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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Tuesday, 07 February 2012Tesco delays current accounts
Move to shake up retail banking market is put on hold Read more ...
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - Financial ServicesMonday, 06 February 2012Most valuable bank brands named
“Miserable” performance from most European banks
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News - Coalition SchemesMonday, 06 February 2012Nectar renews auto partnership
Car maker credits scheme with driving 21% increase in customer retention
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News - Social MediaFriday, 03 February 2012Garanti Bank starts Facebook scheme
Reward-earning opps at 250,000 outlets
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News - Reward SchemesFriday, 03 February 2012Singapore scheme rewards off-peak travellers
Incentives for metro commuters
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News - Data SecurityThursday, 02 February 2012Concerns over lack of guidance in EU data proposals
Data protection plans are welcomed – with reservations
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News - Social MediaThursday, 02 February 2012Sainsbury's turns Tiger Bread into Giraffe
Rebranding after three-year-old's campaign goes viral
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News - Reward SchemesWednesday, 01 February 2012Restaurants target cards not vouchers
Two UK restaurant chains have cut back on their online voucher activity and are focusing on loyalty cards to drive repeat business.
Read more ...
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News - E-LoyaltyWednesday, 01 February 2012Visa invests in virtual currency and offers provider
Latest move into virtual currency by payments network
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News - Retail LoyaltyTuesday, 31 January 2012Comment: Out of touch Target like King Canute
Target, the giant US retailer, has embarked on an interesting strategy to counter the practice of what it calls “showrooming”. Read more ...
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News - Company newsTuesday, 31 January 2012Solution provides reward schemes to Icelandic merchants and banks
Partnership with software provider
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News - Financial ServicesMonday, 06 February 2012Most valuable bank brands named
“Miserable” performance from most European banks
Read more ...
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News - Coalition SchemesMonday, 06 February 2012Nectar renews auto partnership
Car maker credits scheme with driving 21% increase in customer retention
Read more ...
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News - Social MediaFriday, 03 February 2012Garanti Bank starts Facebook scheme
Reward-earning opps at 250,000 outlets
Read more ...
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News - Reward SchemesFriday, 03 February 2012Singapore scheme rewards off-peak travellers
Incentives for metro commuters
Read more ...
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News - Data SecurityThursday, 02 February 2012Concerns over lack of guidance in EU data proposals
Data protection plans are welcomed – with reservations
Read more ...
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News - Social MediaThursday, 02 February 2012Sainsbury's turns Tiger Bread into Giraffe
Rebranding after three-year-old's campaign goes viral
Read more ...
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News - Reward SchemesWednesday, 01 February 2012Restaurants target cards not vouchers
Two UK restaurant chains have cut back on their online voucher activity and are focusing on loyalty cards to drive repeat business.
Read more ...
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News - E-LoyaltyWednesday, 01 February 2012Visa invests in virtual currency and offers provider
Latest move into virtual currency by payments network
Read more ...
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News - Retail LoyaltyTuesday, 31 January 2012Comment: Out of touch Target like King Canute
Target, the giant US retailer, has embarked on an interesting strategy to counter the practice of what it calls “showrooming”. Read more ...
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News - Company newsTuesday, 31 January 2012Solution provides reward schemes to Icelandic merchants and banks
Partnership with software provider
Read more ...
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News - Company newsMonday, 30 January 2012Loyalty specialist bought by Constant Contact
Acquisition by email marketer
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News - Social MediaMonday, 30 January 2012Bad social reviews “are good for business”
When it comes to social commerce, bad product reviews are good for business according to data from Reevoo.
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News - Prepaid CardsFriday, 27 January 2012Prepaid card targets “older Americans”
The talk is usually if getting buy-in from Gen Y, but a new prepaid product is targeting the older customer.
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News - Mobile RewardsThursday, 26 January 2012Swedish retailer tests NFC rewards scheme
Pilot of digital programme in Stockholm
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News - Mobile RewardsWednesday, 25 January 2012Mobile app for cinema food and drink orders
Scheme starts in Australia
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News - Data SecurityWednesday, 25 January 2012EU plans strict rules on internet user data
Process to introduce new regulations starts today
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News - Reward SchemesTuesday, 24 January 2012Qype monetises fifth market
Search and review reward scheme set up in Brazil
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News - TravelTuesday, 24 January 2012Airline launches “one of a kind” travel experiences promotion
Partnership with MasterCard
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News - HospitalityFriday, 20 January 2012London 2012 - More than just the Olympics
Hockney's art and Yorkshire tea
There was something so unashamedly British and celebratory about David Hockney’s “A bigger picture” at the Royal Academy that I wanted to bottle it and sell it to businesses, writes Annich McIntosh
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News - E-LoyaltyFriday, 20 January 2012Rapping on the virtual door of the hip-hop world
Snoop Dogg has dominated the rap game since the early 90s and now he’s making moves in Smeet.
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