Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
It has been a transformative year for customer loyalty, with many programmes revamping their offerings, and most companies looking … Read Full Article about Loyalty Magazine Awards 2020 now open!
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair pricing and services … Read Full Article about ACCC final report published
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards are not by themselves … Read Full Article about Customer loyalty? It’s complicated
Australian streaming service Foxtel has launched a new program offering rewards to customers, with tiers to mark tenure.
Foxtel will reward its customers with everything from free box office movies, money … Read Full Article about Foxtel launches tenure-based loyalty program
Launched in conjunction with Rewards4Footballand ticket provider SecuTix,the intention is to create an integrated and tailored loyalty … Read Full Article about Everton FC to reward loyal fans
A discussion on loyalty often includes mention of both points expiry, breakage and proving whether a loyalty programme actually works. Latest figures from Starbucks … Read Full Article about Starbucks payment and reward card accounts for nearly half its business
Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business.
The report by Gartner shows … Read Full Article about Falling marketing budgets highlight need for loyalty
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, Ascenda acquired … Read Full Article about American Express partners for South Korea loyalty
Skrill, a digital payments platform powered by payments provider Paysafe Group has launched of a loyalty programme. It is likely to be one of many as financial services wake up to the value of loyalty under Open Banking … Read Full Article about Skrill to launch payments loyalty programme
In conversation with John Norrie, CEO of Tranxactor
Loyalty Magazine: Tranxactor is a hugely important company in loyalty, CRM, and closed loop gift … Read Full Article about Looking back to see forward
Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and London in the UK. … Read Full Article about Returning to basics in a time of VUCA
One of the many highlights of the Loyalty Surgery was the presentation by Laura Cagnacci of agency Advice Group, sharing how her team … Read Full Article about AS Roma uses social media to find missing children
The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary … Read Full Article about Ancillary business growing in importance via loyalty programmes
The audience at The Loyalty Surgery were riveted to attention by a presentation by Mark Palmer, founder of Maverick Planet discussing how mobile and social were … Read Full Article about Mobile: Social Unpacking what holds loyalty back from what it could be
