tfmaa-2012

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23 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

February 28-29 2012

TFM&A 2012
London
From the 28 – 29 February 2012 Technology for Marketing & Advertising, the UK’s largest marketing and advertising event, will provide the forum to inspire your marketing strategy, from vision through to execution. With free seminars, a leading keynote programme and innovating suppliers, TFM&A is the event to visit to anticipate the latest developments in marketing and advertising. Register now for free entry and gather with over 11,000 other professionals at the hub of the industry. http://www.t-f-m.co.uk/

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	book reviews
	Book Review Home Page Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all Bridges to the customer's heart Don't mess with the logo
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	Blog articles Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British Can loyalty prolong the e-retail phenomenon Social media: Well done to The White Company
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Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Monday, 20 February 2012

May 22, 2012
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