data/research - data/research

Home / Features / data/research

7 FEBRUARY 2012

Welcome to

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

Main Feature

Wednesday, 29 July 2009

Traditional direct marketing still the best
Two out of three consumers agree

More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist Pitney Bowes reveals.
Read more ...

View all articles ...

Must read


	Loyalty schemes will be directly affected by EU data reforms Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions. Read more ...

Don't miss

Latest features

Most read

	Features - data/researchThursday, 07 May 2009 Indian loyalty market at nascent stages Coalition schemes the optimal model Read more ...
	Features - data/researchTuesday, 03 February 2009 The top six marketing processes in an economic downturn?? Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

	Features - data/researchThursday, 07 May 2009 Indian loyalty market at nascent stages Coalition schemes the optimal model Read more ...
	Features - data/researchTuesday, 03 February 2009 The top six marketing processes in an economic downturn?? Companies that move too quickly to cut marketing budgets in the economic slowdown risk damaging their ability to hold and add customers when conditions improve. Read more ...

	subscribe
	Read the latest loyalty news & features - only £98 for a full year's access Find out more...

	book reviews
	Book Review Home Page Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all Bridges to the customer's heart Don't mess with the logo
	Blog
	Blog articles Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British Can loyalty prolong the e-retail phenomenon Social media: Well done to The White Company
	Resources
	Links

Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
Read more ...

Wednesday, 29 July 2009