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Thursday, 04 March 2010 12:45 |
Taking a truly ethical position as a business
Reviews of “Ethical Marketing and the new consumer” by Chris Arnold
And
“Climb the green ladder, make your company and career more sustainable,” by Amy V Fetzer and Shari Aaron
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Friday, 15 January 2010 10:42 |
 How a taste for dopamine can bring out the impulsive in you
Are you the impulsive decision maker who takes risks on an all or nothing basis? Or are you risk averse and careful – the person most likely to be given the responsibility of the purse strings? |
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Wednesday, 09 December 2009 16:07 |
 Wired for Thought by Jeffrey Stibel
It’s difficult to know where to start in order to review “Wired for Thought” by Jeffrey Stibel. It’s not that this is a difficult book – I read it in one sitting, and thoroughly enjoyed the exercise – I am just hesitating about explaining his theory. |
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Tuesday, 08 December 2009 00:00 |
 Getting the lowdown on the creative process
The bigger your company, the more likely it is that you will be working with advertising and marketing agencies on your customer facing campaigns, so its a good idea to understand them. |
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Monday, 26 October 2009 13:31 |
 A book with a health warning
An economic recession is possibly not the best time to suggest a book on giving (of time and energy, as well as resources) except that recent events such as the MP expenses debacle shows how seriously the general public are taking the subject of ‘responsibility’. Therefore corporate social responsibility needs to be up there on the agenda, and argues Arvind Devalia, so does PERSONAL social responsibility.
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With the global recession still continuing to threaten the viability of many companies, customer service has come to the fore as a strategic business tool that can be used to help retain, win and win back customers, says Guy Tweedale, Senior VP of European Operations at Jacada. But how can we help our Customer Service Representatives (CSRs) to achieve these goals?
