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7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Wednesday, 02 March 2011

Amex Zync works hard to appeal to Gen Y
Financial coaching and advice
Using social media and rewards
Rewards for green living

When an American Express survey found that a top concern for young people was their finances, it responded by setting up a project to help.
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Must read
     
 
Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - Financial ServicesWednesday, 27 July 2011

Greek bank success in a troubled market
It is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece. Read more ...

Features - Financial ServicesThursday, 27 January 2011

Special report into Citi Cards in the US
Citi introduces thank you credit cards
Customer feedback shapes offering
Two button smart card in Citi pilot
Default lowest falls to its lowest rate in 22 months
US Fed cap causes the beginning of the end for debit card rewards
Read more ...

article thumbnail Features - Financial ServicesTuesday, 23 November 2010

Cantona sparks viral campaign to ‘cripple’ banking system
Power of social media to be put to the test on December 7

The potential of social media to rapidly escalate a controversial issue has been graphically illustrated by comments from former soccer star Eric Cantona. Read more ...

Features - Financial ServicesThursday, 30 September 2010

Maximising the relationship between customer and staff retention
The UK’s insurance industry is renowned for poor customer service and churn is increasing. However, with customers holding an average of five products across numerous insurers, the potential to generate profit through cross and up sell at the call centre is significant, says Stephen Haighton, VP, Sales Northern Europe, Chordiant.

Read more ...
article thumbnail Features - Financial ServicesTuesday, 15 December 2009

French banks become more “fidelité” focussed
Requirement to allow competition brings wave of new initiatives
Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...

article thumbnail Features - Financial ServicesFriday, 05 June 2009

Banks need to rebuild customer trust
Survey confirms confidence still low
How banks can rebuild trust and confidence
Read more ...

Features - Financial ServicesWednesday, 27 July 2011

Greek bank success in a troubled market
It is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece. Read more ...

Features - Financial ServicesThursday, 27 January 2011

Special report into Citi Cards in the US
Citi introduces thank you credit cards
Customer feedback shapes offering
Two button smart card in Citi pilot
Default lowest falls to its lowest rate in 22 months
US Fed cap causes the beginning of the end for debit card rewards
Read more ...

article thumbnail Features - Financial ServicesTuesday, 23 November 2010

Cantona sparks viral campaign to ‘cripple’ banking system
Power of social media to be put to the test on December 7

The potential of social media to rapidly escalate a controversial issue has been graphically illustrated by comments from former soccer star Eric Cantona. Read more ...

Features - Financial ServicesThursday, 30 September 2010

Maximising the relationship between customer and staff retention
The UK’s insurance industry is renowned for poor customer service and churn is increasing. However, with customers holding an average of five products across numerous insurers, the potential to generate profit through cross and up sell at the call centre is significant, says Stephen Haighton, VP, Sales Northern Europe, Chordiant.

Read more ...
article thumbnail Features - Financial ServicesTuesday, 15 December 2009

French banks become more “fidelité” focussed
Requirement to allow competition brings wave of new initiatives
Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...

article thumbnail Features - Financial ServicesFriday, 05 June 2009

Banks need to rebuild customer trust
Survey confirms confidence still low
How banks can rebuild trust and confidence
Read more ...

 
     
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