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23 APRIL 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Tuesday, 22 April 2014

Lancôme starts social rewards scheme
More points for interaction than purchases Read more ...

 
     

Latest feature
     
 
Can you create true loyalty with a loyalty programme?

There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired.
He highlights the fatal errors and how companies can avoid them to achieve one of the Holy Grails of customer behaviour – a habit.

Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest news 
 
Month's news
 
   Most read  
 
     
 
article thumbnail News - Social MediaMonday, 18 November 2013

The dangers of ‘playing away’ on social media
JPMorgan Twitter disaster illustrates dangers for financial service companies
Read more ...

article thumbnail News - Social MediaFriday, 13 September 2013

Social media offers biggest marketing opportunity, say firms
Digital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. Read more ...

article thumbnail News - Social MediaWednesday, 04 September 2013

Promoted tweet used to complain about British Airways
Anyone who thinks advertising and marketing on social media in general, and twitter in particular is there for the exclusive promotional use of companies and organisations should read the following story about an unhappy British Airways customer. Read more ...

article thumbnail News - Social MediaThursday, 29 August 2013

Trivia contest quadruples hotel chain's online fans
Increased activity from Facebook initiative Read more ...

News - Social MediaThursday, 08 August 2013

Clubcard creators join social media analysis firm
Pair sell company and join board
Read more ...

News - Social MediaThursday, 01 August 2013

Barclaycard US starts ‘Like to Love’ social campaign
Issuer starts first Facebook initiative Read more ...

article thumbnail News - Social MediaMonday, 22 July 2013

Narrato Journal offers opportunities for inward analysis
Potential to answer the question – am I happy?

For anyone who has read Michel Houellebecq’s The Possibility of an Island, the news that London digital startup Narrato has today launched the Narrato Journal, an app for iOS which gives users the ability to aggregate social media to log their life will probably make them feel uncomfortable.
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

Brands can benefit from social media interactions
83% of social media users would help trial products
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

One hell of a way to increase your Twitter presence
Pope offers Purgatory remissions if you follow him Read more ...

article thumbnail News - Social MediaThursday, 13 June 2013

The dangers of social media marketing
How to avoid brand destruction at the hands of the “Twitterati”
Read more ...

article thumbnail News - Social MediaMonday, 18 November 2013

The dangers of ‘playing away’ on social media
JPMorgan Twitter disaster illustrates dangers for financial service companies
Read more ...

article thumbnail News - Social MediaFriday, 13 September 2013

Social media offers biggest marketing opportunity, say firms
Digital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. Read more ...

article thumbnail News - Social MediaWednesday, 04 September 2013

Promoted tweet used to complain about British Airways
Anyone who thinks advertising and marketing on social media in general, and twitter in particular is there for the exclusive promotional use of companies and organisations should read the following story about an unhappy British Airways customer. Read more ...

article thumbnail News - Social MediaThursday, 29 August 2013

Trivia contest quadruples hotel chain's online fans
Increased activity from Facebook initiative Read more ...

News - Social MediaThursday, 08 August 2013

Clubcard creators join social media analysis firm
Pair sell company and join board
Read more ...

News - Social MediaThursday, 01 August 2013

Barclaycard US starts ‘Like to Love’ social campaign
Issuer starts first Facebook initiative Read more ...

article thumbnail News - Social MediaMonday, 22 July 2013

Narrato Journal offers opportunities for inward analysis
Potential to answer the question – am I happy?

For anyone who has read Michel Houellebecq’s The Possibility of an Island, the news that London digital startup Narrato has today launched the Narrato Journal, an app for iOS which gives users the ability to aggregate social media to log their life will probably make them feel uncomfortable.
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

Brands can benefit from social media interactions
83% of social media users would help trial products
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

One hell of a way to increase your Twitter presence
Pope offers Purgatory remissions if you follow him Read more ...

article thumbnail News - Social MediaThursday, 13 June 2013

The dangers of social media marketing
How to avoid brand destruction at the hands of the “Twitterati”
Read more ...

article thumbnail News - Social MediaWednesday, 24 April 2013

Facebook influence on purchases ‘waning’
Facebook remains the biggest social media influence on purchases by teenagers, but its power is declining according to new research.
Read more ...

article thumbnail News - Social MediaTuesday, 09 April 2013

Don’t ignore social media – Ovum warns banks
Europeans underperforming in the way they communicate with customers Read more ...

article thumbnail News - Social MediaFriday, 08 March 2013

NHL teams starts social rewards
Ice hockey fans earn prizes via online engagement Read more ...

article thumbnail News - Social MediaThursday, 28 February 2013

Scheme gives points for brand social engagement
Rewards for liking, sharing, commenting and registering Read more ...

article thumbnail News - Social MediaMonday, 18 February 2013

Restaurant site starts gamification scheme
New social rewards scheme recognizes highly engaged customers Read more ...


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article thumbnail
News - Social MediaTuesday, 12 February 2013

Amex enables offers for Twitter purchases
Cards can be synced to social media accounts for cut-price ecommerce transactions Read more ...

News - Social MediaMonday, 28 January 2013

Social media can drive credit card market share
Usage of social sites increasing among high-income customers
Read more ...

News - Social MediaThursday, 24 January 2013

Regulator proposes social media guidance for banks
Procedures should be in place for monitoring info put on sites Read more ...

article thumbnail News - Social MediaWednesday, 19 December 2012

Instagram backtracks on use of customer photos
Fears pictures could be used for marketing Read more ...

News - Social MediaTuesday, 04 December 2012

Incentive schemes increasingly use Gaming strategies
Gaming gains ground on use of social media as way to maintain interest
Read more ...

 
     
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