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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Tuesday, 18 October 2011Rewards for bikers and walkers in London Scheme to incentivise greener travel
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Loyalty schemes will be directly affected by EU data reforms
Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions. Read more ...
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News - Green LoyaltyMonday, 01 August 2011Coffee rewards for commuters who switch to bikes Innovative scheme in New Zealand
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News - Green LoyaltyTuesday, 19 April 2011Procter & Gamble to reward customers for recycling Points also awarded for energy saving and reducing water use
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News - Green LoyaltyFriday, 08 April 2011Fake green claims do not pay, finds report Nearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising campaigns, according to analysis from cause-related marketing company Cone.
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News - Green LoyaltyTuesday, 22 March 2011Commit to climate action or risk failure, brands told · 61% said they would be more likely to buy from a company with a good reputation for reducing its impact on climate change · But only 7% of the public believe company claims of action on climate change · Social media increasingly used to compare brands
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News - Green LoyaltyTuesday, 22 March 2011Pepsi launches bottle made from entirely from plants Brand bids to assert green credentials in increasingly competitive market
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News - Green LoyaltyTuesday, 22 February 2011100,000 biodegradable cards supplied for rewards scheme Manufacturer aims to have 50% of business converted to bio by 2016
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News - Green LoyaltyWednesday, 09 February 2011Sainsbury’s adds solar panels to weekly shop Launch with new Nectar partner British Gas
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News - Green LoyaltyThursday, 20 January 2011Loyalty card is biodegradable Product that will decompose in three years used in Denmark's biggest rewards scheme
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News - Green LoyaltyThursday, 13 January 2011South Korea promotes ‘green’ credit card payments The South Korean government is planning a credit card programme that rewards spending on items carrying a small carbon footprint.
Read more ...
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News - Green LoyaltyThursday, 16 September 2010British Gas relaunches Generation Green programme for schools Children’s loyalty scheme to underpin initiative
Read more ...
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News - Green LoyaltyMonday, 01 August 2011Coffee rewards for commuters who switch to bikes Innovative scheme in New Zealand
Read more ...
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News - Green LoyaltyTuesday, 19 April 2011Procter & Gamble to reward customers for recycling Points also awarded for energy saving and reducing water use
Read more ...
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News - Green LoyaltyFriday, 08 April 2011Fake green claims do not pay, finds report Nearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising campaigns, according to analysis from cause-related marketing company Cone.
Read more ...
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News - Green LoyaltyTuesday, 22 March 2011Commit to climate action or risk failure, brands told · 61% said they would be more likely to buy from a company with a good reputation for reducing its impact on climate change · But only 7% of the public believe company claims of action on climate change · Social media increasingly used to compare brands
Read more ...
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News - Green LoyaltyTuesday, 22 March 2011Pepsi launches bottle made from entirely from plants Brand bids to assert green credentials in increasingly competitive market
Read more ...
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News - Green LoyaltyTuesday, 22 February 2011100,000 biodegradable cards supplied for rewards scheme Manufacturer aims to have 50% of business converted to bio by 2016
Read more ...
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News - Green LoyaltyWednesday, 09 February 2011Sainsbury’s adds solar panels to weekly shop Launch with new Nectar partner British Gas
Read more ...
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News - Green LoyaltyThursday, 20 January 2011Loyalty card is biodegradable Product that will decompose in three years used in Denmark's biggest rewards scheme
Read more ...
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News - Green LoyaltyThursday, 13 January 2011South Korea promotes ‘green’ credit card payments The South Korean government is planning a credit card programme that rewards spending on items carrying a small carbon footprint.
Read more ...
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News - Green LoyaltyThursday, 16 September 2010British Gas relaunches Generation Green programme for schools Children’s loyalty scheme to underpin initiative
Read more ...
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News - Green LoyaltyFriday, 20 August 2010Green loyalty scheme to be launched across UK A national sustainable loyalty scheme is to be launched in the UK, offering customers reward points for making green purchasing choices.
Read more ...
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News - Green LoyaltyMonday, 19 July 2010Air Miles enhances green offering GreenSaver, Canada’s longest established not-for-profit organization dedicated to energy efficiency, has announced an exclusive partnership with Canada’s Air Miles reward programme.
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News - Green LoyaltyTuesday, 08 June 2010Energy loyalty scheme offers rewards to use less Citizens Utility Board (CUB), an Illinois, US energy company is to expand a pilot program that rewards users for documented reductions in their energy usage.
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News - Green LoyaltyTuesday, 08 June 2010Carbon offset program for hotel guests Coast Hotels & Resorts has launched a programme so that guests staying at any of the Canadian chain’s 17 participating properties can voluntarily offset harmful greenhouse gas emissions from their hotel stay by purchasing carbon credits in eco-friendly projects.
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News - Green LoyaltyFriday, 14 May 2010Ethical incentives and rewards programme launched Compliments Green, which describes itself as “the first fully integrated ethical incentives and rewards solution”, has been launched by
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News - Green LoyaltyWednesday, 21 April 2010Cash for customers who go paperless Bank launches an eco-promotion to give away US$30,000 in cash prizes to encourage customers to go paperless.
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News - Green LoyaltyTuesday, 23 March 2010Meta Payment Systems launches eco-friendly prepaid card US-based Meta Payment Systems has launched an ‘eco-friendly’ prepaid card for bank customers.
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News - Green LoyaltyTuesday, 16 March 2010Sainsbury’s in partnership for alternative heat Sainsbury’s CEO Justin King used his speech at the BASE conference this week to announce a partnership with Imperial College London’s Faculty of Engineering and Grantham Institute for Climate Change. The partnership will officially launch on 16th March and initially last for 5 years.
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News - Green LoyaltyTuesday, 16 March 2010BT achieves first WWF award for cutting one in five flights As British Airways lurches into a major strike, there is a gracious irony about the announcement that BT has become the first company to successfully cut 20 per cent of its business flights as part of WWF's One in Five Challenge.
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News - Green LoyaltyFriday, 05 March 2010Eco-brand launches in Croatia What is claimed as the first Croatian eco-brand has been launched in the country.
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