There’s a story doing the rounds that a major UK supermarket stopped offering loyalty points for recycling because a couple earned two flights to Australia by cutting up cardboard into very small pieces and posting it … Read Full Article about Fraud & Loyalty: Really?
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Qantas loyalty overhaul is mixed blessing for customers
From tomorrow, the way Qantas passengers use their points will change forever when the biggest overhaul in the history of the Qantas frequent flyer program takes effect.
From September 18, it will cost … Read Full Article about Qantas loyalty overhaul is mixed blessing for customers
Who says loyalty doesn’t pay?
Qantas Group’s CEO Alan Joyce topped the list of Australia’s highest paid CEOs in 2018, earning an impressive A$23.9m.
In 2017, Joyce was named as the world’s most influential LGBT business … Read Full Article about Who says loyalty doesn’t pay?
Exclusive interview
JetPrivilege to continue – but with new name
Jet Privilege, the loyalty programme of the now defunct Indian Jet Airline loyalty programme, will continue to operate – but under a new name.
The Loyalty Magazine Awards winning programme did enough in May … Read Full Article about JetPrivilege to continue – but with new name
Target revamps programme and credit card
US retailer Target is rolling out its revamped loyalty program nationwide in time for the American holiday season.
The launch follows an 18-month test by the discounter in six cities that garnered 2 million … Read Full Article about Target revamps programme and credit card
Car loyalty being re-invented
Big surprise over which car brand tops the loyalty charts
Car manufacturers are having a bad time. People have stopped buying traditional petrol and diesel cars, as much to confusion over whether these models … Read Full Article about Car loyalty being re-invented
Comment
If #millennials are killing … is to be believed, life is about to change
Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be banned.
The pet … Read Full Article about If #millennials are killing … is to be believed, life is about to change
Dear cardholder, we forgive you
It is the stuff of dreams, and a great way to make your customers love you. Two years ago, US credit card business Chase made the decision to exit the Canadian market. To complete this, it has “forgiven” the debts of … Read Full Article about Dear cardholder, we forgive you
In Depth
Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air travel. This concensus … Read Full Article about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
Guest Article
Shoppers are changing – but what should be done about it?
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses should innovate to stay … Read Full Article about Shoppers are changing – but what should be done about it?
88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer … Read Full Article about 88VIP members spend double, and adopt early
Free/Open
Reward card for battling addiction
A charity is using a mobile-enabled loyalty card to reward those battling substance abuse every time they use recovery services. These reward points are redeemable at local businesses and so help combat social … Read Full Article about Reward card for battling addiction
Exclusive interview
Why loyalty needs a blockchain
In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network
Loyalty Magazine: What is KornChain?
Our mission is to build the largest … Read Full Article about Why loyalty needs a blockchain
Guest Article
Breaking down the walls:
Loyalty Magazine Awards 2019
Blog by Chuck Ehredt, CEO Currency Alliance
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands … Read Full Article about Breaking down the walls:
AS ROMA wins awards for loyalty
A football club, two newspapers, a software company, two cosmetics companies and a well known FMCG brand were among the big winners at The Loyalty Magazine Awards.
For the eighth year, The Loyalty Magazine … Read Full Article about AS ROMA wins awards for loyalty
