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7 FEBRUARY 2012

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Monday, 09 January 2012

eCommerce in 2012: changing brand interaction and shopping as we know it
Predictions of the major developments Read more ...

 
     

Latest feature
     
 
Loyalty schemes will be directly affected by EU data reforms

Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
Read more ...
 
     
 
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News - Reports/DataFriday, 23 December 2011

Top data trends for 2012
Data owners to take back access control decisions from IT, and Big Data focus to widen in scope
Read more ...

article thumbnail News - Reports/DataThursday, 28 July 2011

£4bn UK gift card & gift voucher industry experiences second successive quarter of double-digit growth
Consumer sales up 17.5% year-on-year
Sales through stores up 9%
Business-to-business sales increase by 12%
Corporate direct sales, the largest sales channel, rise by 12%
Read more ...

article thumbnail News - Reports/DataTuesday, 12 July 2011

How to market luxury brands in the Middle East
Report sets out critical factors in expanding market Read more ...

article thumbnail News - Reports/DataThursday, 07 July 2011

Amex offers small businesses Facebook advertising redemption
Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts.
Read more ...

News - Reports/DataThursday, 07 July 2011

Businesses failing to exploit retention options
Many businesses are seriously failing to exploit the full range of options available to maximise customer acquisition and retention, according to a new survey report.
Read more ...

News - Reports/DataWednesday, 06 July 2011

Quick query resolution tops consumer requirements
Quick query resolution is the most important factor for European consumers when interacting with a company or brand, according to Read more ...

article thumbnail News - Reports/DataMonday, 23 May 2011

50% use rebate schemes as part of their loyalty mix
Customer retention is main benefit of schemes claims research, but findings are contested Read more ...

article thumbnail News - Reports/DataTuesday, 06 April 2010

Rewards plus lack of fees equals increased credit card use
Credit card holders are more likely to use cards that offer specific rewards and lack annual fees,  a new survey has found.
Read more ...

article thumbnail News - Reports/DataMonday, 21 December 2009

2010 a pivotal year for digital marketing
Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector. Read more ...

article thumbnail News - Reports/DataThursday, 03 September 2009

Marks & Spencer ’most improved’ food retailer
Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey. Read more ...

News - Reports/DataFriday, 23 December 2011

Top data trends for 2012
Data owners to take back access control decisions from IT, and Big Data focus to widen in scope
Read more ...

article thumbnail News - Reports/DataThursday, 28 July 2011

£4bn UK gift card & gift voucher industry experiences second successive quarter of double-digit growth
Consumer sales up 17.5% year-on-year
Sales through stores up 9%
Business-to-business sales increase by 12%
Corporate direct sales, the largest sales channel, rise by 12%
Read more ...

article thumbnail News - Reports/DataTuesday, 12 July 2011

How to market luxury brands in the Middle East
Report sets out critical factors in expanding market Read more ...

article thumbnail News - Reports/DataThursday, 07 July 2011

Amex offers small businesses Facebook advertising redemption
Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts.
Read more ...

News - Reports/DataThursday, 07 July 2011

Businesses failing to exploit retention options
Many businesses are seriously failing to exploit the full range of options available to maximise customer acquisition and retention, according to a new survey report.
Read more ...

News - Reports/DataWednesday, 06 July 2011

Quick query resolution tops consumer requirements
Quick query resolution is the most important factor for European consumers when interacting with a company or brand, according to Read more ...

article thumbnail News - Reports/DataMonday, 23 May 2011

50% use rebate schemes as part of their loyalty mix
Customer retention is main benefit of schemes claims research, but findings are contested Read more ...

article thumbnail News - Reports/DataTuesday, 06 April 2010

Rewards plus lack of fees equals increased credit card use
Credit card holders are more likely to use cards that offer specific rewards and lack annual fees,  a new survey has found.
Read more ...

article thumbnail News - Reports/DataMonday, 21 December 2009

2010 a pivotal year for digital marketing
Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector. Read more ...

article thumbnail News - Reports/DataThursday, 03 September 2009

Marks & Spencer ’most improved’ food retailer
Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey. Read more ...

article thumbnail News - Reports/DataTuesday, 25 August 2009

Smartphone downloads from app stores to hit 6.67 billion by 2014 – study
A recent study estimates that by 2014, smartphone downloads from online applications stores (app stores) are likely to reach 6.67 billion. Read more ...

article thumbnail News - Reports/DataThursday, 13 August 2009

US car makers lose out in brand loyalty
American car manufacturers are facing declining levels of customer loyalty for their products compared to foreign competition. Read more ...

article thumbnail News - Reports/DataFriday, 07 August 2009

Free food drives US coupon downloads
The most popular online coupon downloaded by US eshoppers in June offered diners at IHOP restaurants a free entree, $5 off $20 and 20% off the check. Read more ...

article thumbnail News - Reports/DataMonday, 27 July 2009

Older consumers retained by older workers
Average age of a first time Harley Davidson buyer is 59

Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, claims a new study.
Read more ...

article thumbnail News - Reports/DataTuesday, 14 July 2009

eConsumers abandon brands in cost cutting moves
US consumers are abandoning their favourite national brands in a range of categories. Read more ...

article thumbnail News - Reports/DataTuesday, 12 May 2009

Businesses get more protective of their brands in recession
Businesses becoming more protective of their brands in the recession, with 84% of executives claiming a strong brand is more important in an economic downturn than in favourable economic circumstances. 

Read more ...
article thumbnail News - Reports/DataTuesday, 21 April 2009

US loyalty programme membership grows
Membership in US loyalty rewards programmes has reached 1.808 billion, according to a new survey.

Read more ...

article thumbnail News - Reports/DataTuesday, 31 March 2009

Tune in to a customer, says Maritz
M&S have relieved the market by reporting a smaller than expected drop in sales (4% rather than 7%) but department stores are generally having a hard time, with 37% of consumers spending less in them than they did year ago. Read more ...

News - Reports/DataTuesday, 03 March 2009

Loyalty finds favour with finance directors
??Finance directors in UK firms are strong supporters of loyalty schemes, according to new research.??
Read more ...

News - Reports/DataMonday, 02 March 2009

Cash versus card debate rolls on
Conflicting research has been released this week on whether cash or cards are being used more during the economic slowdown.
Read more ...

 
     
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