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29 APRIL 2017

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article thumbnail Friday, 28 April 2017

Personalised marketing still rare despite hype
Only 15% of retailers have implemented it Read more ...

 
     

Latest feature
     
 
How to be location based, targeted and relevant

Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition.

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article thumbnail News - TravelFriday, 28 April 2017

Rewards to remove baggage fee stress
Passengers get instant 'bucks' for checked luggage Read more ...

article thumbnail News - Company newsThursday, 27 April 2017

AEVI partners with loyalty startup for digital retention
Service targets SMEs Read more ...

article thumbnail News - CommentTuesday, 25 April 2017

What would a resurrected Woolworths sell?
The ex-CEO of Woolworths UK Tony Page wants to bring back the pic'n'mix high street stalwart – but what would it sell? Read more ...

article thumbnail News - Jobs & PeopleMonday, 24 April 2017

CRM specialist joins YO! Sushi
Former BA exec joins as marketing director Read more ...

article thumbnail News - E-LoyaltyFriday, 21 April 2017

Alibaba, Netflix and Uber partner for online rewards
Singapore programme set for expansion across southeast Asia Read more ...

article thumbnail News - Mobile RewardsThursday, 20 April 2017

Intelligent assistants are most desired programme feature
Mobile drives increase in loyalty scheme membership Read more ...

article thumbnail News - TravelThursday, 20 April 2017

Kingfisher boss arrested in London
Collapsing airline tried to spin-off loyalty scheme Read more ...

article thumbnail News - TravelWednesday, 19 April 2017

Auckland Airport starts cardless programme
1,200 passengers surveyed to design scheme benefits Read more ...

News - Coalition SchemesTuesday, 18 April 2017

Bulgarian coalition scheme members top 1m ‘medals’
13 new merchants join scheme Read more ...

article thumbnail News - CommentThursday, 13 April 2017

New rules for customer contact
Companies face tougher new rules on data sharing and how they contact customers after the Digital Economy Bill was approved by the House of Lords. Dene Walsh of Verso Group considers the implications. Read more ...

News - Travel
Rewards to remove baggage fee stress
Liam McLoughlin - Friday, 28 April 2017

Events - General
20:20 Customer Experience Summit
Liam McLoughlin - Friday, 28 April 2017

Events - General
Customer Experience Management Summit
Liam McLoughlin - Friday, 28 April 2017

News - Company news
AEVI partners with loyalty startup for digital retention
Liam McLoughlin - Thursday, 27 April 2017

News - Comment
What would a resurrected Woolworths sell?
Liam McLoughlin - Tuesday, 25 April 2017

News - Jobs & People
CRM specialist joins YO! Sushi
Liam McLoughlin - Monday, 24 April 2017

News - E-Loyalty
Alibaba, Netflix and Uber partner for online rewards
Liam McLoughlin - Friday, 21 April 2017

News - Mobile Rewards
Intelligent assistants are most desired programme feature
Liam McLoughlin - Thursday, 20 April 2017

News - Travel
Kingfisher boss arrested in London
Liam McLoughlin - Thursday, 20 April 2017

News - Travel
Auckland Airport starts cardless programme
Liam McLoughlin - Wednesday, 19 April 2017

News - Coalition Schemes
Bulgarian coalition scheme members top 1m ‘medals’
Liam McLoughlin - Tuesday, 18 April 2017

News - Comment
New rules for customer contact
Liam McLoughlin - Thursday, 13 April 2017

News - Reward Schemes
UAE shoppers rate Club Apparel best for rewards
Liam McLoughlin - Wednesday, 12 April 2017

News - Comment
Comment: United Airlines…..Clubbed
Liam McLoughlin - Tuesday, 11 April 2017

News - Comment
Comment: Don't talk to me if you are not human
Liam McLoughlin - Monday, 10 April 2017

News - Retail Loyalty
From retro stamp card to front of the pack
Liam McLoughlin - Monday, 10 April 2017

News - Coupons & Vouchers
Global rollout for merchant-funded loyalty platform
Liam McLoughlin - Friday, 07 April 2017

Events - General
Customer Focus Summit
Liam McLoughlin - Friday, 07 April 2017

News - Coalition Schemes
Nectar starts first media partnership
Liam McLoughlin - Thursday, 06 April 2017

News - Company news
New CEO for Avios
Liam McLoughlin - Wednesday, 05 April 2017

News - Coalition Schemes
Aer Lingus rolls out new rewards offering
Liam McLoughlin - Tuesday, 04 April 2017

News - Social Media
Marriott turns to Snapchat to drive loyalty
Liam McLoughlin - Monday, 03 April 2017

News - Hospitality
Hotel scheme tops 50 million members
Liam McLoughlin - Monday, 03 April 2017

News - Contact Centres
Proactive service 'becomes the norm'
Liam McLoughlin - Friday, 31 March 2017

News - Travel
Cathay and Lufthansa partner for loyalty
Liam McLoughlin - Thursday, 30 March 2017

News - Loyalty Magazine Awards
Strong message from finalists! Not in 2020 but today
Administrator - Monday, 20 March 2017

News - Coalition Schemes
PINS unveils O2O2O concept
Liam McLoughlin - Wednesday, 08 March 2017

Events - General
Co-Brand Partnership Conference
Liam McLoughlin - Wednesday, 22 March 2017

News - Retail Loyalty
From retro stamp card to front of the pack
Liam McLoughlin - Monday, 10 April 2017

News - Company news
Mills invests in loyalty company
Liam McLoughlin - Friday, 03 March 2017

News - Comment
Comment "Aldi and Lidl struggling to build loyalty" ..... are they?
Liam McLoughlin - Tuesday, 28 March 2017

News - Coalition Schemes
Coalition scheme rollout in Bulgaria
Liam McLoughlin - Tuesday, 28 February 2017

News - Reward Schemes
Programme rewards with cash not points
Liam McLoughlin - Friday, 10 March 2017

News - Travel
Norwegian starts airport lounge partnership
Liam McLoughlin - Tuesday, 14 March 2017

News - Hospitality
Marriott appoints new head of merged loyalty operation
Liam McLoughlin - Tuesday, 07 March 2017

News - Reward Schemes
Tesco cancels ‘secret’ loyalty scheme
Liam McLoughlin - Wednesday, 22 March 2017

Features - Retail Loyalty
How to be location based, targeted and relevant
Liam McLoughlin - Friday, 31 March 2017

News - Reward Schemes
Air Miles makes changes to programme
Administrator - Monday, 20 March 2017

News - CRM
Gini partners on Hong Kong rewards app
Liam McLoughlin - Monday, 06 March 2017

News - Hospitality
Marriott plans for Europe expansion
Liam McLoughlin - Tuesday, 07 March 2017

News - Company news
New CEO for Avios
Liam McLoughlin - Wednesday, 05 April 2017

News - Coalition Schemes
Plenti gets first grocery partner
Liam McLoughlin - Monday, 27 March 2017

News - Contact Centres
Proactive service 'becomes the norm'
Liam McLoughlin - Friday, 31 March 2017

News - Financial Services
‘Hidden rewards’ card app secures seed funding
Liam McLoughlin - Monday, 13 March 2017

News - Coalition Schemes
Nectar starts first media partnership
Liam McLoughlin - Thursday, 06 April 2017

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

article thumbnail Features - Reward SchemesThursday, 15 December 2016

Australia’s Loyalty War
Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

article thumbnail Features - Financial ServicesMonday, 01 August 2016

SPECIAL REPORT
Rewards crowdfunding continues to make waves
Plutus Tap & Pay raises £1m in nine days for cryptocurrency product
With the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives. Read more ...

article thumbnail Features - BrandsTuesday, 26 July 2016

Turkcell: A company with loyalty in its DNA
Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation. Read more ...

article thumbnail Features - Financial ServicesWednesday, 15 June 2016

Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. Read more ...

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

article thumbnail Features - BrandsTuesday, 12 April 2016

Building a business on Trust

More than just words from AmazonWhen Patrick Gauthier, VP external payments for Amazon, stood in front of the 3,000-plus audience at Money20/20 Europe in Copenhagen recently and talked about trust, everyone just nodded; the audience didn't need convincing; Read more ...

article thumbnail Features - Reward SchemesThursday, 28 January 2016

Ranking the global coalition schemes
There are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes?
We reveal the answers in exclusive rankings and details of the top 30-plus schemes. Read more ...

Features - Green LoyaltyTuesday, 01 December 2015

Highlighting responsibility and sustainable tourism
A browse through which travel companies win the green awards

In the week the Climate Change Conference takes place in Paris, it seemed appropriate to take a look at initiatives around the world working to achieve sustainable tourism, or at the very least, to lessen the damage it can cause. There seemed no better way of doing this than to profile the companies winning various sustainability and ecology awards.
Read more ...

article thumbnail Features - Data SecurityWednesday, 23 September 2015

What it will cost loyalty marketers to become EU data law compliant
The EU data law is due to come into effect in December 2017. Between now and then loyalty marketers will have to have to manage a heavy workload in implementing necessary change in order to be technically prepared.

Article by
Dene Walsh, operations director of Verso Group. Read more ...

article thumbnail Features - BrandsThursday, 10 September 2015

Moving from the Segments to the Love
Changing emphasis sees brands building bridge


A change of speaker emphasis was apparent at this year's Europe Customer Festival.  Out of fashion seemed to be the focus on data segmentation and analytics. Instead, the audience was urged to think of the customer as an individual that matters (Britvic), a respected friend (Dragon's Den investor Deborah Meaden) or as business partners (Eamon FitzGerald MD for Naked Wines). Read more ...

article thumbnail Features - Reward SchemesFriday, 21 August 2015

Making a brand top-of-mind
The challenge that faced BP
-
"We're not Starbucks. We're not that cool"
BP has revamped its loyalty programme with the emphasis on top-of-mind awareness. Which is something of a challenge for a fuel company - or any utility for that matter. Read more ...

article thumbnail Features - data/researchTuesday, 28 July 2015

Why is retention the poor relation to marketing?
And why analytics and predictive modelling will change this

Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. A shift in demographics and a new era of 1:1 personalisation may change this. Article by Cassie Lancellotti-Young Read more ...

 
     
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