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5 MAY 2016

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article thumbnail Tuesday, 26 April 2016

The Pavilion at The Tower is filling up
What the judges said about this year's Loyalty Magazine Awards finalists:

"From right across the region, companies have come up with ideas that move the boundaries of loyalty." Read more ...

 
     

Latest feature
     
 
Building a business on Trust

More than just words from Amazon

It is difficult not to sound cheesy when talking about trust. So many companies give it lip service that there is always a danger of sounding insincere and unconvincing. Unless you work for Amazon.
When Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing;
Read more ...
 
     
 
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article thumbnail News - Reward SchemesTuesday, 03 May 2016

O2 Germany rolls out new rewards programme
More becomes Mehr Read more ...

article thumbnail News - HospitalityFriday, 29 April 2016

Scheme for independent London restaurants
Facebook review page evolves into full-blown loyalty programme Read more ...

article thumbnail News - TravelThursday, 28 April 2016

Norwegian scheme passes 4 million members
New benefits introduced by low-cost carrier Read more ...

article thumbnail News - Coalition SchemesWednesday, 27 April 2016

Online children and family brand links with PAYBACK
28 million members will be able to collect points for internet and high street purchases Read more ...

article thumbnail News - Customer InsightTuesday, 26 April 2016

Loyalty memberships do not necessarily mean engagement
Airline loyalty falls below retail as most popular loyalty membership Read more ...

article thumbnail News - Mobile RewardsTuesday, 26 April 2016

App or card, that is the PAYBACK question
German PAYBACK is launching a digital option for its coalition loyalty programme, which will work via a mobile App. Read more ...

article thumbnail News - Reward SchemesTuesday, 26 April 2016

Starbucks rides out reward scheme problems
Numbers up despite 'unpopular' changes, says retailer Read more ...

article thumbnail News - TravelMonday, 25 April 2016

Etihad launches 'travel organiser' iOS app
Rewards scheme members get extra points for bookings

Read more ...
article thumbnail News - TravelMonday, 25 April 2016

Rewards for event planners
Hotel chain starts global scheme across nearly 100 branches Read more ...

article thumbnail News - Reward SchemesThursday, 21 April 2016

Restoration Hardware joins 'paid for' loyalty trend
Members are charged annual fee for additional value Read more ...

News - Reward Schemes
O2 Germany rolls out new rewards programme
Liam McLoughlin - Tuesday, 03 May 2016

News - Hospitality
Scheme for independent London restaurants
Liam McLoughlin - Friday, 29 April 2016

News - Travel
Norwegian scheme passes 4 million members
Liam McLoughlin - Thursday, 28 April 2016

News - Coalition Schemes
Online children and family brand links with PAYBACK
Liam McLoughlin - Wednesday, 27 April 2016

Events - General
Customer Focus Live 2016
Liam McLoughlin - Tuesday, 26 April 2016

News - Customer Insight
Loyalty memberships do not necessarily mean engagement
Liam McLoughlin - Tuesday, 26 April 2016

News - Mobile Rewards
App or card, that is the PAYBACK question
Liam McLoughlin - Tuesday, 26 April 2016

News - Reward Schemes
Starbucks rides out reward scheme problems
Liam McLoughlin - Tuesday, 26 April 2016

News - Travel
Etihad launches 'travel organiser' iOS app
Liam McLoughlin - Monday, 25 April 2016

News - Travel
Rewards for event planners
Liam McLoughlin - Monday, 25 April 2016

News - Reward Schemes
Restoration Hardware joins 'paid for' loyalty trend
Liam McLoughlin - Thursday, 21 April 2016

News - Financial Services
Alipay owner targets IPO
Liam McLoughlin - Tuesday, 19 April 2016

News - Reports/Data
PwC to access machine data
Liam McLoughlin - Tuesday, 19 April 2016

News - Data Security
Data: EU approves GDPR, but Privacy Shield hits trouble
Liam McLoughlin - Friday, 15 April 2016

News - Travel
Ryanair comes round to loyalty
Liam McLoughlin - Thursday, 14 April 2016

News - Financial Services
Alipay: Alternative, but one of the biggest in the world
Liam McLoughlin - Tuesday, 12 April 2016

Events - General
The Loyalty Magazine Awards
Liam McLoughlin - Wednesday, 06 April 2016

Events - General
Open Data in Finance
Liam McLoughlin - Wednesday, 06 April 2016

News - Retail Loyalty
Ikea goes interactive to get members in-store
Liam McLoughlin - Wednesday, 06 April 2016

News - Reward Schemes
Hotel group generates £4.2m in loyalty initiative
Liam McLoughlin - Tuesday, 05 April 2016

News - Reward Schemes
Come and see us at RBTE
Liam McLoughlin - Wednesday, 09 March 2016

News - Reward Schemes
Loyalty Magazine Awards Finalists 2016 - The LIST!
Liam McLoughlin - Wednesday, 23 March 2016

News - Reward Schemes
Finding the recipe for outstanding loyalty
Liam McLoughlin - Monday, 04 April 2016

Events - General
The Loyalty Magazine Awards
Liam McLoughlin - Wednesday, 06 April 2016

Events - General
Open Data in Finance
Liam McLoughlin - Wednesday, 06 April 2016

News - Reward Schemes
Comment: Plummeting Starbucks perceptions a warning shot to merchants
Liam McLoughlin - Monday, 07 March 2016

News - Company news
RFP for loyalty design and consulting services
Liam McLoughlin - Tuesday, 15 March 2016

News - Mobile Rewards
73% want loyalty cards on smartphones
Liam McLoughlin - Thursday, 10 March 2016

News - Retail Loyalty
McDonald's to start mobile loyalty scheme
Liam McLoughlin - Friday, 11 March 2016

News - Coalition Schemes
Major Nectar campaign highlights our brilliant differences
Liam McLoughlin - Tuesday, 08 March 2016

News - Marketing
Marketers plan increase in promotions and offers
Liam McLoughlin - Thursday, 17 March 2016

News - Reward Schemes
FT journalist slates loyalty programmes
Liam McLoughlin - Monday, 04 April 2016

News - Customer Insight
Facebook and email beat Twitter for customer service
Liam McLoughlin - Friday, 18 March 2016

News - Travel
Choice of rewards is vital to travel scheme success
Liam McLoughlin - Wednesday, 23 March 2016

News - Financial Services
Amex plans to let users pay with loyalty points
Liam McLoughlin - Tuesday, 08 March 2016

Events - General
Customer Focus Live 2016
Liam McLoughlin - Tuesday, 26 April 2016

News - Reward Schemes
Hotel group generates £4.2m in loyalty initiative
Liam McLoughlin - Tuesday, 05 April 2016

News - Hospitality
Starwood tempts reward members with baseball gamification
Liam McLoughlin - Wednesday, 09 March 2016

News - Customer Insight
Need for new approach to CX programmes
Liam McLoughlin - Thursday, 31 March 2016

News - Retail Loyalty
Ikea goes interactive to get members in-store
Liam McLoughlin - Wednesday, 06 April 2016

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

article thumbnail Features - Financial ServicesTuesday, 14 July 2015

Payments: The Five Mistakes Killing Customer Retention
The payments process is often the chink in the armour of a customer-centric brand strategy. Grant de Leeuw, general manager Europe at TALKINGTECH, highlights five common payments  mistakes and how they can be avoided. Read more ...

Features - Data SecurityWednesday, 17 June 2015

Loyalty marketers sleep walking into law breaking
The consumer opt-in consent protection for marketing campaigns is being rendered obsolete by new EU legislation. Jeremy Whitaker, chairman of Verso Group, explains what this means for marketers and how they can continue to use customer data. Read more ...

article thumbnail Features - E-LoyaltyWednesday, 15 April 2015

Social media for lasting customer relationships
Too many online loyalty schemes fall into the trap of thinking they know what their customers want. Retailers such as Debenhams are showing how well thought-out, targeted promotions achieve success by driving word of mouth on social media, says Gideon Lask of Buyapowa. Read more ...

article thumbnail Features - Retail LoyaltyMonday, 23 March 2015

Budget versus Loyalty: The Loyalty Conference 2015 - Lessons from the Winners
What Paul Foley, ex-CEO of Aldi, had to say on the discounters vs. supermarkets battle, the importance (or not) of loyalty schemes, and just how far the discounters can continue eating into the market share of the Big Four.
Read more ...

Features - Retail LoyaltyFriday, 20 March 2015

Exploring the untapped retail potential of China
In December last year China overtook the US as the world's largest economy. There is huge untapped potential for foreign retailers to reach this market, particularly in eCommerce with the 300 million online shoppers in China. Read more ...

article thumbnail Features - Retail LoyaltyThursday, 19 February 2015

Customer experience in the UK and US – Are we speaking the same language?
Read more ...

Features - Customer InsightMonday, 02 February 2015

3 steps for utility companies to win customer loyalty
With two million customers a year switching energy supplier Keshav Murugesh, group CEO of WNS, explains how utilities can get their most loyal customers to turn into brand advocates. Read more ...

article thumbnail Features - Reward SchemesFriday, 19 December 2014

Case study: Gamification and Loyalty
A gamification project exploring personal data relationships and loyalty behaviours wants to involve and loyalty programme providers in its research.

The project is led by Mudlark, the digital production company who developed the Chromaroma game platform using the London Oyster Card. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 17 December 2014

Supermarkets pit loyalty against price in battle for survival
Radio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the various points of view put forward. The programme will be broadcast at 5.30am and 10pm on New Years Eve and will then be available through the BBC online website. Read more ...

Features - BrandsMonday, 08 December 2014

Building your brand for today’s customer
Today's fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, MD of Webloyalty northern Europe, outlines the five areas brands should focus on in creating a strong identity to attract the modern customer. Read more ...

Features - E-LoyaltyFriday, 14 November 2014

Loyalty becomes a battleground for news websites
Online newspapers can learn from retail in designing customer initiatives to hang on to often fickle readerships. Nina Gilbert, account director at digital agency Clock, highlights some of the most successful online implementations. Read more ...

article thumbnail Features - BrandsWednesday, 29 October 2014

Top Tips to protect your brand on social media
Social media presents huge opportunities for customer engagement, but also brings the attendant risks of brand impersonation. Simon Whitehouse of MarkMonitor sets out his Top Tips for keeping your brand safe online. Read more ...

Features - Reward SchemesMonday, 13 October 2014

Q&A with Gavin Halliday, CEO of Avios

Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin Halliday about the Avios strategy and his plans for this digital currency in a mobile world. Read more ...

article thumbnail Features - Customer InsightThursday, 21 August 2014

Customers in revolt against Big Data
Consumers are increasingly restricting access to their personal information. Steve Wilkinson, managing partner of the UK and Ireland client service at EY, assesses the impact this will have on the longevity of customer loyalty programmes. Read more ...

 
     
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