|
Friday, 09 July 2010 11:39 |
 Disintermediation of services through the internet is a real danger
Comment by Andreas Pouros, COO at UK-based independent search marketing agency Greenlight.
|
|
Read more...
|
|
|
Tuesday, 22 June 2010 13:03 |
Who should football players be loyal to?
Who should football players be loyal to? Their team mates, their team or their country?  |
|
Read more...
|
|
Tuesday, 15 June 2010 00:00 |
 BP online activity
Shady business or good marketing?
British Petroleum (PB) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. Matthew Whiteway, Director of Campaign Management, Greenlight asks whether this is its best bet to protect its brand or an ill thought through media disaster.
|
|
Read more...
|
|
Monday, 07 June 2010 10:25 |
 Loyalty schemes lacking a clear marketing plan
A recent survey commissioned by fast food chain Subway says that there is currently £5bn laying unclaimed on UK loyalty cards. Anamaria Chiuzan, customer, insight and loyalty senior marketing manager at loyalty specialist, The Logic Group says that this highlights the typical trap which loyalty programmes fall into of lacking a clear marketing plan to achieve their objectives. |
|
Read more...
|
|
Tuesday, 18 May 2010 08:43 |
 Coalition and country
We have a new coalition Lib/Con government now, so what is that doing for the country’s image?
|
|
Read more...
|
|
|
|
|
|
|
Page 1 of 3 |
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
