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22 MAY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

Monday, 20 June 2011 12:56

New head of loyalty at Virgin Holidays
Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as head of loyalty and customer insight.

Otter joins on June 20 and will report directly to Andrew Shelton, marketing director at Virgin Holidays. She will be responsible for growing the holiday operator's retention strategy, in line with consumer and market trends.

She replaces Kyri Kilakos, the brand’s head of insight for the past six years, who is leaving the company. No further details were given.

Otter held the position of head of direct marketing at O2 UK for six years. During her time at the company, she developed O2 UK's strategies for customer loyalty, convergence and brand protection.

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