|
Wednesday, 23 March 2011 00:00 |
 Caroline Worboys elected Chair of the IDM Trust
The Institute of Direct Marketing (IDM) has elected former Callcredit Marketing Solutions MD and skilled entrepreneur, Caroline Worboys as Chair of the IDM Educational Trust.
She replaces Professor David Miles who remains a trustee.
The IDM Trust works with universities, educators and businesses with the mission to “educate and inspire the most talented students to enter the direct, data and digital marketing profession”. Caroline Worboys has worked closely with the Institute for many years, having been an IDM Trustee since May 2005 and is an active member of the IDM Data Council.
Of her appointment, Caroline said: “The pace of change heightened by the internet and digital techniques means marketers continually need to re-skill in the new marketing methods. I look forward to helping the IDM meet this skills challenge on behalf of the profession." |
Positive impact of the feedback huddle
