frame_main_header_title
  Home frame_main_breadcrumb_about frame_main_breadcrumb_advertise frame_main_breadcrumb_contact    
 
15 DECEMBER 2017

Banner
Banner
  Main story  
     
 
article thumbnail Friday, 15 December 2017

Amex offers perks for millennials
Card rewards existing buying behaviour Read more ...

 
     
Banner

Latest feature
     
 
What are we going to do about Amazon?

Amazon has created an amazing business model – and made it even better.

It set up an online shopping portal (that incidentally, no-one really expected to work – remember when it was just about books?), made it really simple to buy online, with few questions asked about returns; made sure the delivery is swift, and within the time promised.

Read more ...
 
     
 
Don't miss
     
 
 
     
Banner

 
 Latest news 
 
Month's news
 
   Most read  
 
    Features   
 
     
 
article thumbnail News - TravelThursday, 14 December 2017

Eurostar launches revamped scheme
Two existing programmes combine Read more ...

article thumbnail News - Loyalty Magazine AwardsTuesday, 12 December 2017

Get yourself nominated for The Loyalty Magazine Awards 30 under 40 award
Alternatively, you could always nominate yourself (we won’t tell!)
Read more ...

News - Customer InsightMonday, 11 December 2017

Emojis struggle to get customers engaged
Age groups react differently to their use in marketing Read more ...

article thumbnail News - CommentThursday, 07 December 2017

A tale of the good and the also-ran for CX
I ordered a smart watch from Skagen a few weeks ago. It was for a Christmas present, and took a huge amount of choosing (they are all so lovely). Read more ...

article thumbnail News - Coalition SchemesTuesday, 05 December 2017

Ice partners with network for rewards
Agreement covers 2000 physical outlets plus online stores Read more ...

article thumbnail News - Retail LoyaltyFriday, 01 December 2017

Comment: Find out which Black Friday customers can become loyal
Black Friday offers bring a short-term revenue boost, but retailers must engage with deal hungry customers appropriately to drive a longer term relationship, argues Jason De Winne, UK general manager of ICLP. Read more ...

article thumbnail News - Coalition SchemesFriday, 01 December 2017

Diverse rewards key to hotel customer satisfaction
World of Hyatt moves up hospitality programme rankings Read more ...

article thumbnail News - Retail LoyaltyThursday, 30 November 2017

Loyalty gives way to promotions at Xmas
Discount supermarkets lure shoppers with offers
Read more ...

article thumbnail News - TravelWednesday, 29 November 2017

The most valuable airline loyalty programmes
Four US and two Japanese schemes in Top 10
Read more ...

article thumbnail News - Reward SchemesTuesday, 28 November 2017

7-Eleven expands rewards scheme
More products now available for points earning  
Read more ...

News - Travel
Eurostar launches revamped scheme
Liam McLoughlin - Thursday, 14 December 2017

News - Loyalty Magazine Awards
Get yourself nominated for The Loyalty Magazine Awards 30 under 40
Liam McLoughlin - Tuesday, 12 December 2017

News - Customer Insight
Emojis struggle to get customers engaged
Liam McLoughlin - Monday, 11 December 2017

News - Comment
A tale of the good and the also-ran for CX
Liam McLoughlin - Thursday, 07 December 2017

News - Coalition Schemes
Ice partners with network for rewards
Liam McLoughlin - Tuesday, 05 December 2017

News - Retail Loyalty
Comment: Find out which Black Friday customers can become loyal
Liam McLoughlin - Friday, 01 December 2017

News - Coalition Schemes
Diverse rewards key to hotel customer satisfaction
Liam McLoughlin - Friday, 01 December 2017

News - Retail Loyalty
Loyalty gives way to promotions at Xmas
Liam McLoughlin - Thursday, 30 November 2017

News - Travel
The most valuable airline loyalty programmes
Liam McLoughlin - Wednesday, 29 November 2017

News - Reward Schemes
7-Eleven expands rewards scheme
Liam McLoughlin - Tuesday, 28 November 2017

News - B2B
Travel agent programme rewards brand interaction
Liam McLoughlin - Monday, 27 November 2017

News - Financial Services
Challenger bank partners with Yoyo Wallet
Liam McLoughlin - Friday, 24 November 2017

News - Data Security
Comment: Best to be honest with customers, despite the consequences
Liam McLoughlin - Wednesday, 22 November 2017

News - Retail Loyalty
Havas Helia boss to head Tesco loyalty operation
Liam McLoughlin - Wednesday, 22 November 2017

News - Retail Loyalty
Shopping centre installs fast lane to avoid ‘slowed rage’
Liam McLoughlin - Tuesday, 21 November 2017

Events - General
Hospitality Minds Europe
Liam McLoughlin - Tuesday, 21 November 2017

News - Travel
Air Canada customers get answers from Alexa
Liam McLoughlin - Friday, 17 November 2017

News - Hospitality
Hotel group rewards members for ordering takeaways
Liam McLoughlin - Thursday, 16 November 2017

News - Mobile Rewards
Marriott introduces new rewards app
Liam McLoughlin - Wednesday, 15 November 2017

Features - Retail Loyalty
AI top of the tech spending list
Liam McLoughlin - Thursday, 19 October 2017

Events - General
IFINTEC 2018
Liam McLoughlin - Tuesday, 31 October 2017

News - Loyalty Magazine Awards
New sponsors for The Loyalty Magazine Awards
Liam McLoughlin - Tuesday, 31 October 2017

News - Marketing
Magneds launches Danish supermarket promotion
Liam McLoughlin - Friday, 27 October 2017

News - Retail Loyalty
Major German retailers launch gift cards
Liam McLoughlin - Monday, 30 October 2017

News - Comment
Comment: I’m in love with Apple
Liam McLoughlin - Friday, 03 November 2017

News - Customer Insight
Only 17% feel valued by brands
Liam McLoughlin - Thursday, 02 November 2017

News - Mobile Rewards
Spar starts loyalty and payments app rollout
Liam McLoughlin - Monday, 23 October 2017

News - Loyalty Magazine Awards
Get yourself nominated for The Loyalty Magazine Awards 30 under 40
Liam McLoughlin - Tuesday, 12 December 2017

News - Mobile Rewards
Marriott introduces new rewards app
Liam McLoughlin - Wednesday, 15 November 2017

News - Customer Insight
58% of customer loyalty accounts are inactive
Liam McLoughlin - Wednesday, 25 October 2017

News - Coalition Schemes
Ooredoo scheme tops 2m Oman users
Liam McLoughlin - Friday, 10 November 2017

News - Coalition Schemes
PINS buys up foreign subsidiaries to create fintech currency
Liam McLoughlin - Friday, 10 November 2017

News - Reward Schemes
New accounting reporting standards for loyalty
Liam McLoughlin - Friday, 20 October 2017

News - Customer Insight
The rise of the male shopper
Liam McLoughlin - Friday, 03 November 2017

News - Retail Loyalty
Manufacturers sign up for system to by-pass supermarkets
Liam McLoughlin - Wednesday, 01 November 2017

News - Retail Loyalty
Polish POS loyalty offering to roll out in Finland
Liam McLoughlin - Monday, 06 November 2017

Events - General
Hospitality Minds Europe
Liam McLoughlin - Tuesday, 21 November 2017

News - Coalition Schemes
Alitalia relaunches MilleMiglia programme
Liam McLoughlin - Tuesday, 07 November 2017

News - Customer Insight
Merchants fail to meet post-purchase customer expectations
Liam McLoughlin - Thursday, 09 November 2017

article thumbnail Features - Retail LoyaltyThursday, 19 October 2017

AI top of the tech spending list
There is no doubt that retailers are accelerating spending on next-gen tech and artificial intelligence (AI) comes top of the list.
Forrester predicts that this year alone there will be a 300% increase in investment in artificial intelligence and much of this will be targeted at delivering improved experiences to customers.

JWT Intelligence research shows that 62% of millennials in the UK say they would appreciate a brand or retailer using AI technology to show more interesting products. Read more ...

article thumbnail Features - Reward SchemesThursday, 05 October 2017

Coming to terms with Canada’s loyalty Tsunami
Aimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. Read more ...

article thumbnail Features - Data SecurityThursday, 10 August 2017

GDPR is coming: Are you ready?
The European Union General Data Protection Regulation (GDPR) comes into force in less than a year (May 2018).

If you are among the 96% of companies that according to research still do not understand GDPR, here is what you need to know. Read more ...

article thumbnail Features - Reward SchemesMonday, 26 June 2017

Joining up the dots: Exclusive interview with Colin Evans
Colin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards 2017 Personality of the Year Award. He rarely consents to interviews, so don’t miss this exclusive and fascinating Q&A as he looks back on his career and discusses where the industry is headed.
Read more ...

article thumbnail Features - BrandsWednesday, 21 June 2017

Groundbreaking initiatives at The Loyalty Magazine Awards 2017
- Winners display a thoughtful mix of technology with a personal touch
- Strong CSR theme through the evening
- Read details on all the winners
Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 June 2017

Meet the Sponsor: Tranxactor
Bringing a proven loyalty and gift solution to European retailers
. In conversation with John Norrie, founder and CEO of Tranxactor Read more ...

article thumbnail Features - MobileTuesday, 06 June 2017

Meet the Sponsor: Bink
What is the Future of the Loyalty Industry? In a phrase, “Payment Linked Loyalty”
Article by Lee Clarke, CEO and co-founder, Bink


Today’s consumer is fast, efficient and digitally savvy. They expect seamless, personalised, end to end solutions that save them time and harness the power of the technology they’re already using. Yet traditional loyalty schemes have evolved very little since their inception in the 1990s, continuing to operate on a plastic card or paper voucher basis. Read more ...

article thumbnail Features - CRMFriday, 26 May 2017

Meet the sponsor Q&A: Comarch
What makes us stay loyal to a brand? Julian Bonnett, business development manager at Comarch, explains the company's approach

Is a customer who buys from you every day loyal, or are they buying from habit or convenience? What would make a customer go out of their way to buy from you, rather than from a competitor?

Loyalty combines functional and emotional connections with the brand. It comes from a lasting relationship based on trust, value, convenience and satisfaction. Read more ...

article thumbnail Features - B2BTuesday, 23 May 2017

Meet the Sponsor Q&A: Qivos
Forget B2B and B2C. This is about H2H

In conversation with Chris Papandropoulos, chief marketing officer of QivosWe were expanding into new markets and we wanted something unique. Since other companies also exist with the name CLOUDBIZ in US and Asia, we decided to rebrand. Read more ...

article thumbnail Features - MobileFriday, 05 May 2017

Meet the Sponsors
Interview with Alain Falys, co-founder and CEO of Loyalty Magazine Awards 2017 sponsor Yoyo

Yoyo Wallet has been in existence since 2013 and is one of the most popular digital applications in the UK, offering mobile payment, digital loyalty, pre-ordering and personalised customer interactions. As the UK’s fastest growing mobile wallet, it is currently used at more than 200 corporate head offices and over 50 universities all over the country. Read more ...

article thumbnail Features - Retail LoyaltyFriday, 31 March 2017

How to be location based, targeted and relevant
Accompanying the customer on her journey

Location-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a different proposition. Read more ...

article thumbnail Features - BrandsFriday, 24 February 2017

Condé Nast sells dreams
Case study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.
Condé Nast is the publisher behind Vogue, GQ, Wired, Vanity Fair, Brides, House and Garden and many other glossy magazines that grace the coffee tables of the beautiful people, and those that aspire to be so. Read more ...

article thumbnail Features - CRMFriday, 10 February 2017

Thumbs up for loyalty programmes
But more understanding needed

Fifty-nine per cent of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme, new research reveals.

A study by ICLP says 63% of shoppers would be encouraged to shop more frequently or spend more with a brand if they received discounts on future purchases. Read more ...

article thumbnail Features - BrandsTuesday, 24 January 2017

Paying more attention to what customers are saying
Case study: How New Look renewed its customer service strategy in a retail landscape that is both changing and challenging Shoppers expect to be able to shop online; they can compare products and prices, they comment to their friends on social media, and they have high expectations. Read more ...

article thumbnail Features - Reward SchemesThursday, 15 December 2016

Australia’s Loyalty War
Retailers play chess on a grand scale

A fascinating and brutal strategic war has been playing out in the loyalty industry in Australia over the last 7 years.

Philip Shelper explains how the story is unfolding. Read more ...

article thumbnail Features - TravelMonday, 05 December 2016

Take two pitchers of water and equalise...
...Level up where necessary (Recipe for success when merging loyalty).
Exclusive interview with Elina Zois, head of Europe for Marriott Rewards and Starwood SPG Points, on plans for the two programmes after the merger of the two hotel groups.  Read more ...

article thumbnail Features - TravelFriday, 02 December 2016

Together or apart? Analysing FFP trends
A marriage made in heaven, but is it time for divorce?
Few would question the value of a frequent flyer programme to an airline. They are an intrinsic part of most customer propositions, increasingly even for low cost airlines.

In fact FFPs are regularly valued at more than the airline itself. But this raises the question whether it is advantageous to split the airline and the FFP and if so how to do it. Read more ...

Features - MobileThursday, 03 November 2016

Why we won: Turkcell
GNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance Loyalty

Why we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers Read more ...

article thumbnail Features - BrandsFriday, 23 September 2016

Why we won: Conad
Scrittori di Classe – Clever Book Collection (Won Best Loyalty Programme of the Year Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty categories at The Loyalty Magazine Awards)

Why we won: A great CSR programme that also stands up as a retail loyalty programme. Read more ...

article thumbnail Features - Retail LoyaltyWednesday, 14 September 2016

Why we won: Shell
Pump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)

Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. Read more ...

 
     
Twitter Linkedin
Read the latest loyalty news & features - only £98 for a full year's access

Banner