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7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Tuesday, 18 October 2011

Rewards for bikers and walkers in London
Scheme to incentivise greener travel Read more ...

 
     

Latest feature
     
 
Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
Read more ...
 
     
 
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News - Green LoyaltyMonday, 01 August 2011

Coffee rewards for commuters who switch to bikes
Innovative scheme in New Zealand
Read more ...

News - Green LoyaltyTuesday, 19 April 2011

Procter & Gamble to reward customers for recycling
Points also awarded for energy saving and reducing water use
Read more ...

article thumbnail News - Green LoyaltyFriday, 08 April 2011

Fake green claims do not pay, finds report
Nearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising campaigns, according to analysis from cause-related marketing company Cone.
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Commit to climate action or risk failure, brands told
· 61% said they would be more likely to buy from a company with a good reputation for reducing its impact on climate change
· But only 7% of the public believe company claims of action on climate change
· Social media increasingly used to compare brands
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Pepsi launches bottle made from entirely from plants
Brand bids to assert green credentials in increasingly competitive market Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 February 2011

100,000 biodegradable cards supplied for rewards scheme
Manufacturer aims to have 50% of business converted to bio by 2016 Read more ...

article thumbnail News - Green LoyaltyWednesday, 09 February 2011

Sainsbury’s adds solar panels to weekly shop
Launch with new Nectar partner British Gas Read more ...

article thumbnail News - Green LoyaltyThursday, 20 January 2011

Loyalty card is biodegradable
Product that will decompose in three years used in Denmark's biggest rewards scheme Read more ...


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article thumbnail
News - Green LoyaltyThursday, 13 January 2011

South Korea promotes ‘green’ credit card payments
The South Korean government is planning a credit card programme that rewards spending on items carrying a small carbon footprint. Read more ...

article thumbnail News - Green LoyaltyThursday, 16 September 2010

British Gas relaunches Generation Green programme for schools
Children’s loyalty scheme to underpin initiative Read more ...

News - Green LoyaltyMonday, 01 August 2011

Coffee rewards for commuters who switch to bikes
Innovative scheme in New Zealand
Read more ...

News - Green LoyaltyTuesday, 19 April 2011

Procter & Gamble to reward customers for recycling
Points also awarded for energy saving and reducing water use
Read more ...

article thumbnail News - Green LoyaltyFriday, 08 April 2011

Fake green claims do not pay, finds report
Nearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising campaigns, according to analysis from cause-related marketing company Cone.
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Commit to climate action or risk failure, brands told
· 61% said they would be more likely to buy from a company with a good reputation for reducing its impact on climate change
· But only 7% of the public believe company claims of action on climate change
· Social media increasingly used to compare brands
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Pepsi launches bottle made from entirely from plants
Brand bids to assert green credentials in increasingly competitive market Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 February 2011

100,000 biodegradable cards supplied for rewards scheme
Manufacturer aims to have 50% of business converted to bio by 2016 Read more ...

article thumbnail News - Green LoyaltyWednesday, 09 February 2011

Sainsbury’s adds solar panels to weekly shop
Launch with new Nectar partner British Gas Read more ...

article thumbnail News - Green LoyaltyThursday, 20 January 2011

Loyalty card is biodegradable
Product that will decompose in three years used in Denmark's biggest rewards scheme Read more ...


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article thumbnail
News - Green LoyaltyThursday, 13 January 2011

South Korea promotes ‘green’ credit card payments
The South Korean government is planning a credit card programme that rewards spending on items carrying a small carbon footprint. Read more ...

article thumbnail News - Green LoyaltyThursday, 16 September 2010

British Gas relaunches Generation Green programme for schools
Children’s loyalty scheme to underpin initiative Read more ...

article thumbnail News - Green LoyaltyFriday, 20 August 2010

Green loyalty scheme to be launched across UK
A national sustainable loyalty scheme is to be launched in the UK, offering customers reward points for making green purchasing choices. Read more ...

article thumbnail News - Green LoyaltyMonday, 19 July 2010

Air Miles enhances green offering
GreenSaver, Canada’s longest established not-for-profit organization dedicated to energy efficiency, has announced an exclusive partnership with Canada’s Air Miles reward programme.
Read more ...

News - Green LoyaltyTuesday, 08 June 2010

Energy loyalty scheme offers rewards to use less
Citizens Utility Board (CUB), an Illinois, US energy company is to expand a pilot program that rewards users for documented reductions in their energy usage.
Read more ...

News - Green LoyaltyTuesday, 08 June 2010

Carbon offset program for hotel guests
Coast Hotels & Resorts has launched a programme so that guests staying at any of the Canadian chain’s 17 participating properties can voluntarily offset harmful greenhouse gas emissions from their hotel stay by purchasing carbon credits in eco-friendly projects.
Read more ...

article thumbnail News - Green LoyaltyFriday, 14 May 2010

Ethical incentives and rewards programme launched
Compliments Green, which describes itself as “the first fully integrated ethical incentives and rewards solution”, has been launched by Read more ...

article thumbnail News - Green LoyaltyWednesday, 21 April 2010

Cash for customers who go paperless
Bank launches an eco-promotion to give away US$30,000 in cash prizes to encourage customers to go paperless. Read more ...

article thumbnail News - Green LoyaltyTuesday, 23 March 2010

Meta Payment Systems launches eco-friendly prepaid card
US-based Meta Payment Systems has launched an ‘eco-friendly’ prepaid card for bank customers.  Read more ...

article thumbnail News - Green LoyaltyTuesday, 16 March 2010

Sainsbury’s in partnership for alternative heat
Sainsbury’s CEO Justin King used his speech at the BASE conference this week to announce a partnership with Imperial College London’s Faculty of Engineering and Grantham Institute for Climate Change. The partnership will officially launch on 16th March and initially last for 5 years. Read more ...

article thumbnail News - Green LoyaltyTuesday, 16 March 2010

BT achieves first WWF award for cutting one in five flights
As British Airways lurches into a major strike, there is a gracious irony about the announcement that BT has become the first company to successfully cut 20 per cent of its business flights as part of WWF's One in Five Challenge. Read more ...

article thumbnail News - Green LoyaltyFriday, 05 March 2010

Eco-brand launches in Croatia
What is claimed as the first Croatian eco-brand has been launched in the country.
Read more ...

 
     
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