Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes … Read Full Article about Google Pay relaunches with focus on relationships and rewards
There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from Virgin Group. So following … Read Full Article about Virgin questions answered
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually deliveries are done by very cheery drivers in a … Read Full Article about Fighting back against the Amazon take-over
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be redeemed elsewhere. This is … Read Full Article about So what if the redemption party pays?
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the … Read Full Article about Virgin Red launched with society / environment / charity focus
A flurry of new launches is hitting the Loyalty Magazine newsdesk with a social/environmental theme.
Samsung is one of these, and working with Martech … Read Full Article about Samsung latest to add giving to its loyalty offering
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw dropping finding in this … Read Full Article about Loyalty memberships continue to decline
Supporting local businesses in a tangible way
Mi Rewards, the town and city loyalty programme is expanding across the UK with launches in Guildford, Fleet, Stoke-on-Trent, Barnsley and … Read Full Article about Town and city loyalty programme expands across the UK
Moving from the early stages of any crisis to the next stage – the realisation that nothing is going to change any time … Read Full Article about Creating, or re-inventing a customer loyalty programme is easier than you think
Craft beer is more than just a … Read Full Article about Crafting brand loyalty for boutique breweries
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face it, things were tough … Read Full Article about When good service and product is not enough
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the relationships we have … Read Full Article about Covid – intensifying the need for customer connection
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another lockdown are increasing … Read Full Article about Very Group research shows changed behaviour
We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting rooms, but that seems … Read Full Article about Believe it or not, some events are still taking place
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and … Read Full Article about C-store study goes global in year of Covid
Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had happened at a Holiday Inn … Read Full Article about Shame on you IHG!
Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes rewards – then we take … Read Full Article about Google Pay relaunches with focus on relationships and rewards
There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from Virgin Group. So following … Read Full Article about Virgin questions answered
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually deliveries are done by very cheery drivers in a … Read Full Article about Fighting back against the Amazon take-over
Craft beer is more than just a … Read Full Article about Crafting brand loyalty for boutique breweries
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be redeemed elsewhere. This is … Read Full Article about So what if the redemption party pays?
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the … Read Full Article about Virgin Red launched with society / environment / charity focus
A flurry of new launches is hitting the Loyalty Magazine newsdesk with a social/environmental theme.
Samsung is one of these, and working with Martech … Read Full Article about Samsung latest to add giving to its loyalty offering
When Toby Otsuka, CEO of Rakuten Europe said at the launch that Club Rakuten loyalty programme would be “like no other in Europe”, Loyalty Magazine was keen to find … Read Full Article about A loyalty program “like no other in Europe”
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw dropping finding in this … Read Full Article about Loyalty memberships continue to decline
Supporting local businesses in a tangible way
Mi Rewards, the town and city loyalty programme is expanding across the UK with launches in Guildford, Fleet, Stoke-on-Trent, Barnsley and … Read Full Article about Town and city loyalty programme expands across the UK
Moving from the early stages of any crisis to the next stage – the realisation that nothing is going to change any time … Read Full Article about Creating, or re-inventing a customer loyalty programme is easier than you think
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face it, things were tough … Read Full Article about When good service and product is not enough
Customiseable programme with appeal to less frequent travellers
Miles and More is relaunching its loyalty programme to include a subscription based mileage multiplier.
Working with Loylogic as a … Read Full Article about Loylogic and Miles & More launch Multiply Miles subscription model
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the relationships we have … Read Full Article about Covid – intensifying the need for customer connection
The Shoprite Group has launched its new Xtra Savings rewards programme for its stores in South Africa. The initiative is … Read Full Article about Shoprite launches new programme
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another lockdown are increasing … Read Full Article about Very Group research shows changed behaviour
Facebook has run a bug bounty programme to encourage the talented community of IT researches and geeks to help keep Facebook out of the hands of hackers since … Read Full Article about Facebook creates gamified loyalty programme
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for students in covid ridden … Read Full Article about Sainsbury’s drops off student food parcels
The Maldives plans to become the first country in the world to have its own hospitality loyalty program.
The Maldives Border Miles program will reportedly have three tiers: Abaarana (Gold), Antara (Silver) … Read Full Article about Maldives to be first country with its own loyalty programme
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each retail brand. The change … Read Full Article about GAP relaunches with multiple loyalty identities
