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7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Tuesday, 24 August 2010

Receiving credit for being green
Using Airmiles experience to mitigate global warming
It was only a matter of time before the first national “green” loyalty scheme launched in the UK.
What Loyalty Magazine expected was that this would come from a small environmental organization. In fact it has been created by some of the most experienced customer retention brains in the business – most of them ex-Air Miles.
The Ice loyalty scheme promises to “support British sustainable retail, with one of the country’s most generous and flexible loyalty schemes.”
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Must read
     
 
Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - Green LoyaltyMonday, 27 July 2009

Upside for green retailers in the crunch
M&S applauded for £200m ethical spend


The Real Green Retail Group says it applauds M&S for its £200m ethical plan and also for chiding rivals for retreating from commitment to green and ethical issues during the current economic recession.

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article thumbnail Features - Green LoyaltyWednesday, 22 April 2009

Canada goes green mile by mile - Air Miles launches My Planet
A massive 94% of Canadians believe it is important that they personally help the environment by choosing green products, but two thirds of them have trouble with the validity of green claims. Read more ...

Features - Green LoyaltyMonday, 27 July 2009

Upside for green retailers in the crunch
M&S applauded for £200m ethical spend


The Real Green Retail Group says it applauds M&S for its £200m ethical plan and also for chiding rivals for retreating from commitment to green and ethical issues during the current economic recession.

Read more ...

article thumbnail Features - Green LoyaltyWednesday, 22 April 2009

Canada goes green mile by mile - Air Miles launches My Planet
A massive 94% of Canadians believe it is important that they personally help the environment by choosing green products, but two thirds of them have trouble with the validity of green claims. Read more ...

 
     
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