frame_main_header_title
  Home / Book Reviews frame_main_breadcrumb_about frame_main_breadcrumb_contact    
 
24 MAY 2013

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

PDF Print
Tuesday, 05 February 2013 12:54
The Economic Imperative: Leisure and Imagination in the 21st Century
It is rare for someone to discuss economics and leisure concurrently. Economics is about analysis of spending patterns, making money, doing business, high finance, allocating resources and achieving world dominance.
Leisure is what you do when there is nothing else to do.

Author John Zerilli disagrees.

Read more...
PDF Print
Thursday, 03 May 2012 10:03
The Next Big Thing
William Higham, author of The Next Big Thing (Kogan Page 2009) available on Amazon from £17, was already discussing three years ago the demise of Kodak as though it was a foregone conclusion. The company wobbled on for a couple of years, but the writing was clearly on the wall for film.
Read more...
PDF Print
Friday, 27 April 2012 10:02
Empowered employees are the unsung heroes
In most companies, the unsung heroes are the employees.
Read more...
PDF Print
Tuesday, 24 April 2012 10:51
Considering background feelings
Following a revolution in brain science, someone invented neuro-marketing.
Read more...
PDF Print
Wednesday, 18 April 2012 15:55
Lessons from Ikea
“In most European countries and the US we will see low GDP growth, an aging population, and household spending shifting toward telecommunication, IT, medical, and energy and away from home furnishings, fashion, DIY and other retail sectors. Growth will depend on beating the competitors, not on expanding the market.
Read more...

«StartPrev12345678NextEnd»

Page 1 of 8
Read the latest loyalty news & features - only £98 for a full year's access
Find out more...
canakkale canakkale canakkale
escort bayan escort bayan