Collecting that right kind of data is vital for true customer insight
When it comes to customer insight, it’s not just how many customers you have on your database, but the depth of the data and what you do with it. Article by Richard Higginbotham, head of marketing for Transactis. Read more ...

Research provides insights into emotional factors
A new market research service has been launched to help manufacturers build emotional bridges to consumers when branding, formulating, packaging and marketing their products. Read more ...

Fear tightens purse strings
It is fear of the recession that is driving consumer behaviour more than an actual change in circumstances, according to new research. Read more ...

Tough times on the High Street mean retailers need harder working strategies

Recession-proof your business using Customer Loyalty Programs
Article by Esteban Kolsky, VP and practice leader eVergeance Read more ...

Should marketing be taxed?
Pete Lunn, author of Basic Instincts, suggests we should benefit from having to suffer sales messages

Understanding the Complete Customer Experience
How to control costs, enhance customer satisfaction and reduce customer defection, while also identifying opportunities to improve sales. Article by Myles Rose, vice president EMEA, ClickFox.

A complaining customer is your most important customer
Complaining customers are here to stay and knowing how to deal with them is crucial says David Hart, Newcastle Business School at Northumbria University. Read more ...

Predicting which brands will beat the downturn
A brand research, development, and management consultancy has released predictions about which businesses will wilt or survive in the predicted 2008 recession – and why.
Read more ...

Making the Customer Experience Count
How to build customer retention through the use of intelligent infrared devices. Article by René Schrama, Worldwide Sales Director, Irisys InfraRed Integrated Systems.

Collecting that right kind of data is vital for true customer insight
When it comes to customer insight, it’s not just how many customers you have on your database, but the depth of the data and what you do with it. Article by Richard Higginbotham, head of marketing for Transactis. Read more ...

Research provides insights into emotional factors
A new market research service has been launched to help manufacturers build emotional bridges to consumers when branding, formulating, packaging and marketing their products. Read more ...

Fear tightens purse strings
It is fear of the recession that is driving consumer behaviour more than an actual change in circumstances, according to new research. Read more ...

Tough times on the High Street mean retailers need harder working strategies

Recession-proof your business using Customer Loyalty Programs
Article by Esteban Kolsky, VP and practice leader eVergeance Read more ...

Should marketing be taxed?
Pete Lunn, author of Basic Instincts, suggests we should benefit from having to suffer sales messages

Understanding the Complete Customer Experience
How to control costs, enhance customer satisfaction and reduce customer defection, while also identifying opportunities to improve sales. Article by Myles Rose, vice president EMEA, ClickFox.

A complaining customer is your most important customer
Complaining customers are here to stay and knowing how to deal with them is crucial says David Hart, Newcastle Business School at Northumbria University. Read more ...

Predicting which brands will beat the downturn
A brand research, development, and management consultancy has released predictions about which businesses will wilt or survive in the predicted 2008 recession – and why.
Read more ...

Making the Customer Experience Count
How to build customer retention through the use of intelligent infrared devices. Article by René Schrama, Worldwide Sales Director, Irisys InfraRed Integrated Systems.

Making the Customer Experience Count
How to build customer retention through the use of intelligent infrared devices. Article by René Schrama (right), Worldwide Sales Director, Irisys InfraRed Integrated Systems. Read more ...