest loyalty news & features - only £98 for a full year's access
Find out more...
Banner