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29 JULY 2016

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article thumbnail Thursday, 28 July 2016

Personalised and interactive schemes are key for engagement
Fashion, cinema and restaurant programmes fail to sustain interest Read more ...

 
     

Latest feature
     
 
Turkcell: A company with loyalty in its DNA

Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation.
Read more ...
 
     
 
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article thumbnail News - Reward SchemesWednesday, 27 July 2016

UAE retail group partners with Air Miles Middle East
Agreement will enable points collecting across fashion, sports and hospitality outlets Read more ...

News - Company newsTuesday, 26 July 2016

Dutch customer management agency launches in UK
Oranje is appointed as UK MD Read more ...

article thumbnail News - Mobile RewardsTuesday, 26 July 2016

Ghana mobile loyalty app signs up 100 merchants
Members can use smartphones or SMS Read more ...

article thumbnail News - Reward SchemesMonday, 25 July 2016

Marvel moves into loyalty
Tangible rewards for comics fans Read more ...

article thumbnail News - Mobile RewardsFriday, 22 July 2016

Banks start Belgian m-payments and loyalty platform
Three separate apps and platform to be integrated Read more ...

article thumbnail News - Financial ServicesFriday, 22 July 2016

Virgin Red opens up data across 15 brands
Card data from Virgin Money can be at centre of cross-brand rewards scheme Read more ...

article thumbnail News - Customer InsightTuesday, 19 July 2016

Wilko soars up customer service rankings
Retailers that resolve issues quickest score best Read more ...

article thumbnail News - Jobs & PeopleThursday, 14 July 2016

Self-assessment tool for loyalty schemes
5 minute quiz that grades programmes against competitors Read more ...

article thumbnail News - Financial ServicesThursday, 07 July 2016

Multi-mall rewards credit card in Singapore
Partnership covers 15 malls Read more ...

article thumbnail News - Data SecurityTuesday, 05 July 2016

Brexit: What it means for loyalty marketers
GDPR data law may still apply Read more ...

News - Reward Schemes
UAE retail group partners with Air Miles Middle East
Liam McLoughlin - Wednesday, 27 July 2016

News - Company news
Dutch customer management agency launches in UK
Liam McLoughlin - Tuesday, 26 July 2016

News - Mobile Rewards
Ghana mobile loyalty app signs up 100 merchants
Liam McLoughlin - Tuesday, 26 July 2016

Events - General
Loyalty Fraud Prevention Discussion Group
Liam McLoughlin - Tuesday, 26 July 2016

Events - General
Contact Centre Canada Summit
Liam McLoughlin - Tuesday, 26 July 2016

Events - General
Europe's Customer Festival 2016
Liam McLoughlin - Monday, 25 July 2016

Events - General
Loyalty, Ancillary & Merchandising and Co-Brands
Liam McLoughlin - Monday, 25 July 2016

Events - General
Loyalty & Ancillary Revenue Conference
Liam McLoughlin - Monday, 25 July 2016

Events - General
Loyalty Fraud Prevention Discussion Group
Liam McLoughlin - Monday, 25 July 2016

Events - General
Loyalty Fraud Prevention Association Annual Conference
Liam McLoughlin - Monday, 25 July 2016

Events - General
Customer Loyalty and Retention
Liam McLoughlin - Monday, 25 July 2016

Events - General
Customer Experience Exchange - Travel & Hospitality
Liam McLoughlin - Monday, 25 July 2016

Events - General
Customer Experience Exchange - Financial Services
Liam McLoughlin - Monday, 25 July 2016

News - Reward Schemes
Marvel moves into loyalty
Liam McLoughlin - Monday, 25 July 2016

Events - General
Loyalty World USA
Liam McLoughlin - Friday, 22 July 2016

Events - General
America's Customer Festival
Liam McLoughlin - Friday, 22 July 2016

Events - General
The Loyalty Magazine Awards 2017
Liam McLoughlin - Friday, 22 July 2016

Events - General
Retail Banking Forum
Liam McLoughlin - Friday, 22 July 2016

News - Mobile Rewards
Banks start Belgian m-payments and loyalty platform
Liam McLoughlin - Friday, 22 July 2016

News - Financial Services
Virgin Red opens up data across 15 brands
Liam McLoughlin - Friday, 22 July 2016

News - Customer Insight
Wilko soars up customer service rankings
Liam McLoughlin - Tuesday, 19 July 2016

Events - General
MENA New Age Banking Summit
Liam McLoughlin - Monday, 18 July 2016

News - Jobs & People
Self-assessment tool for loyalty schemes
Liam McLoughlin - Thursday, 14 July 2016

News - Financial Services
Multi-mall rewards credit card in Singapore
Liam McLoughlin - Thursday, 07 July 2016

Blog - Blog
Brexit: What it means for loyalty marketers
Liam McLoughlin - Tuesday, 05 July 2016

News - Data Security
Brexit: What it means for loyalty marketers
Liam McLoughlin - Tuesday, 05 July 2016

News - Mobile Rewards
Good news: 02 Arena will stay more dog
Administrator - Thursday, 30 June 2016

News - Coalition Schemes
COMMENT: Learning lessons from Brexit
Administrator - Thursday, 30 June 2016

News - Reward Schemes
Winners announced for The Loyalty Magazine Awards 2016
Liam McLoughlin - Wednesday, 22 June 2016

News - Company news
See you soon at The Loyalty Magazine Awards 2016
Liam McLoughlin - Monday, 20 June 2016

News - Coalition Schemes
Nectar loses major partner
Liam McLoughlin - Monday, 06 June 2016

News - B2B
B2B scheme to incentivise installers
Liam McLoughlin - Tuesday, 14 June 2016

Features - Financial Services
Alipay: Alternative, but one of the biggest in the world
Liam McLoughlin - Wednesday, 15 June 2016

News - Coalition Schemes
COMMENT: Learning lessons from Brexit
Administrator - Thursday, 30 June 2016

News - Coalition Schemes
Nectar: Homebase loss a blow but not fatal
Liam McLoughlin - Wednesday, 08 June 2016

News - Gamification
Virgin app rewards customers for interacting with its brands
Liam McLoughlin - Monday, 20 June 2016

News - Coalition Schemes
PINS targets InsureTech business
Liam McLoughlin - Thursday, 02 June 2016

News - Reward Schemes
Morrisons relaunches More scheme
Liam McLoughlin - Friday, 03 June 2016

News - Coalition Schemes
Switching satisfies – yet only 3% make the move
Liam McLoughlin - Wednesday, 01 June 2016

News - Gamification
Blockchain-based programme for Dubai tourists
Liam McLoughlin - Thursday, 02 June 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
See you soon at The Loyalty Magazine Awards 2016
Liam McLoughlin - Thursday, 16 June 2016

News - Customer Insight
Tech brands: Beware the level of customer effort
Liam McLoughlin - Wednesday, 15 June 2016

News - Reward Schemes
Starbucks programme holds US$1.2bn in funds
Administrator - Tuesday, 21 June 2016

News - Social Media
Amazon rated best brand on social media
Liam McLoughlin - Thursday, 16 June 2016

News - Financial Services
Mondo founder to attend The Loyalty Magazine Awards
Liam McLoughlin - Friday, 17 June 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Winners announced for The Loyalty Magazine Awards 2016
Liam McLoughlin - Wednesday, 22 June 2016

News - Retail Loyalty
Spanish retail scheme passes 3m members
Liam McLoughlin - Tuesday, 14 June 2016

News - Jobs & People
Self-assessment tool for loyalty schemes
Liam McLoughlin - Thursday, 14 July 2016

article thumbnail Features - Financial ServicesWednesday, 15 June 2016

Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. Read more ...

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - GamificationWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - GamificationFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

 
     
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