“By monetizing time with blockchain, DDSS creates a new type of value system to recognize true loyalty through immutable measurement.” Dragonchain has received a USPTO patent for a blockchain loyalty system which tracks … Read Full Article about Patent for tracking time
Main Content
Recent News
Travel brands rank worst of all for customer loyalty
As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands. Airlines, hotels, tour operators and destinations all come off badly in a recent survey. But are holidays a time to … Read Full Article about Travel brands rank worst of all for customer loyalty
Shame on you Boots
What happened to the Plastics Pact? The news that Boots has digitised its Advantage loyalty card programme was completely overshadowed today by the unexplainable news that it was replacing paper … Read Full Article about Shame on you Boots
Google Pay adds functionality for rewards and loyalty cards
Offer data and transactions can be 'pulled' from Gmail Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of linked payment … Read Full Article about Google Pay adds functionality for rewards and loyalty cards
True value of points out in the open
Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency … Read Full Article about True value of points out in the open
Have more sex, urges Jack Ma, to employees working 9 hour days
Monitoring possible effects of Alibaba's global ambition Jack Ma, founder and chairman of online marketplace Alibaba, has been even more controversial than usual recently. At a group wedding celebration … Read Full Article about Have more sex, urges Jack Ma, to employees working 9 hour days
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has … Read Full Article about Ford revamps loyalty programme
Tesco price cut trial goes nationwide
All channels and store formats to participate Clubcard holders could pay as little as half the amount that other customers at Tesco pay over the coming month in a promotion that has now gone nationwide … Read Full Article about Tesco price cut trial goes nationwide
In Depth
Access to personal information still causing problems
One year on from GDPR It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – that is causing … Read Full Article about Access to personal information still causing problems
All quiet on the Infor front
Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn … Read Full Article about All quiet on the Infor front
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer … Read Full Article about Loyalty worth more if experience factored in
New players entering India loyalty business
Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of … Read Full Article about New players entering India loyalty business
Comment
Isn’t it time for an eco-loyalty movement?
It wasn’t the most obvious place to be impressed by our progress towards zero plastics and environmental commitment. We were sitting in the Pilgrims coffee shop, near Holy Island in Northumberland. The stand-out, was … Read Full Article about Isn’t it time for an eco-loyalty movement?
Exclusive interview
