Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe digital goods, but it may come as a surprise that beauty and fashion firms are offering them as a loyalty reward.
Estée Lauder-owned Clinique joins a handful of other brands diversifying … Read Full Article about Loyalty booming post-cookie ban
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ through a new crypto … Read Full Article about Mastercard and Bakkt partner to offer crypto and loyalty solutions
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program offerings across its portfolio … Read Full Article about Expedia unifies customer loyalty offering across brands
Revenue earner as guests have to buy miles to qualify
Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called MilesBooster to help … Read Full Article about Etihad offers miles multiplier
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the customer.
CheapOair.com, an OTA … Read Full Article about OTA in loyalty points collaboration
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun trialing a loyalty app … Read Full Article about Asda trials loyalty app with staff
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and making a dent in its … Read Full Article about My mind has been on IKEA
Research is demonstrating the strength of customer concern over their impact on the environment, but are … Read Full Article about Give customers the choice of sustainable delivery
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can access the Dezerved … Read Full Article about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Never been a more important time to connect to customers
Loyalty … Read Full Article about South African survey shows increasing efficacy of loyalty
The underlying assumption of airline loyalty programs rarely challenged is that the … Read Full Article about Are airline loyalty programs still worth the hype? You decide
I wanted to change my credit card, because my present service provider was moving from loyalty points to … Read Full Article about Why are credit card loyalty offerings so boring?
Latest reports, investments, acquisitions and predictions
It is unlikely you have got this far through the pandemic without being told by an automated system that a company is “experiencing unusually high call … Read Full Article about We need to talk: Conversational AI moves to next level
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in fashion houses by … Read Full Article about Tapping into the mindset and channels of today’s luxury shopper
As the Covid pandemic recedes and retail begins its journey back to some … Read Full Article about Transforming to re-imagine
The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a collective group sigh of … Read Full Article about Luxury business discovers importance of customer loyalty
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ through a new crypto … Read Full Article about Mastercard and Bakkt partner to offer crypto and loyalty solutions
Cosmetics and fashion brands explore use of NFTs for rewards
You probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term non-fungible asset (NFT) to describe digital goods, but it … Read Full Article about Loyalty booming post-cookie ban
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program offerings across its portfolio … Read Full Article about Expedia unifies customer loyalty offering across brands
Never been a more important time to connect to customers
Loyalty … Read Full Article about South African survey shows increasing efficacy of loyalty
Revenue earner as guests have to buy miles to qualify
Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called MilesBooster to help … Read Full Article about Etihad offers miles multiplier
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the customer.
CheapOair.com, an OTA … Read Full Article about OTA in loyalty points collaboration
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun trialing a loyalty app … Read Full Article about Asda trials loyalty app with staff
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and making a dent in its … Read Full Article about My mind has been on IKEA
Research is demonstrating the strength of customer concern over their impact on the environment, but are … Read Full Article about Give customers the choice of sustainable delivery
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can access the Dezerved … Read Full Article about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
The underlying assumption of airline loyalty programs rarely challenged is that the … Read Full Article about Are airline loyalty programs still worth the hype? You decide
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines what you get as an answer. So bearing this in … Read Full Article about Powerful research shows the value of rewards
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share their data.
… Read Full Article about Personalisation is key, but so is trustI wanted to change my credit card, because my present service provider was moving from loyalty points to … Read Full Article about Why are credit card loyalty offerings so boring?
Latest reports, investments, acquisitions and predictions
It is unlikely you have got this far through the pandemic without being told by an automated system that a company is “experiencing unusually high call … Read Full Article about We need to talk: Conversational AI moves to next level
TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.
TransferConnect , from Ascenda, is celebrating its 4th anniversary. Established in … Read Full Article about Points transfer system celebrates 50 partners and a fourth birthday
A new challenge is facing the world’s governments – how to persuade people to get vaccinated. Shouldn’t they be taking some lessons from the loyalty … Read Full Article about Meeting the new challenge facing the world’s governments – lessons from loyalty
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty programme, but half of the … Read Full Article about Consumer attitudes to brand loyalty explored
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
The pandemic has … Read Full Article about The COVID reboot: Engaging and supporting customers through the pandemic and beyond
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late deliveries, the UK Institute of … Read Full Article about Covid no longer an excuse for bad service
