Tapping into the collective intelligence of people who like you
“Every so often an unavoidable and pervasive shift takes place that affects every sector, every industry, every company, and every corporate function. Think automobiles, railroads and information technology. And, now, think social media.”
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Curation Nation fails to convince Loyalty Magazine
You cannot fail to notice the proliferation of sites that claim to be a collective of “important industry intelligence” but in effect are simply copying stuff on the web that other sites have published.
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Learning management lessons from bees
Most people like bees. They have this relaxing, mood-inducing buzz that takes us back to our childhood  and those long hot summers. Plus they produce wonderful honey. Read more ...

If you don't like the system, why don't you hack it?
The term hacking gets such bad press these days, being associated with bringing down websites, the stealing of credit card details and messing up our computers, that caution is probably called for in suggesting you should read a book entitled “Hacking Work”.
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When thinking into a situation can help achieve the state of being
Neuro-Linguistic Programming (NLP) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet despite the success stories and proliferation of courses, there is still much scepticism about its validity and effectiveness.
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The Secrets of Success in Selling
It could be argued that a book about selling has no place in a magazine about loyalty and retention. Except that customer retention is about building strong and lasting customer relationships, creating long-term rewards for you, your business and your customers – and so is selling. So with this in mind, here is the book.
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Choosing a book about brands
It is not surprising there are so many books about brands. What your product or company stands for, and what message it conveys is crucial to the success of any business.

But which book do you rely on for advice?
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Don’t bother speaking – your body language says it all
Folded arms and legs, a sweaty forehead and a hidden mouth are all widely accepted means of reading body language. It probably won’t surprise you to learn that reading someone’s motives is a great deal more complicated than that.
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Bridges to the Customer’s Heart
Customer service in a developing country
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Don’t Mess with the Logo
There is a little confusion in the titling of this book. For a start, they didn’t want to say ‘mess’ they wanted to say something ruder, but book publisher Financial Times Prentice Hall said no, because their brand was not a sweary brand. Read more ...

Tapping into the collective intelligence of people who like you
“Every so often an unavoidable and pervasive shift takes place that affects every sector, every industry, every company, and every corporate function. Think automobiles, railroads and information technology. And, now, think social media.”
Read more ...

Curation Nation fails to convince Loyalty Magazine
You cannot fail to notice the proliferation of sites that claim to be a collective of “important industry intelligence” but in effect are simply copying stuff on the web that other sites have published.
Read more ...

Learning management lessons from bees
Most people like bees. They have this relaxing, mood-inducing buzz that takes us back to our childhood  and those long hot summers. Plus they produce wonderful honey. Read more ...

If you don't like the system, why don't you hack it?
The term hacking gets such bad press these days, being associated with bringing down websites, the stealing of credit card details and messing up our computers, that caution is probably called for in suggesting you should read a book entitled “Hacking Work”.
Read more ...

When thinking into a situation can help achieve the state of being
Neuro-Linguistic Programming (NLP) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet despite the success stories and proliferation of courses, there is still much scepticism about its validity and effectiveness.
Read more ...

The Secrets of Success in Selling
It could be argued that a book about selling has no place in a magazine about loyalty and retention. Except that customer retention is about building strong and lasting customer relationships, creating long-term rewards for you, your business and your customers – and so is selling. So with this in mind, here is the book.
Read more ...

Choosing a book about brands
It is not surprising there are so many books about brands. What your product or company stands for, and what message it conveys is crucial to the success of any business.

But which book do you rely on for advice?
Read more ...

Don’t bother speaking – your body language says it all
Folded arms and legs, a sweaty forehead and a hidden mouth are all widely accepted means of reading body language. It probably won’t surprise you to learn that reading someone’s motives is a great deal more complicated than that.
Read more ...

Bridges to the Customer’s Heart
Customer service in a developing country
Read more ...

Don’t Mess with the Logo
There is a little confusion in the titling of this book. For a start, they didn’t want to say ‘mess’ they wanted to say something ruder, but book publisher Financial Times Prentice Hall said no, because their brand was not a sweary brand. Read more ...

Why Women Mean Business
As the new UK coalition government settles into Downing Street,  the question is frequently being asked “where are the women?
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Your customers are angry, very angry
Review of The Relationship Revolution by Larry Hochman
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How to Manage Difficult People by Alan Fairweather
It was quite stressful to read “How to Manage Difficult People” but oh so useful!
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An economic revolution or a theory for interpreting core values?
The Economic Revolution by Art Kristeven
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Numbers Rule Your World
There were a few things that disappointed me about “Numbers Rule Your World – the hidden influence of probability and statistics on everything you do”.
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Global Crises, Global Solutions
An economic perspective on the question of aid.
Review of Global Crises, Global Solutions, edited by Bjorn Lomborg.
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Powerlines: Words that sells brands
“So far, twenty-first century marketers haven’t created much in the way of lines that make us think, smile or are easy to remember. Perhaps this century needs a good tagline. The good news is there is still plenty of time.”  This is one of the comments made by Steve Cone in his book “Powerlines: Words that sell brands, grip fans, and sometimes change history”.
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When luxury retreats back to authenticity – defining Uber-premium
I picked up Luxury World, The past, present and future of luxury brands, by Mark Tungate with reluctance. Read more ...

Taking a truly ethical position as a business
Reviews of “Ethical Marketing and the new consumer” by Chris Arnold
And
 “Climb the green ladder, make your company and career more sustainable,” by Amy V Fetzer and Shari Aaron
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How a taste for dopamine can bring out the impulsive in you
Are you the impulsive decision maker who takes risks on an all or nothing basis? Or are you risk averse and careful – the person most likely to be given the responsibility of the purse strings? Read more ...