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25 APRIL 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Wednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

 
     

Must read
     
 
Can you create true loyalty with a loyalty programme?

There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.

Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest features 
 
   Most read  
 
     
 
article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

article thumbnail Features - Reward SchemesFriday, 30 August 2013

Why the Tesco Clubcard strategy failed in China
Tesco failed to understand the Chinese consumer and how unsuited they are to its so-called secret weapon the Clubcard.

The supermarket should have looked into the cultural differences in China compared to the UK before investing in the world's second biggest economy, argues
University of Warwick Professor of Marking and Innovation Qing Wang. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

article thumbnail Features - Reward SchemesFriday, 30 August 2013

Why the Tesco Clubcard strategy failed in China
Tesco failed to understand the Chinese consumer and how unsuited they are to its so-called secret weapon the Clubcard.

The supermarket should have looked into the cultural differences in China compared to the UK before investing in the world's second biggest economy, argues
University of Warwick Professor of Marking and Innovation Qing Wang. Read more ...

article thumbnail Features - Reward SchemesFriday, 26 July 2013

Still searching for the next loyalty mousetrap
Winner of The Loyalty Awards Industry Personality Award 2013, Sir Keith Mills has never walked away from an interesting challenge – and he shows no sign of changing this behaviour any time soon. Exclusive interview by Annich McIntosh. Read more ...

article thumbnail Features - MobileFriday, 12 July 2013

Restaurant sector embraces mobile loyalty en masse
Early adoption of apps

It was to be expected that the major food retailers and travel companies would be early users of mobile devices for customer communication and loyalty rewards.

What was unexpected is that the restaurant sector would be a major early adopter, with a flurry of dedicated apps being launched by all types of eating establishments.

Read more ...

article thumbnail Features - BrandsThursday, 11 July 2013

No need for a USP: shoppers love copycat products
Apple and Samsung may be fighting a battle royal over patents and intellectual property, but according to Qing Wang of Warwick Business School and Paurav Shukla, of Glasgow Caledonian University London, consumers like the fact that they have the same features Read more ...

article thumbnail Features - BrandsWednesday, 12 June 2013

Winners of The Loyalty Awards 2013 announced
Outstanding industry achievements recognised at glittering international awards event

Turkcell and Sir Keith Mills among the big winners

Full list of who won what
Read more ...

article thumbnail Features - Reward SchemesTuesday, 30 April 2013

Omid Djalili to compere The Loyalty Awards 2013
Don’t miss the biggest night in the Loyalty calendar


World famous comedian Omid Djalili is on the bill to compere this year’s 2013 Loyalty Awards, making tables a rather sought after commodity.
Read more ...

article thumbnail Features - BrandsThursday, 14 February 2013

A checklist to remove loyalty risk
Set it and forget it - Avoiding the big wake-up call

Simple errors in a brand's vital loyalty programme can lead to financial, legal and customer disasters
. Bill Douetil of consultant Marketing Risk sets out a checklist to remove the risk. Read more ...

article thumbnail Features - CRMThursday, 24 January 2013

Getting to know your data is big business
Businesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discovers

Big data is a term increasingly bandied about to describe the terabytes (TBs) of stored information now being held in databanks around the world.
Read more ...

article thumbnail Features - CRMThursday, 17 January 2013

Evidence-based marketing - myth or reality?
Apparently a Facebook 'Like' is worth £7. Isn't that brilliant? If you have a hundred thousand followers that makes your social media strategy absolutely rocking news. The question is, says Felix Velarde of digital CRM agency Underwired, how many of you really believe it? Read more ...

article thumbnail Features - Customer InsightWednesday, 09 January 2013

Asking the Right Questions, Taking the Right Actions
Trying to work out how to satisfy customers often relies more on hope rather than certainty.

Sheri Petras, CEO of CFI Group
, argues that the best way of improving customer service and profitability can be summarized in four words: monitor, analyze, act and thrive.
Read more ...

Features - Retail LoyaltyFriday, 21 December 2012

Making use of the pop up concept
Pop up stores have become something of a high street phenomenon. Originally the domain of seasonal traders and craft sellers, they are increasingly being used to test products and marketing initiatives, and even to act as collection points. Chris Gates, director of retail at Hitachi Consulting UK explores the concept of the pop up. Read more ...

 
     
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