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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Wednesday, 14 December 2011Satmetrix launches Cloud apps
Satmetrix, the Net Promoter software company, has launched NPS Go! and NPS Go+, the latest additions to its Net Promoter in the Cloud software applications.
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - CRMThursday, 27 October 2011UK airport operator seeks scheme partner
Rewards scheme operates at six airports
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News - CRMThursday, 12 May 2011Ping Pong seeks recipe for customer advocacy
Ping Pong, an international chain of Dim Sum restaurants, is employing a customer experience management (CEM) programme to improve customer experience and develop staff morale.
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News - CRMThursday, 14 April 2011Microsoft pushing hard to get back on its cloud
Dynamics CRM seen as a major convergence tool
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News - CRMFriday, 10 December 2010Tibco buys reward scheme and CRM provider
US$23m cash deal for start-up
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News - CRMThursday, 23 September 2010Lack of well-eductated staff ‘endangering UK brands’
Former CBI boss hits out at poor standards
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News - CRMThursday, 09 September 2010Microsoft tests new CRM software for mid-size businesses
Programme for companies to track their clients
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News - CRMTuesday, 24 August 2010Saab appoints CRM provider to drive European customer contact experience
Car maker implements its first pan-European customer management approach
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News - CRMWednesday, 16 June 2010Bringing some light to Gartner’s Magic Quadrant
Vendor list leads to flurry of PR activity
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News - CRMTuesday, 15 June 2010CRM stays high on the agenda, says Gartner
CRM remains high on the business agenda for CIOs in 2010. According to the Gartner Executive Programs (EXP) 2010 CIO Agenda survey, attracting and retaining new customers will be the No. 5 business priority for CIOs in 2010. Which begs the question what on earth can be more important than attracting and retaining customers?
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News - CRMThursday, 15 April 2010Three steps to a successful CRM strategy
Building a customer relationship management (CRM) strategy is a unique process for each organization that nevertheless should always involve three key steps, outlined in a new report.
Read more ...
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News - CRMThursday, 27 October 2011UK airport operator seeks scheme partner
Rewards scheme operates at six airports
Read more ...
|
News - CRMThursday, 12 May 2011Ping Pong seeks recipe for customer advocacy
Ping Pong, an international chain of Dim Sum restaurants, is employing a customer experience management (CEM) programme to improve customer experience and develop staff morale.
Read more ...
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News - CRMThursday, 14 April 2011Microsoft pushing hard to get back on its cloud
Dynamics CRM seen as a major convergence tool
Read more ...
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News - CRMFriday, 10 December 2010Tibco buys reward scheme and CRM provider
US$23m cash deal for start-up
Read more ...
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News - CRMThursday, 23 September 2010Lack of well-eductated staff ‘endangering UK brands’
Former CBI boss hits out at poor standards
Read more ...
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News - CRMThursday, 09 September 2010Microsoft tests new CRM software for mid-size businesses
Programme for companies to track their clients
Read more ...
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News - CRMTuesday, 24 August 2010Saab appoints CRM provider to drive European customer contact experience
Car maker implements its first pan-European customer management approach
Read more ...
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News - CRMWednesday, 16 June 2010Bringing some light to Gartner’s Magic Quadrant
Vendor list leads to flurry of PR activity
Read more ...
|
News - CRMTuesday, 15 June 2010CRM stays high on the agenda, says Gartner
CRM remains high on the business agenda for CIOs in 2010. According to the Gartner Executive Programs (EXP) 2010 CIO Agenda survey, attracting and retaining new customers will be the No. 5 business priority for CIOs in 2010. Which begs the question what on earth can be more important than attracting and retaining customers?
Read more ...
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News - CRMThursday, 15 April 2010Three steps to a successful CRM strategy
Building a customer relationship management (CRM) strategy is a unique process for each organization that nevertheless should always involve three key steps, outlined in a new report.
Read more ...
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News - CRMMonday, 22 March 2010Satmetrix announces top Net Promoter rankings for 2010
Satmetrix, the Net Promoter company and customer experience programme provider, has released its 2010 Net Promoter Industry Benchmarks for the insurance, financial services, airlines, telecommunications, technology, retail and online services industries.
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News - CRMWednesday, 17 February 2010Toyota reamps up incentives to appease customers
Toyota is to offer big incentives and warranties to lure back disenfranchised customers after its recall crisis.
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News - CRMFriday, 05 February 2010Huge car recall will test customer loyalty
Millions of vehicles called in around the world over accelerator problem
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News - CRMWednesday, 27 January 2010CRM spend weathering the storm
CRM expenditure in Europe is weathering the economic downturn better than many other enterprise software applications, according to Gartner.
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News - CRMWednesday, 20 January 2010Historic private members club enlists CRM specialist
Move to enhance customer experience
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News - CRMTuesday, 08 December 2009Pre-downturn CRM rules applied by banks “no longer valid”
The Customer Relationship Management rules applied by banks before the financial crisis are no longer valid, new research claims.
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News - CRMMonday, 09 November 2009Vertu appoints Black Sun in CRM drive
Luxury mobile phone brand Vertu has appointed customer marketing agency Black Sun in a CRM drive to grow the value of its existing customer base.
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News - CRMTuesday, 11 August 2009Twitter can help with CRM user adoption
Open source CRM consulting firm Intelestream says it is communicating with office workers via social networking site Twitter.
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News - CRMWednesday, 24 June 2009Telco partners win customer innovation award
Jacada, a provider of unified desktop and process optimisation solutions, and telco O2, have won the Consumer Service Innovation Award at the Global Telecoms Business Awards.
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News - CRMMonday, 22 June 2009One millionth sales order using SAP system
The Rocket Marketing Group - which specialises in developing, implementing and managing loyalty clubs, reward programmes and incentives promotions - has recently reached its one millionth sales order using SAP Business One, business management software.
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