8 key trends from Verizon data report Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot – so much … Read Full Article about BA and Marriott smarting from data penalties
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Article for teckies: SEC approves sale of first consumer tokens to reward online activity
After cracking down on ICOs, the SEC just approved the first two RegA+ tokens that offer an alternative way for anyone to gain a financial stake in a company, even unaccredited investors. Regulation A+ is an initial … Read Full Article about Article for teckies: SEC approves sale of first consumer tokens to reward online activity
Kantar deal highlights need for data aggregation
Marketing and advertising agency WPP has confirmed it is selling 60% of its stake in markets research and data company Kantar to Bain Capital, valued at around $4bn. It follows the recent US$4bn acquisition … Read Full Article about Kantar deal highlights need for data aggregation
Square Loyalty expands into Canada
Square, the POS payments company co-founded by Twitter CEO Jack Dorsey, has launched its new loyalty programme, to Canadian businesses this week. It has been running in the US since 2017. The tool, called predictably … Read Full Article about Square Loyalty expands into Canada
Some things never change – Aussie spat over rewards
Virgin Australia and Qantas are engaged in a media argument over how easy it is to book seats with reward points and which is the best programme. It all started when Qantas announced that it was embarking on a “huge” … Read Full Article about Some things never change – Aussie spat over rewards
Fintech startup offers automatic switching to best rates – to guard against ‘loyalty penalty’
The practice of penalising customers for being loyal is coming under major attack in the UK, where utilities, mobile phone companies and insurance firms have been particularly culpable. Financial services are not without … Read Full Article about Fintech startup offers automatic switching to best rates – to guard against ‘loyalty penalty’
PSD2 enabling new loyalty offerings
The pressure is on to find a loyalty proposition for payment cards that is better than the existing models and PSD2 is helping. One company hoovering up retailers is startup Joko which has as investors Partech, Axeleo … Read Full Article about PSD2 enabling new loyalty offerings
Understanding the implications of Facebook’s participation in Libra
Facebook is just one of the 28 founding players backing the Libra digital currency system. Other parties involved include Visa, Mastercard and Paypal plus others such as Uber and Vodafone. Libra blockchain digital … Read Full Article about Understanding the implications of Facebook’s participation in Libra
In Depth
Guest Article
Breaking down the walls:
Loyalty Magazine Awards 2019 Blog by Chuck Ehredt, CEO Currency Alliance This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those … Read Full Article about Breaking down the walls:
AS ROMA wins awards for loyalty
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards. For the eighth year, The Loyalty … Read Full Article about AS ROMA wins awards for loyalty
Guest Article
, Free/Open
Loyalty strategies to appeal to millennial and Gen Z consumers
Capitalizing on an appetite for experiences - Article by David Elliott There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals … Read Full Article about Loyalty strategies to appeal to millennial and Gen Z consumers
Only 22% of companies use real-time metrics
Study calls for better use of APM (application performance measurement A recent survey has revealed that only 22% of companies have access to real-time metrics meaning that potentially, nearly 80% … Read Full Article about Only 22% of companies use real-time metrics
Luxury report points to importance of millennials
50% of luxury market owned by this group by 2025 It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which … Read Full Article about Luxury report points to importance of millennials
Access to personal information still causing problems
One year on from GDPR It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – that is causing … Read Full Article about Access to personal information still causing problems
All quiet on the Infor front
Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn … Read Full Article about All quiet on the Infor front
