Crucial website saved from chop
In this era of economy cuts everywhere from services to jobs, some things prove to be too important to lose. Read more ...

Marketing drive to boost UK contactless card awareness
Fast food chains launch in-store campaigns Read more ...

Vodafone embarks on massive marketing cull
Only the brave should apply for the vacant job of global brand director of Vodafone, made available after David Wheldon (pictured) quit last month without a job to go to. Global director of customer insight Andy Moore has also left. Read more ...

Carlson Marketing sues in ‘diaper rewards’ case
Carlson Marketing is suing a manufacturer over its online customer rewards programme. Read more ...

Marketers balance customer acquisition and retention as economic recovery nears
Survey finds that UK marketing decision makers are moving away from recession strategy aimed at retaining business
Read more ...

Trusted customer data leads to twice the revenue
Survey  indicates how to extract more value from marketing expenditures. Read more ...

The five biggest email marketing trends for 2010
Survey highlights Southwest Airlines, Esurance, GoGo Inflight Internet, Going, and Jockey.com for effective email campaigns Read more ...

Social media – great idea but no time!
Most companies are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media. Read more ...

Marketers struggle to find time for social media
Most marketers are planning to invest more in social media in 2010, but are struggling to find the time and resources to manage their activity, according to research by E-Consultancy and BigMouth Media.
Read more ...

US named world's top country brand
The United States has been named the world's top country brand for the first time in the fifth annual Country Brand Index (CBI). Read more ...

Crucial website saved from chop
In this era of economy cuts everywhere from services to jobs, some things prove to be too important to lose. Read more ...

Marketing drive to boost UK contactless card awareness
Fast food chains launch in-store campaigns Read more ...

Vodafone embarks on massive marketing cull
Only the brave should apply for the vacant job of global brand director of Vodafone, made available after David Wheldon (pictured) quit last month without a job to go to. Global director of customer insight Andy Moore has also left. Read more ...

Carlson Marketing sues in ‘diaper rewards’ case
Carlson Marketing is suing a manufacturer over its online customer rewards programme. Read more ...

Marketers balance customer acquisition and retention as economic recovery nears
Survey finds that UK marketing decision makers are moving away from recession strategy aimed at retaining business
Read more ...

Trusted customer data leads to twice the revenue
Survey  indicates how to extract more value from marketing expenditures. Read more ...

The five biggest email marketing trends for 2010
Survey highlights Southwest Airlines, Esurance, GoGo Inflight Internet, Going, and Jockey.com for effective email campaigns Read more ...

Social media – great idea but no time!
Most companies are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media. Read more ...

Marketers struggle to find time for social media
Most marketers are planning to invest more in social media in 2010, but are struggling to find the time and resources to manage their activity, according to research by E-Consultancy and BigMouth Media.
Read more ...

US named world's top country brand
The United States has been named the world's top country brand for the first time in the fifth annual Country Brand Index (CBI). Read more ...

Branson voted best ambassador of customer service
Sir Richard Branson is considered the best ambassador of customer service, according to a poll of several hundred industry professionals in the UK. Read more ...

Mail inserts reach young consumers as well as old
Nearly one-fifth of people in the UK have taken action on special offers included with statements they received, according to new figures. Read more ...

Brixton launches its own currency
South London area Brixton has launched its own currency to try and drive trade at local retailers in the recession. Read more ...

Card marketing - It pays to be different
Financial services at last seem to be getting the message – it pays to be different. Read more ...

Direct mailers ignoring the 16-24 year olds
Companies that fail to target 16 to 24 year olds through the post could be missing out on valuable sales. This is according to research and exclusive video diaries on www.mmc.co.uk Read more ...

Brands favouring traditional digital channels over social media
Research finds marketers are rejecting tools such as Facebook and Twitter. Read more ...

Barclaycard launches waterslide iPhone game
Barclaycard is launching a game for Apple iPhones based around its high profile 'waterslide' adverts promoting contactless card technology. Read more ...

Own label gaining at expense of big brands
Cash-hit shoppers are turning to own label products at the expense of big name brands. Read more ...

Bookseller's card wins top prize in IDM Business Performance Awards
A new loyalty programme created by EHS Brann Discovery for UK book retailer Waterstone’s, has won the top prize in the 2009 Institute of Direct Marketing Business Performance Awards. Read more ...

Cricket ball jar from Marmite
Love it or hate it Marmite has launched another limited-edition version of its savoury spread. Read more ...