Friday, 16 November 2018Its official, all that brand-building is worth it Over half of those surveyed say they will pay more for a well-known name List of top products chosen by brand List of top brands bought by name All that money spent on advertising, sponsorship and brand-building is worth it, according to a new survey. Consumers buy from the brands they love, and brand profile is crucial to maintain position.
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Loyalty versus subscription: Is this a boxing match?
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine. Read more ...
News - Prepaid CardsMonday, 19 November 2018What do we think of the new Costa pay by cup? Barclays bPay contactless in new unusual application - but does it tick the environmental box?
Costa is rolling out a re-useable coffee cup with a contactless chip in the bottom for payment.
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News - Financial ServicesFriday, 09 November 2018Gartner says 80% of heritage companies will fail to survive Traditional companies will struggle for relevance past 2030
We don’t want to depress you, but if you are working for what are now being called “heritage” firms, Gartner says you have an 80% change of going out of business by 2030.
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News - Financial ServicesThursday, 08 November 2018Mastercard enables payment with rewards worldwide Questions raised on the effect for the loyalty business case
Mastercard has thrown the proverbial cat among the pigeons with its announcement this week that it would be enabling customers to pay with loyalty reward points at any merchant on its network, worldwide.Read more ...
News - Customer InsightWednesday, 07 November 2018Companies not listening to the voice of the customer
Three quarters (78%) of brands now measure customer satisfaction, but most admit that all the talk about the Voice of the Customer (VoC is little more than lip service.
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News - Company newsWednesday, 07 November 2018Silicon Valley unicorn buys UK retail tech start-up A UK tech company that has improved search and product placement to increase sales has been bought by a US unicorn.
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News - CRMMonday, 05 November 2018AI is an Irish priority, but implementation is low 33% planning AI for customer service “soon”
Over a third of Irish organisations with customer contact centres view Artificial Intelligence (AI) as a high priority for Customer Relationship Management (CRM). However, only 14% currently use AI solutions, and only 33% of organisations plan to implement AI in the immediate future for customer service management, according to new research.
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News - Reward SchemesFriday, 02 November 2018Forgetful customers not using loyalty points, says Maritz Reward Points Day created
US consumers disregard millions of unused points every year, which means many households are losing out on hundreds of dollars in value, according to Barry Kirk, VP of Maritz Loyalty.
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News - Customer InsightTuesday, 30 October 2018SPECIAL REPORT Almost all shoppers now buy online at some point Free shipping more important than fast shipping
The extraordinary finding has emerged from a study that 94% of all global consumers now shop online at some level. The 2018 Global Ecommerce Study found that 35% of these online shoppers are making at least one purchase per week. Research from four separate studies contained in this report.Read more ...
News - Company newsFriday, 26 October 2018Amazon chooses Amex for small business proposition A deal made in loyalty heaven If the retail industry aspires to be more Amazon, those in the payments business would dearly love to be more Amex. So the news that American Express has clinched the Amazon Small Business Card is a matchmakers dream. This is what the marriage looks like in detail:Read more ...
News - Customer InsightWednesday, 24 October 2018Bots low down the list for consumer frustrations Other bad call centre practices loathed much more
There are many frustrations greater than a bot. This is the chief finding of research from Genesys, which claims poor customer service was a much greater irritation.
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Loyalty cryptocurrency wants to disrupt the existing order Expansion into major world markets with blockchain Too many loyalty programmes chasing the same customers is an argument put forward for the huge interest in marketplaces. Add blockchain into the equation to deal with the infrastructure functionality and security, plus a cryptocurrency to add consumer excitement and a hint of gamification and some are arguing that this has the potential to disrupt the loyalty business.Read more ...
Features - Retail LoyaltyMonday, 29 October 2018
Department store bankruptcy – What it feels like from the consumer perspective
It is always a sad moment when a familiar retailer throws in the towel. Names that have been part of our lives since we were young enough to enjoy travelling on the escalators and smelling the odd mixture of aromas in the perfume department, are beginning to fade from our lives.
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Features - Reward SchemesWednesday, 17 October 2018Finding the sweet spot of investing in loyalty How much is too much?
Article by Christopher Treadwell, Avios Commercial Director
Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer. However, today, businesses are facing ever-more demanding customers.
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Features - Financial ServicesThursday, 04 October 2018Open banking opening up business Removal of friction helps build customer loyalty Even though it’s early days for open banking there are already plenty of trailblazers offering new services, writes Huw Davies, CCO, Token, many of which are building loyalty.
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Features - TravelMonday, 03 September 2018Nailing travel loyalty in the basic economy age
With increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react?
Article by Peter Gerstle, Head of Travel Products at CollinsonRead more ...
Features - Reward SchemesMonday, 13 August 2018Book Review Blockchain Loyalty - disrupting loyalty and reinventing marketing using cryptocurrencies
I remember the first time someone introduced me to Bitcoin and the concept of the blockchain for keeping data secure. It was some time ago now and it seemed crazy, but I have watched while the world fell in love with the idea, which has developed and matured as any precious and capricious child.
Blockchain is now beginning to grow up into a very impressive adult indeed, even outside of currency. Read more ...
Features - Customer InsightWednesday, 01 August 2018Soundbytes from The Loyalty Surgery 2018 – Part One
Insight from Bryan Pearson, LoyaltyOne and Uma Talreja, Raymond Rewards India Warning: Danger from consumer rights to data portability - Agreement: Loyalty is going to stay relevant
The ancient walls of the Tower of London provided an atmospheric venue for the 2018 Loyalty Surgery. Surrounded by centuries of turbulent history, it was interesting that we were talking about change, new challenges and loyalty at the crossroads, with plenty of decisions to be made about its future direction.
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Features - BrandsThursday, 12 July 2018Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019
However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here.
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Features - TravelMonday, 02 July 2018Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by considering new and 'low value' members as well as high worth ones, argues Peter Gerstle, head of travel products at global loyalty and benefits company Collinson.
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Features - Reward SchemesWednesday, 20 June 2018Winners announced from a truly global Loyalty Magazine Awards 2018 People travelled from all over the world to attend the special Gala Awards Evening for The Loyalty Magazine Awards, making it a truly global event.
Attendees arrived from South Africa, New Zealand, Singapore, Canada, the US, India, The United Emirates, Germany, France, Italy, Poland, Russia, The Netherlands, South Africa, Australia, China and many other countries to learn which companies achieved the accolade of being a Loyalty Magazine Awards winner.
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Features - Customer InsightThursday, 10 May 2018Loyalty at the crossroads We know all the buzz phrases: ”The emergence of the digitally native competitor (i.e. Amazon)”, "There are more data than bricks & mortar”, "Omnichannel is being overshadowed by omnipresent”....
What does it all mean? Discuss these issues with expert speakers at the Loyalty Surgery – www.theLoyaltySurgery.com – in London on June 20. Read more ...
Features - CSRTuesday, 27 March 2018Will CSR re-invigorate the loyalty industry? Aware of the trend toward corporate social responsibility (CSR) in Loyalty, a group of industry veterans have established For Good Causes.
The social enterprise aims to provide a service cross the industry for programmes to leverage to improve social impact and tap into the goodwill between charities and their supporters. For Good Causes founder Crispin Rogers describes how.
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Features - Retail LoyaltyTuesday, 27 February 2018Securing customer loyalty by inviting them into the ‘Membership Economy’ High street retailers face a battle to secure the loyalty of shoppers who are now naturally drawn online. Tailored, digitally-led retention schemes can provide an answer argues Rob Meakin, MD at Loyalty Pro.Ever since the inception of online shopping customers have become accustomed to purchasing what they want, when they want and from whichever retailer.
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Features - Data SecurityThursday, 15 February 2018GDPR – Burden or Benefit? Are companies putting GDPR in place so they can avoid huge potential fines, or will the new regulation help them to do more with personal data by building a personal sense of trust with their customers?
Mandeep Sandhu, head of compliance at Carbon Black, outlines the GDPR challenges, why we need it, the transition journey, and when organisations will move from meeting its requirements to embracing the potential of GDPR.
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Features - Customer InsightThursday, 08 February 2018The Attention Equilibrium: Brands must team up to survive in a world of infinite supply Blog by Charles (Chuck) Ehredt, CEO and co-founder of Currency Alliance A deluge of attention, everyone asking you to dance.
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Features - Reward SchemesFriday, 02 February 2018What’s on your fans’ sporting bucket list? How experiences are the ultimate reward for sports fans
Blog by sports rewards company Rewards4
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Features - BrandsWednesday, 13 December 2017What are we going to do about Amazon? Amazon has created an amazing business model – and made it even better.
It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised. Read more ...
Features - Retail LoyaltyThursday, 19 October 2017AI top of the tech spending list There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list. Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.
JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products.
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Features - Reward SchemesThursday, 05 October 2017Coming to terms with Canada’s loyalty Tsunami Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year.
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Features - Data SecurityThursday, 10 August 2017GDPR is coming: Are you ready? The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).
If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know.
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Loyalty versus subscription: Is this a boxing match?
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine. Read more ...
Friday, 16 November 2018Its official, all that brand-building is worth it Over half of those surveyed say they will pay more for a well-known name List of top products chosen by brand List of top brands bought by name All that money spent on advertising, sponsorship and brand-building is worth it, according to a new survey. Consumers buy from the brands they love, and brand profile is crucial to maintain position.
Read more ...
A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine.
