Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Wherever you are in the world, put on your party clothes, pour yourself a cocktail and get networking!
There will be music, drama, excitement, laughter and colleagues – in fact everything that has made The Loyalty Magazine Awards the most important and anticipated loyalty … Read Full Article about Big Loyalty Magazine Announcement!
Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a shopping feature for … Read Full Article about Facebook offers retailers an online loyalty lifeline
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the new … Read Full Article about Watching Apple as it begins to wake up
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty programme by selling points. The deal enabled … Read Full Article about JetBlue latest company to raise funds from points sale
2 in 5 (41%) Brits have been using their local, independent shops, such as butchers and greengrocers, more frequently during the lockdown
The main … Read Full Article about Local stores benefit during lockdown
Its great to applaud the good stuff during a world pandemic. There is of course Captain Tom – happy 100th birthday Sir - who has raised £26m for the NHS and counting; there is Virgin … Read Full Article about Finding reasons to be cheerful
Virgin Australia and a number of its subsidiary companies are now in administration, but its Velocity frequent flyer programme which operates as a separate … Read Full Article about Virgin saves Velocity FF programme from administration
Aeroplan, Air Canada’s travel loyalty partner, formerly owned by AIMIA, is offering members the chance to boost their status buy earning “Travel at Home” miles.
During the COVID-19 crisis, and until May 31, … Read Full Article about Aeroplan latest to offer ‘at home’ points to members
Petroleum company Valero is donating additional funding to support frontline charities during the current Covid-19 outbreak as part of its commitment to supporting … Read Full Article about Petrol company offers charities funding and encourages points donations
Since the beginning of lockdown, over a … Read Full Article about LOYALTY REBOOT: a fresh start or a new script?
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 lockdowns?
Mando-Connect … Read Full Article about Consumers appreciate loyalty even more in Covid times – research
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the window. Across the … Read Full Article about How retailers can harness assets to keep relationships alive
In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we should be preparing for? … Read Full Article about Take the pulse of your loyalty programme, keep talking and don’t panic
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine that when she is … Read Full Article about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of Loylogic.
Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty is equally moveable. … Read Full Article about How Covid-19 is changing our brand opinions
Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a shopping feature for … Read Full Article about Facebook offers retailers an online loyalty lifeline
Since the beginning of lockdown, over a … Read Full Article about LOYALTY REBOOT: a fresh start or a new script?
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the new … Read Full Article about Watching Apple as it begins to wake up
Wherever you are in the world, put on your party clothes, pour yourself a cocktail and get networking!
There will be music, drama, … Read Full Article about Big Loyalty Magazine Announcement!
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 lockdowns?
Mando-Connect … Read Full Article about Consumers appreciate loyalty even more in Covid times – research
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty programme by selling points. The deal enabled … Read Full Article about JetBlue latest company to raise funds from points sale
2 in 5 (41%) Brits have been using their local, independent shops, such as butchers and greengrocers, more frequently during the lockdown
The main … Read Full Article about Local stores benefit during lockdown
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the window. Across the … Read Full Article about How retailers can harness assets to keep relationships alive
We all appreciate the importance of customer loyalty in a commercial setting, but can it really play a role in getting the world economy moving again? Iain … Read Full Article about Tracking and proving status? This is loyalty’s day job
Its great to applaud the good stuff during a world pandemic. There is of course Captain Tom – happy 100th birthday Sir - who has raised £26m for the NHS and counting; there is Virgin … Read Full Article about Finding reasons to be cheerful
Virgin Australia and a number of its subsidiary companies are now in administration, but its Velocity frequent flyer programme which operates as a separate … Read Full Article about Virgin saves Velocity FF programme from administration
Aeroplan, Air Canada’s travel loyalty partner, formerly owned by AIMIA, is offering members the chance to boost their status buy earning “Travel at Home” miles.
During the COVID-19 crisis, and until May 31, … Read Full Article about Aeroplan latest to offer ‘at home’ points to members
Petroleum company Valero is donating additional funding to support frontline charities during the current Covid-19 outbreak as part of its commitment to supporting … Read Full Article about Petrol company offers charities funding and encourages points donations
The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its Hilton Honors loyalty … Read Full Article about Hilton sells points to Amex in US$1bn fire sale
Retailers will increasingly need to meet consumer expectations across multiple fronts with ‘trust’ and ‘reputation’ … Read Full Article about Trust, reputation and conversation top customer poll
In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we should be preparing for? … Read Full Article about Take the pulse of your loyalty programme, keep talking and don’t panic
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine that when she is … Read Full Article about Why brands need loyalty nuggets to make sense of data
When we get through this challenging ordeal – for get through it I am certain we will – and when the shops re-open, and the commuter trains are full, and the … Read Full Article about How will your customers feel about you tomorrow?
Cheetah Digital is the latest company to announce it is to sponsor The Loyalty Magazine Awards 2020.
Cheetah Digital delivers personalised experiences, cross-channel messaging and loyalty programs using its … Read Full Article about Latest sponsor for Loyalty Magazine Awards
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of Loylogic.
