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27 JULY 2017

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article thumbnail Wednesday, 26 July 2017

Diners desert restaurants to eat at home
Restaurants should offer tailored customer experience to meet online delivery threat Read more ...

 
     

Latest feature
     
 
Joining up the dots: Exclusive interview with Colin Evans

Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.

Read more ...
 
     
 
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article thumbnail News - Reward SchemesTuesday, 25 July 2017

Pay with reward points trend gathers pace
PayPal and Amazon expand loyalty payment partnerships
Read more ...

article thumbnail News - TravelMonday, 24 July 2017

Loyalty members use fingerprints as boarding passes
Airline scheme to be extended to bag check-in
Read more ...

article thumbnail News - MarketingFriday, 21 July 2017

App markets to customers as they charge their phones
Users get location-based push notifications in stores
Read more ...

article thumbnail News - Mobile RewardsThursday, 20 July 2017

Yoyo Wallet raises £12m
Funding to help expansion across Europe
Read more ...

article thumbnail News - Data SecurityWednesday, 19 July 2017

GDPR privacy demands will strangle marketing
Lawyers give stark warning Read more ...

article thumbnail News - Financial ServicesMonday, 17 July 2017

Bank expands rewards offering into Romania
Launch of new multi-partner scheme Read more ...

article thumbnail News - Reward SchemesFriday, 14 July 2017

Orange Belgium members get exclusive film premiere offers
Movie offers are highly valued reward, telco says
Read more ...

article thumbnail News - E-LoyaltyThursday, 13 July 2017

Amazon Prime Day: The power of member-only offers
Event eclipses Black Friday and Cyber Monday Read more ...

article thumbnail News - TravelTuesday, 11 July 2017

Free return flights for Norwegian frequent flyers
New offering for loyalty members
Read more ...

article thumbnail News - Customer InsightMonday, 10 July 2017

75% admit purchase decisions changed by rewards
Brand loyalty can be bought, finds survey
Read more ...

Events - General
Shoptalk Europe
Liam McLoughlin - Tuesday, 25 July 2017

News - Reward Schemes
Pay with reward points trend gathers pace
Liam McLoughlin - Tuesday, 25 July 2017

Events - General
Passenger Loyalty China Summit 2017
Liam McLoughlin - Tuesday, 25 July 2017

News - Travel
Loyalty members use fingerprints as boarding passes
Liam McLoughlin - Monday, 24 July 2017

Events - General
The Future of E-Commerce Delivery
Liam McLoughlin - Friday, 21 July 2017

Events - General
Airline & Travel Payments Summit Asia-Pacific
Liam McLoughlin - Friday, 21 July 2017

Events - General
The Future of Retail Banking
Liam McLoughlin - Friday, 21 July 2017

News - Marketing
App markets to customers as they charge their phones in-store
Liam McLoughlin - Friday, 21 July 2017

News - Mobile Rewards
Yoyo Wallet raises £12m
Liam McLoughlin - Thursday, 20 July 2017

News - Data Security
GDPR privacy demands will strangle marketing
Liam McLoughlin - Wednesday, 19 July 2017

News - Financial Services
Bank expands rewards offering into Romania
Liam McLoughlin - Monday, 17 July 2017

News - Reward Schemes
Orange Belgium members get exclusive film premiere offers
Liam McLoughlin - Friday, 14 July 2017

Events - General
Internet Retailing Conference
Liam McLoughlin - Thursday, 13 July 2017

News - E-Loyalty
Amazon Prime Day: The power of member-only offers
Liam McLoughlin - Thursday, 13 July 2017

News - Travel
Free return flights for Norwegian frequent flyers
Liam McLoughlin - Tuesday, 11 July 2017

News - Customer Insight
75% admit purchase decisions changed by rewards
Liam McLoughlin - Monday, 10 July 2017

Events - General
Hotel Tech Live 2017
Liam McLoughlin - Monday, 10 July 2017

Events - General
Call Centre & Customer Services Summit
Liam McLoughlin - Monday, 10 July 2017

Events - General
Aviation Marketing Loyalty Summit
Liam McLoughlin - Monday, 10 July 2017

Events - General
Loyalty, Ancillary & Co-Brand Mega Event
Liam McLoughlin - Monday, 10 July 2017

News - Reward Schemes
Tesco revamp plus deals with Uber and OTA
Administrator - Friday, 07 July 2017

News - Customer Insight
Positive research for personalised loyalty
Administrator - Thursday, 06 July 2017

News - Marketing
How to Market to Tech-Savvy Consumers
Liam McLoughlin - Friday, 30 June 2017

News - Mobile Rewards
Restaurant rewards with Apple Wallet
Liam McLoughlin - Wednesday, 28 June 2017

News - Loyalty Magazine Awards
Macmillan wins For Good Causes Prize Draw!
Liam McLoughlin - Wednesday, 28 June 2017

Features - Brands
Groundbreaking initiatives at The Loyalty Magazine Awards 2017
Liam McLoughlin - Wednesday, 21 June 2017

Features - Mobile
Meet the Sponsor: Bink
Liam McLoughlin - Tuesday, 06 June 2017

News - Loyalty Magazine Awards
Cocktails on the lawn?
Liam McLoughlin - Monday, 05 June 2017

Features - Retail Loyalty
Meet the Sponsor: Tranxactor
Liam McLoughlin - Wednesday, 14 June 2017

Features - Reward Schemes
Joining up the dots: Exclusive interview with Colin Evans
Liam McLoughlin - Monday, 26 June 2017

News - E-Loyalty
Microsoft offers incentives for web searches
Liam McLoughlin - Friday, 02 June 2017

News - Loyalty Magazine Awards
Meet the sponsor: Aimia
Liam McLoughlin - Thursday, 15 June 2017

News - Loyalty Magazine Awards
The awards event that belongs to the loyalty industry
Liam McLoughlin - Wednesday, 14 June 2017

News - Reward Schemes
H&M starts rewards programme
Liam McLoughlin - Wednesday, 31 May 2017

News - Travel
Pets get flight rewards
Liam McLoughlin - Monday, 05 June 2017

News - Customer Insight
Positive research for personalised loyalty
Administrator - Thursday, 06 July 2017

News - Reward Schemes
PokerStars rewards online players
Liam McLoughlin - Tuesday, 30 May 2017

Events - General
Internet Retailing Conference
Liam McLoughlin - Thursday, 13 July 2017

News - Company news
Programme for education community in the UAE
Liam McLoughlin - Tuesday, 30 May 2017

News - Customer Insight
Mixed loyalty messages from US study
Administrator - Thursday, 01 June 2017

News - Mobile Rewards
Google expands Android Pay loyalty offering
Liam McLoughlin - Friday, 09 June 2017

News - Customer Insight
Dare to be different: your customers will like you for it
Liam McLoughlin - Monday, 26 June 2017

News - Travel
BA uses its loyalty scheme to apologise
Liam McLoughlin - Wednesday, 07 June 2017

News - Marketing
How to Market to Tech-Savvy Consumers
Liam McLoughlin - Friday, 30 June 2017

News - Company news
Loyyal closes new funding round
Liam McLoughlin - Tuesday, 13 June 2017

article thumbnail Features - BrandsWednesday, 21 June 2017

Groundbreaking initiatives at The Loyalty Magazine Awards 2017
- Winners display a thoughtful mix of technology with a personal touch
- Strong CSR theme through the evening
- Read details on all the winners
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor

Loyalty Magazine: How would you describe your company?
John Norrie: We are a solution provider for retail covering loyalty, CRM and gift. Our platform is an enabling technology to deliver digital marketing solutions to the retail market.
Read more ...

article thumbnail Features - MobileTuesday, 06 June 2017

Meet the Sponsor: Bink
What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty”
Article by Lee Clarke, CEO and co-founder, Bink


Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis. Read more ...

article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - B2BTuesday, 23 May 2017

Meet the Sponsor Q&A: Qivos
Forget B2B and B2C. This is about H2H

In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand. Read more ...

article thumbnail Features - MobileFriday, 05 May 2017

Meet the Sponsors
Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo

Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

article thumbnail Features - Reward SchemesThursday, 15 December 2016

Australia’s Loyalty War
Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

article thumbnail Features - Financial ServicesMonday, 01 August 2016

SPECIAL REPORT
Rewards crowdfunding continues to make waves
Plutus Tap & Pay raises £1m in nine days for cryptocurrency product
With the news that Plutus, the London-based cryptocurrency payment platform has raised over £1m in less than ten days of launching a crowdfunding campaign the spotlight is once again on peer to peer lending to fund major projects especially rewards-based crowdfunding initiatives. Read more ...

article thumbnail Features - BrandsTuesday, 26 July 2016

Turkcell: A company with loyalty in its DNA
Named Organisation of the Year at the 2016 Loyalty Magazine Awards, during its 22-year life Turkcell has sought to excite and delight its customers by making sure it understands them. Chief customer officer Dogus Koran explains what makes Turkcell such a customer focused organisation. Read more ...

article thumbnail Features - Financial ServicesWednesday, 15 June 2016

Alipay: Alternative, but one of the biggest in the world

EXCLUSIVE ARTICLE

Imagine a world where your mobile is your lifestyle tool. Your device will know where you are, customise the wallet page to your wants and history, and provide all the services you need right now, like restaurants or online stores. Read more ...

article thumbnail Features - Customer InsightMonday, 09 May 2016

Giving customers reasons to be devoted
Partners are a very important component of a loyalty programme. It takes expertise, technological and data know-how, analytics and a very good sprinkling of creativity and excitement to achieve customer engagement. In this series of articles, we ask leading providers to explain their propositions and their take on loyalty, to help you make the right business choices.
In this feature, we talk to Mignon Buckingham, MD of ICLP. Read more ...

 
     
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