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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Wednesday, 24 April 2013Facebook influence on purchases ‘waning’ Facebook remains the biggest social media influence on purchases by teenagers, but its power is declining according to new research.
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Omid Djalili to compere The Loyalty Awards 2013
Don’t miss the biggest night in the Loyalty calendarWorld famous comedian Omid Djalili is on the bill to compere this year’s 2013 Loyalty Awards, making tables a rather sought after commodity.Read more ...
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News - Social MediaTuesday, 09 April 2013Don’t ignore social media – Ovum warns banks Europeans underperforming in the way they communicate with customers
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News - Social MediaFriday, 08 March 2013NHL teams starts social rewards Ice hockey fans earn prizes via online engagement
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News - Social MediaThursday, 28 February 2013Scheme gives points for brand social engagement Rewards for liking, sharing, commenting and registering
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News - Social MediaMonday, 18 February 2013Restaurant site starts gamification scheme New social rewards scheme recognizes highly engaged customers
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News - Social MediaTuesday, 12 February 2013Amex enables offers for Twitter purchases Cards can be synced to social media accounts for cut-price ecommerce transactions
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News - Social MediaMonday, 28 January 2013Social media can drive credit card market share Usage of social sites increasing among high-income customers
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News - Social MediaThursday, 24 January 2013Regulator proposes social media guidance for banks Procedures should be in place for monitoring info put on sites
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News - Social MediaWednesday, 19 December 2012Instagram backtracks on use of customer photos Fears pictures could be used for marketing
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News - Social MediaTuesday, 04 December 2012Incentive schemes increasingly use Gaming strategies Gaming gains ground on use of social media as way to maintain interest
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News - Social MediaThursday, 29 November 2012UK consumers ‘hostile’ to companies on social media But two thirds still ‘like’ company pages
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News - Social MediaTuesday, 09 April 2013Don’t ignore social media – Ovum warns banks Europeans underperforming in the way they communicate with customers
Read more ...
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News - Social MediaFriday, 08 March 2013NHL teams starts social rewards Ice hockey fans earn prizes via online engagement
Read more ...
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News - Social MediaThursday, 28 February 2013Scheme gives points for brand social engagement Rewards for liking, sharing, commenting and registering
Read more ...
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News - Social MediaMonday, 18 February 2013Restaurant site starts gamification scheme New social rewards scheme recognizes highly engaged customers
Read more ...
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News - Social MediaTuesday, 12 February 2013Amex enables offers for Twitter purchases Cards can be synced to social media accounts for cut-price ecommerce transactions
Read more ...
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News - Social MediaMonday, 28 January 2013Social media can drive credit card market share Usage of social sites increasing among high-income customers
Read more ...
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News - Social MediaThursday, 24 January 2013Regulator proposes social media guidance for banks Procedures should be in place for monitoring info put on sites
Read more ...
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News - Social MediaWednesday, 19 December 2012Instagram backtracks on use of customer photos Fears pictures could be used for marketing
Read more ...
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News - Social MediaTuesday, 04 December 2012Incentive schemes increasingly use Gaming strategies Gaming gains ground on use of social media as way to maintain interest
Read more ...
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News - Social MediaThursday, 29 November 2012UK consumers ‘hostile’ to companies on social media But two thirds still ‘like’ company pages
Read more ...
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News - Social MediaThursday, 22 November 2012Ben & Jerry’s 'thanks' Instagram followers Fans’ photos to be turned into adverts
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News - Social MediaWednesday, 14 November 2012Digital agencies failing at social media engagement Need to focus on the “social” not the “media” Report ranks leading agencies for their own social media performance
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News - Social MediaFriday, 26 October 2012Facebook and Twitter have “modest” influence on purchases Consumer research attempts to cut through hype
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News - Social MediaFriday, 19 October 2012Two million Facebook fans vote for pink Coke bottle Worldwide response to cancer initiative in ten days
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News - Social MediaWednesday, 10 October 2012PG Tips issues social media scratch card app New initiative from ‘most engaged’ UK social brand
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News - Social MediaMonday, 03 September 2012Coffee retailer launches Facebook app Offering to reward customers who engage with brand via social media
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News - Social MediaThursday, 02 August 2012How to succeed in social loyalty Research shows way to stop becoming another forgotten ‘like’
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News - Social MediaThursday, 05 July 2012Comment: Barclays losing Facebook fight
It seemed a good idea at the time. "Dan" was introduced by Barclays as the human face to give thoughtful suggestions for how Brits could save and be frugal and get through the Blitz, sorry, slip of the pen, I meant economic downturn. Read more ...
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News - Social MediaWednesday, 04 July 2012Top 10 countries for social media customer care named Northern Europe leads the way
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News - Social MediaFriday, 22 June 2012Facebook gives up on Facebook Credits App and game developers will be able to accept local currency
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