It is the stuff of dreams, and a great way to make your customers love you. Two years ago, US credit card business Chase made the decision to exit the Canadian market. To complete this, it has “forgiven” the debts of … Read Full Article about Dear cardholder, we forgive you
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Recent News
US government approves airline loyalty JV
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, and widening the appeal of the … Read Full Article about US government approves airline loyalty JV
Warning of backlash against ‘virtual idiots’
Nobody said transformation was going to be easy
Join The Loyalty Surgery, October 16th & 17th in London for two days of discussion, case studies, insight and innovation
Those tasked with … Read Full Article about Warning of backlash against ‘virtual idiots’
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Customer experience lessons to be learnt from BA
You probably noticed yesterday, the very strong message coming from frustrated BA travellers, that no one was helping them, listening to them, or in any way handling their complex problems.
From a BA staff … Read Full Article about Customer experience lessons to be learnt from BA
Loyalty Surgery Speaker
Is it time for your loyalty transformation?
Two full days when loyalty takes centre stage
It’s time to book your place for The Loyalty Surgery 2019
Last year's Loyalty Surgery was a big success with delegates telling us it was their … Read Full Article about Is it time for your loyalty transformation?
No surprises in US centric travel rewards listings
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.
Top hotel rewards ranking for … Read Full Article about No surprises in US centric travel rewards listings
Better long-tail customer engagement linked to Honors upsurge
Hilton Honors is attributing its strong Honors loyalty results to better engagement with lower tiers.
In its second-quarter earnings call last Wednesday, Hilton CEO Chris Nassetta said that engagement with its … Read Full Article about Better long-tail customer engagement linked to Honors upsurge
Minor Hotels to ‘transition’ loyalty programme
Maximising connections with strategic investment
Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.
Following Minor … Read Full Article about Minor Hotels to ‘transition’ loyalty programme
In Depth
Guest Article
Shoppers are changing – but what should be done about it?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses should innovate to stay … Read Full Article about Shoppers are changing – but what should be done about it?
88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer … Read Full Article about 88VIP members spend double, and adopt early
Free/Open
Reward card for battling addiction
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help combat social … Read Full Article about Reward card for battling addiction
Exclusive interview
Why loyalty needs a blockchain
In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network
Loyalty Magazine: What is KornChain?
Our mission is to build the largest … Read Full Article about Why loyalty needs a blockchain
Guest Article
Breaking down the walls:
Loyalty Magazine Awards 2019
Blog by Chuck Ehredt, CEO Currency Alliance
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands … Read Full Article about Breaking down the walls:
AS ROMA wins awards for loyalty
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth year, The Loyalty Magazine … Read Full Article about AS ROMA wins awards for loyalty
Guest Article
, Free/Open
Loyalty strategies to appeal to millennial and Gen Z consumers
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they … Read Full Article about Loyalty strategies to appeal to millennial and Gen Z consumers
