2010 a pivotal year for digital marketing
Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector. Read more ...

Marks & Spencer ’most improved’ food retailer
Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey. Read more ...

Smartphone downloads from app stores to hit 6.67 billion by 2014 – study
A recent study estimates that by 2014, smartphone downloads from online applications stores (app stores) are likely to reach 6.67 billion. Read more ...

US car makers lose out in brand loyalty
American car manufacturers are facing declining levels of customer loyalty for their products compared to foreign competition. Read more ...

Free food drives US coupon downloads
The most popular online coupon downloaded by US eshoppers in June offered diners at IHOP restaurants a free entree, $5 off $20 and 20% off the check. Read more ...

Older consumers retained by older workers
Average age of a first time Harley Davidson buyer is 59

Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, claims a new study.
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eConsumers abandon brands in cost cutting moves
US consumers are abandoning their favourite national brands in a range of categories. Read more ...

Businesses get more protective of their brands in recession
Businesses becoming more protective of their brands in the recession, with 84% of executives claiming a strong brand is more important in an economic downturn than in favourable economic circumstances. 

US loyalty programme membership grows
Membership in US loyalty rewards programmes has reached 1.808 billion, according to a new survey.
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Tune in to a customer, says Maritz
M&S have relieved the market by reporting a smaller than expected drop in sales (4% rather than 7%) but department stores are generally having a hard time, with 37% of consumers spending less in them than they did year ago. Read more ...

2010 a pivotal year for digital marketing
Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector. Read more ...

Marks & Spencer ’most improved’ food retailer
Marks & Spencer has been rated the most improved UK food retailer for customer loyalty over the past ten years in a new survey. Read more ...

Smartphone downloads from app stores to hit 6.67 billion by 2014 – study
A recent study estimates that by 2014, smartphone downloads from online applications stores (app stores) are likely to reach 6.67 billion. Read more ...

US car makers lose out in brand loyalty
American car manufacturers are facing declining levels of customer loyalty for their products compared to foreign competition. Read more ...

Free food drives US coupon downloads
The most popular online coupon downloaded by US eshoppers in June offered diners at IHOP restaurants a free entree, $5 off $20 and 20% off the check. Read more ...

Older consumers retained by older workers
Average age of a first time Harley Davidson buyer is 59

Companies which make special efforts to retain and nurture older employees will be more likely to retain the loyalty of older consumers, claims a new study.
Read more ...

eConsumers abandon brands in cost cutting moves
US consumers are abandoning their favourite national brands in a range of categories. Read more ...

Businesses get more protective of their brands in recession
Businesses becoming more protective of their brands in the recession, with 84% of executives claiming a strong brand is more important in an economic downturn than in favourable economic circumstances. 

US loyalty programme membership grows
Membership in US loyalty rewards programmes has reached 1.808 billion, according to a new survey.
Read more ...

Tune in to a customer, says Maritz
M&S have relieved the market by reporting a smaller than expected drop in sales (4% rather than 7%) but department stores are generally having a hard time, with 37% of consumers spending less in them than they did year ago. Read more ...

Loyalty finds favour with finance directors


Finance directors in UK firms are strong supporters of loyalty schemes, according to new research.


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Cash versus card debate rolls on
Conflicting research has been released this week on whether cash or cards are being used more during the economic slowdown.
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Report highlights need for cross-channel integration




Only 16% of marketing organisations are currently able to combine online and offline marketing activity to maximise sales.
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Five ways to manage company stress & fears and keep building loyalty



Businesses worldwide have been in a state of fear while riding the twists and turns of an uncertain economy.
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Major programmes increasingly using statements as promotional devices
Fourteen of the UK top 100 loyalty schemes now print targeted adverts in their loyalty statement ‘white space’.
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2009 and 2010 to be key years for car customer loyalty


2009 and 2010 will be pivotal years for car manufacturers and dealers as they look to retain customers in the coming years.
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Partnership aims to deliver comprehensive commercial contact data


Capscan, a supplier of international address management solutions and data integrity services, has formed a partnership to supply enhanced commercial data with business information provider D&B.
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Retail loyalty falls to new low

British consumers are less loyal than ever before to the retailers they use, according to new research from Verdict Consulting which shows rising dissatisfaction among shoppers who are actively looking for alternatives.
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Brand Clubs: the future for customer relationship management
The future of the loyalty and customer relationship management industry may lie in brand clubs, according to new research.
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Debit card rewards – room for growth

Considering the proliferation and variety of reward programmes available, it is surprising that debit card rewards are still so limited in their availability. Read more ...