Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!
In the past multi retailer loyalty programmes normally required the presentation by the consumer of a second card so they could collect their points/rewards. With the launch of open banking in 2018 in … Read Full Article about FCA decision could boost loyalty programmes
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year on their current … Read Full Article about Customers blue over Barclays reward changes
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its subscribers.
Pret Coffee subscribers will be the only customer … Read Full Article about Loyalty and subscriptions come together over a coffee
Cast your mind’s eye around the world and find a loyalty programme … Read Full Article about Virgin Red launches in the US
Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.
The Munich-based enterprise loyalty program software-as-a-service provider, which raised €5m … Read Full Article about Loyalty company files for insolvency
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is … Read Full Article about All eyes on loyalty denier Asda as it moves into trial mode
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, conducted by Brand … Read Full Article about Customers stay with the brands they know in desire for ‘normalcy’
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in history, to have a say on anything they like, to … Read Full Article about Social media is for friends, not selling
The International Loyalty Awards 2022 entries are now open.
The Loyalty Magazine Awards has rebranded for 2022 as the International Loyalty Awards to equal … Read Full Article about International Loyalty Awards launch
In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market. They’ve run the numbers … Read Full Article about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say about how substantial and immediate … Read Full Article about Responding to the travel rebound
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe digital goods, but it … Read Full Article about Loyalty booming post-cookie ban
Never been a more important time to connect to customers
Loyalty … Read Full Article about South African survey shows increasing efficacy of loyalty
The underlying assumption of airline loyalty programs rarely challenged is that the … Read Full Article about Are airline loyalty programs still worth the hype? You decide
In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market. They’ve run the numbers … Read Full Article about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year on their current … Read Full Article about Customers blue over Barclays reward changes
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!
In the past multi … Read Full Article about FCA decision could boost loyalty programmes
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its subscribers.
Pret Coffee subscribers will be the only customer … Read Full Article about Loyalty and subscriptions come together over a coffee
Cast your mind’s eye around the world and find a loyalty programme … Read Full Article about Virgin Red launches in the US
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems
Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.
The Munich-based enterprise loyalty program software-as-a-service provider, which raised €5m … Read Full Article about Loyalty company files for insolvency
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is … Read Full Article about All eyes on loyalty denier Asda as it moves into trial mode
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say about how substantial and immediate … Read Full Article about Responding to the travel rebound
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, conducted by Brand … Read Full Article about Customers stay with the brands they know in desire for ‘normalcy’
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in history, to have a say on anything they like, to … Read Full Article about Social media is for friends, not selling
The International Loyalty Awards 2022 entries are now open.
The Loyalty Magazine Awards has rebranded for 2022 as the International Loyalty Awards to equal … Read Full Article about International Loyalty Awards launch
It is being described as a ‘booster’ programme but the new multiplier from Air Canada is essentially a new take on the coalition model, where members can earn more by … Read Full Article about Multiplication the travel order of the day
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty Magazine often refers to Nike as the brand … Read Full Article about Major brand does a strategy reverse
Burger King is giving away a little crypto with its burgers for the next couple of months, but you have to be a loyalty programme member to earn … Read Full Article about A little crypto with your burger?
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ through a new crypto … Read Full Article about Mastercard and Bakkt partner to offer crypto and loyalty solutions
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe digital goods, but it … Read Full Article about Loyalty booming post-cookie ban
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program offerings across its portfolio … Read Full Article about Expedia unifies customer loyalty offering across brands
Never been a more important time to connect to customers
Loyalty … Read Full Article about South African survey shows increasing efficacy of loyalty
