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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 09 April 2010Asda & loyalty: balancing expectations and cost
The current financial strain on businesses may lead some to overlook the importance of staff and customer loyalty. And while tightening the purse strings may be a priority, company loyalty doesn’t need to nose-dive as a result, says Tracy Aslam, Director of Asda Business Rewards.
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New research shows the most buoyant markets for retailer cards
 Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
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Features - B2BMonday, 11 May 2009 Online management challenges B2B's aversion to plastic
The business to business rewards sector, traditionally a conservative market resistant to innovation, could now be about to undergo major changes.
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Features - B2BThursday, 07 August 2008Report on employee churn
A research report into rates of senior management turnover across the UK shows that across the country, 12.42% of senior managers change job every year.
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Features - B2BMonday, 20 August 2007Vouchers: Paper or plastic?
Article by Yvonne West, chair of the UK Voucher Association and Sainsbury's Business Direct Manager. Over the past three decades the paper voucher has reigned supreme as the ‘king’ of motivational tools, offering companies the ideal gift with which to incentivise both staff and customers.
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Features - B2BMonday, 11 May 2009 Online management challenges B2B's aversion to plastic
The business to business rewards sector, traditionally a conservative market resistant to innovation, could now be about to undergo major changes.
Read more ...
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|
Features - B2BThursday, 07 August 2008Report on employee churn
A research report into rates of senior management turnover across the UK shows that across the country, 12.42% of senior managers change job every year.
Read more ...
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Features - B2BMonday, 20 August 2007Vouchers: Paper or plastic?
Article by Yvonne West, chair of the UK Voucher Association and Sainsbury's Business Direct Manager. Over the past three decades the paper voucher has reigned supreme as the ‘king’ of motivational tools, offering companies the ideal gift with which to incentivise both staff and customers.
Read more ...
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