E-Loyalty - E-Loyalty

7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

Main Feature

Monday, 13 December 2010

Social media drives advance towards a networked economy
Marketers must react in real-time to both the new sales opportunities offered by social networking sites, and to the threats posed to brands by the viral spread of adverse online comment. Article by Kevin Cochrane, chief marketing officer for Day Software.
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Must read


	Loyalty schemes will be directly affected by EU data reforms Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions. Read more ...

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Latest features

Most read

	Features - E-LoyaltyWednesday, 04 January 2012 Top ten eShopping trends for 2012 Mobile to become 18-20% of website traffic Retailers to feel the pinch as more brands sell direct to customers online Over half of retail sales to be influenced by a brand's web presence Read more ...
Features - E-LoyaltyWednesday, 03 August 2011 Are social networks the key to ecommerce loyalty? Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them. Read more ...
	Features - E-LoyaltyThursday, 25 November 2010 Facebook based contactless reward scheme trialling in Singapore Aneace Haddad of Welcome Realtime fame back with his next big idea You may remember him as the indefatigable CEO of Welcome Realtime, but now Aneace Haddad is working on a new loyalty scheme idea aimed at restaurants and small businesses that incorporates both social media and contactless technology. Read more ...
	Features - E-LoyaltyThursday, 05 August 2010 Red Cross Social Media case study Using blogs and tweets as a call to action Read more ...
Features - E-LoyaltyMonday, 24 May 2010 Keeping the customer online Brand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. Read more ...
	Features - E-LoyaltyFriday, 30 April 2010 Turning browsers into buyers: Making online shopping more personal FAQs just don’t hack it!: UK retailers are increasing both their investment and focus in e-commerce services to attract the growing amount of customers who shop online. A recent study by eBay predicts that 85% of consumers intend to maintain or increase their online shopping. Article by Ravi Shankar Pandey, senior VP and UK head of NIIT Technologies. Read more ...
	Features - E-LoyaltyThursday, 25 February 2010 Pepsi drops out of Superbowl but wins marketing game? The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social media and web-based initiatives could herald a new marketing template. Read more ...
	Features - E-LoyaltyFriday, 20 November 2009 Using Customer Feedback to Encourage Customer Loyalty Big online businesses such as eBay and Amazon have recognised the importance of creating a dialogue with their customers and replicating a word of mouth experience. Bill Cawley, founder of Feefo, explains why customer feedback isn’t just a marketing gimmick and how it can encourage brand loyalty. Read more ...
	Features - E-LoyaltyThursday, 01 October 2009 Are you a social networker or one of those who “don’t get it”? There is no going back after technology has a breakthrough, so whether you love it or hate it, Web 2.0, social networking, Twitter, Facebook - and all that - are here to stay. Read more ...
	Features - E-LoyaltyWednesday, 02 September 2009 Businesses missing out on customer engagement through social media Businesses are failing to capitalise on the benefits of advocacy and user-generated content, says E-Business strategist Deborah Collier who believes many more firms could be leveraging social media platforms and user-generated content for maximum customer engagement. Read more ...

	Features - E-LoyaltyWednesday, 04 January 2012 Top ten eShopping trends for 2012 Mobile to become 18-20% of website traffic Retailers to feel the pinch as more brands sell direct to customers online Over half of retail sales to be influenced by a brand's web presence Read more ...
Features - E-LoyaltyWednesday, 03 August 2011 Are social networks the key to ecommerce loyalty? Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them. Read more ...
	Features - E-LoyaltyThursday, 25 November 2010 Facebook based contactless reward scheme trialling in Singapore Aneace Haddad of Welcome Realtime fame back with his next big idea You may remember him as the indefatigable CEO of Welcome Realtime, but now Aneace Haddad is working on a new loyalty scheme idea aimed at restaurants and small businesses that incorporates both social media and contactless technology. Read more ...
	Features - E-LoyaltyThursday, 05 August 2010 Red Cross Social Media case study Using blogs and tweets as a call to action Read more ...
Features - E-LoyaltyMonday, 24 May 2010 Keeping the customer online Brand loyalty in the online world is far more fragile than the real world. Graham Moore, e-retail specialist, Zeus Technology looks at the importance of maintaining a consistent online brand presence to avoid customer churn and says it's vital that web traffic is prioritised and managed effectively. Read more ...
	Features - E-LoyaltyFriday, 30 April 2010 Turning browsers into buyers: Making online shopping more personal FAQs just don’t hack it!: UK retailers are increasing both their investment and focus in e-commerce services to attract the growing amount of customers who shop online. A recent study by eBay predicts that 85% of consumers intend to maintain or increase their online shopping. Article by Ravi Shankar Pandey, senior VP and UK head of NIIT Technologies. Read more ...
	Features - E-LoyaltyThursday, 25 February 2010 Pepsi drops out of Superbowl but wins marketing game? The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social media and web-based initiatives could herald a new marketing template. Read more ...
	Features - E-LoyaltyFriday, 20 November 2009 Using Customer Feedback to Encourage Customer Loyalty Big online businesses such as eBay and Amazon have recognised the importance of creating a dialogue with their customers and replicating a word of mouth experience. Bill Cawley, founder of Feefo, explains why customer feedback isn’t just a marketing gimmick and how it can encourage brand loyalty. Read more ...
	Features - E-LoyaltyThursday, 01 October 2009 Are you a social networker or one of those who “don’t get it”? There is no going back after technology has a breakthrough, so whether you love it or hate it, Web 2.0, social networking, Twitter, Facebook - and all that - are here to stay. Read more ...
	Features - E-LoyaltyWednesday, 02 September 2009 Businesses missing out on customer engagement through social media Businesses are failing to capitalise on the benefits of advocacy and user-generated content, says E-Business strategist Deborah Collier who believes many more firms could be leveraging social media platforms and user-generated content for maximum customer engagement. Read more ...

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	book reviews
	Book Review Home Page Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all Bridges to the customer's heart Don't mess with the logo
	Blog
	Blog articles Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British Can loyalty prolong the e-retail phenomenon Social media: Well done to The White Company
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