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25 MAY 2013

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Loyalty Magazine

Loyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce.

  Main story  
     
 
article thumbnail Wednesday, 24 April 2013

Facebook influence on purchases ‘waning’
Facebook remains the biggest social media influence on purchases by teenagers, but its power is declining according to new research.
Read more ...

 
     

Latest feature
     
 
Omid Djalili to compere The Loyalty Awards 2013

Don’t miss the biggest night in the Loyalty calendar


World famous comedian Omid Djalili is on the bill to compere this year’s 2013 Loyalty Awards, making tables a rather sought after commodity.

Read more ...
 
     
 
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 Latest news 
 
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   Most read  
 
     
 
article thumbnail News - Social MediaTuesday, 09 April 2013

Don’t ignore social media – Ovum warns banks
Europeans underperforming in the way they communicate with customers Read more ...

article thumbnail News - Social MediaFriday, 08 March 2013

NHL teams starts social rewards
Ice hockey fans earn prizes via online engagement Read more ...

article thumbnail News - Social MediaThursday, 28 February 2013

Scheme gives points for brand social engagement
Rewards for liking, sharing, commenting and registering Read more ...

article thumbnail News - Social MediaMonday, 18 February 2013

Restaurant site starts gamification scheme
New social rewards scheme recognizes highly engaged customers Read more ...

article thumbnail News - Social MediaTuesday, 12 February 2013

Amex enables offers for Twitter purchases
Cards can be synced to social media accounts for cut-price ecommerce transactions Read more ...

News - Social MediaMonday, 28 January 2013

Social media can drive credit card market share
Usage of social sites increasing among high-income customers
Read more ...

News - Social MediaThursday, 24 January 2013

Regulator proposes social media guidance for banks
Procedures should be in place for monitoring info put on sites Read more ...

article thumbnail News - Social MediaWednesday, 19 December 2012

Instagram backtracks on use of customer photos
Fears pictures could be used for marketing Read more ...

News - Social MediaTuesday, 04 December 2012

Incentive schemes increasingly use Gaming strategies
Gaming gains ground on use of social media as way to maintain interest
Read more ...

article thumbnail News - Social MediaThursday, 29 November 2012

UK consumers ‘hostile’ to companies on social media
But two thirds still ‘like’ company pages
Read more ...

article thumbnail News - Social MediaTuesday, 09 April 2013

Don’t ignore social media – Ovum warns banks
Europeans underperforming in the way they communicate with customers Read more ...

article thumbnail News - Social MediaFriday, 08 March 2013

NHL teams starts social rewards
Ice hockey fans earn prizes via online engagement Read more ...

article thumbnail News - Social MediaThursday, 28 February 2013

Scheme gives points for brand social engagement
Rewards for liking, sharing, commenting and registering Read more ...

article thumbnail News - Social MediaMonday, 18 February 2013

Restaurant site starts gamification scheme
New social rewards scheme recognizes highly engaged customers Read more ...

article thumbnail News - Social MediaTuesday, 12 February 2013

Amex enables offers for Twitter purchases
Cards can be synced to social media accounts for cut-price ecommerce transactions Read more ...

News - Social MediaMonday, 28 January 2013

Social media can drive credit card market share
Usage of social sites increasing among high-income customers
Read more ...

News - Social MediaThursday, 24 January 2013

Regulator proposes social media guidance for banks
Procedures should be in place for monitoring info put on sites Read more ...

article thumbnail News - Social MediaWednesday, 19 December 2012

Instagram backtracks on use of customer photos
Fears pictures could be used for marketing Read more ...

News - Social MediaTuesday, 04 December 2012

Incentive schemes increasingly use Gaming strategies
Gaming gains ground on use of social media as way to maintain interest
Read more ...

article thumbnail News - Social MediaThursday, 29 November 2012

UK consumers ‘hostile’ to companies on social media
But two thirds still ‘like’ company pages
Read more ...

article thumbnail News - Social MediaThursday, 22 November 2012

Ben & Jerry’s 'thanks' Instagram followers
Fans’ photos to be turned into adverts Read more ...

News - Social MediaWednesday, 14 November 2012

Digital agencies failing at social media engagement
Need to focus on the “social” not the “media”
Report ranks leading agencies
for their own social media performance Read more ...

article thumbnail News - Social MediaFriday, 26 October 2012

Facebook and Twitter have “modest” influence on purchases
Consumer research attempts to cut through hype Read more ...

article thumbnail News - Social MediaFriday, 19 October 2012

Two million Facebook fans vote for pink Coke bottle
Worldwide response to cancer initiative in ten days Read more ...

article thumbnail News - Social MediaWednesday, 10 October 2012

PG Tips issues social media scratch card app
New initiative from ‘most engaged’ UK social brand Read more ...

News - Social MediaMonday, 03 September 2012

Coffee retailer launches Facebook app
Offering to reward customers who engage with brand via social media
Read more ...

article thumbnail News - Social MediaThursday, 02 August 2012

How to succeed in social loyalty
Research shows way to stop becoming another forgotten ‘like’
Read more ...

article thumbnail News - Social MediaThursday, 05 July 2012

Comment: Barclays losing Facebook fight

It seemed a good idea at the time. "Dan" was introduced by Barclays as the human face to give thoughtful suggestions for how Brits could save and be frugal and get through the Blitz, sorry, slip of the pen, I meant economic downturn. Read more ...

article thumbnail News - Social MediaWednesday, 04 July 2012

Top 10 countries for social media customer care named
Northern Europe leads the way
Read more ...

article thumbnail News - Social MediaFriday, 22 June 2012

Facebook gives up on Facebook Credits
App and game developers will be able to accept local currency
Read more ...

 
     
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