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7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

Jobs & People

Friday, 02 December 2011 12:37
AIM recruits telecoms loyalty expert Applied Intelligent Marketing (AIM) has recruited Rachel Rimmington as head of insight and strategy.
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Thursday, 10 November 2011 12:49
Aimia appoints Hunt to European Advisory Board Clubcard architect joins Nectar parent company
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Friday, 28 October 2011 13:14
New Chairman for The Ice Organisation Partner and consumer momentum building, says eco-scheme
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Thursday, 27 October 2011 14:44
vouchercloud appoints Director of Christmas Mobile discount app provider vouchercloud has appointed a dedicated Director of Christmas to oversee their festive money-off promotions.
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Thursday, 27 October 2011 14:35
Empathica names senior Boots manager as ‘customer champion’ Customer Experience Management programme expert recruited
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	book reviews
	Book Review Home Page Having trouble with social media? Just tell them a story Tapping into the collective intelligence of people who like you Curation Nation fails to convince Loyalty Magazine Learning management lessons from bees If you don't like the system, why don't you hack it? When thinking into a situation can help achieve the state of being The secrets of success in selling Choosing a book about brands Don't bother speaking - your body language says it all Bridges to the customer's heart Don't mess with the logo
	Blog
	Blog articles Out of touch Target like King Canute Supermarket pricing: A need for honesty, clarity and trust Got a broadband problem? Please visit our website! Increasing sales through social media? Coca-Cola should know better Forward gazing: Mega trends according to Frost & Sullivan – and the end of the world as we know it Facebook goes head to head with Groupon And you thought Starbucks was just a coffee shop Southwest pleases customers with programme revamp Efficiency and Effectiveness: The yin and yang of your contact centre Feeling proud to be British Can loyalty prolong the e-retail phenomenon Social media: Well done to The White Company
	Resources
	Links

Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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Friday, 13 January 2012

New chief info officer at dunnhumby
Expanded role will focus on personalization technology Read more ...