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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Wednesday, 06 August 2008To drive social networking and loyalty on mobile, look to the SIM
The humble Subscriber Identity Module or more commonly known as the SIM, has for too long been pushed to the backburner in mobile
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New research shows the most buoyant markets for retailer cards
 Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
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Features - MobileFriday, 29 January 2010No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres.
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Features - MobileWednesday, 20 August 2008Mobile payments report
Special comprehensive report on all the latest developments in m-payments, featuring: M-payments gaining critical mass; Standards; NFC; Couponing; Ticketing; Obopay; Data; MasterCard/US bank trials
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Features - MobileThursday, 12 July 2007Making mobile customers loyal
How mobile phone technologies are injecting a new lease of life into loyalty programmes. Article by Peter Larsen, Managing Director Europe for Enpocket.
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Features - MobileFriday, 29 January 2010No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres.
Read more ...
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Features - MobileWednesday, 20 August 2008Mobile payments report
Special comprehensive report on all the latest developments in m-payments, featuring: M-payments gaining critical mass; Standards; NFC; Couponing; Ticketing; Obopay; Data; MasterCard/US bank trials
Read more ...
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Features - MobileThursday, 12 July 2007Making mobile customers loyal
How mobile phone technologies are injecting a new lease of life into loyalty programmes. Article by Peter Larsen, Managing Director Europe for Enpocket.
Read more ...
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