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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Tuesday, 28 June 2011Outsourced rewards programs earn their keep
An increasing number of small enterprises are using rewards programs to incentivise their customer base to remain loyal to their business, and many are using third party providers to offer the technology and expertise to measure success.
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - Reward SchemesThursday, 21 July 2011Payback drives India ambitions
Analysis of Indian loyalty sector
Payback aims to double its presence in highly competitive loyalty market through deal with country's biggest retailer
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Features - Reward SchemesThursday, 31 March 2011Why did EasyJet partner with Nectar?
What is the benefit to Nectar of partnering with EasyJet?
Loyalty Magazine put these, and a whole load more questions to James Frost, marketing director of Nectar, and Paul Simmons, director, UK market at EasyJet.
Read more ...
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Features - Reward SchemesThursday, 10 February 2011Mobile loyalty scheme reaches Generation Y with coupons
If you had just started a new job and you were told the loyalty scheme you were responsible for would be positioned as a direct competitor to Google and Facebook, but at the same time, would operate via coupons, you would be excused for retreating to your analyst.
Read more ...
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Features - Reward SchemesMonday, 05 July 2010Shell – Playing it’s cards right
Shell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty customers.
Crispin Rogers, global loyalty and B2C payments manager for Shell explained to Loyalty why the concept of loyalty is so important for his company.
Read more ...
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Features - Reward SchemesFriday, 02 July 2010Driving customer loyalty with the right IT
How to ensure loyalty schemes continue to deliver the rewards. It is the insight that is gained from understanding a customer's behaviour that is the real pearl, says Simon Helliwell, Retail Consultant at Clarity Commerce
Read more ...
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Features - Reward SchemesThursday, 08 April 2010Will Barclaycard’s Freedom proposition drive increased business?
The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased business.
Read more ...
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Features - Reward SchemesWednesday, 17 March 2010Freedom goes live with 30,000 merchants plus Shell
Exclusive interviews with Barclaycard and Shell on how Freedom feels so farBarclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners.
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Features - Reward SchemesTuesday, 01 December 2009What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group
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Features - Reward SchemesMonday, 09 March 2009Payback to expand beyond Germany
Multi-partner loyalty scheme Payback is making its first move outside the German market
Read more ...
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Features - Reward SchemesThursday, 21 July 2011Payback drives India ambitions
Analysis of Indian loyalty sector
Payback aims to double its presence in highly competitive loyalty market through deal with country's biggest retailer
Read more ...
|
|
|
Features - Reward SchemesThursday, 31 March 2011Why did EasyJet partner with Nectar?
What is the benefit to Nectar of partnering with EasyJet?
Loyalty Magazine put these, and a whole load more questions to James Frost, marketing director of Nectar, and Paul Simmons, director, UK market at EasyJet.
Read more ...
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Features - Reward SchemesThursday, 10 February 2011Mobile loyalty scheme reaches Generation Y with coupons
If you had just started a new job and you were told the loyalty scheme you were responsible for would be positioned as a direct competitor to Google and Facebook, but at the same time, would operate via coupons, you would be excused for retreating to your analyst.
Read more ...
|
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Features - Reward SchemesMonday, 05 July 2010Shell – Playing it’s cards right
Shell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty customers.
Crispin Rogers, global loyalty and B2C payments manager for Shell explained to Loyalty why the concept of loyalty is so important for his company.
Read more ...
|
Features - Reward SchemesFriday, 02 July 2010Driving customer loyalty with the right IT
How to ensure loyalty schemes continue to deliver the rewards. It is the insight that is gained from understanding a customer's behaviour that is the real pearl, says Simon Helliwell, Retail Consultant at Clarity Commerce
Read more ...
|
Features - Reward SchemesThursday, 08 April 2010Will Barclaycard’s Freedom proposition drive increased business?
The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased business.
Read more ...
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Features - Reward SchemesWednesday, 17 March 2010Freedom goes live with 30,000 merchants plus Shell
Exclusive interviews with Barclaycard and Shell on how Freedom feels so farBarclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners.
Read more ...
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Features - Reward SchemesTuesday, 01 December 2009What loyalty means to customers and why businesses should pay attention
Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria Chiuzan, Customer Insight and Loyalty - Senior Marketing Manager at The Logic Group
Read more ...
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Features - Reward SchemesMonday, 09 March 2009Payback to expand beyond Germany
Multi-partner loyalty scheme Payback is making its first move outside the German market
Read more ...
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