Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for everyone else.
The one we are talking about today is from Trainline, … Read Full Article about Inspirational program from an unexpected source
A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to make their money stretch during the economic … Read Full Article about Inflation helps put loyalty programs front of mind
Starbucks pushes ahead with NFT rewards, but loses top raking in the coffee loyalty stakes
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) … Read Full Article about Importance of Web3 to loyalty dividing opinion
Beginning on a … Read Full Article about New year, new research, great expectations for loyalty
It might be the largest fast food chain in the world, and probably the best known, but when it comes to customer loyalty, a recent survey of US customers has put it … Read Full Article about US customers are not McLoyal
Consumers in the UK are among the most loyal in the world, but there are big risks if you get your loyalty proposition wrong, warns Cheetah Digital's latest … Read Full Article about UK consumers becoming more loyal
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see research from Cheetah Digital previous article) this doesn’t mean they are embarking on … Read Full Article about Retail Trends 2023: Frugality is in; rampant consumerism is out
yellow, is a bank-wide loyalty program created for Small Businesses and professional people in Greece. It has been credited with making Piraeus Bank the leading loyalty bank in … Read Full Article about Case Study – yellow rewards program app from Piraeus Bank
Article by Christopher Ross, President EMEA – Collinson Group
Brands are built with great creativity and consideration. From guidelines to guardians, they’re … Read Full Article about BLAND LOYALTY…
In the past year, 47.8 million workers quit … Read Full Article about The Great Resignation and customer loyalty
As the global shopping season approaches, the thorny subject of … Read Full Article about Returns become a loyalty differentiator
Red Bull Racing has a massive … Read Full Article about Case Study: The Paddock – Red Bull Racing with Oracle
If you go to … Read Full Article about CASE STUDY: Supporting customers to live the dream
A flurry of activity is happening in the … Read Full Article about Airline loyalty in the firing line
The cost of living … Read Full Article about Surprising behaviour triggered by cost of living crisis
The launch by giant conglomerate Tata of its Neu … Read Full Article about Tata Neu launch creates ‘super’ discussion
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for everyone else.
The one we are talking … Read Full Article about Inspirational program from an unexpected source
A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to make their money … Read Full Article about Inflation helps put loyalty programs front of mind
Starbucks pushes ahead with NFT rewards, but loses top raking in the coffee loyalty stakes
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty … Read Full Article about Importance of Web3 to loyalty dividing opinion
It might be the largest fast food chain in the world, and probably the best known, but when it comes to customer loyalty, a … Read Full Article about US customers are not McLoyal
Consumers in the UK are among the most loyal in the world, but there are big risks if you get your loyalty proposition … Read Full Article about UK consumers becoming more loyal
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see research from Cheetah Digital previous article) this … Read Full Article about Retail Trends 2023: Frugality is in; rampant consumerism is out
yellow, is a bank-wide loyalty program created for Small Businesses and professional people in Greece. It has been credited with making … Read Full Article about Case Study – yellow rewards program app from Piraeus Bank
In the past year, 47.8 million workers quit their jobs, in the US alone. It is an average of nearly four million each … Read Full Article about The Great Resignation and customer loyalty
Article by Christopher Ross, President EMEA – Collinson Group
Brands are built with great creativity and consideration. … Read Full Article about BLAND LOYALTY…
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening carrot of Gold membership after just A$4,000 … Read Full Article about New travel credit card moves the needle for co-brand loyalty
Google has launched ‘Google Play Points’ in India - the 28th country to gain access to its gaming and … Read Full Article about Google Play loyalty program launches in India
"The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised."
Research and data are confirming and … Read Full Article about International Loyalty Awards launches for 2023 with a focus on customers
Customers want to know more about the carbon footprint of their spending, and banks are well … Read Full Article about 8 in 10 banking customers want to know the carbon impact of their spending
More than 25% of Americans are considering joining a loyalty reward programme to help offset pressure from rising prices. One in ten … Read Full Article about Co-branded reward card return to market
Business media got there first, but the consumer press is sure to follow when the full enormity of the changes made to the Radisson Rewards programme become known.
The … Read Full Article about Plenty of criticism of Radisson Rewards ‘devaluation’
As the global shopping season approaches, the thorny subject of free returns is becoming a major loyalty definer.
While some companies are … Read Full Article about Returns become a loyalty differentiator
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to attract and keep … Read Full Article about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Red Bull Racing has a massive advantage when planning its Formula One strategy. It had literally billions of data points from the … Read Full Article about Case Study: The Paddock – Red Bull Racing with Oracle
We all like to think our businesses are really great, but the disturbing finding from a recent … Read Full Article about UK retailers ignoring customer queries, says report
