What happened to the Plastics Pact? The news that Boots has digitised its Advantage loyalty card programme was completely overshadowed today by the unexplainable news that it was replacing paper … Read Full Article about Shame on you Boots
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Recent News
Google Pay adds functionality for rewards and loyalty cards
Offer data and transactions can be 'pulled' from Gmail Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of linked payment … Read Full Article about Google Pay adds functionality for rewards and loyalty cards
True value of points out in the open
Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency … Read Full Article about True value of points out in the open
Have more sex, urges Jack Ma, to employees working 9 hour days
Monitoring possible effects of Alibaba's global ambition Jack Ma, founder and chairman of online marketplace Alibaba, has been even more controversial than usual recently. At a group wedding celebration … Read Full Article about Have more sex, urges Jack Ma, to employees working 9 hour days
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has … Read Full Article about Ford revamps loyalty programme
Tesco price cut trial goes nationwide
All channels and store formats to participate Clubcard holders could pay as little as half the amount that other customers at Tesco pay over the coming month in a promotion that has now gone nationwide … Read Full Article about Tesco price cut trial goes nationwide
Boulangerie loyalty for a UK audience
Loyalty works well for coffee and fast food establishments because of the frequency of purchase. In France particularly, it is custom to buy bread at least once a day. So it is no surprise that French bakery and … Read Full Article about Boulangerie loyalty for a UK audience
30 Under 40 Loyalty Royalty 2019 announced!
Choosing the 30 Under 40 Rising Stars of Loyaltyis one of the toughest jobs of the year for the team tasked with this unenviable job. But we finally did it, and are proud to announce the following … Read Full Article about 30 Under 40 Loyalty Royalty 2019 announced!
In Depth
All quiet on the Infor front
Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn … Read Full Article about All quiet on the Infor front
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer … Read Full Article about Loyalty worth more if experience factored in
New players entering India loyalty business
Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of … Read Full Article about New players entering India loyalty business
Comment
Isn’t it time for an eco-loyalty movement?
It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland. The stand-out, was … Read Full Article about Isn’t it time for an eco-loyalty movement?
Exclusive interview
New Shell programme rewards all forecourt spend
Points to be shelved in favour of rewards
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER. Shell is in the process of launching a new … Read Full Article about New Shell programme rewards all forecourt spend
Experiential loyalty superceding wine clubs
California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition. … Read Full Article about Experiential loyalty superceding wine clubs
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