The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d Read more ...

Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive. Read more ...

Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards. Read more ...

Is there life after Air Miles?
An opinion piece by editor Annich McIntosh on whether it is possible, necessary or sensible for the hospitality business to move on from the current, universally employed miles and nights loyalty reward structure.
Read more ...

The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson (right), President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program. Read more ...

The centrality of customer retention to hotel’s operating model
Customer retention remains one of the single most important operational goals for hotels. The effectiveness of hotel loyalty programmes depends entirely on the nature of the programme itself, and on how innovative the hotel is willing to be with regards to its implementation, says Vanessa Horwell, Chief Visibility Officer of TravelInk’d Read more ...

Low cost airlines embracing loyalty – report
An average of one in five seats flown globally today is on a Low Cost Carrier (LCC). Loyalty programs have become the norm, with 8 out of the 10 largest LCCs offering at least some form of loyalty program. Now, says Carlson Marketing’s Evert de Boer, senior director of the global airline practice, it is time for LCCs to differentiate themselves and become more customer value oriented if they are to continue to be competitive. Read more ...

Recession a boost for Airmiles
Andrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away from the effect it has had on one of the oldest and most established loyalty brands in T&E rewards. Read more ...

Is there life after Air Miles?
An opinion piece by editor Annich McIntosh on whether it is possible, necessary or sensible for the hospitality business to move on from the current, universally employed miles and nights loyalty reward structure.
Read more ...

The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (incuding green marketing, open-source loyalty and relationship banking) to spice up your loyalty marketing plan. Article by Bryan Pearson (right), President of Alliance Data Loyalty Services, operator of Canada’s Air Miles Reward Program. Read more ...