Strong emphasis on empathy and ‘reframing the narrative’
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of its beauty brands into a separate company.
In a release that speaks of ‘empathy’, ‘compassionate communications’ with customers, ‘reframing the narrative around perceptions of beauty, and … Read Full Article about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger