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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Friday, 03 February 2012Singapore scheme rewards off-peak travellers
Incentives for metro commuters
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - Reward SchemesWednesday, 01 February 2012Restaurants target cards not vouchers
Two UK restaurant chains have cut back on their online voucher activity and are focusing on loyalty cards to drive repeat business.
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News - Reward SchemesTuesday, 24 January 2012Qype monetises fifth market
Search and review reward scheme set up in Brazil
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News - Reward SchemesThursday, 12 January 2012Nordstom redesigns rewards scheme
Programme aims to “put more control” in hands of members
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News - Reward SchemesThursday, 05 January 2012Nearly half “won’t leave home” without their rewards card
Card use “exploding” claims survey
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News - Reward SchemesTuesday, 03 January 2012Air Miles introduces expiration date
Initiative launches in Canada
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News - Reward SchemesTuesday, 13 December 2011Points scheme at Malaysian telco
Rewards for prompt bill payments
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News - Reward SchemesThursday, 24 November 2011Loyalty scheme for theatregoers
Programme covers 39 UK locations
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News - Reward SchemesThursday, 24 November 2011Nationwide starts rewards scheme
Programme does not require points
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News - Reward SchemesMonday, 21 November 2011“Traditional points and miles no longer enough,” warns ICLP MD
Companies risk seeing their loyalty strategies become outdated and overlooked
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News - Reward SchemesFriday, 18 November 2011Relaunch and new tier for BA Executive Club
Changes aim to accelerate reward opportunities
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News - Reward SchemesWednesday, 01 February 2012Restaurants target cards not vouchers
Two UK restaurant chains have cut back on their online voucher activity and are focusing on loyalty cards to drive repeat business.
Read more ...
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News - Reward SchemesTuesday, 24 January 2012Qype monetises fifth market
Search and review reward scheme set up in Brazil
Read more ...
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News - Reward SchemesThursday, 12 January 2012Nordstom redesigns rewards scheme
Programme aims to “put more control” in hands of members
Read more ...
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News - Reward SchemesThursday, 05 January 2012Nearly half “won’t leave home” without their rewards card
Card use “exploding” claims survey
Read more ...
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News - Reward SchemesTuesday, 03 January 2012Air Miles introduces expiration date
Initiative launches in Canada
Read more ...
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News - Reward SchemesTuesday, 13 December 2011Points scheme at Malaysian telco
Rewards for prompt bill payments
Read more ...
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News - Reward SchemesThursday, 24 November 2011Loyalty scheme for theatregoers
Programme covers 39 UK locations
Read more ...
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News - Reward SchemesThursday, 24 November 2011Nationwide starts rewards scheme
Programme does not require points
Read more ...
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News - Reward SchemesMonday, 21 November 2011“Traditional points and miles no longer enough,” warns ICLP MD
Companies risk seeing their loyalty strategies become outdated and overlooked
Read more ...
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News - Reward SchemesFriday, 18 November 2011Relaunch and new tier for BA Executive Club
Changes aim to accelerate reward opportunities
Read more ...
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News - Reward SchemesTuesday, 01 November 2011Liverpool launches Walrus travel and rewards card
Plans for non-transit applications
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News - Reward SchemesWednesday, 26 October 2011Birmingham card aims to restore confidence after riots
Initiative to help city trade recover
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News - Reward SchemesTuesday, 25 October 2011UK supermarket launches first rewards card
Rollout across all stores
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News - Reward SchemesThursday, 20 October 2011Two new members for Barclaycard Freedom
Travel brands join scheme
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News - Reward SchemesFriday, 14 October 2011Tesco-owned chain starts US rewards scheme
Full rollout after pilot
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News - Reward SchemesMonday, 10 October 2011Bank rolls out dotz scheme in Brazil
Scheme also extended into capital city
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News - Reward SchemesFriday, 07 October 2011Amex loses one airline, gains another
Carrier joins rewards scheme
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News - Reward SchemesTuesday, 04 October 2011Full rollout for Holland & Barrett scheme
Programme gets rapid sign-up
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News - Reward SchemesMonday, 03 October 2011Groupon starts rewards scheme
Programme to address merchant concerns over daily deals offers
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News - Reward SchemesFriday, 16 September 2011Middle East rewards scheme issues 60,000 cards
750 cards issued a day since May launch
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