Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face … Read Full Article about When good service and product is not enough
Supporting local businesses in a tangible way
Mi Rewards, the town and city loyalty programme is expanding across the UK with launches in Guildford, Fleet, Stoke-on-Trent, Barnsley and … Read Full Article about Town and city loyalty programme expands across the UK
Moving from the early stages of any crisis to the next stage – the realisation that nothing is going to change any time … Read Full Article about Creating, or re-inventing a customer loyalty programme is easier than you think
Customiseable programme with appeal to less frequent travellers
Miles and More is relaunching its loyalty programme to include a subscription based mileage multiplier.
Working with Loylogic as a … Read Full Article about Loylogic and Miles & More launch Multiply Miles subscription model
The Shoprite Group has launched its new Xtra Savings rewards programme for its stores in South Africa. The initiative is … Read Full Article about Shoprite launches new programme
Facebook has run a bug bounty programme to encourage the talented community of IT researches and geeks to help keep Facebook out of the hands of hackers since … Read Full Article about Facebook creates gamified loyalty programme
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for students in covid ridden … Read Full Article about Sainsbury’s drops off student food parcels
The Maldives plans to become the first country in the world to have its own hospitality loyalty program.
The Maldives Border Miles program will reportedly have three tiers: Abaarana (Gold), Antara (Silver) … Read Full Article about Maldives to be first country with its own loyalty programme
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each retail brand. The change … Read Full Article about GAP relaunches with multiple loyalty identities
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the relationships we have … Read Full Article about Covid – intensifying the need for customer connection
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another lockdown are increasing … Read Full Article about Very Group research shows changed behaviour
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting rooms, but that seems … Read Full Article about Believe it or not, some events are still taking place
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and … Read Full Article about C-store study goes global in year of Covid
Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had happened at a Holiday Inn … Read Full Article about Shame on you IHG!
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
The magnitude and speed of collapse … Read Full Article about Emotional pathways to customer loyalty in a pandemic world
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and … Read Full Article about New white paper from Comarch
Supporting local businesses in a tangible way
Mi Rewards, the town and city loyalty programme is expanding across the UK with launches in Guildford, Fleet, Stoke-on-Trent, Barnsley and … Read Full Article about Town and city loyalty programme expands across the UK
Moving from the early stages of any crisis to the next stage – the realisation that nothing is going to change any time … Read Full Article about Creating, or re-inventing a customer loyalty programme is easier than you think
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face it, things were tough … Read Full Article about When good service and product is not enough
Customiseable programme with appeal to less frequent travellers
Miles and More is relaunching its loyalty programme to include a subscription based mileage multiplier.
Working with Loylogic as a … Read Full Article about Loylogic and Miles & More launch Multiply Miles subscription model
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the relationships we have … Read Full Article about Covid – intensifying the need for customer connection
The Shoprite Group has launched its new Xtra Savings rewards programme for its stores in South Africa. The initiative is … Read Full Article about Shoprite launches new programme
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another lockdown are increasing … Read Full Article about Very Group research shows changed behaviour
Facebook has run a bug bounty programme to encourage the talented community of IT researches and geeks to help keep Facebook out of the hands of hackers since … Read Full Article about Facebook creates gamified loyalty programme
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for students in covid ridden … Read Full Article about Sainsbury’s drops off student food parcels
The Maldives plans to become the first country in the world to have its own hospitality loyalty program.
The Maldives Border Miles program will reportedly have three tiers: Abaarana (Gold), Antara (Silver) … Read Full Article about Maldives to be first country with its own loyalty programme
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each retail brand. The change … Read Full Article about GAP relaunches with multiple loyalty identities
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with Charlotte Sjoberg, corporate … Read Full Article about More news on the new Virgin Points launch
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date.
Virgin Points … Read Full Article about Virgin finally launches group loyalty, and promises never to expire
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting rooms, but that seems … Read Full Article about Believe it or not, some events are still taking place
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent flyer programme into a … Read Full Article about Delta opens its books as it separates its loyalty programme
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 Loyalty Leaders List. … Read Full Article about Who showed up and who delivered when needed most?
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and … Read Full Article about C-store study goes global in year of Covid
Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had happened at a Holiday Inn … Read Full Article about Shame on you IHG!
The … Read Full Article about Saudi Arabian Airlines selects partner for loyalty programme
So they want us to go back to work in crowded trains, to negotiate busy streets and to spend our days in multiple occupancy tower blocks, where offices have to be accessed by squashed lifts and where people are seated … Read Full Article about Don’t ask us to go back
