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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 19 November 2010Facebook testing the mobile loyalty space
Starbucks offers and the importance of listening
Social Media proved to be a very well attended session at the recent Loyalty World conference in London, and number one attraction was Jonathan Harvey, agency group head for Facebook.
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - MobileFriday, 01 October 2010Real-time location-based services: A new opportunity for loyalty marketers?
Brands with established reward schemes can generate a network of 'brand ambassadors' with location-based marketing software currently being developed. The high profile mobile social network/game FourSquare has been in the news almost constantly since signing up its first national brands in Debenhams and Domino's Pizza.
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Features - MobileFriday, 29 January 2010No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres.
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Features - MobileFriday, 01 October 2010Real-time location-based services: A new opportunity for loyalty marketers?
Brands with established reward schemes can generate a network of 'brand ambassadors' with location-based marketing software currently being developed. The high profile mobile social network/game FourSquare has been in the news almost constantly since signing up its first national brands in Debenhams and Domino's Pizza.
Read more ...
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Features - MobileFriday, 29 January 2010No longer a nation of queue lovers
Given that excellence in customer service has been touted as the key big differentiator in pulling out of the recession, it’s unsettling that the UK still suffers from a relatively poor reputation in this regard, says Ian Turner, General Manager Northern Europe at Nuance Communications. One manifestation of this customer service failing is the public’s aversion to ringing call centres.
Read more ...
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