Wednesday, 26 July 2017Diners desert restaurants to eat at home Restaurants should offer tailored customer experience to meet online delivery threat
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Joining up the dots: Exclusive interview with Colin Evans
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.
News - Reward SchemesTuesday, 25 July 2017Pay with reward points trend gathers pace PayPal and Amazon expand loyalty payment partnerships Read more ...
News - TravelMonday, 24 July 2017Loyalty members use fingerprints as boarding passes Airline scheme to be extended to bag check-in Read more ...
News - MarketingFriday, 21 July 2017App markets to customers as they charge their phones Users get location-based push notifications in stores Read more ...
News - Mobile RewardsThursday, 20 July 2017Yoyo Wallet raises £12m Funding to help expansion across Europe Read more ...
News - Data SecurityWednesday, 19 July 2017GDPR privacy demands will strangle marketing Lawyers give stark warning
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News - Financial ServicesMonday, 17 July 2017Bank expands rewards offering into Romania Launch of new multi-partner scheme
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News - Reward SchemesFriday, 14 July 2017Orange Belgium members get exclusive film premiere offers Movie offers are highly valued reward, telco says Read more ...
News - E-LoyaltyThursday, 13 July 2017Amazon Prime Day: The power of member-only offers Event eclipses Black Friday and Cyber Monday
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News - TravelTuesday, 11 July 2017Free return flights for Norwegian frequent flyers New offering for loyalty members Read more ...
News - Customer InsightMonday, 10 July 201775% admit purchase decisions changed by rewards Brand loyalty can be bought, finds survey Read more ...
Features - BrandsWednesday, 21 June 2017Groundbreaking initiatives at The Loyalty Magazine Awards 2017 - Winners display a thoughtful mix of technology with a personal touch - Strong CSR theme through the evening - Read details on all the winners Read more ...
Features - Retail LoyaltyWednesday, 14 June 2017Meet the Sponsor: Tranxactor Bringing a proven loyalty and gift solution to European retailers. In conversation with John Norrie, founder and CEO of Tranxactor
Loyalty Magazine: How would you describe your company? John Norrie: We are a solution provider for retail covering loyalty, CRM and gift. Our platform is an enabling technology to deliver digital marketing solutions to the retail market.Read more ...
Features - MobileTuesday, 06 June 2017Meet the Sponsor: Bink What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty” Article by Lee Clarke, CEO and co-founder, Bink
Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis.
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Features - CRMFriday, 26 May 2017Meet the sponsor Q&A: Comarch What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?
Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction.
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Features - B2BTuesday, 23 May 2017Meet the Sponsor Q&A: Qivos Forget B2B and B2C. This is about H2H In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand.
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Features - MobileFriday, 05 May 2017Meet the Sponsors Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country.
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Features - Retail LoyaltyFriday, 31 March 2017How to be location based, targeted and relevant Accompanying the customer on her journey
Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition.
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Features - BrandsFriday, 24 February 2017Condé Nast sells dreams Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams. Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so.
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Features - CRMFriday, 10 February 2017Thumbs up for loyalty programmes But more understanding needed
Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.
A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases.
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Features - BrandsTuesday, 24 January 2017Paying more attention to what customers are saying Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations.
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Features - Reward SchemesThursday, 15 December 2016Australia’s Loyalty War Retailers play chess on a grand scale
A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.
Philip Shelper explains how the story is unfolding.
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Features - TravelMonday, 05 December 2016Take two pitchers of water and equalise... ...Level up where necessary (Recipe for success when merging loyalty). Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.
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Features - TravelFriday, 02 December 2016Together or apart? Analysing FFP trends A marriage made in heaven, but is it time for divorce? Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.
In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it.
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Features - MobileThursday, 03 November 2016Why we won: Turkcell GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty
Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers
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Features - BrandsFriday, 23 September 2016Why we won: Conad Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)
Why we won: A great CSR programme that also stands up as a retail loyalty programme.
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Features - Retail LoyaltyWednesday, 14 September 2016Why we won: Shell Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)
Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure.
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Features - Financial ServicesMonday, 01 August 2016SPECIAL REPORT Rewards crowdfunding continues to make waves Plutus Tap & Pay raises £1m in nine days for cryptocurrency product With the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives.
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Features - BrandsTuesday, 26 July 2016Turkcell: A company with loyalty in its DNA Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation.
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Features - Financial ServicesWednesday, 15 June 2016Alipay: Alternative, but one of the biggest in the world
EXCLUSIVE ARTICLE Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores.
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Features - Customer InsightMonday, 09 May 2016Giving customers reasons to be devoted Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices. In this feature, we talk to Mignon Buckingham, MD of ICLP.
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Joining up the dots: Exclusive interview with Colin Evans
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.
Wednesday, 26 July 2017Diners desert restaurants to eat at home Restaurants should offer tailored customer experience to meet online delivery threat
Read more ...
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed. 
