We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the awareness phase to the after purchases process, … Read Full Article about Customer Centricity – Treating your customers according to their value
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Recent News

- International Loyalty Awards
30 Under 40 Loyalty Royalty 2022 list announced
The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty business and truly deserve the title of Loyalty … Read Full Article about 30 Under 40 Loyalty Royalty 2022 list announced

- News, CSR, Retail Loyalty
Ukrainian business hub seeks help from the international loyalty community
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, until Russia invaded and … Read Full Article about Ukrainian business hub seeks help from the international loyalty community

Chipotle starts funding round to invest in robotics
Faster fast food, and even promotion of loyalty programme from Robot Rita
Chipotle is embarking on a significant funding round to finance investment in robotics and other technology … Read Full Article about Chipotle starts funding round to invest in robotics

Keeping in touch in Ukraine
How Netpeak Digital Agency – one of the largest digital marketing agencies in CEE is using its skills in a war – Article by Anna Znamerovskaya.
We are Netpeak – #1 digital marketing agency … Read Full Article about Keeping in touch in Ukraine

As the world has changed – have we as an industry kept up?
New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of people agree with the … Read Full Article about As the world has changed – have we as an industry kept up?

4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said the pandemic led them … Read Full Article about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era

Neilsen sale to private equity highlights tracking problem
Fragmented viewing environment hampers ability to see cross channel picture
How to measure the results of cross channel viewership has been a problem for most marketers since we moved from watching only the … Read Full Article about Neilsen sale to private equity highlights tracking problem

- Premium, News, Financial Services, Reward & Points, Travel
Virgin Red adds first US credit card issuer
Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers of Capital One will … Read Full Article about Virgin Red adds first US credit card issuer
- Premium, News, Customer Experience, Data / Research
Are you asking your customers the right questions – and at the right time?
- News, International Loyalty Awards, Featured
Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
- Comment / Opinion, Corporate Social Responsibility, International Loyalty Awards
Remembering the opening of the first Mastercard ATM in Russia
- Premium, News, Data / Research, Financial Services
How much is your favourite FS loyalty programme worth?
Qatar drops programme to move to Avios
Most popular programs in America
Know me, understand me, be honest, but don’t expect me to love you
In Depth

- Guest Articles, Loyalty Strategy
Increase market share with an internal reward and recognition program
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, … Read Full Article about Increase market share with an internal reward and recognition program

- Guest Articles, Customer Insight
How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an … Read Full Article about How customer loyalty trends stand apart in Europe, North America and APAC – new reports

- Loyalty Strategy, Partners, Company Profiles
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard … Read Full Article about Digging into Mastercard’s acquisition of SessionM

International Loyalty Awards Finalists
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is … Read Full Article about International Loyalty Awards Finalists

Net Zero & Loyalty – Helping to shape the world one nudge at a time
Almost 16% of global brands plan to introduce SCR rewards to help them nudge customers towards sustainability in their … Read Full Article about Net Zero & Loyalty – Helping to shape the world one nudge at a time

Disruptive loyalty
Disruptive (adjective) - new and original, in a way that causes major changes to how something is … Read Full Article about Disruptive loyalty

- Premium, Guest Articles, Financial Services
Closing the gap between online and in-store loyalty
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major … Read Full Article about Closing the gap between online and in-store loyalty
- Premium, Guest Articles, Financial Services
Closing the gap between online and in-store loyalty
- Guest Articles, Customer Insight, Featured
The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs
- Features, Customer Engagement, International Loyalty Awards, Featured
Customer relationships to the forefront as loyalty takes a twist
Did customer loyalty die in the pandemic, and if so why?
- Premium, Gamification, Rewards & Points, Featured
Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
- Premium, Features, Customer Insight, Featured
Wunderman Thompson predicts what will define 2022
New From Loyalty Magazine

- Guest Articles, Customer Insight
How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly universal. Antavo, an enterprise loyalty technology provider, has some insight to share on customer loyalty in three key … Read Full Article about How customer loyalty trends stand apart in Europe, North America and APAC – new reports

The Fine Art of Loyalty – new series of articles from Collinson
72% of businesses say optimising customer loyalty is a top-five priority for them over the coming years
In this first-in-a-series, entitled The Fine Art of Loyalty, Stephen Gilbert, EMEA Loyalty Solutions … Read Full Article about The Fine Art of Loyalty – new series of articles from Collinson

- Guest Articles, Loyalty Strategy
Increase market share with an internal reward and recognition program
In today’s world where experience is everything, we all know that an individual can make or break the customer experience, writes Melanie Parker, founding director of Stream Loyalty.
A more … Read Full Article about Increase market share with an internal reward and recognition program

- Guest Articles, Customer Engagement, Featured
Customer Centricity – Treating your customers according to their value
We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the awareness phase to the … Read Full Article about Customer Centricity – Treating your customers according to their value

- International Loyalty Awards
30 Under 40 Loyalty Royalty 2022 list announced
The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty business and truly deserve the title of Loyalty … Read Full Article about 30 Under 40 Loyalty Royalty 2022 list announced

- Loyalty Strategy, Partners, Company Profiles
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the merchant loyalty space … Read Full Article about Digging into Mastercard’s acquisition of SessionM

- News, CSR, Retail Loyalty
Ukrainian business hub seeks help from the international loyalty community
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, until Russia invaded and … Read Full Article about Ukrainian business hub seeks help from the international loyalty community

Chipotle starts funding round to invest in robotics
Faster fast food, and even promotion of loyalty programme from Robot Rita
Chipotle is embarking on a significant funding round to finance investment in robotics and other technology … Read Full Article about Chipotle starts funding round to invest in robotics

Keeping in touch in Ukraine
How Netpeak Digital Agency – one of the largest digital marketing agencies in CEE is using its skills in a war – Article by Anna Znamerovskaya.
We are Netpeak – #1 digital marketing agency … Read Full Article about Keeping in touch in Ukraine

As the world has changed – have we as an industry kept up?
New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of people agree with the … Read Full Article about As the world has changed – have we as an industry kept up?

4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said the pandemic led them … Read Full Article about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era

International Loyalty Awards Finalists
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t damp.
So you wait, and … Read Full Article about International Loyalty Awards Finalists

Neilsen sale to private equity highlights tracking problem
Fragmented viewing environment hampers ability to see cross channel picture
How to measure the results of cross channel viewership has been a problem for most marketers since we moved from watching only the … Read Full Article about Neilsen sale to private equity highlights tracking problem

- Premium, News, Financial Services, Reward & Points, Travel
Virgin Red adds first US credit card issuer
Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers of Capital One will … Read Full Article about Virgin Red adds first US credit card issuer

Net Zero & Loyalty – Helping to shape the world one nudge at a time
Almost 16% of global brands plan to introduce SCR rewards to help them nudge customers towards sustainability in their loyalty programs
With the 2030 Net Zero target getting ever closer, … Read Full Article about Net Zero & Loyalty – Helping to shape the world one nudge at a time

Disruptive loyalty
Disruptive (adjective) - new and original, in a way that causes major changes to how something is done
Prior to joining Oracle, I founded a start-up in the loyalty sector that didn’t quite … Read Full Article about Disruptive loyalty

- Premium, News, Customer Experience, Data / Research
Are you asking your customers the right questions – and at the right time?
New study from Harvard slates traditional customer satisfaction metrics
Companies that focus on traditional metrics such as Net Promoter Score are struggling to gain a realistic understanding of how … Read Full Article about Are you asking your customers the right questions – and at the right time?

- Premium, Guest Articles, Financial Services
Closing the gap between online and in-store loyalty
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the pandemic then … Read Full Article about Closing the gap between online and in-store loyalty

- News, International Loyalty Awards, Featured
Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022
It was not possible to predict what response there would be to the call for … Read Full Article about Record number of entries and an incredible list of Finalists for the International Loyalty Awards 2022

- Comment / Opinion, Corporate Social Responsibility, International Loyalty Awards
Remembering the opening of the first Mastercard ATM in Russia
Understanding the role of loyalty in a world of sanctions
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the very first Mastercard ATM in … Read Full Article about Remembering the opening of the first Mastercard ATM in Russia
More from Loyalty Magazine
- How customer loyalty trends stand apart in Europe, North America and APAC – new reports
- B2B specialist takes clients on a customer loyalty journey
- How much is your favourite FS loyalty programme worth?
- Qatar drops programme to move to Avios
- The mental and the physical:
Dualism in loyalty programs and how to look after your customers’ needs - Most popular programs in America
- Know me, understand me, be honest, but don’t expect me to love you
- Customer relationships to the forefront as loyalty takes a twist
- Bank integrates restaurant app into loyalty offering
- Customers given reward choice with new China payments loyalty
- First the coffee, now the newspaper
- Accor signs loyalty partnership with Sixt
- MGM revamps loyalty programme
- Did customer loyalty die in the pandemic, and if so why?
- Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
- High profile brands point to growing importance of customer loyalty
- Brands realise customer loyalty value of reusing products
- Dutch Bros latest to prove the coffee/loyalty mix
- Wunderman Thompson predicts what will define 2022
- New prime sponsor for the International Loyalty Awards
- Etihad to reward green choices
- Calls for Bain and Co to lose UK contracts after SA corruption findings
- Lloyds to take stake in Bink
- Re-imagining a hotel loyalty programme
- How do you define customer loyalty? 🤔
- Learn where the loyalty market is headed – from the Global Customer Loyalty Report 2022