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19 JUNE 2013

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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Friday, 13 June 2008 12:35
     The Economic Naturalist by Robert H Frank
      In these difficult economic times, it seemed appropriate to review a book 
      that sets out to answer some of the annoying questions of life – from an             economic perspective.
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Monday, 12 May 2008 00:00
Managing the Psychological Contract by Michael Wellin

Ten years ago, the Psychological Contract only meant something to a small number of business psychologists and organisation-behaviour professionals.
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Monday, 05 May 2008 00:00
How to remain focussed on what you really want to achieve
It has taken me a long time to read “Find Your Focus Zone” by Lucy Jo Palladino, not because it was difficult, but because it was so interesting, I wanted to take in every word. 
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Thursday, 01 May 2008 00:00
50 things you probably already know, but may have forgotten

There is no shortage of advice on how to retain retail customers, but when it comes to best practice on how to deal with business to business relationships then it seems account handlers have to learn by experience.
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