Loyalty Magazine

January 26, 2022 - Featured, Gamification, Premium, Rewards & Points

Exclusive

Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points

Planned acquisition puts a spotlight on a loyalty grey area

Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but encouraging betting is questionable – especially in some markets.

But there is one company that has managed to combine the two disciplines extremely successfully – and it is about to be … Read Full Article about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points

January 24, 2022 - News, International Loyalty Awards

International Loyalty Awards

High profile brands point to growing importance of customer loyalty

The International Loyalty Awards organisers say the big names joining the roster of sponsors for 2022 prove the high value and importance placed on customer loyalty across all sectors.Prime sponsor this year … Read Full Article about High profile brands point to growing importance of customer loyalty

January 20, 2022 - Premium, News, Eco-loyalty

Brands realise customer loyalty value of reusing products

Timberland latest brand to recycle

Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the trend with its Take-Bak … Read Full Article about Brands realise customer loyalty value of reusing products

January 20, 2022 - Premium, News, Hospitality

Dutch Bros latest to prove the coffee/loyalty mix

There is definitely something compelling about the marriage of coffee and loyalty. US based Dutch Bros Coffee has exceeded all expectations – including those of its CFO Charles Jemley – by gaining 3.2 million members in … Read Full Article about Dutch Bros latest to prove the coffee/loyalty mix

January 12, 2022 - News

Free/Open

International Loyalty Awards

New prime sponsor for the International Loyalty Awards

The International Loyalty Awards have announced a new prime sponsor for the International Loyalty Awards.

New for 2022, Oracle will be the headline sponsor.

Andy Kulina, consumer engagement … Read Full Article about New prime sponsor for the International Loyalty Awards

January 7, 2022 - Premium, Travel, Eco-loyalty

Etihad to reward green choices

Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards

Etihad Airways claims to be the first airline to reward customers for making “green” choices.

Its Eithad Guest loyalty … Read Full Article about Etihad to reward green choices

January 7, 2022 - Premium, Company News

Calls for Bain and Co to lose UK contracts after SA corruption findings

Reichheld publishes new book

It is unlikely you will have managed to sit through a loyalty focussed conference anywhere in the world in the last 30 years without someone mentioning Bain and Co and the 80/20 Pareto … Read Full Article about Calls for Bain and Co to lose UK contracts after SA corruption findings

January 5, 2022 - Premium, News, Financial Services, Mobile

Lloyds to take stake in Bink

Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.

Bink, which launched in 2015 and was the headline sponsor for several years of the International … Read Full Article about Lloyds to take stake in Bink

December 7, 2021 - Premium, Financial Services

Customers blue over Barclays reward changes

Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year on their current … Read Full Article about Customers blue over Barclays reward changes

January 20, 2022 - Premium, Features, Customer Insight, Featured

Wunderman Thompson predicts what will define 2022

Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic

Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground … Read Full Article about Wunderman Thompson predicts what will define 2022

January 5, 2022 - Premium, Features, Hospitality, Rewards & Points, Featured

Exclusive

Re-imagining a hotel loyalty programme

Focus moves to leisure

Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The … Read Full Article about Re-imagining a hotel loyalty programme

December 22, 2021 - Guest Articles, Loyalty Strategy, Featured

Guest Article

Free/Open

How do you define customer loyalty? 🤔

What does retention mean? 😕

Ask most people what customer loyalty is, and they will wave a piece of plastic at you, or talk about their frequent flyer miles. But for those actually working in the business, … Read Full Article about How do you define customer loyalty? 🤔

December 8, 2021 - Guest Articles, Features, Customer Insight, Partners

Guest Article

Free/Open

Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022

In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market. They’ve run the numbers … Read Full Article about Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022

December 7, 2021 - Premium, Guest Articles, Financial Services, Featured

Exclusive

Guest Article

FCA decision could boost loyalty programmes

Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!

In the past multi … Read Full Article about FCA decision could boost loyalty programmes

November 29, 2021 - Premium, Brands

Brand loyalty being eroded by supply chain problems

McKinsey advices retailers to take “short term fixes with long term planning”

How do you maintain customer loyalty when supply chains are failing and supplies dwindling?

This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems

November 23, 2021 - Premium, Guest Articles, Travel

Responding to the travel rebound

How should travel companies adjust their loyalty strategies?

The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say about how substantial and immediate … Read Full Article about Responding to the travel rebound

January 26, 2022 - Featured, Gamification, Premium, Rewards & Points

Exclusive

Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points

Planned acquisition puts a spotlight on a loyalty grey area

Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but encouraging betting is questionable – … Read Full Article about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points

January 24, 2022 - News, International Loyalty Awards

International Loyalty Awards

High profile brands point to growing importance of customer loyalty

January 20, 2022 - Premium, News, Eco-loyalty

Brands realise customer loyalty value of reusing products

Timberland latest brand to recycle

January 20, 2022 - Premium, News, Hospitality

Dutch Bros latest to prove the coffee/loyalty mix

January 20, 2022 - Premium, Features, Customer Insight, Featured

Wunderman Thompson predicts what will define 2022

Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic

Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground … Read Full Article about Wunderman Thompson predicts what will define 2022

January 12, 2022 - News

Free/Open

International Loyalty Awards

New prime sponsor for the International Loyalty Awards

The International Loyalty Awards have announced a new prime sponsor for the International Loyalty Awards.

New for 2022, Oracle will be the headline sponsor.

Andy Kulina, consumer engagement … Read Full Article about New prime sponsor for the International Loyalty Awards

January 7, 2022 - Premium, Travel, Eco-loyalty

Etihad to reward green choices

Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards

Etihad Airways claims to be the first airline to reward customers for making “green” choices.

Its Eithad Guest loyalty … Read Full Article about Etihad to reward green choices

January 7, 2022 - Premium, Company News

Calls for Bain and Co to lose UK contracts after SA corruption findings

Reichheld publishes new book

January 5, 2022 - Premium, News, Financial Services, Mobile

Lloyds to take stake in Bink

Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.

Bink, which launched in 2015 and was the headline sponsor for several years of the International … Read Full Article about Lloyds to take stake in Bink

January 5, 2022 - Premium, Features, Hospitality, Rewards & Points, Featured

Exclusive

Re-imagining a hotel loyalty programme

Focus moves to leisure

December 22, 2021 - Guest Articles, Loyalty Strategy, Featured

Guest Article

Free/Open

How do you define customer loyalty? 🤔

What does retention mean? 😕

December 8, 2021 - Guest Articles, Features, Customer Insight, Partners

Guest Article

Free/Open

Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022

December 7, 2021 - Premium, Financial Services

Customers blue over Barclays reward changes

December 7, 2021 - Premium, Guest Articles, Financial Services, Featured

Exclusive

Guest Article

FCA decision could boost loyalty programmes

Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may seem!

In the past multi … Read Full Article about FCA decision could boost loyalty programmes

December 6, 2021 - Premium, News, Reward & Points, Eco-loyalty

Loyalty and subscriptions come together over a coffee

Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its subscribers.

Pret Coffee subscribers will be the only customer … Read Full Article about Loyalty and subscriptions come together over a coffee

November 30, 2021 - Premium, Brands, Coalition Schemes, Featured

Exclusive

Virgin Red launches in the US

International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge

Cast your mind’s eye around the world and find a loyalty programme … Read Full Article about Virgin Red launches in the US

November 29, 2021 - Premium, Brands

Brand loyalty being eroded by supply chain problems

McKinsey advices retailers to take “short term fixes with long term planning”

How do you maintain customer loyalty when supply chains are failing and supplies dwindling?

This is the thorny question … Read Full Article about Brand loyalty being eroded by supply chain problems

November 29, 2021 - Premium, News, Company News

Loyalty company files for insolvency

Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.

The Munich-based enterprise loyalty program software-as-a-service provider, which raised €5m … Read Full Article about Loyalty company files for insolvency

November 24, 2021 - Premium, News, Retail Loyalty, Reward & Points

All eyes on loyalty denier Asda as it moves into trial mode

Value, a cash reward and a gentle tilting of customer behaviour

Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is … Read Full Article about All eyes on loyalty denier Asda as it moves into trial mode

November 23, 2021 - Premium, Guest Articles, Travel

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In Depth

McKinsey advices retailers to take “short term fixes with long term planning”

How should travel companies adjust their loyalty strategies?

New From Loyalty Magazine

International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge

McKinsey advices retailers to take “short term fixes with long term planning”

How should travel companies adjust their loyalty strategies?

More from Loyalty Magazine