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21 JANUARY 2018

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Friday, 19 January 2018

Are loyalty cards dying out?
Loyalty Magazine Editor Annich McIntosh discusses loyalty trends on BBC Breakfast

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Latest feature
     
 
What are we going to do about Amazon?

Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.

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article thumbnail News - Reward SchemesThursday, 18 January 2018

Tesco backtracks on Clubcard changes
Exit of more than 50 partners "is unrelated"
Read more ...

article thumbnail News - Reward SchemesTuesday, 16 January 2018

Comment: Don’t underestimate the importance of loyalty rewards to consumers
BBC Tesco Clubcard story tops the ratings
Loyalty Magazine explains that Loyalty at an 8-way interchange!

Read more ...

article thumbnail News - Reward SchemesTuesday, 16 January 2018

Tesco makes major Clubcard changes
– Members react angrily at sudden revamp of voucher structure
– Loyalty editor Annich McIntosh talks to the BBC
Read more ...

article thumbnail News - HospitalityMonday, 15 January 2018

Hilton revamps Honors scheme
Programme simplified after customer feedback
Read more ...

article thumbnail News - Mobile RewardsFriday, 12 January 2018

Carrying cards – the biggest loyalty gripe
Text is most desired way of connecting
Read more ...

article thumbnail News - Coalition SchemesThursday, 11 January 2018

Cobot lends a helping hand at Ocado
But does it have the language skills?
Read more ...

article thumbnail News - Data SecurityThursday, 11 January 2018

‘Bug bounties’ to become common in loyalty
Move likely as cybercriminals increasingly target reward points Read more ...

News - Data SecurityWednesday, 10 January 2018

Carphone Warehouse fined £400,000 for data breach
Post May’s GDPR implementation, it could have been £400m Read more ...

article thumbnail News - Loyalty Magazine AwardsWednesday, 10 January 2018

January Jobs List
– Thinks: #loyalty #award #winner #glory #payrise #champagne #jobsatisfaction
– Urgent reminder to oneself
– Deadline for Entries to The Loyalty Magazine Awards 2018 is getting closer and closer. Don't leave it until the last minute - just in case!  Must have entries in by February 14th 2018
Read more ...

article thumbnail News - Coalition SchemesWednesday, 10 January 2018

Mobile revives the QR code
Coupon redemption predicted to surge Read more ...

Events - General
Mobile Shopping
Liam McLoughlin - Friday, 02 February 2018

News - Reward Schemes
Tesco backtracks on Clubcard changes
Liam McLoughlin - Thursday, 18 January 2018

News - Reward Schemes
Don’t underestimate the importance of loyalty rewards to consumers
Liam McLoughlin - Tuesday, 16 January 2018

News - Reward Schemes
Tesco makes major Clubcard changes
Liam McLoughlin - Tuesday, 16 January 2018

News - Hospitality
Hilton revamps Honors scheme
Liam McLoughlin - Monday, 15 January 2018

Company Profiles - Shimbun
For Good Causes
Liam McLoughlin - Monday, 15 January 2018

Company Profiles - Shimbun
givex
Liam McLoughlin - Monday, 15 January 2018

News - Mobile Rewards
Carrying cards - the biggest loyalty gripe
Liam McLoughlin - Friday, 12 January 2018

News - Coalition Schemes
Cobot lends a helping hand at Ocado
Liam McLoughlin - Thursday, 11 January 2018

News - Data Security
‘Bug bounties’ to become common in loyalty
Liam McLoughlin - Thursday, 11 January 2018

News - Data Security
Carphone Warehouse fined 400,000 for data breach
Administrator - Wednesday, 10 January 2018

News - Loyalty Magazine Awards
January Jobs List
Liam McLoughlin - Wednesday, 10 January 2018

News - Coalition Schemes
Mobile revives the QR code
Liam McLoughlin - Wednesday, 10 January 2018

News - Coalition Schemes
Uber pilots loyalty with Indian drivers
Liam McLoughlin - Tuesday, 09 January 2018

News - Retail Loyalty
Burger chain to deploy blockchain programme
Liam McLoughlin - Monday, 08 January 2018

News - Travel
Easyjet partners with Collinson Group
Liam McLoughlin - Friday, 05 January 2018

News - Coalition Schemes
Dotz plans to double in size
Liam McLoughlin - Tuesday, 02 January 2018

News - Data Security
GDPR golden nugget Today: How online retailers will be affected
Liam McLoughlin - Friday, 29 December 2017

News - Coalition Schemes
GDPR golden nugget Today: A data compliance checklist
Liam McLoughlin - Thursday, 28 December 2017

News - Comment
10 human jobs that will be done by AI and robots in the future
Liam McLoughlin - Thursday, 28 December 2017

News - Data Security
GDPR golden nugget Today: The data compliance implications
Liam McLoughlin - Wednesday, 27 December 2017

News - Customer Insight
Key loyalty trends for 2018
Liam McLoughlin - Wednesday, 27 December 2017

News - Customer Insight
The top 10 loyalty stories of 2017
Liam McLoughlin - Friday, 22 December 2017

News - Data Security
GDPR golden nugget Today: Sending data to a mailing house
Liam McLoughlin - Friday, 22 December 2017

News - Loyalty Magazine Awards
New sponsors for The Loyalty Magazine Awards
Liam McLoughlin - Monday, 04 December 2017

News - Loyalty Magazine Awards
Get yourself nominated for The Loyalty Magazine Awards 30 under 40
Liam McLoughlin - Wednesday, 20 December 2017

News - Loyalty Magazine Awards
Entries now open for The Loyalty Magazine Awards 2018
Liam McLoughlin - Wednesday, 06 December 2017

Features - Brands
What are we going to do about Amazon?
Liam McLoughlin - Wednesday, 13 December 2017

News - Travel
Eurostar launches revamped scheme
Liam McLoughlin - Thursday, 14 December 2017

News - Financial Services
Amex offers perks for millennials
Liam McLoughlin - Friday, 15 December 2017

News - Loyalty Magazine Awards
January Jobs List
Liam McLoughlin - Wednesday, 10 January 2018

News - Retail Loyalty
Comment: Find out which Black Friday customers can become loyal
Liam McLoughlin - Friday, 01 December 2017

News - Retail Loyalty
Havas Helia boss to head Tesco loyalty operation
Liam McLoughlin - Wednesday, 22 November 2017

News - Data Security
GDPR golden nugget Today: How online retailers will be affected
Liam McLoughlin - Friday, 29 December 2017

News - Coalition Schemes
Ice partners with network for rewards
Liam McLoughlin - Tuesday, 05 December 2017

News - Comment
A tale of the good and the also-ran for CX
Liam McLoughlin - Thursday, 07 December 2017

News - Coalition Schemes
Diverse rewards key to hotel customer satisfaction
Liam McLoughlin - Friday, 01 December 2017

News - Reward Schemes
7-Eleven expands rewards scheme
Liam McLoughlin - Tuesday, 28 November 2017

News - B2B
Travel agent programme rewards brand interaction
Liam McLoughlin - Monday, 27 November 2017

News - Financial Services
Challenger bank partners with Yoyo Wallet
Liam McLoughlin - Friday, 24 November 2017

News - Retail Loyalty
Loyalty gives way to promotions at Xmas
Liam McLoughlin - Thursday, 30 November 2017

News - Data Security
Comment: Best to be honest with customers, despite the consequences
Liam McLoughlin - Wednesday, 22 November 2017

News - Coalition Schemes
Plenti partner exodus ramps up
Liam McLoughlin - Thursday, 21 December 2017

News - Reward Schemes
Don’t underestimate the importance of loyalty rewards to consumers
Liam McLoughlin - Tuesday, 16 January 2018

article thumbnail Features - Retail LoyaltyThursday, 19 October 2017

AI top of the tech spending list
There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.
Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.

JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products. Read more ...

article thumbnail Features - Reward SchemesThursday, 05 October 2017

Coming to terms with Canada’s loyalty Tsunami
Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. Read more ...

article thumbnail Features - Data SecurityThursday, 10 August 2017

GDPR is coming: Are you ready?
The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).

If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know. Read more ...

article thumbnail Features - Reward SchemesMonday, 26 June 2017

Joining up the dots: Exclusive interview with Colin Evans
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.
Read more ...

article thumbnail Features - BrandsWednesday, 21 June 2017

Groundbreaking initiatives at The Loyalty Magazine Awards 2017
- Winners display a thoughtful mix of technology with a personal touch
- Strong CSR theme through the evening
- Read details on all the winners
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor Read more ...

article thumbnail Features - MobileTuesday, 06 June 2017

Meet the Sponsor: Bink
What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty”
Article by Lee Clarke, CEO and co-founder, Bink


Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis. Read more ...

article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - B2BTuesday, 23 May 2017

Meet the Sponsor Q&A: Qivos
Forget B2B and B2C. This is about H2H

In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand. Read more ...

article thumbnail Features - MobileFriday, 05 May 2017

Meet the Sponsors
Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo

Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

article thumbnail Features - Reward SchemesThursday, 15 December 2016

Australia’s Loyalty War
Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

 
     
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