What makes a successful financial loyalty programme? This is an interesting question that is rarely answered without caveats and reference to pre-interchange rules. Equally fascinating is the fact that it is one of the few sectors not to have realised the value of their loyalty programmes separately to their . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
- PLUS it provides with full information about The International Loyalty Awards (formerly theLoyalty Magazine Awards) plus profiles of the Finalists and the Winners. As The International Loyalty Awards are the most prestigious award event for those working in customer loyalty, this is a very interesting resource indeed!
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