Driving customer loyalty with the right IT
How to ensure loyalty schemes continue to deliver the rewards. It is the insight that is gained from understanding a customer's behaviour that is the real pearl, says Simon Helliwell, Retail Consultant at Clarity Commerce Read more ...

Will Barclaycard’s Freedom proposition drive increased business?
The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased business. Read more ...

Freedom goes live with 30,000 merchants plus Shell
Exclusive interviews with Barclaycard and Shell on how Freedom feels so far

Barclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners.

What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group Read more ...

Payback to expand beyond Germany
Multi-partner loyalty scheme Payback is making its first move outside the German market Read more ...

Why do some promotions work and others fail?

Using customer analytics for better results.

The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson, President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program. Read more ...

Driving customer loyalty with the right IT
How to ensure loyalty schemes continue to deliver the rewards. It is the insight that is gained from understanding a customer's behaviour that is the real pearl, says Simon Helliwell, Retail Consultant at Clarity Commerce Read more ...

Will Barclaycard’s Freedom proposition drive increased business?
The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased business. Read more ...

Freedom goes live with 30,000 merchants plus Shell
Exclusive interviews with Barclaycard and Shell on how Freedom feels so far

Barclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners.

What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group Read more ...

Payback to expand beyond Germany
Multi-partner loyalty scheme Payback is making its first move outside the German market Read more ...

Why do some promotions work and others fail?

Using customer analytics for better results.

The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson, President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program. Read more ...