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19 JANUARY 2017

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article thumbnail Thursday, 12 January 2017

New year, new chance to win

Only four weeks left to enter the most important loyalty awards
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Latest feature
     
 
Australia’s Loyalty War

Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding.
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article thumbnail News - Reward SchemesTuesday, 17 January 2017

Paying by loyalty points at the POS
Initiative to increase usability and value of points Read more ...

article thumbnail News - Reward SchemesMonday, 16 January 2017

Expedia launches holiday rewards
Three tiers in new scheme  Read more ...

article thumbnail News - Customer InsightThursday, 12 January 2017

GM named top manufacturer in Automotive Loyalty Awards
Super loyalists, loyalists and nomads identified Read more ...

article thumbnail News - Customer InsightWednesday, 11 January 2017

Convenient delivery key to online loyalty
Consumers reveal major bugbears that cost their custom
Read more ...

article thumbnail News - Financial ServicesTuesday, 10 January 2017

Bank starts Lebanese card rewards
Cards can be combined into one account Read more ...

article thumbnail News - Mobile RewardsTuesday, 10 January 2017

Restaurant loyalty and payment platform secures £2.7m funding
Investment to drive global rollout Read more ...

article thumbnail News - GamificationMonday, 09 January 2017

Employee scheme offers financial and health support
Free online yoga classes and money advice Read more ...

article thumbnail News - Retail LoyaltyFriday, 06 January 2017

Coop plans to extend rewards scheme
Nearly 400K new members recruited since relaunch  Read more ...

article thumbnail News - Coalition SchemesFriday, 06 January 2017

Wyndham rated top hotel scheme
Top 12 programmes are evalued Read more ...

article thumbnail News - Reports/DataThursday, 05 January 2017

Loyalty management market to triple
Need for differentiation drives massive growth Read more ...

News - Reward Schemes
Paying by loyalty points at the POS
Liam McLoughlin - Tuesday, 17 January 2017

News - Reward Schemes
Expedia launches holiday rewards
Liam McLoughlin - Monday, 16 January 2017

News - Customer Insight
GM named top manufacturer in Automotive Loyalty Awards
Liam McLoughlin - Thursday, 12 January 2017

News - Customer Insight
Convenience of delivery key to online loyalty
Liam McLoughlin - Wednesday, 11 January 2017

News - Financial Services
Bank starts Lebanese card rewards
Liam McLoughlin - Tuesday, 10 January 2017

News - Mobile Rewards
Restaurant loyalty and payment platform secures £2.7m funding
Liam McLoughlin - Tuesday, 10 January 2017

News - Gamification
Employee scheme offers financial and health support
Liam McLoughlin - Monday, 09 January 2017

News - Retail Loyalty
Coop plans to extend rewards scheme
Liam McLoughlin - Friday, 06 January 2017

News - Coalition Schemes
Wyndham rated top hotel scheme
Liam McLoughlin - Friday, 06 January 2017

News - Reports/Data
Loyalty management market to triple
Liam McLoughlin - Thursday, 05 January 2017

News - Financial Services
The £1.2bn throwaway in credit card cashback and rewards
Liam McLoughlin - Wednesday, 04 January 2017

News - Comment
Comment: Turn on the inspiration, retailers told
Liam McLoughlin - Wednesday, 04 January 2017

News - Customer Insight
Humby takes up new customer role
Liam McLoughlin - Tuesday, 03 January 2017

News - Loyalty Magazine Awards
December Jobs List:
Liam McLoughlin - Wednesday, 07 December 2016

Features - Travel
Together or apart? Analysing FFP trends
Liam McLoughlin - Friday, 02 December 2016

Features - Travel
Take two pitchers of water and equalise
Liam McLoughlin - Monday, 05 December 2016

News - Retail Loyalty
Etihad teams with Nigerian retailer
Liam McLoughlin - Monday, 21 November 2016

News - Reward Schemes
The Sun tests reader rewards
Liam McLoughlin - Tuesday, 29 November 2016

News - Marketing
The problem with millennials - They are not necessarily who you think they are
Liam McLoughlin - Tuesday, 22 November 2016

Features - Reward Schemes
Australia’s Loyalty War
Liam McLoughlin - Thursday, 15 December 2016

Events - General
Loyalty 2017
Liam McLoughlin - Thursday, 08 December 2016

News - Travel
Aeroméxico is latest airline to use chatbots
Liam McLoughlin - Wednesday, 07 December 2016

News - Reward Schemes
500 sign up for town rewards scheme
Liam McLoughlin - Monday, 28 November 2016

News - Financial Services
Merchant-funded blockchain initiative
Liam McLoughlin - Thursday, 24 November 2016

News - Customer Insight
The most loyal customer: Male, married and millennial
Liam McLoughlin - Wednesday, 30 November 2016

News - E-Loyalty
Our only Black Friday story – you need to read this!
Liam McLoughlin - Wednesday, 30 November 2016

News - Coalition Schemes
Bank BRI launches travel rewards card
Liam McLoughlin - Wednesday, 23 November 2016

News - Customer Insight
Loyalty proposition fails if physical wallet is full
Liam McLoughlin - Friday, 02 December 2016

News - Customer Insight
The rise of the “What’s in it for me?” customer
Liam McLoughlin - Friday, 02 December 2016

News - Customer Insight
Finns most likely to have loyalty cards
Liam McLoughlin - Thursday, 08 December 2016

News - Customer Insight
2017: The year ahead in Loyalty
Liam McLoughlin - Friday, 16 December 2016

News - E-Loyalty
The four key factors in the digital customer experience
Liam McLoughlin - Friday, 09 December 2016

News - Hospitality
Luxury hotel chains unite to form one rewards scheme
Liam McLoughlin - Monday, 05 December 2016

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

article thumbnail Features - Financial ServicesMonday, 01 August 2016

SPECIAL REPORT
Rewards crowdfunding continues to make waves
Plutus Tap & Pay raises £1m in nine days for cryptocurrency product
With the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives. Read more ...

article thumbnail Features - BrandsTuesday, 26 July 2016

Turkcell: A company with loyalty in its DNA
Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation. Read more ...

article thumbnail Features - Financial ServicesWednesday, 15 June 2016

Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. Read more ...

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - GamificationWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

 
     
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