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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Thursday, 13 January 2011Loyalty cards: converting instant issuance into instant advantage
With the recession adding fuel to the flames of an already competitive marketplace, organisations are looking to loyalty cards to attract new customers and retain those they already have, says Christophe Malgorn of HID Global.
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - Retail LoyaltyMonday, 26 September 2011Changing the face of retail - again
When Tesco opened a store in a South Korea subway filled just with pictures, it signalled a massive leap forward both for retail loyalty, and for the use of mobile technology
Read more ...
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Features - Retail LoyaltyFriday, 26 August 2011Can established businesses offer beat Groupon for deals?
A new group buying business model aims to take dominance of the market away from the likes of Groupon, and enable more traditional companies to run their own daily deal offerings.
Read more ...
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Features - Retail LoyaltyMonday, 26 July 2010New research shows the most buoyant markets for retailer cards
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
Read more ...
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Features - Retail LoyaltyWednesday, 24 March 2010Sainsbury’s chooses coupons to boost Nectar loyalty - Andrew Mann interview
Last month Nectar overtook Tesco Clubcard in cardholder numbers. This was used by Sainsbury’s to claim that it now had access to the largest loyal customer base.
The news prompted Loyalty Magazine to call Andrew Mann, director of insight and loyalty at Sainsbury’s, to ask him for his views on loyalty, Nectar, data and a few other things too.
Read more ...
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Features - Retail LoyaltyWednesday, 17 March 2010Supermarkets losing out to value retailers
Over a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household expenses by turning to cheaper alternatives. Article by Andy Wood, MD of GI Insight.
Read more ...
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Features - Retail LoyaltyTuesday, 16 February 2010Happy birthday Clubcard, happy birthday Loyalty
Tesco is using Clubcard’s 15th birthday as the excuse for extending its double points offer at least into the summer.
Read more ...
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Features - Retail LoyaltyMonday, 08 February 2010What's in store for multichannel retail?
To remain affluent in a difficult economy, retailers need to better understand their customers' needs, providing them with a level of service that meets and exceeds their expectations, says Frank Sherlock, SVP & MD International, Convergys Global Business Unit.
Read more ...
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Features - Retail LoyaltyFriday, 23 October 2009The Customer is not always right - but is always the 'Queen Bee'
Article by Frea O'Brien, Customer First UK
Recently I checked into a hotel a good eighteen months after a previous visit, to be greeted with “Welcome back!” After a long journey, it made me feel like a Queen Bee, returning to the golden hive reassured that the loyal worker bees would certainly serve me adoringly!
Read more ...
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Features - Retail LoyaltyThursday, 17 September 2009Customer Experience is the next competitive battleground
Gary Schwartz, senior vice-president of marketing at Confirmit, highlights the benefit of using customer feedback management software to drive the level of loyalty. He argues that you can best enhance customer experience, loyalty and advocacy by measuring it and then showing customers that their opinions count.
Read more ...
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Features - Retail LoyaltyTuesday, 31 March 2009Special report - Customer loyalty in a recession
Greater loyalty possible - says report
Surprise result for banks
Tesco responds to dissatisfaction with banks
It’s still important to ask permission
Word of mouth only good when positive
Read more ...
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Features - Retail LoyaltyMonday, 26 September 2011Changing the face of retail - again
When Tesco opened a store in a South Korea subway filled just with pictures, it signalled a massive leap forward both for retail loyalty, and for the use of mobile technology
Read more ...
|
Features - Retail LoyaltyFriday, 26 August 2011Can established businesses offer beat Groupon for deals?
A new group buying business model aims to take dominance of the market away from the likes of Groupon, and enable more traditional companies to run their own daily deal offerings.
Read more ...
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|
Features - Retail LoyaltyMonday, 26 July 2010New research shows the most buoyant markets for retailer cards
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
Read more ...
|
Features - Retail LoyaltyWednesday, 24 March 2010Sainsbury’s chooses coupons to boost Nectar loyalty - Andrew Mann interview
Last month Nectar overtook Tesco Clubcard in cardholder numbers. This was used by Sainsbury’s to claim that it now had access to the largest loyal customer base.
The news prompted Loyalty Magazine to call Andrew Mann, director of insight and loyalty at Sainsbury’s, to ask him for his views on loyalty, Nectar, data and a few other things too.
Read more ...
|
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Features - Retail LoyaltyWednesday, 17 March 2010Supermarkets losing out to value retailers
Over a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household expenses by turning to cheaper alternatives. Article by Andy Wood, MD of GI Insight.
Read more ...
|
|
|
Features - Retail LoyaltyTuesday, 16 February 2010Happy birthday Clubcard, happy birthday Loyalty
Tesco is using Clubcard’s 15th birthday as the excuse for extending its double points offer at least into the summer.
Read more ...
|
Features - Retail LoyaltyMonday, 08 February 2010What's in store for multichannel retail?
To remain affluent in a difficult economy, retailers need to better understand their customers' needs, providing them with a level of service that meets and exceeds their expectations, says Frank Sherlock, SVP & MD International, Convergys Global Business Unit.
Read more ...
|
Warning: Division by zero in /content/StartupHostPlus/l/o/loyaltymagazine.com/web/modules/mod_minifrontpage/helper.php on line 454
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Features - Retail LoyaltyFriday, 23 October 2009The Customer is not always right - but is always the 'Queen Bee'
Article by Frea O'Brien, Customer First UK
Recently I checked into a hotel a good eighteen months after a previous visit, to be greeted with “Welcome back!” After a long journey, it made me feel like a Queen Bee, returning to the golden hive reassured that the loyal worker bees would certainly serve me adoringly!
Read more ...
|
|
|
Features - Retail LoyaltyThursday, 17 September 2009Customer Experience is the next competitive battleground
Gary Schwartz, senior vice-president of marketing at Confirmit, highlights the benefit of using customer feedback management software to drive the level of loyalty. He argues that you can best enhance customer experience, loyalty and advocacy by measuring it and then showing customers that their opinions count.
Read more ...
|
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Features - Retail LoyaltyTuesday, 31 March 2009Special report - Customer loyalty in a recession
Greater loyalty possible - says report
Surprise result for banks
Tesco responds to dissatisfaction with banks
It’s still important to ask permission
Word of mouth only good when positive
Read more ...
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