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24 JULY 2014

Welcome to 

Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

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article thumbnail Wednesday, 16 July 2014

EC investigates WhatsApp takeover
Move highlights the issues of data and competition in social media Read more ...

 
     

Latest feature
     
 
Embracing the benefits of enthusiastic customers

Companies must be careful not to neglect their less visible but highly-satisfied customers in favour of the often more voluble dissatisfied ones says Udesh Jadnanansing, founder and managing partner at Mopinion.
Read more ...
 
     
 
Don't miss
     
   
     

 
 Latest news 
 
Month's news
 
   Most read  
 
     
 
article thumbnail News - Social MediaTuesday, 01 July 2014

Facebook shocks with secret psychology experiment
News feeds manipulated for study Read more ...

article thumbnail News - Social MediaMonday, 30 June 2014

World Cup tweet goes wrong for KLM
Own goal by airline is it is forced to rapidly delete Mexico post Read more ...

article thumbnail News - Social MediaTuesday, 06 May 2014

CaixaBank launches Facebook app
Customers can perform personalise cards and perform transactions via social network Read more ...

article thumbnail News - Social MediaTuesday, 22 April 2014

Lancôme starts social rewards scheme
More points for interaction than purchases Read more ...

article thumbnail News - Social MediaMonday, 18 November 2013

The dangers of ‘playing away’ on social media
JPMorgan Twitter disaster illustrates dangers for financial service companies
Read more ...

article thumbnail News - Social MediaFriday, 13 September 2013

Social media offers biggest marketing opportunity, say firms
Digital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. Read more ...

article thumbnail News - Social MediaWednesday, 04 September 2013

Promoted tweet used to complain about British Airways
Anyone who thinks advertising and marketing on social media in general, and twitter in particular is there for the exclusive promotional use of companies and organisations should read the following story about an unhappy British Airways customer. Read more ...

article thumbnail News - Social MediaThursday, 29 August 2013

Trivia contest quadruples hotel chain's online fans
Increased activity from Facebook initiative Read more ...

News - Social MediaThursday, 08 August 2013

Clubcard creators join social media analysis firm
Pair sell company and join board
Read more ...

News - Social MediaThursday, 01 August 2013

Barclaycard US starts ‘Like to Love’ social campaign
Issuer starts first Facebook initiative Read more ...

News - Social Media
Facebook shocks with secret psychology experiment
Administrator - Tuesday, 01 July 2014

News - Social Media
World Cup tweet goes wrong for KLM
Administrator - Monday, 30 June 2014

News - Social Media
World Cup tweet goes wrong for KLM
Administrator - Monday, 30 June 2014

News - Social Media
Facebook shocks with secret psychology experiment
Administrator - Tuesday, 01 July 2014

article thumbnail News - Social MediaTuesday, 01 July 2014

Facebook shocks with secret psychology experiment
News feeds manipulated for study Read more ...

article thumbnail News - Social MediaMonday, 30 June 2014

World Cup tweet goes wrong for KLM
Own goal by airline is it is forced to rapidly delete Mexico post Read more ...

article thumbnail News - Social MediaTuesday, 06 May 2014

CaixaBank launches Facebook app
Customers can perform personalise cards and perform transactions via social network Read more ...

article thumbnail News - Social MediaTuesday, 22 April 2014

Lancôme starts social rewards scheme
More points for interaction than purchases Read more ...

article thumbnail News - Social MediaMonday, 18 November 2013

The dangers of ‘playing away’ on social media
JPMorgan Twitter disaster illustrates dangers for financial service companies
Read more ...

article thumbnail News - Social MediaFriday, 13 September 2013

Social media offers biggest marketing opportunity, say firms
Digital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. Read more ...

article thumbnail News - Social MediaWednesday, 04 September 2013

Promoted tweet used to complain about British Airways
Anyone who thinks advertising and marketing on social media in general, and twitter in particular is there for the exclusive promotional use of companies and organisations should read the following story about an unhappy British Airways customer. Read more ...

article thumbnail News - Social MediaThursday, 29 August 2013

Trivia contest quadruples hotel chain's online fans
Increased activity from Facebook initiative Read more ...

News - Social MediaThursday, 08 August 2013

Clubcard creators join social media analysis firm
Pair sell company and join board
Read more ...

News - Social MediaThursday, 01 August 2013

Barclaycard US starts ‘Like to Love’ social campaign
Issuer starts first Facebook initiative Read more ...

article thumbnail News - Social MediaMonday, 22 July 2013

Narrato Journal offers opportunities for inward analysis
Potential to answer the question – am I happy?

For anyone who has read Michel Houellebecq’s The Possibility of an Island, the news that London digital startup Narrato has today launched the Narrato Journal, an app for iOS which gives users the ability to aggregate social media to log their life will probably make them feel uncomfortable.
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

Brands can benefit from social media interactions
83% of social media users would help trial products
Read more ...

article thumbnail News - Social MediaFriday, 19 July 2013

One hell of a way to increase your Twitter presence
Pope offers Purgatory remissions if you follow him Read more ...

article thumbnail News - Social MediaThursday, 13 June 2013

The dangers of social media marketing
How to avoid brand destruction at the hands of the “Twitterati”
Read more ...

article thumbnail News - Social MediaWednesday, 24 April 2013

Facebook influence on purchases ‘waning’
Facebook remains the biggest social media influence on purchases by teenagers, but its power is declining according to new research.
Read more ...

article thumbnail News - Social MediaTuesday, 09 April 2013

Don’t ignore social media – Ovum warns banks
Europeans underperforming in the way they communicate with customers Read more ...

article thumbnail News - Social MediaFriday, 08 March 2013

NHL teams starts social rewards
Ice hockey fans earn prizes via online engagement Read more ...

article thumbnail News - Social MediaThursday, 28 February 2013

Scheme gives points for brand social engagement
Rewards for liking, sharing, commenting and registering Read more ...

article thumbnail News - Social MediaMonday, 18 February 2013

Restaurant site starts gamification scheme
New social rewards scheme recognizes highly engaged customers Read more ...


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article thumbnail
News - Social MediaTuesday, 12 February 2013

Amex enables offers for Twitter purchases
Cards can be synced to social media accounts for cut-price ecommerce transactions Read more ...

 
     
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