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Welcome to Loyalty MagazineLoyalty Magazine reports on customer retention,loyalty schemes, rewards, affinity, CRM, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. |
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Tuesday, 24 January 2012Airline launches “one of a kind” travel experiences promotion
Partnership with MasterCard
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Loyalty schemes will be directly affected by EU data reforms
 Countries in the EU are currently working on their responses to the complex policy proposals suggested for the handling and storage of personal data. The legislative changes currently underway are of critical importance to the loyalty sector. Jeremy Henderson-Ross, legal director and general counsel – EMEA for Aimia suggests companies should play an active part in the discussions.
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News - TravelFriday, 13 January 2012Airline ends card booking fee
Charge to be replaced with (more expensive) admin fee
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News - TravelTuesday, 06 December 2011Scottish travel agents launches cashback rewards
Initial pilot in Dundee
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News - TravelTuesday, 06 December 2011Virgin Atlantic starts Clubcard partnership
"Automatic opt-in" agreement
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News - TravelWednesday, 30 November 2011American Airlines parent files for bankruptcy
Reward scheme continues to operate
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News - TravelMonday, 28 November 2011Call for travel industry to reignite rewards schemes
Decline in participation, finds report
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News - TravelFriday, 25 November 2011Gulf passenger scheme relaunched
Free tickets offer
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News - TravelWednesday, 23 November 2011Air New Zealand upgrades loyalty card into a two-sided allrounder
New features for airline card
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News - TravelTuesday, 22 November 2011Comment: Will Avios mean airlines target variable rewards?
The newly-launched Avios offering could be a sign that airlines are moving towards a more variable rate of exchanging loyalty points to fares in line with the fare’s popularity. Article by Dimitri Hiotis and Chethan Sharma of consultant Simon-Kucher& Partners.
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News - TravelFriday, 04 November 2011BA parent agrees acquisition of airline
More potential members for Avios international loyalty scheme
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News - TravelThursday, 03 November 2011Airline offers 50,000 points for signing up
Time limited offers for new reward cardholders
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News - TravelFriday, 13 January 2012Airline ends card booking fee
Charge to be replaced with (more expensive) admin fee
Read more ...
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News - TravelTuesday, 06 December 2011Scottish travel agents launches cashback rewards
Initial pilot in Dundee
Read more ...
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News - TravelTuesday, 06 December 2011Virgin Atlantic starts Clubcard partnership
"Automatic opt-in" agreement
Read more ...
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News - TravelWednesday, 30 November 2011American Airlines parent files for bankruptcy
Reward scheme continues to operate
Read more ...
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News - TravelMonday, 28 November 2011Call for travel industry to reignite rewards schemes
Decline in participation, finds report
Read more ...
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News - TravelFriday, 25 November 2011Gulf passenger scheme relaunched
Free tickets offer
Read more ...
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News - TravelWednesday, 23 November 2011Air New Zealand upgrades loyalty card into a two-sided allrounder
New features for airline card
Read more ...
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News - TravelTuesday, 22 November 2011Comment: Will Avios mean airlines target variable rewards?
The newly-launched Avios offering could be a sign that airlines are moving towards a more variable rate of exchanging loyalty points to fares in line with the fare’s popularity. Article by Dimitri Hiotis and Chethan Sharma of consultant Simon-Kucher& Partners.
Read more ...
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News - TravelFriday, 04 November 2011BA parent agrees acquisition of airline
More potential members for Avios international loyalty scheme
Read more ...
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News - TravelThursday, 03 November 2011Airline offers 50,000 points for signing up
Time limited offers for new reward cardholders
Read more ...
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News - TravelThursday, 22 September 2011Airline joins Amex membership rewards scheme
Good news for programme after Continental Airlines departure
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News - TravelThursday, 15 September 2011New reward redemptions at Aeromexico
Airline launches new website and travel agent tools
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News - TravelMonday, 12 September 2011Qantas plans to ‘export’ loyalty expertise
Airline’s model to be marketed to other territories
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News - TravelFriday, 02 September 2011Qantas frequent flyer program becomes virtual currency for users
Loyalty schemes no longer a cost centre but an impressive entry on the balance sheet
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News - TravelWednesday, 31 August 2011Survey offer to earn BA Miles
Partnership with e-Rewards
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News - TravelWednesday, 31 August 2011Airline highlights mobile customer offerings
Promotion runs till September 27
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News - TravelFriday, 26 August 2011Bahrain Air starts rewards
Ticket stubs can be traded for flights
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News - TravelMonday, 22 August 2011Asian frequent flyer link-up
Three carriers start Taiwan co-operation
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News - TravelFriday, 22 July 2011Gulf airline revises loyalty offering
Packages for families and business travellers
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News - TravelTuesday, 12 July 2011Airline pair to transfer rewards to single scheme
United offering to start from 2012
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