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Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Tuesday, 24 August 2010Receiving credit for being green Using Airmiles experience to mitigate global warming It was only a matter of time before the first national “green” loyalty scheme launched in the UK. What Loyalty Magazine expected was that this would come from a small environmental organization. In fact it has been created by some of the most experienced customer retention brains in the business – most of them ex-Air Miles. The Ice loyalty scheme promises to “support British sustainable retail, with one of the country’s most generous and flexible loyalty schemes.” Read more ... |
