We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … Read Full Article about More news on the new Virgin Points launch
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date.
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent flyer programme into a … Read Full Article about Delta opens its books as it separates its loyalty programme
Loyalty Leaders list highlights those who were there for us and who delivered on our expectations
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 Loyalty Leaders List. … Read Full Article about Who showed up and who delivered when needed most?
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty programme.
So they want us to go back to work in crowded trains, to negotiate busy streets and to spend our days in multiple occupancy tower blocks, where offices have to be accessed by squashed lifts and where people are seated … Read Full Article about Don’t ask us to go back
Plum and Button relationship already shown to grow customer participation and increase learnings for companies
Button, the mobile commerce technology company, used by a range of companies including Groupon … Read Full Article about AI assistant used by Groupon partners to offer rewards programme
Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports betting”.
"The only cardio taking place is on the screen"
While governments are trying to keep us fit and active during Covid-19 lockdowns, South African Multichoice has launched a loyalty programme that rewards … Read Full Article about New programme rewards members for watching TV
Where to go - in person or virtual - if you want a conversation about loyalty
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting rooms, but that seems … Read Full Article about Believe it or not, some events are still taking place
Research proves value of convenience loyalty
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and … Read Full Article about C-store study goes global in year of Covid
Hotel charging a Covid surcharge
Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had happened at a Holiday Inn … Read Full Article about Shame on you IHG!
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya Lal.
The magnitude and speed of collapse … Read Full Article about Emotional pathways to customer loyalty in a pandemic world
"Customer loyalty" has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and … Read Full Article about New white paper from Comarch
Greek €pistrofi has already proved its worth through one recession. Post-pandemic it is well placed to cement its position in the event of another.
Loyalty programmes operating in financial services have … Read Full Article about CASE STUDY: Eco aspirations and plans to be a facilitator of dreams
Guest article from Fulvio Furbatto, CEO and founder, Advice Group
Over the past few years, we have been wondering about the health of the loyalty sector. Was it dying or was it undergoing a profound change? … Read Full Article about C-19 brought loyalty back to life