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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Monday, 09 January 2012eCommerce in 2012: changing brand interaction and shopping as we know it Predictions of the major developments
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Loyalty schemes will be directly affected by EU data reforms
Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions. Read more ...
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News - Reports/DataFriday, 23 December 2011Top data trends for 2012 Data owners to take back access control decisions from IT, and Big Data focus to widen in scope
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News - Reports/DataThursday, 28 July 2011£4bn UK gift card & gift voucher industry experiences second successive quarter of double-digit growth Consumer sales up 17.5% year-on-year Sales through stores up 9% Business-to-business sales increase by 12% Corporate direct sales, the largest sales channel, rise by 12%
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News - Reports/DataTuesday, 12 July 2011How to market luxury brands in the Middle East Report sets out critical factors in expanding market
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News - Reports/DataThursday, 07 July 2011Amex offers small businesses Facebook advertising redemption Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts.
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News - Reports/DataThursday, 07 July 2011Businesses failing to exploit retention options Many businesses are seriously failing to exploit the full range of options available to maximise customer acquisition and retention, according to a new survey report.
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News - Reports/DataWednesday, 06 July 2011Quick query resolution tops consumer requirements Quick query resolution is the most important factor for European consumers when interacting with a company or brand, according to
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News - Reports/DataMonday, 23 May 201150% use rebate schemes as part of their loyalty mix Customer retention is main benefit of schemes claims research, but findings are contested
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News - Reports/DataTuesday, 06 April 2010Rewards plus lack of fees equals increased credit card use Credit card holders are more likely to use cards that offer specific rewards and lack annual fees, a new survey has found.
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News - Reports/DataMonday, 21 December 20092010 a pivotal year for digital marketing Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.
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News - Reports/DataThursday, 03 September 2009Marks & Spencer ’most improved’ food retailer Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey.
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News - Reports/DataFriday, 23 December 2011Top data trends for 2012 Data owners to take back access control decisions from IT, and Big Data focus to widen in scope
Read more ...
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News - Reports/DataThursday, 28 July 2011£4bn UK gift card & gift voucher industry experiences second successive quarter of double-digit growth Consumer sales up 17.5% year-on-year Sales through stores up 9% Business-to-business sales increase by 12% Corporate direct sales, the largest sales channel, rise by 12%
Read more ...
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News - Reports/DataTuesday, 12 July 2011How to market luxury brands in the Middle East Report sets out critical factors in expanding market
Read more ...
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News - Reports/DataThursday, 07 July 2011Amex offers small businesses Facebook advertising redemption Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts.
Read more ...
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News - Reports/DataThursday, 07 July 2011Businesses failing to exploit retention options Many businesses are seriously failing to exploit the full range of options available to maximise customer acquisition and retention, according to a new survey report.
Read more ...
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News - Reports/DataWednesday, 06 July 2011Quick query resolution tops consumer requirements Quick query resolution is the most important factor for European consumers when interacting with a company or brand, according to
Read more ...
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News - Reports/DataMonday, 23 May 201150% use rebate schemes as part of their loyalty mix Customer retention is main benefit of schemes claims research, but findings are contested
Read more ...
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News - Reports/DataTuesday, 06 April 2010Rewards plus lack of fees equals increased credit card use Credit card holders are more likely to use cards that offer specific rewards and lack annual fees, a new survey has found.
Read more ...
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News - Reports/DataMonday, 21 December 20092010 a pivotal year for digital marketing Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.
Read more ...
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News - Reports/DataThursday, 03 September 2009Marks & Spencer ’most improved’ food retailer Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey.
Read more ...
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News - Reports/DataTuesday, 25 August 2009Smartphone downloads from app stores to hit 6.67 billion by 2014 – study A recent study estimates that by 2014, smartphone downloads from online applications stores (app stores) are likely to reach 6.67 billion.
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News - Reports/DataThursday, 13 August 2009US car makers lose out in brand loyalty American car manufacturers are facing declining levels of customer loyalty for their products compared to foreign competition.
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News - Reports/DataFriday, 07 August 2009Free food drives US coupon downloads The most popular online coupon downloaded by US eshoppers in June offered diners at IHOP restaurants a free entree, $5 off $20 and 20% off the check.
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News - Reports/DataMonday, 27 July 2009Older consumers retained by older workers Average age of a first time Harley Davidson buyer is 59
Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, claims a new study.
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News - Reports/DataTuesday, 14 July 2009eConsumers abandon brands in cost cutting moves US consumers are abandoning their favourite national brands in a range of categories.
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News - Reports/DataTuesday, 12 May 2009 Businesses get more protective of their brands in recession Businesses becoming more protective of their brands in the recession, with 84% of executives claiming a strong brand is more important in an economic downturn than in favourable economic circumstances.
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News - Reports/DataTuesday, 21 April 2009US loyalty programme membership grows Membership in US loyalty rewards programmes has reached 1.808 billion, according to a new survey.
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News - Reports/DataTuesday, 31 March 2009Tune in to a customer, says Maritz M&S have relieved the market by reporting a smaller than expected drop in sales (4% rather than 7%) but department stores are generally having a hard time, with 37% of consumers spending less in them than they did year ago.
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News - Reports/DataTuesday, 03 March 2009Loyalty finds favour with finance directors ??Finance directors in UK firms are strong supporters of loyalty schemes, according to new research.??
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News - Reports/DataMonday, 02 March 2009Cash versus card debate rolls on Conflicting research has been released this week on whether cash or cards are being used more during the economic slowdown.
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