Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Royal Bank of Canada, Canada’s largest bank, launched its next generation loyalty program in 2022 … Read Full Article about Case Study: Pan-bank loyalty brought to life
As the travel loyalty community meet up – in various places around the world – in the next few weeks, it is interesting to focus on some ‘loyalty in reverse’ projects, such as … Read Full Article about Venice tourist tax – an example of ‘loyalty in reverse’
Swapi, which was described as “the fast-growing loyalty e-wallet platform” only 18 months ago, has admitted it can’t continue its consumer operation and has been warning … Read Full Article about Swapi swaps its last
Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business, today announced a … Read Full Article about Nayax partners to disrupt loyalty space
The loyalty spotlight is firmly on UK supermarkets this week, with Nectar closing its Nectar Connect open banking system. Then Which? … Read Full Article about Nectar cancels Connect, Which? slams member pricing
A changing face of customer loyalty and expectations is how Brand Loyalty summarised its 2023 Loyalty Leaders list.
Assessing 1,650 brands in 145 … Read Full Article about Twelve new names in the Brand Loyalty 100 (US) – one big loser
Alphabet, despite its negative press this year — due to thousands of layoffs and regulatory challenges — has achieved top spot of the YouGov and NPS … Read Full Article about Brand Loyalty – Alternative view (see story above)
The announcement from McKinsey and Salesforce … Read Full Article about McKinsey and Salesforce in generative AI deal
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building … Read Full Article about Lego Insiders loyalty aimed at adults
The … Read Full Article about How AI can be used to enhance customer loyalty
Web3 loyalty rewards program follows
Lufthansa Group, Europe's 2nd largest airline comprising Lufthansa, Swiss … Read Full Article about Airlines come together to explore loyalty on a blockchain
There was a time when fashion … Read Full Article about Following fashion into loyalty
Filling the Void Between Loyalty and Payments
The basic principles on which loyalty programs … Read Full Article about Changing the Loyalty Paradigm
The report from PwC that 40% of CEOs … Read Full Article about 40% of CEOs believe they can’t last a decade
One of the closest watched categories at the … Read Full Article about Loyalty innovation can never stop
As the travel loyalty community meet up – in various places around the world – in the next few weeks, it is interesting to focus on some ‘loyalty in … Read Full Article about Venice tourist tax – an example of ‘loyalty in reverse’
The cost-of-living crisis has prompted retailers to become hyper-focused on loyalty schemes. It has … Read Full Article about How AI can be used to enhance customer loyalty
Swapi, which was described as “the fast-growing loyalty e-wallet platform” only 18 months ago, has admitted it can’t continue its … Read Full Article about Swapi swaps its last
Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants … Read Full Article about Nayax partners to disrupt loyalty space
The concept of rewarding loyal customers has been a major lever of business growth … Read Full Article about Traditional To Digital: Uniting Loyalty and Technology in the Modern Era
The loyalty spotlight is firmly on UK supermarkets this week, with Nectar closing its Nectar … Read Full Article about Nectar cancels Connect, Which? slams member pricing
A changing face of customer loyalty and expectations is how Brand Loyalty summarised its 2023 Loyalty Leaders … Read Full Article about Twelve new names in the Brand Loyalty 100 (US) – one big loser
Alphabet, despite its negative press this year — due to thousands of layoffs and regulatory challenges — has … Read Full Article about Brand Loyalty – Alternative view (see story above)
The … Read Full Article about McKinsey and Salesforce in generative AI deal
Royal Bank of Canada, Canada’s largest bank, launched its next … Read Full Article about Case Study: Pan-bank loyalty brought to life
Web3 loyalty rewards program follows
Lufthansa Group, Europe's 2nd largest airline comprising Lufthansa, Swiss International Air Lines, Austrian Airlines, and others, is planning to launch a web3 loyalty … Read Full Article about Airlines come together to explore loyalty on a blockchain
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. … Read Full Article about Lego Insiders loyalty aimed at adults
Hotel chain Marriot has entered into a partnership with HDFC Bank in India to introduce what is surprisingly India's inaugural co-branded hotel credit card.
With a presence of 145 hotels across 16 … Read Full Article about Marriot launches India’s first cobranded credit card
Air India plans to release its completely redesigned loyalty program in early 2024 to match the carrier's global ambitions.
Following the merger with Vistara the air carrier plans to use its new infrastructure … Read Full Article about Merger prompts loyalty program redesign
Ask customers what they want (as IMRG and Adobe Commerce did) and the majority will say they want personalisation and AI in their online experiences, but what exactly does that mean?
As a consumer, I would … Read Full Article about Customers say they want personalisation and AI in their online experiences – but what do they mean?
There was a time when fashion brands ignored customer loyalty programs, believing that the concept was not suitable for … Read Full Article about Following fashion into loyalty
Filling the Void Between Loyalty and Payments
The basic principles on which loyalty programs are based have remained the same for decades – customers are rewarded for their business with … Read Full Article about Changing the Loyalty Paradigm
The move by Elon Musk to rebrand Twitter as X and turn it into a WeChat or Alibaba lookalike has divided opinion.
Is this the move of a genius (one who … Read Full Article about Giving Twitter the X
British Airways is making sweeping changes to the way its frequent flyers earn Avios rewards currency, and it is bound to be … Read Full Article about Move to revenue based rewards guaranteed to split opinion
Virgin Group has today announced changes to its executive leadership team – including Virgin Red – which sees Claire … Read Full Article about Management changes at Virgin Group as Swaffield steps back
