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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 13 May 2011Car hire rewards for business customers
Europcar has launched a loyalty scheme for business travellers
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - B2BTuesday, 04 October 2011Barclaycard partners with retailer on corporate card
Trade card targeted at SMEs
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News - B2BWednesday, 25 May 2011Ireland to pilot national affiliate programme
Scheme rewards Irish diaspora for helping to create jobs in their homeland
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News - B2BMonday, 04 April 2011Delivery company partners with Nectar Business
Points for sending international parcels and documents
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News - B2BWednesday, 23 March 2011Virgin America launches corporate rewards
Bid to get more SME customers
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News - B2BMonday, 31 January 2011Relaunch for BA small business scheme
Programme targets gradually recovering business travel sector
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News - B2BMonday, 24 January 2011B2B marketers ‘underestimate’ value of reward scheme participation
Poll looks at top business priorities for business-to-business marketing professionals in 2011
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News - B2BMonday, 10 January 2011Half of B2B companies lack proper retention strategy
The majority of new sales at business-to-business organizations come from existing customers, but only half of those polled in a new survey have a department whose primary focus is loyalty.
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News - B2BThursday, 07 October 2010Can’t get round all the branches? Hire a hologram
It is always a problem with large companies. How does the boss manage to be everywhere at the same time, especially on special occasions?
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News - B2BMonday, 27 September 2010UK airline joins Star alliance corporate scheme
Carrier becomes thirteenth member
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News - B2BMonday, 27 September 2010Industrial giant promises workers ‘jobs for life’
128,000-strong workforce gets pledge from bosses
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News - B2BTuesday, 04 October 2011Barclaycard partners with retailer on corporate card
Trade card targeted at SMEs
Read more ...
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News - B2BWednesday, 25 May 2011Ireland to pilot national affiliate programme
Scheme rewards Irish diaspora for helping to create jobs in their homeland
Read more ...
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News - B2BMonday, 04 April 2011Delivery company partners with Nectar Business
Points for sending international parcels and documents
Read more ...
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News - B2BWednesday, 23 March 2011Virgin America launches corporate rewards
Bid to get more SME customers
Read more ...
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News - B2BMonday, 31 January 2011Relaunch for BA small business scheme
Programme targets gradually recovering business travel sector
Read more ...
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News - B2BMonday, 24 January 2011B2B marketers ‘underestimate’ value of reward scheme participation
Poll looks at top business priorities for business-to-business marketing professionals in 2011
Read more ...
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News - B2BMonday, 10 January 2011Half of B2B companies lack proper retention strategy
The majority of new sales at business-to-business organizations come from existing customers, but only half of those polled in a new survey have a department whose primary focus is loyalty.
Read more ...
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News - B2BThursday, 07 October 2010Can’t get round all the branches? Hire a hologram
It is always a problem with large companies. How does the boss manage to be everywhere at the same time, especially on special occasions?
Read more ...
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News - B2BMonday, 27 September 2010UK airline joins Star alliance corporate scheme
Carrier becomes thirteenth member
Read more ...
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News - B2BMonday, 27 September 2010Industrial giant promises workers ‘jobs for life’
128,000-strong workforce gets pledge from bosses
Read more ...
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News - B2BTuesday, 14 September 2010Edenred launches new online travel booking site
Website to compliment passport and travel club employee incentive offerings
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News - B2BFriday, 03 September 2010IGO-POINTS launches ‘long term’ rewards programme
Corporate scheme aims to drive lasting loyalty
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News - B2BTuesday, 31 August 2010Employers struggle to manage employee rewards, says report
The proportion of HR professionals who believe that their organisation, or their client, is poorly prepared to manage the risks around how they reward their staff has grown in the past 12 months, according to a survey of Chartered Institute of Personnel and Development (CIPD) members.
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News - B2BThursday, 12 August 2010Gift card and voucher sector sees strong growth
UK B2B sales up by 20 per cent
Consumer sales up by 24 per cent
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News - B2BMonday, 19 July 2010HP launches partner loyalty in India
Laserjet printer company HP India has launched a loyalty program called “Pay Back Yatra” to educate and engage with their tier three channel partners on HP’s latest printer technology innovations.
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News - B2BFriday, 16 July 2010Incentive industry trends in 2010 point to little spare money for rewards and recognition
While US incentive industry professionals believe the economy’s negative impact on program planning is past its worst this doesn’t necessarily mean more corporate dollars will be freed up this year for rewards & recognition.
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News - B2BMonday, 28 June 2010SME scheme members offered advertising on F1 cars
Telco customers can get logos featured on McLaren cars
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News - B2BMonday, 14 June 2010Oakley sunglasses launched as an incentive
Procurement International has been appointed official distributor for the Oakley brand of sunglasses to the promotions, incentive and motivation industry.
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News - B2BThursday, 20 May 2010Fitness brings its own reward
Loyalty scheme for personal trainers launched by health club group
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News - B2BMonday, 19 April 2010Regulators probe pharmacy rewards scheme
Tax investigation into business to business programme
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