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Mobile Rewards - Mobile Rewards
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21 APRIL 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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  Main story  
     
 
article thumbnail Friday, 14 March 2014

Indian tech giant rolls out digital wallet
Offering links payments and loyalty Read more ...

 
     

Latest feature
     
 
Can you create true loyalty with a loyalty programme?

There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.

Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest news 
 
Month's news
 
   Most read  
 
     
 
article thumbnail News - Mobile RewardsWednesday, 12 March 2014

Mobile coupon solution enables customer ID
Platform to prevent rewards being collected multiple times Read more ...

article thumbnail News - Mobile RewardsThursday, 06 March 2014

BikeMiles scheme is cancelled
Organiser says it was “unable to make the most” of employee rewards platform Read more ...

article thumbnail News - Mobile RewardsTuesday, 04 March 2014

Powa launches ‘impulse buying’ customer offers digital app
240 brands sign up for cloud-based mobile solution Read more ...

article thumbnail News - Mobile RewardsWednesday, 26 February 2014

Greggs launches m-payments with built-in rewards
Digital scheme rolls out after trial Read more ...

article thumbnail News - Mobile RewardsTuesday, 18 February 2014

Customer mobile apps key to post-sale loyalty
Apps have greatest impact, finds survey
Read more ...

article thumbnail News - Mobile RewardsMonday, 17 February 2014

Weve launches a wallet called Pouch
New loyalty proposition to merge rewards, coupons and VAS Read more ...

article thumbnail News - Mobile RewardsFriday, 07 February 2014

Exclusive: "Loyalty is broken" says Weve CEO
Interview with David Sear

In less than 12 months UK mobile marketing consortium Weve has launched the company, persuaded 22 million customers to accept marketing messages, enabled video and mobile messaging,  and formed a joint venture with MasterCard to accept contactless payments. Read more ...

article thumbnail News - Mobile RewardsThursday, 30 January 2014

Argos starts NFC customer offers
Pilot at UK stores Read more ...

article thumbnail News - Mobile RewardsTuesday, 14 January 2014

Mobile proving a game changer
• 87% of players would recommend their choice of entertainment
• 26.9% of participants play and bet on mobile more than three times a week
• White paper - ‘The Future of Mobile Gaming and Gambling’ to reveal survey findings, player insight, case studies and more
Read more ...

article thumbnail News - Mobile RewardsTuesday, 14 January 2014

Restaurant reward app helps feed the hungry
Financial services attracted by mix of rewarding spend and doing good Read more ...

article thumbnail News - Mobile RewardsWednesday, 12 March 2014

Mobile coupon solution enables customer ID
Platform to prevent rewards being collected multiple times Read more ...

article thumbnail News - Mobile RewardsThursday, 06 March 2014

BikeMiles scheme is cancelled
Organiser says it was “unable to make the most” of employee rewards platform Read more ...

article thumbnail News - Mobile RewardsTuesday, 04 March 2014

Powa launches ‘impulse buying’ customer offers digital app
240 brands sign up for cloud-based mobile solution Read more ...

article thumbnail News - Mobile RewardsWednesday, 26 February 2014

Greggs launches m-payments with built-in rewards
Digital scheme rolls out after trial Read more ...

article thumbnail News - Mobile RewardsTuesday, 18 February 2014

Customer mobile apps key to post-sale loyalty
Apps have greatest impact, finds survey
Read more ...

article thumbnail News - Mobile RewardsMonday, 17 February 2014

Weve launches a wallet called Pouch
New loyalty proposition to merge rewards, coupons and VAS Read more ...

article thumbnail News - Mobile RewardsFriday, 07 February 2014

Exclusive: "Loyalty is broken" says Weve CEO
Interview with David Sear

In less than 12 months UK mobile marketing consortium Weve has launched the company, persuaded 22 million customers to accept marketing messages, enabled video and mobile messaging,  and formed a joint venture with MasterCard to accept contactless payments. Read more ...

article thumbnail News - Mobile RewardsThursday, 30 January 2014

Argos starts NFC customer offers
Pilot at UK stores Read more ...

article thumbnail News - Mobile RewardsTuesday, 14 January 2014

Mobile proving a game changer
• 87% of players would recommend their choice of entertainment
• 26.9% of participants play and bet on mobile more than three times a week
• White paper - ‘The Future of Mobile Gaming and Gambling’ to reveal survey findings, player insight, case studies and more
Read more ...

article thumbnail News - Mobile RewardsTuesday, 14 January 2014

Restaurant reward app helps feed the hungry
Financial services attracted by mix of rewarding spend and doing good Read more ...

article thumbnail News - Mobile RewardsThursday, 28 November 2013

Loyalty drives mobile technology adoption
Restaurant wallet launch "a market changer"
Read more ...

article thumbnail News - Mobile RewardsThursday, 21 November 2013

Amex enables smartphone points redemption
Points can be used for fuel, clothing, grocery and manicures Read more ...

article thumbnail News - Mobile RewardsFriday, 15 November 2013

Isis uses offers to entice NFC wallet users
Much delayed mobile wallet finally rolls out across US Read more ...

News - Mobile RewardsThursday, 14 November 2013

mPOS provider starts loyalty scheme
SMEs can customise their own reward offerings
Read more ...

article thumbnail News - Mobile RewardsTuesday, 12 November 2013

German sports retailer combines mobile with card scheme
Multi-channel offering rolls out Read more ...

article thumbnail News - Mobile RewardsThursday, 07 November 2013

Mobile game offers ‘real world’ rewards
Vegas internet offering moves to mobile Read more ...

article thumbnail News - Mobile RewardsThursday, 31 October 2013

More loyalty cards now on phones than in wallets
Supermarkets lose their lead in the mobile world, research finds Read more ...

article thumbnail News - Mobile RewardsWednesday, 30 October 2013

First Data buys mobile loyalty start-up
Processor increases presence in m-payments and rewards sector
Read more ...

article thumbnail News - Mobile RewardsMonday, 28 October 2013

NFC customer engagement rollout
Partnership for “changing model” of outdoor advertising Read more ...

News - Mobile RewardsWednesday, 16 October 2013

Rewards platform launches mobile-optimised site
Launch in response to growth in mobile browsing
Read more ...

 
     
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