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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Monday, 09 May 2011Can frequent flyer schemes live up to consumer expectations?
As American Airlines begins the celebrations for its 30th birthday, Loyalty Magazine considers whether frequent flyer schemes live up to expectations in the country where the miles rewards concept was first born.
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Features - TravelWednesday, 21 September 2011Positioning Avios as the international multi-airline mileage reward
Avios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International Airlines Group (IAG) and for customers? Q&A with The Mileage Company MD Andrew Swaffield.
Read more ...
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Features - TravelThursday, 02 June 2011Special report: Making the experience count on a low cost carrier
* "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained from selling things other than the seat.
* Chart on top LCCs with loyalty schemes
* Profile of rising star airBaltic
* Using partners to fund loyalty rewards
Read more ...
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Features - TravelWednesday, 27 April 2011Southwest Airlines tries to repair rewards relaunch damage
US carrier Southwest Airlines, long regarded as a model of customer engagement, showed that even the most celebrated companies can run into problems when changing their customer offering. The airline’s Chris Mainz talks to Loyalty about how it has been working to overcome the complaints of customers about its revamped rewards scheme.
Read more ...
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Features - TravelTuesday, 01 June 2010The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d
Read more ...
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Features - TravelTuesday, 18 May 2010Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive.
Read more ...
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Features - TravelTuesday, 20 October 2009Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards.
Read more ...
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Features - TravelWednesday, 15 July 2009Holiday travel round-up The really, really big FF mileage giveaway
What is the greater reward - hotel or airline upgrade? Answer: The difference between heaven and hell is on an aeroplane
Frequent flyers rely on loyalty points for holidays
Airports want slice of the frequent flyer cake
Read more ...
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Features - TravelWednesday, 21 September 2011Positioning Avios as the international multi-airline mileage reward
Avios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International Airlines Group (IAG) and for customers? Q&A with The Mileage Company MD Andrew Swaffield.
Read more ...
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Features - TravelThursday, 02 June 2011Special report: Making the experience count on a low cost carrier
* "Ancilliary Revenue Opportunity" is the buzz phrase for low cost carriers, who have realised that significant revenue can be gained from selling things other than the seat.
* Chart on top LCCs with loyalty schemes
* Profile of rising star airBaltic
* Using partners to fund loyalty rewards
Read more ...
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Features - TravelWednesday, 27 April 2011Southwest Airlines tries to repair rewards relaunch damage
US carrier Southwest Airlines, long regarded as a model of customer engagement, showed that even the most celebrated companies can run into problems when changing their customer offering. The airline’s Chris Mainz talks to Loyalty about how it has been working to overcome the complaints of customers about its revamped rewards scheme.
Read more ...
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Features - TravelTuesday, 01 June 2010The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d
Read more ...
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Features - TravelTuesday, 18 May 2010Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive.
Read more ...
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Features - TravelTuesday, 20 October 2009Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards.
Read more ...
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Features - TravelWednesday, 15 July 2009Holiday travel round-up The really, really big FF mileage giveaway
What is the greater reward - hotel or airline upgrade? Answer: The difference between heaven and hell is on an aeroplane
Frequent flyers rely on loyalty points for holidays
Airports want slice of the frequent flyer cake
Read more ...
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