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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 13 January 2012Meerkat offer reaches half a million redemptions
7,500 toys delivered a day
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - MarketingTuesday, 22 November 2011Marketers’ digital marketing skills maturing, says the IDM
The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011, confirming that practitioners’ capabilities in the discipline are maturing.
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News - MarketingMonday, 14 November 2011The Loyalty Magazine editorial team is at Loyalty World this week, listening to and interviewing the leaders, opinion makers and shakers of the business. We will be reporting back beginning on Friday.
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News - MarketingThursday, 13 October 201174% do not see benefit of sharing data
Survey reveals worrying results for marketers
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News - MarketingTuesday, 27 September 2011Virgin Media to reward loyal customers with gifts and targeted offers
Product upgrades and free new equipment in new campaign
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News - MarketingWednesday, 14 September 2011Jack Daniel's uses musical heritage for customer buy-in
Brand plans digital campaign
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News - MarketingThursday, 11 August 2011Sainsbury’s names new marketing boss
Former 118 118 and MasterCard man takes over
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News - MarketingWednesday, 06 July 2011London’s Shaka Zuku to reward 100,000 loyal customers
Shaka Zulu, London’s largest South African bar and restaurant is launching its first iVoucher campaign today, which will reward 100,000 of their existing customers for their ongoing loyalty.
Read more ...
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News - MarketingFriday, 17 June 2011UK telcos form NFC marketing and payments joint venture
Plan to expand on struggling Isis model
Read more ...
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News - MarketingFriday, 17 June 2011Worldwide mobile advertising revenue to reach US$3.3bn in 2011, says Gartner
Not all types of advertising have the same opportunities
Read more ...
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News - MarketingMonday, 06 June 2011Ketchum sponsors young marketers competition
First PR agency to sponsor the competition
Read more ...
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News - MarketingTuesday, 22 November 2011Marketers’ digital marketing skills maturing, says the IDM
The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011, confirming that practitioners’ capabilities in the discipline are maturing.
Read more ...
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News - MarketingMonday, 14 November 2011The Loyalty Magazine editorial team is at Loyalty World this week, listening to and interviewing the leaders, opinion makers and shakers of the business. We will be reporting back beginning on Friday.
Read more ...
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News - MarketingThursday, 13 October 201174% do not see benefit of sharing data
Survey reveals worrying results for marketers
Read more ...
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News - MarketingTuesday, 27 September 2011Virgin Media to reward loyal customers with gifts and targeted offers
Product upgrades and free new equipment in new campaign
Read more ...
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News - MarketingWednesday, 14 September 2011Jack Daniel's uses musical heritage for customer buy-in
Brand plans digital campaign
Read more ...
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News - MarketingThursday, 11 August 2011Sainsbury’s names new marketing boss
Former 118 118 and MasterCard man takes over
Read more ...
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News - MarketingWednesday, 06 July 2011London’s Shaka Zuku to reward 100,000 loyal customers
Shaka Zulu, London’s largest South African bar and restaurant is launching its first iVoucher campaign today, which will reward 100,000 of their existing customers for their ongoing loyalty.
Read more ...
|
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News - MarketingFriday, 17 June 2011UK telcos form NFC marketing and payments joint venture
Plan to expand on struggling Isis model
Read more ...
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News - MarketingFriday, 17 June 2011Worldwide mobile advertising revenue to reach US$3.3bn in 2011, says Gartner
Not all types of advertising have the same opportunities
Read more ...
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News - MarketingMonday, 06 June 2011Ketchum sponsors young marketers competition
First PR agency to sponsor the competition
Read more ...
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News - MarketingMonday, 21 March 2011Asda offers £1,000 prize to gain info for MyOffers
Retailer starts bulk marketing campaign
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News - MarketingWednesday, 02 February 2011‘Vast majority’ of marketers will utilise mobile in 2011
Big increase in spending on mobile platforms as Coke and Target are cited as ‘role models’
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News - MarketingTuesday, 25 January 2011Hypertag bought by contactless technology company
Acquisition creates proximity marketing and NFC marketing player
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News - MarketingThursday, 16 December 2010Radio One rolls out listener interaction platform
BBC station Radio One his launching a new platform to engage and interact with listeners online.
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News - MarketingMonday, 06 December 2010Marketing strategies fail to enable single customer view
In general, today's marketers do recognise the importance of a good multichannel customer experience, but many companies are failing to adopt a strategy to enable a single customer view, according to new research.
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News - MarketingFriday, 03 December 2010Lack of marketing measurement
Nearly half of companies in the UK do not use customer metrics or measurement of marketing to inform board-level decision making,
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News - MarketingTuesday, 16 November 2010Key loyalty marketing trends outlined for US in 2011??
Loyalty initiatives in the US next year will focus on engagement and building long-term relationships, says a new survey by Loyalty 360 – The Loyalty Marketer’s Association.
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News - MarketingFriday, 12 November 2010The seven key habits for effective marketing
Techniques of most advanced marketers are highlighted
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News - MarketingThursday, 11 November 2010HMV launches Christmas campaign
Initiative targets 1.4 million loyalty scheme members
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News - MarketingThursday, 21 October 2010Digital tools change loyalty rules
A new wave of digital tools is changing the dynamics of customer loyalty and presenting fresh challenges for markets, says a new report.
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