Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
American Airlines and its reward programme is in the news at the moment, and not all of it positive.
First the good stuff with much praise going to the joint venture between American and Qantas which … Read Full Article about American JV with Qantas; management changes – and LATAM disappointment
Vietnam Airlines, a member of the Skytrain alliance, is upscaling its Lotusmiles loyalty programme to offer new ways to redeem across both digital and offline channels.
Vietnam Airlines is the first carrier in … Read Full Article about Vietnam Airlines upscales Lotusmiles
The Ministry of Economic Affairs in Taiwan has launched a loyalty programme to drive mobile payments and stimulate domestic commerce.
Costing a significant NT$440 million (US$14.24 million) the … Read Full Article about Ministry launches mobile loyalty programme
Brands in all sectors are focussing … Read Full Article about Customers demand personal but brands lack empathy, says KPMG report
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an investment … Read Full Article about Expect the unexpected
Just weeks after Sainsbury’s launched its revamped, mobile-first new loyalty programme with personalisation at its core, we hear that Tesco is also enhancing its loyalty programme, but for this, customers will have to … Read Full Article about Tesco to follow subscription model for Clubcard Plus
UK Watchdog the Financial Conduct Authority is looking seriously at action to prevent insurers from dual pricing that penalises loyal customers. If it does so, it seems likely it … Read Full Article about End of the road for loyalty penalties
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital offering to all customers, … Read Full Article about Sainsbury’s Nectar trial learnings go national
The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers is probably just as … Read Full Article about Social conversations and market research combined offer massive learning potential
If you accept the premise that everything in life is changing, and nothing will ever be the same again, it may be time for a greater examination of the … Read Full Article about Social dominates customer engagement, but do you have a handle on it?
Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition to gain … Read Full Article about Working with 5p margins the Aviva way
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air travel. This concensus … Read Full Article about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses should innovate to stay … Read Full Article about Shoppers are changing – but what should be done about it?
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer … Read Full Article about 88VIP members spend double, and adopt early
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help combat social … Read Full Article about Reward card for battling addiction
