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30 JUNE 2016

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article thumbnail Wednesday, 22 June 2016

Winners announced for The Loyalty Magazine Awards 2016
'Staggeringly good entries' give judges a tough job Read more ...

 
     

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Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores.
Read more ...
 
     
 
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article thumbnail News - Reward SchemesTuesday, 21 June 2016

Starbucks programme holds US$1.2bn in funds
Scheme now has more deposited than some banks Read more ...

article thumbnail News - GamificationMonday, 20 June 2016

Virgin app rewards customers for interacting with its brands
Gamification used to get customers to buy from more of company's 24 UK brands Read more ...

article thumbnail News - Company newsMonday, 20 June 2016

See you soon at The Loyalty Magazine Awards 2016
Some of the most influential names in customer loyalty are already booked to attend The Loyalty Magazine Awards 2016. And there are now just a few days left to book your place and be there on Tuesday June 21! Read more ...

article thumbnail News - Financial ServicesFriday, 17 June 2016

Mondo founder to attend The Loyalty Magazine Awards
Loyalty is an important element of the proposition says Mondo's Blomfield Read more ...

article thumbnail News - Social MediaThursday, 16 June 2016

Amazon rated best brand on social media
Online retailers dominate rankings for best customer interaction Read more ...

article thumbnail News - Customer InsightWednesday, 15 June 2016

Tech brands: Beware the level of customer effort
Hidden factor that can affect loyalty Read more ...

article thumbnail News - Retail LoyaltyTuesday, 14 June 2016

Spanish retail scheme passes 3m members
Cardholders get special offers on 3,000 products Read more ...

article thumbnail News - B2BTuesday, 14 June 2016

B2B scheme to incentivise installers
Heating and hot water supplier starts rewards Read more ...

article thumbnail News - Coalition SchemesWednesday, 08 June 2016

Nectar: Homebase loss a blow but not fatal
Scheme puts emphasis on digital engagement and high-frequency merchants Read more ...

article thumbnail News - Coalition SchemesMonday, 06 June 2016

Nectar loses major partner
Withdrawal from scheme after chain is taken over Read more ...

Loyalty Magazine Awards - The Loyalty Magazine Awards
Winners announced for The Loyalty Magazine Awards 2016
Liam McLoughlin - Wednesday, 22 June 2016

News - Reward Schemes
Starbucks programme holds US$1.2bn in funds
Administrator - Tuesday, 21 June 2016

News - Gamification
Virgin app rewards customers for interacting with its brands
Liam McLoughlin - Monday, 20 June 2016

News - Company news
See you soon at The Loyalty Magazine Awards 2016
Liam McLoughlin - Monday, 20 June 2016

News - Financial Services
Mondo founder to attend The Loyalty Magazine Awards
Liam McLoughlin - Friday, 17 June 2016

News - Social Media
Amazon rated best brand on social media
Liam McLoughlin - Thursday, 16 June 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
See you soon at The Loyalty Magazine Awards 2016
Liam McLoughlin - Thursday, 16 June 2016

News - Customer Insight
Tech brands: Beware the level of customer effort
Liam McLoughlin - Wednesday, 15 June 2016

News - Retail Loyalty
Spanish retail scheme passes 3m members
Liam McLoughlin - Tuesday, 14 June 2016

News - B2B
B2B scheme to incentivise installers
Liam McLoughlin - Tuesday, 14 June 2016

News - Coalition Schemes
Nectar: Homebase loss a blow but not fatal
Liam McLoughlin - Wednesday, 08 June 2016

News - Coalition Schemes
Nectar loses major partner
Liam McLoughlin - Monday, 06 June 2016

News - Reward Schemes
Morrisons relaunches More scheme
Liam McLoughlin - Friday, 03 June 2016

News - Coalition Schemes
PINS targets InsureTech business
Liam McLoughlin - Thursday, 02 June 2016

News - Gamification
Blockchain-based programme for Dubai tourists
Liam McLoughlin - Thursday, 02 June 2016

News - Coalition Schemes
Switching satisfies – yet only 3% make the move
Liam McLoughlin - Wednesday, 01 June 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Cocktails on the lawn?
Liam McLoughlin - Thursday, 05 May 2016

News - Company news
Take a peek at the companies in the room
Liam McLoughlin - Wednesday, 25 May 2016

Blog - Blog
FT journalist slates loyalty programmes
Liam McLoughlin - Friday, 06 May 2016

Loyalty Magazine Awards - The Loyalty Magazine Awards
Five weeks to go and three quarters full
Liam McLoughlin - Friday, 20 May 2016

News - Customer Insight
Book review: How cool brands stay hot
Liam McLoughlin - Friday, 13 May 2016

Book Reviews - Book Reviews
Book review: How cool brands stay hot
Liam McLoughlin - Friday, 13 May 2016

News - Coupons & Vouchers
New brands added to Red Letters Days Lifestyle voucher
Liam McLoughlin - Thursday, 05 May 2016

Features - Customer Insight
Giving customers reasons to be devoted
Liam McLoughlin - Monday, 09 May 2016

Book Reviews - Book Reviews
How would your company score for effort?
Liam McLoughlin - Tuesday, 17 May 2016

News - Jobs & People
New head of markets for Avios
Liam McLoughlin - Wednesday, 18 May 2016

News - Reward Schemes
O2 Germany rolls out new rewards programme
Liam McLoughlin - Tuesday, 03 May 2016

News - Customer Insight
Netflix beats rivals for retention
Liam McLoughlin - Thursday, 12 May 2016

News - Customer Insight
Book review: How would your company score for effort?
Liam McLoughlin - Tuesday, 17 May 2016

News - Customer Insight
UAE outperforms other loyalty markets
Liam McLoughlin - Tuesday, 17 May 2016

News - Customer Insight
'Critical wakeup call' as global loyalty membership declines
Liam McLoughlin - Thursday, 12 May 2016

News - Retail Loyalty
Apple revamps services and stores
Liam McLoughlin - Friday, 20 May 2016

News - Hospitality
Wyndham joins growing experiential rewards trend
Liam McLoughlin - Friday, 13 May 2016

News - Company news
See you soon at The Loyalty Magazine Awards 2016
Liam McLoughlin - Monday, 20 June 2016

News - Reports/Data
Leicester City title win gets an assist from data analytics
Liam McLoughlin - Monday, 16 May 2016

News - Reward Schemes
Five weeks to go and three quarters full
Liam McLoughlin - Friday, 20 May 2016

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - GamificationWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions and gamification achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - GamificationFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

 
     
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