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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Wednesday, 15 July 2009Holiday travel round-up The really, really big FF mileage giveaway What is the greater reward - hotel or airline upgrade? Answer: The difference between heaven and hell is on an aeroplane Frequent flyers rely on loyalty points for holidays Airports want slice of the frequent flyer cake
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New research shows the most buoyant markets for retailer cards
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
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Features - TravelTuesday, 01 June 2010The centrality of customer retention to hotel’s operating model Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d
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Features - TravelTuesday, 18 May 2010Low cost airlines embracing loyalty – report An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive.
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Features - TravelTuesday, 20 October 2009Recession a boost for Airmiles Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards.
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Features - TravelThursday, 12 June 2008Is there life after Air Miles? An opinion piece by editor Annich McIntosh on whether it is possible, necessary or sensible for the hospitality business to move on from the current, universally employed miles and nights loyalty reward structure.
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Features - TravelFriday, 01 February 2008The Global Loyalty Infusion A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson (right), President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program.
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Features - TravelTuesday, 01 June 2010The centrality of customer retention to hotel’s operating model Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d
Read more ...
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Features - TravelTuesday, 18 May 2010Low cost airlines embracing loyalty – report An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive.
Read more ...
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Features - TravelTuesday, 20 October 2009Recession a boost for Airmiles Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards.
Read more ...
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Features - TravelThursday, 12 June 2008Is there life after Air Miles? An opinion piece by editor Annich McIntosh on whether it is possible, necessary or sensible for the hospitality business to move on from the current, universally employed miles and nights loyalty reward structure.
Read more ...
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Features - TravelFriday, 01 February 2008The Global Loyalty Infusion A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson (right), President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program.
Read more ...
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