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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 16 July 2010What the World Cup conversations told us – about us Whatever you think about football, this year’s World Cup has provided a fascinating insight into how the supporters from different countries respond, not least using social media, smart phones and the internet.
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New research shows the most buoyant markets for retailer cards
Brazil tops the charts for the highest number of retailers with their own payments card. The most significant potential exists to develop retailer payment cards in India, Russia and Vietnam.
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News - Customer InsightThursday, 29 July 2010Firms must “get closer to customers” if marketing is to be welcomed Consumers see supermarkets as ‘friends’ but many major industry sectors fail to relate to customers, finds survey
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News - Customer InsightThursday, 15 July 2010Restaurant visits can be incentivised with vouchers – but be careful about your brand Customers may be eating out less due to the ongoing economic recession, but they are remaining loyal to the same restaurants. Additionally, customers are strongly motivated, especially in these straightened times, by the offer of money off coupons and special offers.
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News - Customer InsightWednesday, 07 July 2010Knowing your customers is vital, especially the Chinese It is always wise to know your customers, but in tourist London these days, it would be well to know a smattering of Chinese.
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News - Customer InsightWednesday, 07 July 201073% of consumers interested in membership packages are getting away Half of all consumers are interested in annual membership packages, but 73% are not currently being offered any.
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News - Customer InsightTuesday, 06 July 2010Automated phone systems biggest British frustration It's a complaint with a familiar ring to it, and now Mintel's latest research confirms that automated telephone systems are the nation's number one financial service irritation.
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News - Customer InsightThursday, 01 July 2010North American consumers say customer service declining American and Canadian consumers believe that customer service is suffering in today's economy, according to a survey of 13,000 shoppers by customer experience management (CEM) firm, Empathica.
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News - Customer InsightWednesday, 30 June 2010British businesses still fail to deliver on time While supermarkets are leading the way with 1-hour delivery slots the majority of home suppliers are failing to keep up in terms of speedy customer service.
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News - Customer InsightTuesday, 29 June 2010Nearly half of transactions occur within a day of email receipt New research reveals customer response times by industry
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News - Customer InsightFriday, 25 June 2010Tobii offers greater customer insight with new eye tracking glasses Tobii Technology has created special glasses that track eye movements.
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News - Customer InsightFriday, 11 June 2010Poor customer experiences triggers switching epidemic Nearly a quarter of UK adults switched companies in last six months
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News - Customer InsightThursday, 29 July 2010Firms must “get closer to customers” if marketing is to be welcomed Consumers see supermarkets as ‘friends’ but many major industry sectors fail to relate to customers, finds survey
Read more ...
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News - Customer InsightThursday, 15 July 2010Restaurant visits can be incentivised with vouchers – but be careful about your brand Customers may be eating out less due to the ongoing economic recession, but they are remaining loyal to the same restaurants. Additionally, customers are strongly motivated, especially in these straightened times, by the offer of money off coupons and special offers.
Read more ...
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News - Customer InsightWednesday, 07 July 2010Knowing your customers is vital, especially the Chinese It is always wise to know your customers, but in tourist London these days, it would be well to know a smattering of Chinese.
Read more ...
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News - Customer InsightWednesday, 07 July 201073% of consumers interested in membership packages are getting away Half of all consumers are interested in annual membership packages, but 73% are not currently being offered any.
Read more ...
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News - Customer InsightTuesday, 06 July 2010Automated phone systems biggest British frustration It's a complaint with a familiar ring to it, and now Mintel's latest research confirms that automated telephone systems are the nation's number one financial service irritation.
Read more ...
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News - Customer InsightThursday, 01 July 2010North American consumers say customer service declining American and Canadian consumers believe that customer service is suffering in today's economy, according to a survey of 13,000 shoppers by customer experience management (CEM) firm, Empathica.
Read more ...
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News - Customer InsightWednesday, 30 June 2010British businesses still fail to deliver on time While supermarkets are leading the way with 1-hour delivery slots the majority of home suppliers are failing to keep up in terms of speedy customer service.
Read more ...
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News - Customer InsightTuesday, 29 June 2010Nearly half of transactions occur within a day of email receipt New research reveals customer response times by industry
Read more ...
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News - Customer InsightFriday, 25 June 2010Tobii offers greater customer insight with new eye tracking glasses Tobii Technology has created special glasses that track eye movements.
Read more ...
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News - Customer InsightFriday, 11 June 2010Poor customer experiences triggers switching epidemic Nearly a quarter of UK adults switched companies in last six months
Read more ...
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News - Customer InsightMonday, 07 June 2010Over £5bn worth of unclaimed rewards on loyalty cards Average person has at least one card they have never used
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News - Customer InsightThursday, 03 June 2010‘Saving the sale’ in store is biggest opportunity to improve customer loyalty Survey highlights consumer expectations for cross-channel retailing
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News - Customer InsightFriday, 21 May 2010Government ranked eleventh in customer service Central government services outside top ten in a basket of public-facing organisations
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News - Customer InsightMonday, 17 May 2010 Toyota loyalty suffers after recalls Car maker loses out on top spot to Japanese and US rivals
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News - Customer InsightWednesday, 12 May 2010Card incentives really do matter Brits choose a card by rewards
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News - Customer InsightFriday, 07 May 2010 Brand loyalty down in the recession There has been a significant decline in consumers' allegiance to their favorite brands during the past two years, a new survey has found.
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News - Customer InsightTuesday, 04 May 2010Seven key multi-channel strategies for improved customer engagement While organisations are often quick to promote their online capabilities and highlight their customer loyalty, only a few seriously pursue multi-channel strategies that actively seek to engage their customers in key areas such as mobile devices and social networks.
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News - Customer InsightMonday, 26 April 2010US bank loyalty continues decline For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, while satisfaction has leveled off, according to a new survey.
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News - Customer InsightThursday, 22 April 2010Survey casts doubt on reward scheme effectiveness Loyalty cards “unlikely” to affect where a customer shops
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News - Customer InsightWednesday, 07 April 2010Low prices driving retail loyalty in recession Downturn causes change in customer preferences
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