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31 JANUARY 2015

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article thumbnail Friday, 30 January 2015

Customer experience: The new battlefield
Nine out of ten companies think customer experience will be primary basis for competition Read more ...

 
     

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Case study: Gamification and Loyalty

A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card.
Read more ...
 
     
 
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article thumbnail News - Customer InsightFriday, 30 January 2015

2015 Predictions: Avoiding the hyper-personalisation trap
Over the next few weeks we will be publishing ongoing Predictions from industry experts on the likely major developments in 2015. Keep checking back on this section to see what the next year holds!  Read more ...

article thumbnail News - TravelThursday, 29 January 2015

BA shifts rewards to upper tier flyers
Major changes to Avios miles programme Read more ...

article thumbnail News - Customer InsightThursday, 29 January 2015

Six critical stats for customer loyalty
Top 25% contribute vast majority of revenue Read more ...

article thumbnail News - Company newsWednesday, 28 January 2015

Funding: Mobile apps rewards programme raises US$3.5m
Pinterest exec among investors Read more ...

article thumbnail News - Mobile RewardsFriday, 23 January 2015

Rewards app for virtual businesses
New feature lets non-bricks & mortar companies choose how customers receive points Read more ...

article thumbnail News - Reward SchemesThursday, 22 January 2015

Expectations beaten for Morrisons Match & More
Customer feedback positive Read more ...

News - Company newsThursday, 22 January 2015

Conversocial sets up customer advisory board
Company plans to work with customers to drive innovation Read more ...

article thumbnail News - Reward SchemesWednesday, 21 January 2015

Nintendo axes its rewards scheme
New scheme to launch later this year Read more ...

News - Customer InsightTuesday, 20 January 2015

Loyalty schemes are top way to drive footfall
Social media is most used but least effective method, finds survey Read more ...

News - Customer InsightMonday, 19 January 2015

28% of merchants say Wi-Fi increases loyalty
Eight out of 10 large merchants now offer the technology Read more ...

News - Customer Insight
2015 Predictions: Avoiding the hyper-personalisation trap
Administrator - Friday, 30 January 2015

News - Travel
BA shifts rewards to upper tier flyers
Administrator - Thursday, 29 January 2015

News - Customer Insight
Six critical stats for customer loyalty
Administrator - Thursday, 29 January 2015

News - Company news
Funding: Mobile apps rewards programme raises US$3.5m
Administrator - Wednesday, 28 January 2015

News - Mobile Rewards
Rewards app for virtual businesses
Administrator - Friday, 23 January 2015

News - Reward Schemes
Expectations beaten for Morrisons Match & More
Administrator - Thursday, 22 January 2015

News - Company news
Conversocial sets up customer advisory board
Administrator - Thursday, 22 January 2015

News - Reward Schemes
Nintendo axes its rewards scheme
Administrator - Wednesday, 21 January 2015

News - Customer Insight
Loyalty schemes are top way to drive footfall
Administrator - Tuesday, 20 January 2015

News - Customer Insight
28% of merchants say Wi-Fi increases loyalty
Administrator - Monday, 19 January 2015

News - Reports/Data
US bankers turned off by Big Data
Administrator - Thursday, 15 January 2015

Events - General
Mobile Money & Wallet Summit 2015
Administrator - Wednesday, 14 January 2015

Events - General
Building Your Digital Brand and Becoming a Social Entrepreneur
Administrator - Wednesday, 14 January 2015

News - Hospitality
Hilton partners with ticketing giant
Administrator - Wednesday, 14 January 2015

News - Retail Loyalty
Comment: Be brave, Morrisons!
Administrator - Tuesday, 13 January 2015

Blog - Blog
Comment: Be brave, Morrisons!
Administrator - Tuesday, 13 January 2015

News - Social Media
Amex and Samsung rated top social media brands
Administrator - Tuesday, 13 January 2015

News - Jobs & People
Great career opportunities at Loylogic in London
Administrator - Tuesday, 13 January 2015

News - Customer Insight
Ex-Aldi MD to speak at Loyalty Conference
Administrator - Monday, 12 January 2015

News - Customer Insight
Weak customer service hits mobile engagement
Administrator - Monday, 12 January 2015

News - Retail Loyalty
Tesco Clubcard survives, despite cost cutting
Administrator - Friday, 09 January 2015

News - Mobile Rewards
Comment: How mobile operators can use data to reduce churn and grow loyalty
Administrator - Friday, 09 January 2015

News - Reward Schemes
Rewards scheme for Panama Canal users
Administrator - Thursday, 08 January 2015

News - Mobile Rewards
Mobile ad platform launched for Apple Watches
Administrator - Wednesday, 07 January 2015

News - Travel
Air Miles Middle East agrees multi-year partnership
Administrator - Tuesday, 06 January 2015

News - Customer Insight
Ex-Aldi MD to speak at Loyalty Conference
Administrator - Monday, 12 January 2015

News - Jobs & People
Great career opportunities at Loylogic in London
Administrator - Tuesday, 13 January 2015

Events - General
Mobile Money & Wallet Summit 2015
Administrator - Wednesday, 14 January 2015

Events - General
Building Your Digital Brand and Becoming a Social Entrepreneur
Administrator - Wednesday, 14 January 2015

News - Retail Loyalty
Comment: Be brave, Morrisons!
Administrator - Tuesday, 13 January 2015

News - Customer Insight
2015 Predictions: Avoiding the hyper-personalisation trap
Administrator - Friday, 30 January 2015

News - Mobile Rewards
Mobile ad platform launched for Apple Watches
Administrator - Wednesday, 07 January 2015

News - Hospitality
Hilton partners with ticketing giant
Administrator - Wednesday, 14 January 2015

News - Retail Loyalty
Tesco Clubcard survives, despite cost cutting
Administrator - Friday, 09 January 2015

Blog - Blog
Comment: Be brave, Morrisons!
Administrator - Tuesday, 13 January 2015

News - Mobile Rewards
Comment: How mobile operators can use data to reduce churn and grow loyalty
Administrator - Friday, 09 January 2015

News - Travel
Air Miles Middle East agrees multi-year partnership
Administrator - Tuesday, 06 January 2015

News - Reward Schemes
Rewards scheme for Panama Canal users
Administrator - Thursday, 08 January 2015

News - Customer Insight
Weak customer service hits mobile engagement
Administrator - Monday, 12 January 2015

News - Social Media
Amex and Samsung rated top social media brands
Administrator - Tuesday, 13 January 2015

News - Reward Schemes
Expectations beaten for Morrisons Match & More
Administrator - Thursday, 22 January 2015

News - Customer Insight
28% of merchants say Wi-Fi increases loyalty
Administrator - Monday, 19 January 2015

News - Reports/Data
US bankers turned off by Big Data
Administrator - Thursday, 15 January 2015

News - Customer Insight
Loyalty schemes are top way to drive footfall
Administrator - Tuesday, 20 January 2015

News - Reward Schemes
Nintendo axes its rewards scheme
Administrator - Wednesday, 21 January 2015

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

article thumbnail Features - Customer InsightFriday, 11 July 2014

Embracing the benefits of enthusiastic customers
Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion. Read more ...

article thumbnail Features - BrandsMonday, 19 May 2014

How to make each penny the consumer spends truly count
Retailers can boost consumer loyalty (and spending) through card linked technology says Gavin Dein, chief executive of Reward. He sets out five steps that retailers can apply to maximise the value from existing customers and help acquire new ones. Read more ...

article thumbnail Features - Reward SchemesMonday, 28 April 2014

China: A huge but fragmented loyalty market
– Exclusive interview with China Rewards CEO Cindy Wu

– First coalition scheme rolls out with unique model


– Plan to tap into huge merchant databases
Read more ...

Features - BrandsWednesday, 26 February 2014

Can you create true loyalty with a loyalty programme?
There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.
Read more ...

article thumbnail Features - Customer InsightWednesday, 12 February 2014

Are loyalty points meaningful anymore?
The appeal of collecting points and coupons is on the wane, especially among Millennials, but there are other ways major retailers can keep customers coming back, argues Claire Meadows of customer insight company Table 19. Read more ...

article thumbnail Features - Customer InsightTuesday, 28 January 2014

The Future of Loyalty (part 2): Big Data and Social Media
No excuse for not knowing your customers.

The second in our series of articles analysing the challenges and the opportunities for the loyalty industry in 2014.
Read more ...

article thumbnail Features - Customer InsightFriday, 17 January 2014

The future of loyalty
The first in a weekly series of articles analysing the challenges and the opportunities for loyalty in 2014.

Speaking with conviction: Industry experts give advice on what loyalty professionals should be focusing on.
Read more ...

article thumbnail Features - BrandsFriday, 20 December 2013

2014 predictions for Loyalty – do you agree?

It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.
This year is more unpredictable than most. No-one knows how the surging use of mobile will affect the loyalty business, but one thing is becoming extremely clear. Loyalty programmes, points collection and redemption will be key drivers for mobile wallet and mobile payment adoption.
Read more ...

Features - Customer InsightMonday, 09 December 2013

How loyalty point auctions can increase engagement
Latent members are historically one of the biggest challenges for loyalty schemes. Encouraging active participation from ‘non-movers’ who may not have enough points for a meaningful redemption is often key to a loyalty scheme's success, says Phil Bird, CEO of Perfect Channel. Read more ...

article thumbnail Features - E-LoyaltyThursday, 05 December 2013

How social media will make customer surveys extinct
Two "seismic events" are changing the way businesses must analyse customer behavour and preferences

Richard Owen, chief executive of Satmetrix, admits he received the worst score possible from conference delegates for saying surveys are going to die out. Read more ...

article thumbnail Features - E-LoyaltyMonday, 02 December 2013

When banking becomes social (again)
With actual visits to your bank becoming a dying tradition, social media offers a potentially vital way for banks to communicate more directly with customers, yet few are doing so effectively says Nic Merriman of Avanade UK. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 03 October 2013

What does loyalty mean for Waitrose?
One company that would not come top of mind if retail loyalty programmes were being discussed is Waitrose, but Alex Murray, head of web and multichannel for the upmarket retailer, insists that loyalty is at the core of everything they do. Read more ...

article thumbnail Features - Customer InsightThursday, 26 September 2013

Food for thought at the funky customer festival
There was a new, funky feel to this year’s Loyalty World conference. For a start it has morphed into Europe’s Customer Festival and included streams on payments omnichannel and big data.
With live music, deckchairs on artificial grass, table tennis, hand carts full of childhood sweets and gambling for alcohol this was one cool conference…. and very hard work it was too.
Read more ...

article thumbnail Features - Reward SchemesThursday, 05 September 2013

Growing short term trend raises interesting questions
Proven experience from some of the region’s giants

The philosophy behind loyalty schemes has traditionally centred on the need to tie in a customer using the accumulation of reward points in order to ensure continual repeat visits.

Short term loyalty programmes have, like a new kid on the block, thrown this definition out of the window.
Read more ...

 
     
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