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Book Reviews - Book Reviews
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24 APRIL 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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Tuesday, 18 August 2009 13:45
  Chaotics: the business of managing and marketing in the age of 

  Using analytical tools to chart a course through chaos
  Review of the new book by Philip Kotler and John A Caslione (published by
  McGraw-Hill Professional (price £22.99)
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Thursday, 16 July 2009 14:08
     Juggle! Rethink work, reclaim your life - by Ian Sanders
      Make a choice. You can either have a powerful job and enjoy loads of
      success, or you can retire early and have free time (but scrimp and
      save). Actually, according  to a guy called Ian Sanders, you don’t
      have to decide. You can have it all. You just have to learn to juggle.
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Monday, 13 October 2008 00:00
Basic Instincts: Human nature and the new economics by Pete Lunn
Why people behave the way they do. And why traditional economists can’t explain the mad markets. Orthodox,  traditional economists work on the premise that people make rational, logical decisions.
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Friday, 13 June 2008 12:35
     The Economic Naturalist by Robert H Frank
      In these difficult economic times, it seemed appropriate to review a book 
      that sets out to answer some of the annoying questions of life – from an             economic perspective.
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Monday, 12 May 2008 00:00
Managing the Psychological Contract by Michael Wellin

Ten years ago, the Psychological Contract only meant something to a small number of business psychologists and organisation-behaviour professionals.
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