Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest.
In 2021, it was a totally different landscape. Business … Read Full Article about Re-imagining a hotel loyalty programme