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11 MARCH 2010

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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Thursday, 17 December 2009 16:30
Let’s Talk About Sex - Durex to create an online community
There are some products that are just difficult. Difficult to market, difficult to talk about, and even difficult to admit they are your employer.
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Thursday, 15 October 2009 15:44
  Why is it so difficult to say sorry?
  A year after the financial sector bailout, Which? has found that there is still widespread consumer resentment against the banks especially as they have consistently refused to either admit guilt or say sorry for what happened. Which? Is suggesting consumers should vote which song best sums up the attitude of bankers.
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Wednesday, 23 September 2009 13:17
  I had an away day yesterday
 It was time for a well deserved break away from the daily job of being a business hack, writes Annich McIntosh.

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Monday, 17 August 2009 15:38
Double points from Tesco – clever or desperate?
Tesco has surprised the highly competitive UK foodstore market by announcing that from today (August 17) it will offer double loyalty reward points with its Clubcard loyalty scheme. 
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Friday, 07 August 2009 09:34
Vive la France – apart from the broadband
High speed internet, but only by letter. 

There are 260,000 British people with second homes in France. Some areas, such as Chamonix in the Alps and Brittany in the north, have extensive expat English speaking communities. But until recently, the French made little concession to their foreign neighbours.
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