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27 MAY 2017

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article thumbnail Friday, 26 May 2017

New Aimia CEO fights back
Share price recovers after loss of major partner Read more ...

 
     

Latest feature
     
 
Meet the sponsor Q&A: Comarch

What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction.
Read more ...
 
     
 
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article thumbnail News - Customer InsightThursday, 25 May 2017

US$100bn in loyalty points left unused
Programmes ‘failing’ on engagement and redemption Read more ...

article thumbnail News - Reward SchemesThursday, 25 May 2017

Quebec to ban points expiry
Second Canadian province introduces legislation Read more ...

article thumbnail News - Data SecurityThursday, 25 May 2017

Target to pay US$18.5m damages to US states
- Retailer pays despite breach due to a theft of credentials from third party vendor
- US$10m consumer class action settled last week Read more ...

article thumbnail News - Company newsWednesday, 24 May 2017

Bink achieves #27 of top 100 startup ranking
Goal to hit £6m turnover in next year Read more ...

article thumbnail News - E-LoyaltyTuesday, 23 May 2017

Amazon sets up drone facility in France
Plan to deliver customer packages in 30 minutes to boost loyalty Read more ...

article thumbnail News - TravelTuesday, 23 May 2017

Jumia launches Travel Smart scheme
Hotel and flights discounts at African tourism portal Read more ...

article thumbnail News - Retail LoyaltyMonday, 22 May 2017

Consumers and retailers ready for robot helpers in store
Gosh! It’s getting exciting! But there are loyalty implications Read more ...

article thumbnail News - Coalition SchemesFriday, 19 May 2017

Marriott group offers additional rewards
Programme to run until September 4 Read more ...

article thumbnail News - Retail LoyaltyThursday, 18 May 2017

Tesco begins voice ordering from home
Customers can now buy goods from Tesco by voice using the Google Home device. Read more ...

article thumbnail News - Customer InsightThursday, 18 May 2017

Digital interactions expected to overtake voice by 2020
But few companies are able to deliver Read more ...

News - Customer Insight
US$100bn in loyalty points left unused
Liam McLoughlin - Thursday, 25 May 2017

News - Reward Schemes
Quebec to ban points expiry
Liam McLoughlin - Thursday, 25 May 2017

News - Data Security
Target to pay US$18.5m damages to US states
Liam McLoughlin - Thursday, 25 May 2017

News - Company news
Bink achieves #27 top startup ranking
Administrator - Wednesday, 24 May 2017

News - E-Loyalty
Amazon sets up drone facility in France
Liam McLoughlin - Tuesday, 23 May 2017

News - Travel
Jumia launches Travel Smart scheme
Liam McLoughlin - Tuesday, 23 May 2017

News - Retail Loyalty
Consumers and retailers ready for robot helpers in store
Liam McLoughlin - Monday, 22 May 2017

News - Coalition Schemes
Marriott group offers additional rewards
Liam McLoughlin - Friday, 19 May 2017

News - Retail Loyalty
Tesco begins voice ordering from home
Liam McLoughlin - Thursday, 18 May 2017

News - Customer Insight
Digital interactions expected to overtake voice by 2020
Liam McLoughlin - Thursday, 18 May 2017

News - Retail Loyalty
Major retailer says mobile payment vendors are a threat
Liam McLoughlin - Wednesday, 17 May 2017

News - Mobile Rewards
Massive French retail consortium achieves Lyf Pay wallet launch
Liam McLoughlin - Tuesday, 16 May 2017

News - Coalition Schemes
Duchesne steps down at Aimia
Liam McLoughlin - Monday, 15 May 2017

News - Travel
Airline lets new parents put elite status on hold
Liam McLoughlin - Monday, 15 May 2017

News - Travel
Aimia shares crash after Air Canada break-up
Liam McLoughlin - Friday, 12 May 2017

Sponsors - Sponsors
Meet the Sponsor Q&A: For Good Causes
Liam McLoughlin - Thursday, 11 May 2017

Sponsors - Sponsors
Sponsors
Liam McLoughlin - Thursday, 11 May 2017

News - Travel
Air Canada flies away from Aimia
Liam McLoughlin - Thursday, 11 May 2017

News - Data Security
Debenhams breach highlights GDPR ‘elephant in room’
Liam McLoughlin - Wednesday, 10 May 2017

News - Retail Loyalty
Lack of loyalty holds back Aldi
Liam McLoughlin - Tuesday, 09 May 2017

News - Travel
The world’s worst airline…and it’s not United
Liam McLoughlin - Monday, 08 May 2017

News - Marketing
Data analysis not our responsibility, say marketers
Liam McLoughlin - Monday, 08 May 2017

News - Company news
We are exhibiting at RBTE on Stand 991
Liam McLoughlin - Monday, 08 May 2017

News - Loyalty Magazine Awards
Who will you meet this year?
Liam McLoughlin - Monday, 08 May 2017

News - Company news
Mastercard wins Polish loyalty prize
Liam McLoughlin - Thursday, 04 May 2017

News - Jobs & People
Ex-Avios boss heads new Etihad global loyalty unit
Liam McLoughlin - Tuesday, 02 May 2017

News - Travel
Rewards to remove baggage fee stress
Liam McLoughlin - Friday, 28 April 2017

News - Marketing
Personalised marketing still rare despite hype
Liam McLoughlin - Friday, 28 April 2017

Events - General
20:20 Customer Experience Summit
Liam McLoughlin - Friday, 28 April 2017

Events - General
Customer Experience Management Summit
Liam McLoughlin - Friday, 28 April 2017

News - Company news
AEVI partners with loyalty startup for digital retention
Liam McLoughlin - Thursday, 27 April 2017

Features - Mobile
The Loyalty Magazine Awards Meet the Sponsors: Yoyo Q&A
Liam McLoughlin - Friday, 05 May 2017

Sponsors - Sponsors
Sponsors
Liam McLoughlin - Thursday, 11 May 2017

Features - Retail Loyalty
How to be location based, targeted and relevant
Liam McLoughlin - Friday, 31 March 2017

News - Retail Loyalty
From retro stamp card to front of the pack
Liam McLoughlin - Monday, 10 April 2017

News - Comment
Comment "Aldi and Lidl struggling to build loyalty" ..... are they?
Liam McLoughlin - Tuesday, 28 March 2017

News - Company news
New CEO for Avios
Liam McLoughlin - Wednesday, 05 April 2017

Features - B2B
Forget B2B and B2C. This is about H2H
Liam McLoughlin - Tuesday, 23 May 2017

News - Comment
Comment: United Airlines…..Clubbed
Liam McLoughlin - Tuesday, 11 April 2017

Sponsors - Sponsors
Meet the Sponsor Q&A: For Good Causes
Liam McLoughlin - Thursday, 11 May 2017

News - Contact Centres
Proactive service 'becomes the norm'
Liam McLoughlin - Friday, 31 March 2017

News - Reward Schemes
UAE shoppers rate Club Apparel best for rewards
Liam McLoughlin - Wednesday, 12 April 2017

News - Coalition Schemes
Nectar starts first media partnership
Liam McLoughlin - Thursday, 06 April 2017

News - Hospitality
Hotel scheme tops 50 million members
Liam McLoughlin - Monday, 03 April 2017

News - Jobs & People
CRM specialist joins YO! Sushi
Liam McLoughlin - Monday, 24 April 2017

News - Social Media
Marriott turns to Snapchat to drive loyalty
Liam McLoughlin - Monday, 03 April 2017

News - Comment
What would a resurrected Woolworths sell?
Liam McLoughlin - Tuesday, 25 April 2017

News - E-Loyalty
Alibaba, Netflix and Uber partner for online rewards
Liam McLoughlin - Friday, 21 April 2017

News - Coalition Schemes
Bulgarian coalition scheme members top 1m ‘medals’
Liam McLoughlin - Tuesday, 18 April 2017

News - Mobile Rewards
Intelligent assistants are most desired programme feature
Liam McLoughlin - Thursday, 20 April 2017

Events - General
20:20 Customer Experience Summit
Liam McLoughlin - Friday, 28 April 2017

article thumbnail Features - B2BTuesday, 23 May 2017

Meet the Sponsor Q&A: Qivos
Forget B2B and B2C. This is about H2H

In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand. Read more ...

article thumbnail Features - MobileFriday, 05 May 2017

Meet the Sponsors
Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo

Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

article thumbnail Features - Reward SchemesThursday, 15 December 2016

Australia’s Loyalty War
Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

article thumbnail Features - Financial ServicesMonday, 01 August 2016

SPECIAL REPORT
Rewards crowdfunding continues to make waves
Plutus Tap & Pay raises £1m in nine days for cryptocurrency product
With the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives. Read more ...

article thumbnail Features - BrandsTuesday, 26 July 2016

Turkcell: A company with loyalty in its DNA
Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation. Read more ...

article thumbnail Features - Financial ServicesWednesday, 15 June 2016

Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. Read more ...

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

 
     
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