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21 DECEMBER 2014

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article thumbnail Wednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

 
     

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Case study: Gamification and Loyalty

A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card.
Read more ...
 
     
 
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article thumbnail News - Retail LoyaltyFriday, 19 December 2014

Comment: Talking to an Aldi convert
There is nothing quite so eloquent as an Aldi or a Lidl convert. Read more ...

article thumbnail News - HospitalityFriday, 19 December 2014

Virgin Hotels to start reward scheme
Chain promises to differentiate with no ‘annoying’ extra charges Read more ...

article thumbnail News - Customer InsightFriday, 19 December 2014

2015 Predictions: Price will remain the major driver of loyalty
Over the next few weeks we will be publishing ongoing Predictions from industry experts on the likely major developments in 2015. Keep checking back on this section to see what the New Year holds!  Read more ...

News - Company newsFriday, 12 December 2014

Aimia buys retails analytics provider
UK SaaS company acquired to increase customer insight capabilities Read more ...

article thumbnail News - Customer InsightThursday, 11 December 2014

Almost half of holiday gift spending driven by loyalty
Majority will shop at their favourite retailers Read more ...

article thumbnail News - Social MediaWednesday, 10 December 2014

OK so your brand is selling OK - but is it loved?
Have a guess at what is the world's most 'loved' brand (or the Global 500 and Forbes 500 top brand to be exact). Read more ...

article thumbnail News - Reward SchemesMonday, 08 December 2014

Morrisons extends reward scheme contract
Decision represents “significant” expansion Read more ...

article thumbnail News - Data SecurityFriday, 05 December 2014

Hackers target hotel chain loyalty scheme
Millions of points reportedly stolen Read more ...

article thumbnail News - Company newsThursday, 04 December 2014

Ntegra buys customer insights provider
Combined offering will incorporate Big Data techniques Read more ...

News - Coalition SchemesWednesday, 03 December 2014

Payback India partners with mobile provider
First link with cellphone company Read more ...

News - Retail Loyalty
Comment: Talking to an Aldi convert
Administrator - Friday, 19 December 2014

News - Hospitality
Virgin Hotels to start reward scheme
Administrator - Friday, 19 December 2014

Events - General
The Loyalty Awards 2015
Administrator - Friday, 19 December 2014

News - Customer Insight
2015 Predictions: Price will remain the major driver of loyalty
Administrator - Friday, 19 December 2014

Blog - Blog
How can contact centres solve the card payments dilemma?
Administrator - Thursday, 18 December 2014

Events - General
The Winning Digital Marketing Financial Services Conference
Administrator - Tuesday, 16 December 2014

News - Company news
Aimia buys retails analytics provider
Administrator - Friday, 12 December 2014

News - Customer Insight
Almost half of holiday gift spending driven by loyalty
Administrator - Thursday, 11 December 2014

News - Social Media
OK so your brand is selling OK - but is it loved?
Administrator - Wednesday, 10 December 2014

News - Reward Schemes
Morrisons extends reward scheme contract
Administrator - Monday, 08 December 2014

News - Data Security
Hackers target hotel chain loyalty scheme
Administrator - Friday, 05 December 2014

News - Company news
Ntegra buys customer insights provider
Administrator - Thursday, 04 December 2014

News - Coalition Schemes
Payback India partners with mobile provider
Administrator - Wednesday, 03 December 2014

News - Financial Services
UnionPay starts special discounts at tourist spots
Administrator - Tuesday, 02 December 2014

News - Reward Schemes
Lloyds rewards private bankers
Administrator - Monday, 01 December 2014

News - Jobs & People
Etihad Guest names new MD
Administrator - Friday, 28 November 2014

News - Jobs & People
89% abandon purchases due to queues
Administrator - Tuesday, 25 November 2014

News - Jobs & People
Retail thoughts turn to mobile for holiday spending
Administrator - Tuesday, 25 November 2014

News - Travel
Frequent flyers can use miles for gourmet food
Administrator - Monday, 24 November 2014

News - Company news
Collinson Latitude expands partnership with loyalty currency company
Administrator - Monday, 24 November 2014

Events - General
IFINTEC Finance Technologies Conference and Exhibition
Administrator - Friday, 21 November 2014

News - Reward Schemes
Uber starts driver rewards
Administrator - Friday, 21 November 2014

News - Customer Insight
Almost half of holiday gift spending driven by loyalty
Administrator - Thursday, 11 December 2014

Events - General
The Winning Digital Marketing Financial Services Conference
Administrator - Tuesday, 16 December 2014

Blog - Blog
How can contact centres solve the card payments dilemma?
Administrator - Thursday, 18 December 2014

News - Company news
Collinson Latitude expands partnership with loyalty currency company
Administrator - Monday, 24 November 2014

News - Travel
Frequent flyers can use miles for gourmet food
Administrator - Monday, 24 November 2014

News - Financial Services
UnionPay starts special discounts at tourist spots
Administrator - Tuesday, 02 December 2014

News - Jobs & People
Retail thoughts turn to mobile for holiday spending
Administrator - Tuesday, 25 November 2014

News - Jobs & People
Etihad Guest names new MD
Administrator - Friday, 28 November 2014

Events - General
The Loyalty Awards 2015
Administrator - Friday, 19 December 2014

News - Company news
Ntegra buys customer insights provider
Administrator - Thursday, 04 December 2014

News - Jobs & People
89% abandon purchases due to queues
Administrator - Tuesday, 25 November 2014

News - Company news
Aimia buys retails analytics provider
Administrator - Friday, 12 December 2014

News - Reward Schemes
Lloyds rewards private bankers
Administrator - Monday, 01 December 2014

News - Coalition Schemes
Payback India partners with mobile provider
Administrator - Wednesday, 03 December 2014

News - Data Security
Hackers target hotel chain loyalty scheme
Administrator - Friday, 05 December 2014

News - Reward Schemes
Morrisons extends reward scheme contract
Administrator - Monday, 08 December 2014

Features - Brands
Building your brand for today’s customer
Administrator - Monday, 08 December 2014

News - Customer Insight
2015 Predictions: Price will remain the major driver of loyalty
Administrator - Friday, 19 December 2014

News - Retail Loyalty
Comment: Talking to an Aldi convert
Administrator - Friday, 19 December 2014

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

article thumbnail Features - Reward SchemesFriday, 30 August 2013

Why the Tesco Clubcard strategy failed in China
Tesco failed to understand the Chinese consumer and how unsuited they are to its so-called secret weapon the Clubcard.

The supermarket should have looked into the cultural differences in China compared to the UK before investing in the world's second biggest economy, argues
University of Warwick Professor of Marking and Innovation Qing Wang. Read more ...

 
     
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