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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 26 June 2009Generosity needed to reach "Generation G" consumers
Identifying a firm as generous is becoming increasingly important for marketers in the economic downturn. Jayne Mayled, MD of Jupiter Design, explains how the concept is evolving.
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New research shows the most buoyant markets for retailer cards
 Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
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Features - BrandsTuesday, 24 June 2008Transferring loyalty from the football pitch to the shop floor
Brand loyalty has long been proclaimed the ultimate goal of marketing. Getting consumers to commit to purchasing a brand on a long term basis is every marketers dream. But when it comes to the crunch, no matter how much a consumer likes a brand, are they really loyal to it?
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Features - BrandsSunday, 10 June 2007Loyalty alternative to 'happy hour'
Moving quickly to fill the vacuum caused by the British Beer and Pub Association ban on "happy hours", loyalty scheme provider Fibremesh Systems has introduced a programme called Loyalty Reward to stimulate business, increase profits, and presumably keep people drinking.
Read more ...
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Features - BrandsSaturday, 09 June 2007Cobra - The Making of a Cult Beer
If you dream of managing to impress your cynical, over worked colleagues, then we might have the answer. Get Simon Edwards, marketing director of Cobra Beer to phone.
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Features - BrandsFriday, 01 June 2007Loyalty Fatigue: Big brands are missing out on consumer aspirations
Article by David Grant, joint MD, The Infinite Ideas Company
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Features - BrandsTuesday, 24 June 2008Transferring loyalty from the football pitch to the shop floor
Brand loyalty has long been proclaimed the ultimate goal of marketing. Getting consumers to commit to purchasing a brand on a long term basis is every marketers dream. But when it comes to the crunch, no matter how much a consumer likes a brand, are they really loyal to it?
Read more ...
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Features - BrandsSunday, 10 June 2007Loyalty alternative to 'happy hour'
Moving quickly to fill the vacuum caused by the British Beer and Pub Association ban on "happy hours", loyalty scheme provider Fibremesh Systems has introduced a programme called Loyalty Reward to stimulate business, increase profits, and presumably keep people drinking.
Read more ...
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Features - BrandsSaturday, 09 June 2007Cobra - The Making of a Cult Beer
If you dream of managing to impress your cynical, over worked colleagues, then we might have the answer. Get Simon Edwards, marketing director of Cobra Beer to phone.
Read more ...
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Features - BrandsFriday, 01 June 2007Loyalty Fatigue: Big brands are missing out on consumer aspirations
Article by David Grant, joint MD, The Infinite Ideas Company
Read more ...
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