Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
I admit it, I was careless. Punching in the security number from my Amex card without wearing my glasses was a pretty poor idea. I was just trying to redeem some points. Pretty simple, right? But reading that tiny security number proved to be … Read Full Article about This call may be recorded for quality purposes
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine eco-credentials with a range of … Read Full Article about Shell launches winners only gamification in UK
Walgreens is to offer a growing list of financial products for customers — including a co-branded credit card and a prepaid debit card — as it … Read Full Article about Walgreens forms a fintech startup
Loyalty Magazine pondered for some time over using the latest announcement from Salesforce that it was launching a loyalty … Read Full Article about When the only thing that has changed is everything – then move into loyalty
Confirmit, the Verdane owned research and customer insight company in the process of merging with FocusVision has appointed a new CMO.
Confirmit is considered one of the top “Voice of the Customer” software … Read Full Article about Merging Confirmit appoints new CMO
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of immersive tech have been … Read Full Article about Massive shift in customer behaviour and opinions
Convenience and newsagent chain in the UK, McColl’s has appointed a customer experience management company to capture customer feedback at store level. It closed its customer loyalty programme a couple of years … Read Full Article about McColls conveniently appoints customer experience firm
Augeo, a US based consumer, member, and employee loyalty and engagement solutions company, has acquired Deluxe Rewards, formerly a business entity … Read Full Article about Augeo acquires Deluxe Rewards
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing differences in product … Read Full Article about Clubcard becomes obligatory to shop economically
While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove the value of existing … Read Full Article about Loyalty metrics are broke, you need to fix them
To survive in the post-Covid landscape, it is absolutely clear that vendors need to play an active role in reskilling their channel partner networks. … Read Full Article about Right-skilling channel partners for business recovery
It takes a certain amount of bravery, and fearlessness (in regard of what happens to your head when you put it over the parapet), to predict trends for 2021. However, Motivforce has risen … Read Full Article about Member centricity – and a variety of flavours
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of 2021, despite the … Read Full Article about Mobile Messaging addresses the changing behaviours of consumers
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or more in sustainable … Read Full Article about Responding to the demands of the conscious consumer
Crispin Rogers, founder and CEO of For Good Causes offers his Top Ten Tips for offering a charitable element to a loyalty programme.
Maybe it’s the impact of the younger generation making their voices heard, … Read Full Article about Bringing CSR into Loyalty and Rewards
If 2020 has taught … Read Full Article about Top 6 Loyalty Trends for 2021
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine eco-credentials with a range of … Read Full Article about Shell launches winners only gamification in UK
I admit it, I was careless. Punching in the security number from … Read Full Article about This call may be recorded for quality purposes
Walgreens is to offer a growing list of financial products for customers — including a co-branded credit card and a prepaid debit card — as it … Read Full Article about Walgreens forms a fintech startup
While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove the value of existing … Read Full Article about Loyalty metrics are broke, you need to fix them
Loyalty Magazine pondered for some time over using the latest announcement from Salesforce that it was launching a loyalty … Read Full Article about When the only thing that has changed is everything – then move into loyalty
To survive in the post-Covid landscape, it is absolutely clear that vendors need to play an active role in reskilling their channel partner networks. … Read Full Article about Right-skilling channel partners for business recovery
Confirmit, the Verdane owned research and customer insight company in the process of merging with FocusVision has appointed a new CMO.
Confirmit is considered one of the top “Voice of the Customer” software … Read Full Article about Merging Confirmit appoints new CMO
It takes a certain amount of bravery, and fearlessness (in regard of what happens to your head when you put it over the parapet), to predict trends for 2021. However, Motivforce has risen … Read Full Article about Member centricity – and a variety of flavours
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of immersive tech have been … Read Full Article about Massive shift in customer behaviour and opinions
Convenience and newsagent chain in the UK, McColl’s has appointed a customer experience management company to capture customer feedback at store level. It closed its customer loyalty programme a couple of years … Read Full Article about McColls conveniently appoints customer experience firm
Augeo, a US based consumer, member, and employee loyalty and engagement solutions company, has acquired Deluxe Rewards, formerly a business entity … Read Full Article about Augeo acquires Deluxe Rewards
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of 2021, despite the … Read Full Article about Mobile Messaging addresses the changing behaviours of consumers
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing differences in product … Read Full Article about Clubcard becomes obligatory to shop economically
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or more in sustainable … Read Full Article about Responding to the demands of the conscious consumer
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the following research, but apparently, we are no … Read Full Article about FMCG brands face challenge of reducing spontaneity
Brazil airline Gol Linhas Aereas Inteligentes has presented its latest proposal to integrate its loyalty program Smiles Fidelidade back into its core airline … Read Full Article about Fight to bring Gol loyalty back inhouse
Crispin Rogers, founder and CEO of For Good Causes offers his Top Ten Tips for offering a charitable element to a loyalty programme.
Maybe it’s the impact of the younger generation making their voices heard, … Read Full Article about Bringing CSR into Loyalty and Rewards
Loyalty automation platform Glue has raised US$8 million in series A funding from private investors.
The funding, which was led by Unicorn Technologies, will be used to encourage local businesses to … Read Full Article about Glue raises US$8m for local loyalty
If 2020 has taught … Read Full Article about Top 6 Loyalty Trends for 2021
Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes rewards – then we take … Read Full Article about Google Pay relaunches with focus on relationships and rewards
