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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Wednesday, 02 March 2011Amex Zync works hard to appeal to Gen Y Financial coaching and advice Using social media and rewards Rewards for green living When an American Express survey found that a top concern for young people was their finances, it responded by setting up a project to help.
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Loyalty schemes will be directly affected by EU data reforms
Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions. Read more ...
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Features - Financial ServicesWednesday, 27 July 2011Greek bank success in a troubled market It is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece.
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Features - Financial ServicesThursday, 27 January 2011Special report into Citi Cards in the US Citi introduces thank you credit cards Customer feedback shapes offering Two button smart card in Citi pilot Default lowest falls to its lowest rate in 22 months US Fed cap causes the beginning of the end for debit card rewards
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Features - Financial ServicesTuesday, 23 November 2010Cantona sparks viral campaign to ‘cripple’ banking system Power of social media to be put to the test on December 7
The potential of social media to rapidly escalate a controversial issue has been graphically illustrated by comments from former soccer star Eric Cantona.
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Features - Financial ServicesThursday, 30 September 2010 Maximising the relationship between customer and staff retention The UK’s insurance industry is renowned for poor customer service and churn is increasing. However, with customers holding an average of five products across numerous insurers, the potential to generate profit through cross and up sell at the call centre is significant, says Stephen Haighton, VP, Sales Northern Europe, Chordiant.
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Features - Financial ServicesTuesday, 15 December 2009French banks become more “fidelité” focussed Requirement to allow competition brings wave of new initiatives Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...
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Features - Financial ServicesFriday, 05 June 2009Banks need to rebuild customer trust Survey confirms confidence still low How banks can rebuild trust and confidence
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Features - Financial ServicesWednesday, 27 July 2011Greek bank success in a troubled market It is the stuff of loyalty dreams. The points redeemed from the loyalty scheme of a European bank exceeds the number of points issued, even though the number of points being issued has gone up. The result of this of course, means 100% redemption - and it has been achieved by a bank in Greece.
Read more ...
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Features - Financial ServicesThursday, 27 January 2011Special report into Citi Cards in the US Citi introduces thank you credit cards Customer feedback shapes offering Two button smart card in Citi pilot Default lowest falls to its lowest rate in 22 months US Fed cap causes the beginning of the end for debit card rewards
Read more ...
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Features - Financial ServicesTuesday, 23 November 2010Cantona sparks viral campaign to ‘cripple’ banking system Power of social media to be put to the test on December 7
The potential of social media to rapidly escalate a controversial issue has been graphically illustrated by comments from former soccer star Eric Cantona.
Read more ...
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Features - Financial ServicesThursday, 30 September 2010 Maximising the relationship between customer and staff retention The UK’s insurance industry is renowned for poor customer service and churn is increasing. However, with customers holding an average of five products across numerous insurers, the potential to generate profit through cross and up sell at the call centre is significant, says Stephen Haighton, VP, Sales Northern Europe, Chordiant.
Read more ...
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Features - Financial ServicesTuesday, 15 December 2009French banks become more “fidelité” focussed Requirement to allow competition brings wave of new initiatives Loyalty came late to France as a payment card marketing tool. It wasn’t until October 2007 that even co-branded cards were allowed. This ban by the French banks enabled them to keep tight control of their payments business – until EU rules forced a change. Now everything is different.
Read more ...
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Features - Financial ServicesFriday, 05 June 2009Banks need to rebuild customer trust Survey confirms confidence still low How banks can rebuild trust and confidence
Read more ...
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