Listening in to customer conversations
Using text analytics to understand what people are saying about you
Data analytics is no longer seen as an interesting add on but as a crucial business requirement in a world where negative Twitter, Facebook or TripAdvisor reviews can devastate a product very quickly.
Read more ...

How to piggy back on Apple’s success
Think of an app and then strategise it
Apple, (the world’s most valuable brand with an estimated brand value of more than US$153bn) is definitely not sitting on its laurels despite its pole position.
Its latest quarterly results show they sold a massive 18.7 million iPhones in the last three months, Read more ...

Reputation and trust are key decision influencers
Reputation and trust issues were both hugely influential factors in Barclaycard's decision to cancel its contract with card insurance company CPP along with sales of their identity theft product.
The data breach at Epsilon is also causing reputational havoc for major US brands.
Read more ...

If loyalty is a dead currency, we need to foster love
Saatchi and Saatchi boss Richard Hytner talks about lovemarks, positive messages, employee engagement and loyalty beyond reason


“Loyalty as we have known it is a dead currency” and what we need to foster (of course) is love.  Read more ...

How Ford Retail realised its moment of truth - Case Study
If it was possible for companies to bottle those magic moments when they make a customer happy, or land a sale, you can rest assured they would.
Read more ...

Generosity needed to reach "Generation G" consumers
Identifying a firm as generous is becoming increasingly important for marketers in the economic downturn. Jayne Mayled, MD of Jupiter Design, explains how the concept is evolving. Read more ...

Listening in to customer conversations
Using text analytics to understand what people are saying about you
Data analytics is no longer seen as an interesting add on but as a crucial business requirement in a world where negative Twitter, Facebook or TripAdvisor reviews can devastate a product very quickly.
Read more ...

How to piggy back on Apple’s success
Think of an app and then strategise it
Apple, (the world’s most valuable brand with an estimated brand value of more than US$153bn) is definitely not sitting on its laurels despite its pole position.
Its latest quarterly results show they sold a massive 18.7 million iPhones in the last three months, Read more ...

Reputation and trust are key decision influencers
Reputation and trust issues were both hugely influential factors in Barclaycard's decision to cancel its contract with card insurance company CPP along with sales of their identity theft product.
The data breach at Epsilon is also causing reputational havoc for major US brands.
Read more ...

If loyalty is a dead currency, we need to foster love
Saatchi and Saatchi boss Richard Hytner talks about lovemarks, positive messages, employee engagement and loyalty beyond reason


“Loyalty as we have known it is a dead currency” and what we need to foster (of course) is love.  Read more ...

How Ford Retail realised its moment of truth - Case Study
If it was possible for companies to bottle those magic moments when they make a customer happy, or land a sale, you can rest assured they would.
Read more ...

Generosity needed to reach "Generation G" consumers
Identifying a firm as generous is becoming increasingly important for marketers in the economic downturn. Jayne Mayled, MD of Jupiter Design, explains how the concept is evolving. Read more ...