Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest.
In 2021, it was a totally different landscape. Business … Read Full Article about Re-imagining a hotel loyalty programme
The International Loyalty Awards have announced a new prime sponsor for the International Loyalty Awards.
New for 2022, Oracle will be the headline sponsor.
Andy Kulina, consumer engagement … Read Full Article about New prime sponsor for the International Loyalty Awards
Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards
Etihad Airways claims to be the first airline to reward customers for making “green” choices.
Its Eithad Guest loyalty … Read Full Article about Etihad to reward green choices
Reichheld publishes new book
It is unlikely you will have managed to sit through a loyalty focussed conference anywhere in the world in the last 30 years without someone mentioning Bain and Co and the 80/20 Pareto … Read Full Article about Calls for Bain and Co to lose UK contracts after SA corruption findings
Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.
Bink, which launched in 2015 and was the headline sponsor for several years of the International … Read Full Article about Lloyds to take stake in Bink
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year on their current … Read Full Article about Customers blue over Barclays reward changes
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its subscribers.
Pret Coffee subscribers will be the only customer … Read Full Article about Loyalty and subscriptions come together over a coffee
Cast your mind’s eye around the world and find a loyalty programme … Read Full Article about Virgin Red launches in the US
Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.
The Munich-based enterprise loyalty program software-as-a-service provider, which raised €5m … Read Full Article about Loyalty company files for insolvency
What does retention mean? 😕
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually working in the business, … Read Full Article about How do you define customer loyalty? 🤔
In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market. They’ve run the numbers … Read Full Article about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!
In the past multi … Read Full Article about FCA decision could boost loyalty programmes
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say about how substantial and immediate … Read Full Article about Responding to the travel rebound
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe digital goods, but it … Read Full Article about Loyalty booming post-cookie ban
The International Loyalty Awards have announced a new prime sponsor for the International Loyalty Awards.
New for 2022, Oracle will be the headline sponsor.
Andy Kulina, consumer engagement … Read Full Article about New prime sponsor for the International Loyalty Awards
Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards
Etihad Airways claims to be the first airline to reward customers for making “green” choices.
Its Eithad Guest loyalty … Read Full Article about Etihad to reward green choices
Reichheld publishes new book
It is unlikely you will have managed to sit through a loyalty focussed conference anywhere in the world in the last 30 years without someone mentioning Bain and Co and the 80/20 Pareto … Read Full Article about Calls for Bain and Co to lose UK contracts after SA corruption findings
Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.
Bink, which launched in 2015 and was the headline sponsor for several years of the International … Read Full Article about Lloyds to take stake in Bink
Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The … Read Full Article about Re-imagining a hotel loyalty programme
What does retention mean? 😕
Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually working in the business, … Read Full Article about How do you define customer loyalty? 🤔
In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market. They’ve run the numbers … Read Full Article about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year on their current … Read Full Article about Customers blue over Barclays reward changes
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!
In the past multi … Read Full Article about FCA decision could boost loyalty programmes
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its subscribers.
Pret Coffee subscribers will be the only customer … Read Full Article about Loyalty and subscriptions come together over a coffee
Cast your mind’s eye around the world and find a loyalty programme … Read Full Article about Virgin Red launches in the US
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems
Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.
The Munich-based enterprise loyalty program software-as-a-service provider, which raised €5m … Read Full Article about Loyalty company files for insolvency
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is … Read Full Article about All eyes on loyalty denier Asda as it moves into trial mode
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say about how substantial and immediate … Read Full Article about Responding to the travel rebound
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, conducted by Brand … Read Full Article about Customers stay with the brands they know in desire for ‘normalcy’
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in history, to have a say on anything they like, to … Read Full Article about Social media is for friends, not selling
The International Loyalty Awards 2022 entries are now open.
The Loyalty Magazine Awards has rebranded for 2022 as the International Loyalty Awards to equal … Read Full Article about International Loyalty Awards launch
It is being described as a ‘booster’ programme but the new multiplier from Air Canada is essentially a new take on the coalition model, where members can earn more by … Read Full Article about Multiplication the travel order of the day
