Keeping the customer online
Brand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. Read more ...

Turning browsers into buyers: Making online shopping more personal
FAQs just don’t hack it!: UK retailers are increasing both their investment and focus in e-commerce services to attract the growing amount of customers who shop online.  A recent study by eBay predicts that 85% of consumers intend to maintain or increase their online shopping.  Article by Ravi Shankar Pandey, senior VP and UK head of NIIT Technologies. Read more ...

Pepsi drops out of Superbowl but wins marketing game?
The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social media and web-based initiatives could herald a new marketing template.

Read more ...

Using Customer Feedback to Encourage Customer Loyalty
Big online businesses such as eBay and Amazon have recognised the importance of creating a dialogue with their customers and replicating a word of mouth experience. Bill Cawley, founder of Feefo, explains why customer feedback isn’t just a marketing gimmick and how it can encourage brand loyalty. Read more ...

Are you a social networker or one of those who “don’t get it”?
There is no going back after technology has a breakthrough, so whether you love it or hate it, Web 2.0, social networking, Twitter, Facebook - and all that - are here to stay. Read more ...

Businesses missing out on customer engagement through social media
Businesses are failing to capitalise on the benefits of advocacy and user-generated content, says E-Business strategist Deborah Collier who believes many more firms could be leveraging social media platforms and user-generated content for maximum customer engagement. Read more ...

Case Study: Online marketing company gets connected with 24/7 office
How email marketing company Responsewave has unified its diverse European operations through a utility service provider, to communicate a single brand image and build closer customer relationships. Read more ...

Getting the best out of Google AdWords
Written by Ken Ross, managing director of London based media & marketing business nowcommunications.co.uk Read more ...

Keeping the customer online
Brand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. Read more ...

Turning browsers into buyers: Making online shopping more personal
FAQs just don’t hack it!: UK retailers are increasing both their investment and focus in e-commerce services to attract the growing amount of customers who shop online.  A recent study by eBay predicts that 85% of consumers intend to maintain or increase their online shopping.  Article by Ravi Shankar Pandey, senior VP and UK head of NIIT Technologies. Read more ...

Pepsi drops out of Superbowl but wins marketing game?
The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social media and web-based initiatives could herald a new marketing template.

Read more ...

Using Customer Feedback to Encourage Customer Loyalty
Big online businesses such as eBay and Amazon have recognised the importance of creating a dialogue with their customers and replicating a word of mouth experience. Bill Cawley, founder of Feefo, explains why customer feedback isn’t just a marketing gimmick and how it can encourage brand loyalty. Read more ...

Are you a social networker or one of those who “don’t get it”?
There is no going back after technology has a breakthrough, so whether you love it or hate it, Web 2.0, social networking, Twitter, Facebook - and all that - are here to stay. Read more ...

Businesses missing out on customer engagement through social media
Businesses are failing to capitalise on the benefits of advocacy and user-generated content, says E-Business strategist Deborah Collier who believes many more firms could be leveraging social media platforms and user-generated content for maximum customer engagement. Read more ...

Case Study: Online marketing company gets connected with 24/7 office
How email marketing company Responsewave has unified its diverse European operations through a utility service provider, to communicate a single brand image and build closer customer relationships. Read more ...

Getting the best out of Google AdWords
Written by Ken Ross, managing director of London based media & marketing business nowcommunications.co.uk Read more ...