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Green Loyalty - Green Loyalty
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16 APRIL 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Friday, 21 February 2014

Lagos inhabitants rewarded for recycling
SMS programme to clean up waste-hit Nigerian city Read more ...

 
     

Latest feature
     
 
Can you create true loyalty with a loyalty programme?

There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.

Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest news 
 
Month's news
 
   Most read  
 
     
 
article thumbnail News - Green LoyaltyFriday, 10 January 2014

Coop Danmark issues "green" loyalty card
New offering for 1.7 million active members Read more ...

article thumbnail News - Green LoyaltyMonday, 29 October 2012

"Earth-friendly" eGift card from The Body Shop
The Body Shop has launched what it tags an "earth-friendly" eGift Card service. Read more ...

News - Green LoyaltyWednesday, 26 September 2012

Reward scheme for renewable energy industry
Programme planned for UK, Germany, Netherlands, Italy and US
Read more ...

article thumbnail News - Green LoyaltyFriday, 13 July 2012

RSPB introduces “help nature” loyalty card
Bonus of 100 points with registration Read more ...

News - Green LoyaltyThursday, 24 May 2012

BA environmental cards for employees
British Airways (BA) is to introduce a car discount scheme and new dedicated reward website for its 38,000 employees, and switch provider of the company car scheme for its 200 senior staff.
Read more ...

News - Green LoyaltyMonday, 14 May 2012

Sainsbury's tops sustainability chart
The FTSE4Good Index has placed Sainsbury's at the top of their sustainability table for the retail sector, giving the supermarket chain a score of 4.4 out of five, against a global sector average of 2.43.
Read more ...

News - Green LoyaltyFriday, 16 March 2012

Recyclebank offers walking reward points
Greenest routes earn rewards
Read more ...

article thumbnail News - Green LoyaltyTuesday, 18 October 2011

Rewards for bikers and walkers in London
Scheme to incentivise greener travel Read more ...

News - Green LoyaltyMonday, 01 August 2011

Coffee rewards for commuters who switch to bikes
Innovative scheme in New Zealand
Read more ...

News - Green LoyaltyTuesday, 19 April 2011

Procter & Gamble to reward customers for recycling
Points also awarded for energy saving and reducing water use
Read more ...

article thumbnail News - Green LoyaltyFriday, 10 January 2014

Coop Danmark issues "green" loyalty card
New offering for 1.7 million active members Read more ...

article thumbnail News - Green LoyaltyMonday, 29 October 2012

"Earth-friendly" eGift card from The Body Shop
The Body Shop has launched what it tags an "earth-friendly" eGift Card service. Read more ...

News - Green LoyaltyWednesday, 26 September 2012

Reward scheme for renewable energy industry
Programme planned for UK, Germany, Netherlands, Italy and US
Read more ...

article thumbnail News - Green LoyaltyFriday, 13 July 2012

RSPB introduces “help nature” loyalty card
Bonus of 100 points with registration Read more ...

News - Green LoyaltyThursday, 24 May 2012

BA environmental cards for employees
British Airways (BA) is to introduce a car discount scheme and new dedicated reward website for its 38,000 employees, and switch provider of the company car scheme for its 200 senior staff.
Read more ...

News - Green LoyaltyMonday, 14 May 2012

Sainsbury's tops sustainability chart
The FTSE4Good Index has placed Sainsbury's at the top of their sustainability table for the retail sector, giving the supermarket chain a score of 4.4 out of five, against a global sector average of 2.43.
Read more ...

News - Green LoyaltyFriday, 16 March 2012

Recyclebank offers walking reward points
Greenest routes earn rewards
Read more ...

article thumbnail News - Green LoyaltyTuesday, 18 October 2011

Rewards for bikers and walkers in London
Scheme to incentivise greener travel Read more ...

News - Green LoyaltyMonday, 01 August 2011

Coffee rewards for commuters who switch to bikes
Innovative scheme in New Zealand
Read more ...

News - Green LoyaltyTuesday, 19 April 2011

Procter & Gamble to reward customers for recycling
Points also awarded for energy saving and reducing water use
Read more ...

article thumbnail News - Green LoyaltyFriday, 08 April 2011

Fake green claims do not pay, finds report
Nearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising campaigns, according to analysis from cause-related marketing company Cone.
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Commit to climate action or risk failure, brands told
· 61% said they would be more likely to buy from a company with a good reputation for reducing its impact on climate change
· But only 7% of the public believe company claims of action on climate change
· Social media increasingly used to compare brands
Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 March 2011

Pepsi launches bottle made from entirely from plants
Brand bids to assert green credentials in increasingly competitive market Read more ...

article thumbnail News - Green LoyaltyTuesday, 22 February 2011

100,000 biodegradable cards supplied for rewards scheme
Manufacturer aims to have 50% of business converted to bio by 2016 Read more ...

article thumbnail News - Green LoyaltyWednesday, 09 February 2011

Sainsbury’s adds solar panels to weekly shop
Launch with new Nectar partner British Gas Read more ...

article thumbnail News - Green LoyaltyThursday, 20 January 2011

Loyalty card is biodegradable
Product that will decompose in three years used in Denmark's biggest rewards scheme Read more ...


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article thumbnail
News - Green LoyaltyThursday, 13 January 2011

South Korea promotes ‘green’ credit card payments
The South Korean government is planning a credit card programme that rewards spending on items carrying a small carbon footprint. Read more ...

 
     
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