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Thursday, 30 July 2009 14:51 |
 IDM appoints new Data Council chair
The Institute of Direct Marketing has appointed Adrian Gregory M IDM, Chief Executive of data value management specialist DQM Group, as the new Chair of its Data and Database Marketing Council.
The Council, made up of seasoned, full-time data practitioners from across the direct marketing profession, was established in 2004 with the aim of advising the IDM on the data-related aspects of its professional development and education programmes, ensuring that these are kept current and relevant to today’s marketing professionals.
Gregory has over 20 years experience as a data specialist and believes passionately in the benefits of direct, data and digital marketing as a key driver of business and the economy. For the last five years he has been helping to build DQM Group, the award winning data governance specialist, and the acknowledged market leader in protecting commercial and customer data from misuse. He said of his appointment:
“I was thrilled to be invited by the IDM Data Council to take over as Chairman from Iain Lovatt who has done a terrific job. Now is an incredibly important time for the direct, digital and data industries, when increasing data loss, growing ID theft, environmental issues, and understandable concerns amongst consumers are posing a major threat. I believe that it’s vital that we tackle these challenges head on and intend to use my new role as a positive means to continue to communicate the value of data and data skills to drive business performance.”
The IDM Data Council’s input has been instrumental in the development of some of the Institute’s major initiatives, including the annual IDM Data Council Summit (http://www.theidm.com/datasummit) and its portfolio of database marketing training courses (http://www.theidm.com/data).
For more information about the IDM Data and Database Marketing Council, visit http://www.theidm.com/datacouncil.
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Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
