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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Thursday, 26 January 2012Swedish retailer tests NFC rewards scheme
Pilot of digital programme in Stockholm
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - Mobile RewardsWednesday, 25 January 2012Mobile app for cinema food and drink orders
Scheme starts in Australia
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News - Mobile RewardsFriday, 20 January 2012Over 50% of smartphone owners use them more for apps than for calls or texts
Changing use of mobile technology giving marketers the runaround
A survey has been published which shows consumers are becoming obsessed with phone apps, especially the free ones.
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News - Mobile RewardsMonday, 16 January 2012E-retail giants top mobile satisfaction rankings
Survey of top mobile sites and apps
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News - Mobile RewardsMonday, 09 January 2012M-coupon redemption rates to increase
Global survey paints positive picture
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News - Mobile RewardsFriday, 06 January 2012Walmart on buying spree to boost mobile offering
Purchase of mobile marketing agency
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News - Mobile RewardsWednesday, 21 December 2011Thai daily deals site announces QR campaign
Initiative at Bangkok station
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News - Mobile RewardsThursday, 08 December 2011Location-based gifting app launched
Feature lets users send personalized video, audio or text messages
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News - Mobile RewardsMonday, 05 December 2011La Redoute partners with CardMobili for mobile loyalty
Link-up to extend offers
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News - Mobile RewardsWednesday, 23 November 2011Visa to offer location-based rewards
Mobile app linked to payment cards
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News - Mobile RewardsWednesday, 02 November 2011Dutch mobile loyalty service
App transfers cards onto smartphones
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News - Mobile RewardsWednesday, 25 January 2012Mobile app for cinema food and drink orders
Scheme starts in Australia
Read more ...
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News - Mobile RewardsFriday, 20 January 2012Over 50% of smartphone owners use them more for apps than for calls or texts
Changing use of mobile technology giving marketers the runaround
A survey has been published which shows consumers are becoming obsessed with phone apps, especially the free ones.
Read more ...
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News - Mobile RewardsMonday, 16 January 2012E-retail giants top mobile satisfaction rankings
Survey of top mobile sites and apps
Read more ...
|
News - Mobile RewardsMonday, 09 January 2012M-coupon redemption rates to increase
Global survey paints positive picture
Read more ...
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News - Mobile RewardsFriday, 06 January 2012Walmart on buying spree to boost mobile offering
Purchase of mobile marketing agency
Read more ...
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News - Mobile RewardsWednesday, 21 December 2011Thai daily deals site announces QR campaign
Initiative at Bangkok station
Read more ...
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|
News - Mobile RewardsThursday, 08 December 2011Location-based gifting app launched
Feature lets users send personalized video, audio or text messages
Read more ...
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News - Mobile RewardsMonday, 05 December 2011La Redoute partners with CardMobili for mobile loyalty
Link-up to extend offers
Read more ...
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News - Mobile RewardsWednesday, 23 November 2011Visa to offer location-based rewards
Mobile app linked to payment cards
Read more ...
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News - Mobile RewardsWednesday, 02 November 2011Dutch mobile loyalty service
App transfers cards onto smartphones
Read more ...
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News - Mobile RewardsFriday, 28 October 2011Consumers increasingly turn to mobile retail websites
Mobile web "a critical channel for retailers", finds survey
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News - Mobile RewardsFriday, 28 October 2011Vodafone expands mobile scheme
Rewards offering available to 6m subscribers
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News - Mobile RewardsTuesday, 25 October 2011Location-based supermarket partnership from shopkick
Mobile rewards for buying specific brands and products
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News - Mobile RewardsWednesday, 19 October 2011Google adds “featured offers” update to Wallet
Expanded loyalty offering to m-payments service
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News - Mobile RewardsWednesday, 19 October 2011M-commerce to become standard in 1-2 years
Customer demand drives market
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News - Mobile RewardsThursday, 01 September 2011Focus on Japan: NFC tablet introduced to read and write to Japanese loyalty cards
The RW-T107 Android 2.3 tablet includes an NFC interface that allows it to be used in stores and other commercial locations to read loyalty, membership, ID and other contactless cards.
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News - Mobile RewardsFriday, 19 August 2011Citi starts Thank You rewards app
Partnership with electronics retailer
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News - Mobile RewardsTuesday, 16 August 2011Telco’s customers get mobile film rewards
Free movie offer complements cinema tickets promotion
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News - Mobile RewardsTuesday, 26 July 2011Telco to take on Groupon
Rewards scheme to extend into location-based offers
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News - Mobile RewardsMonday, 25 July 2011Amex signs first mobile partner for Serve platform
Rollout for e-wallet service
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